Barbara Andaya
Biographic Data
| ID | 1159365 |
|---|---|
| NAME | Barbara Andaya |
| GIVEN NAMES | Barbara |
| FAMILY NAME | Andaya |
| SIGNATURE | ANDAYA B |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
Glocalization and the Marketing of Christianity in Early Modern Southeast Asia
The expansion of European commercial interests into Southeast Asia during the early modern period was commonly justified by the biblical injunction to spread Christian teachings, and by the "civilizing" influences it was said to foster. In focusing on areas where Christianity gained a foothold or, in the Philippines and Timor Leste, became the dominant faith, this article invokes the marketing concept of "glocalization", frequently applied to the…
Southeast Asia, Historical Periodization and Area Studies
Southeast Asia, Historical Periodization and Area Studies
Glocalization and the Marketing of Christianity in Early Modern Southeast Asia
The expansion of European commercial interests into Southeast Asia during the early modern period was commonly justified by the biblical injunction to spread Christian teachings, and by the "civilizing" influences it was said to foster. In focusing on areas where Christianity gained a foothold or, in the Philippines and Timor Leste, became the dominant faith, this article invokes the marketing concept of "glocalization", frequently applied to the…
Ancient history (2 works) · Archaeology (2 works) · Asian Studies and History (2 works) · History (2 works) · Philippine History and Culture (2 works) · Southeast asia (2 works) · Asian studies (1 work) · China (1 work) · Christianity (1 work) · East Asia (1 work)