Gita Venkataramani Johar
Datos Biográficos
| ID | 117172 |
|---|---|
| NOMBRE | Gita Venkataramani Johar |
| NOMBRES | Gita Venkataramani |
| APELLIDO | Johar |
| FIRMA | JOHAR G V |
| AFILIACIONES | Columbia University |
| ORCID | 0000-0003-2643-5507 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 24 |
| TOTAL DE CITAS | 162 |
| TOTAL COMO AUTOR | 24 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1997 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 8 |
The Effect of Personalized Content in Media Entertainment on Engagement with the Domain
From Netflix to Spotify to TikTok, consumers’ entertainment experiences increasingly revolve around personalized content. Does consuming personalized content in a specific entertainment domain influence the likelihood of consumers discussing that domain overall, beyond the specific content they engage with? Across eleven experiments, we investigate the impact of personalized content in the music and short-form video domains (ie, content that feel…
Choice Bolstering Changes Attribute Importance and Affects Future Choices
Prior research has established that decision‐makers engage in a bolstering process by magnifying the value of a previously made choice in order to justify their choices. The current research examines the impact of bolstering on attribute importance weights and future choices. Experiments 1 and 2 demonstrate that after making a choice between a priori comparable options, consumers prefer attributes (e.g., sunlight in an apartment) that they associ…
How you look is who you are
lay theory is a stronger predictor of support for profiling than analogous beliefs in other domains, such as the belief that Facebook likes reveal personality (Study 6). These findings identify a novel lay theory that underpins people's meta-cognitions about their confidence in appearance-related judgments and their policy positions. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
Mining Consumer Minds
This research sheds light on consumer motivations for participating in the sharing economy and examines downstream consequences of the uncovered motivations. We use text-mining techniques to extract Airbnb hosts' motivations from their responses to the question 'why did you start hosting.' We find that hosts are driven not only by the monetary motivation 'to earn cash' but also by intrinsic motivations such as 'to share beauty' and 'to meet peopl…
Making Sense from (Apparent) Senselessness
What explains the emergence of nativist and populist movements across the globe? From the election of Donald Trump to the vote for Brexit, pundits wonder how and why these unforeseen outcomes came to pass. Why were people so surprised about these outcomes? Why do people sometimes vote against their self-interest? And why do people fall prey to fake news and believe seemingly outrageous claims? In this, our last editorial, we claim that some answe…
Tutorials in Consumer Research
We are excited to launch a new initiative at JCR called “Tutorials in Consumer Research.” The goal of this initiative is to provide valuable how-to information for potential authors. We hope to help both junior scholars, including PhD students, and more established scholars who simply lack rigorous training or up-to-date knowledge in particular areas, to learn aspects of the art and craft of doing research that has the potential to be published i…
Products as Self-Evaluation Standards
Consumers frequently evaluate their own traits before making consumption decisions (e.g., "Am I thin enough for skinny jeans?"). The outcome of these self-evaluations depends on the standard consumers use and on whether they evaluate "self" in assimilation or contrast to that standard. Previous self-judgment research has focused on self-standards that arise from social aspects of the environment including people and groups. We propose that self-j…
JCR Updates
We would like to keep the JCR community updated on some logistical issues. In the last year, JCR has undergone many transitions: new editors (us!), a new managing editor (Vladimir Dovijarov), and now, a new publisher (Oxford University Press). In fact, you may have noticed our “new look” if you have recently received a hard-copy version of the journal. We want to take this opportunity to thank our former managing editor, Mary-Ann Twist, for many …
The Evolution of JCR
JCR’s 40th anniversary creates an opportunity to take a historical look at its evolution, in order to better appreciate both its historical trajectory and the challenges it will need to reckon with in the future. To this end, Shane Wang, Neil Bendle, Feng Mai, and June Cotte have undertaken an analysis of the journal’s trends in topics, of impactful papers, and of top contributing scholars. Justine Rapp and Ron Hill provide a complementary overvi…
Conditioned Superstition
There are many opportunities in everyday life to associate consumer products with success or failure. For example, when a basketball fan drinks a particular brand of soda while watching her favorite team win a game, she may perceive that this consumption facilitated the victory. Subsequently, the fan may continue to purchase and consume this same item during future games, in an attempt to help the team. This behavior is known as “conditioned supe…
Egocentric Categorization and Product Judgment
Previous research uses categorization principles to analyze the interplay between individuals and groups. The present research uniquely employs categorization principles to analyze the interplay between individuals and products. It proposes that consumers classify owned (but not unowned) products as integral to their personal self (experiment 1). Consequently, consumers judge product traits (e.g., masculinity) as consistent with their own traits …
Attaining Satisfaction
It is self-evident that performing poorly on a task makes people dissatisfied relative to performing well. How can this negative affect be overcome? We provide an adaptive strategy for dealing with poor performance. Experiment 1 shows that poor performers tend to recruit the highest potential performance as a comparison standard and hence are dissatisfied. However, if they are reminded that they set their own low goals, and that these goals were …
Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis
We investigate the effects of babyfaceness on the trustworthiness and judgments of a company's chief executive officer in a public relations crisis. Experiment 1 demonstrates boundary conditions for the babyfaceness-honesty trait inference and its influence on company evaluations. Experiment 2 shows that trait inferences of honesty are drawn spontaneously but are corrected in the presence of situational evidence (a severe crisis) if cognitive res…
Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising
Three experiments investigate the emotions that arise from buying or not buying at an unintended purchase opportunity and how they color evaluations of affective advertising appeals that are viewed subsequently. We demonstrate that buying can cause happiness tempered with guilt, while not buying causes pride. Consistent with the felt affect, respondents who had bought at time 1 subsequently prefer happiness appeals to pride appeals, while those w…
Attitudinal Ambivalence and Openness to Persuasion
Our two-stage framework predicts that, during impression formation, individuals who hold ambivalent attitudes toward an issue are influenced by other sources regardless of their perceived reliability on the target issue. Less ambivalent individuals are presumed likely to check the reliability of the message's source before accepting it. Experiment 1 finds that highly ambivalent participants do not differentiate between a more versus less reliable…
MAPping the Frontiers
Information processing research published in the Journal of Consumer Research has produced theoretical advances in our understanding of consumer behavior. This article highlights two themes that have emerged in consumer research over the past 15 years. These are the interplay between motivation and cognition and the impact of implicit processes on consumer behavior. We examine these themes in three core areas of information processing research-me…
Do You Know Me? Consumer Calibration of Friends' Knowledge
A consumer's decision to rely on a friend to act as an agent depends, in part, on beliefs about the friend's knowledge. Three studies examine the role of motivational and cognitive biases in estimating friends' personalized knowledge (e.g., knowledge of one's movie preferences). Results show that estimates of close friends' knowledge are less accurate than those of less close friends for personalized but not for impersonal knowledge. Specifically…
Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions
We demonstrate the effect of consumers' lay theories of self-control on goal-directed behavior as evidenced by New Year's and other resolutions. Across three studies, we find that individuals who believe that self-control is a malleable but inherently limited (vs. unlimited) resource tend to set fewer resolutions. Using respondents' own idiographic resolutions, this result is shown to hold in general as well as in consumption-specific domains reg…
Taking Stock of Stockbrokers
Two studies were conducted among professional security analysts to explore their patterns of decision making while managing investment portfolios. In study 1, a computer-based simulation, the analysts' styles differed markedly, with most exhibiting either a momentum or contrarian approach, as indicated by responses to portfolio stock price changes. Study 2 used a verbal protocol procedure and semistructured depth interviews to probe the analysts'…
Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes
This article examines the effects of evaluative inconsistencies in product attribute information on the strength of the resultant attitude, as manifested in its predictive ability. The existing literature makes opposing predictions regarding the effects of information inconsistency on attitude strength. We seek to resolve this dilemma by investigating the likelihood of inconsistency reconciliation—that is, whether or not people elaborate on incon…
The Use of Concurrent Disclosures to Correct Invalid Inferences
In four experiments we examine the ability of simple concurrent disclosures to correct invalid inferences about brand quality based on advertising claims. We ensure that the disclosure is always encoded, yet we find that it is utilized to correct invalid inferences only under high-capacity conditions. Across the experiments, cognitive capacity is operationalized as opportunity to process (time), ability (explicitness of disclosure), and motivatio…
Hong Kong 1997 in Context
Journal Article Hong Kong 1997 in Context Get access PRIYA RAGHUBIR, PRIYA RAGHUBIR Search for other works by this author on: Oxford Academic Google Scholar GITA VENKATARAMANI JOHAR GITA VENKATARAMANI JOHAR Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 63, Issue 4, February 1999, Pages 543–565, https://doi.org/10.1086/297870 Published: 01 February 1999
Contingent Processes of Source Identification
Effective communication requires that consumers attribute the message content to its intended source. The proposed framework distinguishes four types of source identification processes—cued retrieval, memory-trace refreshment, schematic inferencing, and pure guessing—and delineates their contingencies. Two experiments examine portions of the framework, and experiment 2 introduces a new methodology for decomposing multiple processes. Findings sugg…
A Varying-Parameter Averaging Model of On-Line Brand Evaluations
Consumer evaluations of new brands evolve over time as information is acquired. We conceptualize the extent to which evaluations are updated in terms of the weight given to new information during information integration. Based on information processing theory, we derive hypotheses regarding the weights given to new information under different processing ability conditions. We then develop a varying-parameter averaging model that captures the hypo…
Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions
We demonstrate the effect of consumers' lay theories of self-control on goal-directed behavior as evidenced by New Year's and other resolutions. Across three studies, we find that individuals who believe that self-control is a malleable but inherently limited (vs. unlimited) resource tend to set fewer resolutions. Using respondents' own idiographic resolutions, this result is shown to hold in general as well as in consumption-specific domains reg…
Egocentric Categorization and Product Judgment
Previous research uses categorization principles to analyze the interplay between individuals and groups. The present research uniquely employs categorization principles to analyze the interplay between individuals and products. It proposes that consumers classify owned (but not unowned) products as integral to their personal self (experiment 1). Consequently, consumers judge product traits (e.g., masculinity) as consistent with their own traits …
Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis
We investigate the effects of babyfaceness on the trustworthiness and judgments of a company's chief executive officer in a public relations crisis. Experiment 1 demonstrates boundary conditions for the babyfaceness-honesty trait inference and its influence on company evaluations. Experiment 2 shows that trait inferences of honesty are drawn spontaneously but are corrected in the presence of situational evidence (a severe crisis) if cognitive res…
Products as Self-Evaluation Standards
Consumers frequently evaluate their own traits before making consumption decisions (e.g., "Am I thin enough for skinny jeans?"). The outcome of these self-evaluations depends on the standard consumers use and on whether they evaluate "self" in assimilation or contrast to that standard. Previous self-judgment research has focused on self-standards that arise from social aspects of the environment including people and groups. We propose that self-j…
Conditioned Superstition
There are many opportunities in everyday life to associate consumer products with success or failure. For example, when a basketball fan drinks a particular brand of soda while watching her favorite team win a game, she may perceive that this consumption facilitated the victory. Subsequently, the fan may continue to purchase and consume this same item during future games, in an attempt to help the team. This behavior is known as “conditioned supe…
Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising
Three experiments investigate the emotions that arise from buying or not buying at an unintended purchase opportunity and how they color evaluations of affective advertising appeals that are viewed subsequently. We demonstrate that buying can cause happiness tempered with guilt, while not buying causes pride. Consistent with the felt affect, respondents who had bought at time 1 subsequently prefer happiness appeals to pride appeals, while those w…
MAPping the Frontiers
Information processing research published in the Journal of Consumer Research has produced theoretical advances in our understanding of consumer behavior. This article highlights two themes that have emerged in consumer research over the past 15 years. These are the interplay between motivation and cognition and the impact of implicit processes on consumer behavior. We examine these themes in three core areas of information processing research-me…
Do You Know Me? Consumer Calibration of Friends' Knowledge
A consumer's decision to rely on a friend to act as an agent depends, in part, on beliefs about the friend's knowledge. Three studies examine the role of motivational and cognitive biases in estimating friends' personalized knowledge (e.g., knowledge of one's movie preferences). Results show that estimates of close friends' knowledge are less accurate than those of less close friends for personalized but not for impersonal knowledge. Specifically…
Mining Consumer Minds
This research sheds light on consumer motivations for participating in the sharing economy and examines downstream consequences of the uncovered motivations. We use text-mining techniques to extract Airbnb hosts' motivations from their responses to the question 'why did you start hosting.' We find that hosts are driven not only by the monetary motivation 'to earn cash' but also by intrinsic motivations such as 'to share beauty' and 'to meet peopl…
Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes
This article examines the effects of evaluative inconsistencies in product attribute information on the strength of the resultant attitude, as manifested in its predictive ability. The existing literature makes opposing predictions regarding the effects of information inconsistency on attitude strength. We seek to resolve this dilemma by investigating the likelihood of inconsistency reconciliation—that is, whether or not people elaborate on incon…
The Use of Concurrent Disclosures to Correct Invalid Inferences
In four experiments we examine the ability of simple concurrent disclosures to correct invalid inferences about brand quality based on advertising claims. We ensure that the disclosure is always encoded, yet we find that it is utilized to correct invalid inferences only under high-capacity conditions. Across the experiments, cognitive capacity is operationalized as opportunity to process (time), ability (explicitness of disclosure), and motivatio…
Contingent Processes of Source Identification
Effective communication requires that consumers attribute the message content to its intended source. The proposed framework distinguishes four types of source identification processes—cued retrieval, memory-trace refreshment, schematic inferencing, and pure guessing—and delineates their contingencies. Two experiments examine portions of the framework, and experiment 2 introduces a new methodology for decomposing multiple processes. Findings sugg…
Attitudinal Ambivalence and Openness to Persuasion
Our two-stage framework predicts that, during impression formation, individuals who hold ambivalent attitudes toward an issue are influenced by other sources regardless of their perceived reliability on the target issue. Less ambivalent individuals are presumed likely to check the reliability of the message's source before accepting it. Experiment 1 finds that highly ambivalent participants do not differentiate between a more versus less reliable…
A Varying-Parameter Averaging Model of On-Line Brand Evaluations
Consumer evaluations of new brands evolve over time as information is acquired. We conceptualize the extent to which evaluations are updated in terms of the weight given to new information during information integration. Based on information processing theory, we derive hypotheses regarding the weights given to new information under different processing ability conditions. We then develop a varying-parameter averaging model that captures the hypo…
Taking Stock of Stockbrokers
Two studies were conducted among professional security analysts to explore their patterns of decision making while managing investment portfolios. In study 1, a computer-based simulation, the analysts' styles differed markedly, with most exhibiting either a momentum or contrarian approach, as indicated by responses to portfolio stock price changes. Study 2 used a verbal protocol procedure and semistructured depth interviews to probe the analysts'…
How you look is who you are
lay theory is a stronger predictor of support for profiling than analogous beliefs in other domains, such as the belief that Facebook likes reveal personality (Study 6). These findings identify a novel lay theory that underpins people's meta-cognitions about their confidence in appearance-related judgments and their policy positions. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
Attaining Satisfaction
It is self-evident that performing poorly on a task makes people dissatisfied relative to performing well. How can this negative affect be overcome? We provide an adaptive strategy for dealing with poor performance. Experiment 1 shows that poor performers tend to recruit the highest potential performance as a comparison standard and hence are dissatisfied. However, if they are reminded that they set their own low goals, and that these goals were …
Hong Kong 1997 in Context
Journal Article Hong Kong 1997 in Context Get access PRIYA RAGHUBIR, PRIYA RAGHUBIR Search for other works by this author on: Oxford Academic Google Scholar GITA VENKATARAMANI JOHAR GITA VENKATARAMANI JOHAR Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 63, Issue 4, February 1999, Pages 543–565, https://doi.org/10.1086/297870 Published: 01 February 1999
Contingent Processes of Source Identification
Effective communication requires that consumers attribute the message content to its intended source. The proposed framework distinguishes four types of source identification processes—cued retrieval, memory-trace refreshment, schematic inferencing, and pure guessing—and delineates their contingencies. Two experiments examine portions of the framework, and experiment 2 introduces a new methodology for decomposing multiple processes. Findings sugg…
A Varying-Parameter Averaging Model of On-Line Brand Evaluations
Consumer evaluations of new brands evolve over time as information is acquired. We conceptualize the extent to which evaluations are updated in terms of the weight given to new information during information integration. Based on information processing theory, we derive hypotheses regarding the weights given to new information under different processing ability conditions. We then develop a varying-parameter averaging model that captures the hypo…
Hong Kong 1997 in Context
Journal Article Hong Kong 1997 in Context Get access PRIYA RAGHUBIR, PRIYA RAGHUBIR Search for other works by this author on: Oxford Academic Google Scholar GITA VENKATARAMANI JOHAR GITA VENKATARAMANI JOHAR Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 63, Issue 4, February 1999, Pages 543–565, https://doi.org/10.1086/297870 Published: 01 February 1999
The Use of Concurrent Disclosures to Correct Invalid Inferences
In four experiments we examine the ability of simple concurrent disclosures to correct invalid inferences about brand quality based on advertising claims. We ensure that the disclosure is always encoded, yet we find that it is utilized to correct invalid inferences only under high-capacity conditions. Across the experiments, cognitive capacity is operationalized as opportunity to process (time), ability (explicitness of disclosure), and motivatio…
Taking Stock of Stockbrokers
Two studies were conducted among professional security analysts to explore their patterns of decision making while managing investment portfolios. In study 1, a computer-based simulation, the analysts' styles differed markedly, with most exhibiting either a momentum or contrarian approach, as indicated by responses to portfolio stock price changes. Study 2 used a verbal protocol procedure and semistructured depth interviews to probe the analysts'…
Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes
This article examines the effects of evaluative inconsistencies in product attribute information on the strength of the resultant attitude, as manifested in its predictive ability. The existing literature makes opposing predictions regarding the effects of information inconsistency on attitude strength. We seek to resolve this dilemma by investigating the likelihood of inconsistency reconciliation—that is, whether or not people elaborate on incon…
Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions
We demonstrate the effect of consumers' lay theories of self-control on goal-directed behavior as evidenced by New Year's and other resolutions. Across three studies, we find that individuals who believe that self-control is a malleable but inherently limited (vs. unlimited) resource tend to set fewer resolutions. Using respondents' own idiographic resolutions, this result is shown to hold in general as well as in consumption-specific domains reg…
MAPping the Frontiers
Information processing research published in the Journal of Consumer Research has produced theoretical advances in our understanding of consumer behavior. This article highlights two themes that have emerged in consumer research over the past 15 years. These are the interplay between motivation and cognition and the impact of implicit processes on consumer behavior. We examine these themes in three core areas of information processing research-me…
Do You Know Me? Consumer Calibration of Friends' Knowledge
A consumer's decision to rely on a friend to act as an agent depends, in part, on beliefs about the friend's knowledge. Three studies examine the role of motivational and cognitive biases in estimating friends' personalized knowledge (e.g., knowledge of one's movie preferences). Results show that estimates of close friends' knowledge are less accurate than those of less close friends for personalized but not for impersonal knowledge. Specifically…
Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising
Three experiments investigate the emotions that arise from buying or not buying at an unintended purchase opportunity and how they color evaluations of affective advertising appeals that are viewed subsequently. We demonstrate that buying can cause happiness tempered with guilt, while not buying causes pride. Consistent with the felt affect, respondents who had bought at time 1 subsequently prefer happiness appeals to pride appeals, while those w…
Attitudinal Ambivalence and Openness to Persuasion
Our two-stage framework predicts that, during impression formation, individuals who hold ambivalent attitudes toward an issue are influenced by other sources regardless of their perceived reliability on the target issue. Less ambivalent individuals are presumed likely to check the reliability of the message's source before accepting it. Experiment 1 finds that highly ambivalent participants do not differentiate between a more versus less reliable…
Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis
We investigate the effects of babyfaceness on the trustworthiness and judgments of a company's chief executive officer in a public relations crisis. Experiment 1 demonstrates boundary conditions for the babyfaceness-honesty trait inference and its influence on company evaluations. Experiment 2 shows that trait inferences of honesty are drawn spontaneously but are corrected in the presence of situational evidence (a severe crisis) if cognitive res…
Attaining Satisfaction
It is self-evident that performing poorly on a task makes people dissatisfied relative to performing well. How can this negative affect be overcome? We provide an adaptive strategy for dealing with poor performance. Experiment 1 shows that poor performers tend to recruit the highest potential performance as a comparison standard and hence are dissatisfied. However, if they are reminded that they set their own low goals, and that these goals were …
Conditioned Superstition
There are many opportunities in everyday life to associate consumer products with success or failure. For example, when a basketball fan drinks a particular brand of soda while watching her favorite team win a game, she may perceive that this consumption facilitated the victory. Subsequently, the fan may continue to purchase and consume this same item during future games, in an attempt to help the team. This behavior is known as “conditioned supe…
Egocentric Categorization and Product Judgment
Previous research uses categorization principles to analyze the interplay between individuals and groups. The present research uniquely employs categorization principles to analyze the interplay between individuals and products. It proposes that consumers classify owned (but not unowned) products as integral to their personal self (experiment 1). Consequently, consumers judge product traits (e.g., masculinity) as consistent with their own traits …
JCR Updates
We would like to keep the JCR community updated on some logistical issues. In the last year, JCR has undergone many transitions: new editors (us!), a new managing editor (Vladimir Dovijarov), and now, a new publisher (Oxford University Press). In fact, you may have noticed our “new look” if you have recently received a hard-copy version of the journal. We want to take this opportunity to thank our former managing editor, Mary-Ann Twist, for many …
The Evolution of JCR
JCR’s 40th anniversary creates an opportunity to take a historical look at its evolution, in order to better appreciate both its historical trajectory and the challenges it will need to reckon with in the future. To this end, Shane Wang, Neil Bendle, Feng Mai, and June Cotte have undertaken an analysis of the journal’s trends in topics, of impactful papers, and of top contributing scholars. Justine Rapp and Ron Hill provide a complementary overvi…
Tutorials in Consumer Research
We are excited to launch a new initiative at JCR called “Tutorials in Consumer Research.” The goal of this initiative is to provide valuable how-to information for potential authors. We hope to help both junior scholars, including PhD students, and more established scholars who simply lack rigorous training or up-to-date knowledge in particular areas, to learn aspects of the art and craft of doing research that has the potential to be published i…
Products as Self-Evaluation Standards
Consumers frequently evaluate their own traits before making consumption decisions (e.g., "Am I thin enough for skinny jeans?"). The outcome of these self-evaluations depends on the standard consumers use and on whether they evaluate "self" in assimilation or contrast to that standard. Previous self-judgment research has focused on self-standards that arise from social aspects of the environment including people and groups. We propose that self-j…
Making Sense from (Apparent) Senselessness
What explains the emergence of nativist and populist movements across the globe? From the election of Donald Trump to the vote for Brexit, pundits wonder how and why these unforeseen outcomes came to pass. Why were people so surprised about these outcomes? Why do people sometimes vote against their self-interest? And why do people fall prey to fake news and believe seemingly outrageous claims? In this, our last editorial, we claim that some answe…
How you look is who you are
lay theory is a stronger predictor of support for profiling than analogous beliefs in other domains, such as the belief that Facebook likes reveal personality (Study 6). These findings identify a novel lay theory that underpins people's meta-cognitions about their confidence in appearance-related judgments and their policy positions. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
Mining Consumer Minds
This research sheds light on consumer motivations for participating in the sharing economy and examines downstream consequences of the uncovered motivations. We use text-mining techniques to extract Airbnb hosts' motivations from their responses to the question 'why did you start hosting.' We find that hosts are driven not only by the monetary motivation 'to earn cash' but also by intrinsic motivations such as 'to share beauty' and 'to meet peopl…
Choice Bolstering Changes Attribute Importance and Affects Future Choices
Prior research has established that decision‐makers engage in a bolstering process by magnifying the value of a previously made choice in order to justify their choices. The current research examines the impact of bolstering on attribute importance weights and future choices. Experiments 1 and 2 demonstrate that after making a choice between a priori comparable options, consumers prefer attributes (e.g., sunlight in an apartment) that they associ…
The Effect of Personalized Content in Media Entertainment on Engagement with the Domain
From Netflix to Spotify to TikTok, consumers’ entertainment experiences increasingly revolve around personalized content. Does consuming personalized content in a specific entertainment domain influence the likelihood of consumers discussing that domain overall, beyond the specific content they engage with? Across eleven experiments, we investigate the impact of personalized content in the music and short-form video domains (ie, content that feel…
Computer Science (17 obras) · Psychology (16 obras) · Consumer Behavior in Brand Consumption and Identification (11 obras) · Social Psychology (11 obras) · Business (9 obras) · Cognitive psychology (7 obras) · Political science (7 obras) · Economics (6 obras) · Library science (6 obras) · Mathematics (6 obras)