Martin R Zemborain
Biographic Data
| ID | 117696 |
|---|---|
| NAME | Martin R Zemborain |
| GIVEN NAMES | Martin R |
| FAMILY NAME | Zemborain |
| SIGNATURE | ZEMBORAIN M R |
| AFFILIATIONS | Austral University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Choice Bolstering Changes Attribute Importance and Affects Future Choices
Prior research has established that decision‐makers engage in a bolstering process by magnifying the value of a previously made choice in order to justify their choices. The current research examines the impact of bolstering on attribute importance weights and future choices. Experiments 1 and 2 demonstrate that after making a choice between a priori comparable options, consumers prefer attributes (e.g., sunlight in an apartment) that they associ…
Attitudinal Ambivalence and Openness to Persuasion
Our two-stage framework predicts that, during impression formation, individuals who hold ambivalent attitudes toward an issue are influenced by other sources regardless of their perceived reliability on the target issue. Less ambivalent individuals are presumed likely to check the reliability of the message's source before accepting it. Experiment 1 finds that highly ambivalent participants do not differentiate between a more versus less reliable…
Attitudinal Ambivalence and Openness to Persuasion
Our two-stage framework predicts that, during impression formation, individuals who hold ambivalent attitudes toward an issue are influenced by other sources regardless of their perceived reliability on the target issue. Less ambivalent individuals are presumed likely to check the reliability of the message's source before accepting it. Experiment 1 finds that highly ambivalent participants do not differentiate between a more versus less reliable…
Attitudinal Ambivalence and Openness to Persuasion
Our two-stage framework predicts that, during impression formation, individuals who hold ambivalent attitudes toward an issue are influenced by other sources regardless of their perceived reliability on the target issue. Less ambivalent individuals are presumed likely to check the reliability of the message's source before accepting it. Experiment 1 finds that highly ambivalent participants do not differentiate between a more versus less reliable…
Choice Bolstering Changes Attribute Importance and Affects Future Choices
Prior research has established that decision‐makers engage in a bolstering process by magnifying the value of a previously made choice in order to justify their choices. The current research examines the impact of bolstering on attribute importance weights and future choices. Experiments 1 and 2 demonstrate that after making a choice between a priori comparable options, consumers prefer attributes (e.g., sunlight in an apartment) that they associ…
Computer Science (2 works) · Political science (2 works) · Psychology (2 works) · Social Psychology (2 works) · Ambivalence (1 work) · Apartment (1 work) · Behavioral Health and Interventions (1 work) · Cognition (1 work) · Consistency (knowledge bases) (1 work) · Decision-Making and Behavioral Economics (1 work)