Nurzihan Hassim
Biographic Data
| ID | 1192622 |
|---|---|
| NAME | Nurzihan Hassim |
| GIVEN NAMES | Nurzihan |
| FAMILY NAME | Hassim |
| SIGNATURE | HASSIM N |
| AFFILIATIONS | National University of Malaysia |
| ORCID | 0000-0001-6766-9030 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Romanticized narrative in Chinese 12-episode web series
This study examines Chinese 12-episode web series by conceptualizing Romanticized Narrative (RN) as a compensatory narrative configuration produced by platform-conditioned structural compression rather than a purely stylistic preference. While existing scholarship on web series has largely focused on platform governance, regulation and industrial transformation, less attention has been paid to how platform-driven short-season formats reorganize n…
From real creators to real audiences
Introduction This study investigates how creators and audiences interact in shaping Chinese web series narratives, drawing on reception theory as a guiding framework. The aim is to trace communication pathways that influence narrative development and to examine how audience feedback shapes creative decisions. Methods Using qualitative methods, the research involved in-depth interviews with web series creators and viewers, followed by multi-level …
Sang Culture
Sang Culture emerged among Chinese youth, showcasing digital expressions that encompass written words, audio clips, visuals and videos that portray feelings of despair and decadence. This phenomenon offers insight into the lived experiences and attitudes of Chinese Generation Z, commonly known as Gen Z. Rising from the challenges of the 2020 pandemic, the guarded and pessimistic mindset of this generation towards existential fears and uncertainti…
SME Preparedness in Surviving the Health Pandemic in Malaysia
Even in its cessation, the COVID-19 pandemic sustains its profound impact on human lives and on each sector of the global economy. Without exception, the dire consequences of curbing the spread of the virus’ effects by restricting mobility and travel at its earliest inception had taken a toll on the tourism industry. In contrast to previous global health crises, the COVID-19 effect is the worst and most prolonged, where the livelihoods of many lo…
Instrument Validation of Website Quality to Attract Donation
Background and Purpose: With fund scarcity eminent in Malaysia, soliciting donations effectively is essential to any non-profit organisation (NPO). Many NPOs struggle to raise funds to execute a beneficial project for society. The dimensions to identify relevant online factors influencing the NPO website user decision-making process slowly evolved in a local context due to limited interest in exploring this field. This research was conducted to i…
Hijabi celebrification and Hijab consumption in Brunei and Malaysia
Emphasis on authenticity, everydayness, relatability, ordinariness, and networking on Instagram by the young and ordinary at the expense of their privacy has helped them gain ‘micro-celebrity’ status. Such celebrification is influential in shaping the attitudes of young female Muslims towards perceived quality and status-seeking behaviours. In Brunei and Malaysia, the staggering growth of luxury retail brand, dUCkscarves had mobilised the hijab a…
Hijabi celebrification and Hijab consumption in Brunei and Malaysia
Emphasis on authenticity, everydayness, relatability, ordinariness, and networking on Instagram by the young and ordinary at the expense of their privacy has helped them gain ‘micro-celebrity’ status. Such celebrification is influential in shaping the attitudes of young female Muslims towards perceived quality and status-seeking behaviours. In Brunei and Malaysia, the staggering growth of luxury retail brand, dUCkscarves had mobilised the hijab a…
Hijabi celebrification and Hijab consumption in Brunei and Malaysia
Emphasis on authenticity, everydayness, relatability, ordinariness, and networking on Instagram by the young and ordinary at the expense of their privacy has helped them gain ‘micro-celebrity’ status. Such celebrification is influential in shaping the attitudes of young female Muslims towards perceived quality and status-seeking behaviours. In Brunei and Malaysia, the staggering growth of luxury retail brand, dUCkscarves had mobilised the hijab a…
Instrument Validation of Website Quality to Attract Donation
Background and Purpose: With fund scarcity eminent in Malaysia, soliciting donations effectively is essential to any non-profit organisation (NPO). Many NPOs struggle to raise funds to execute a beneficial project for society. The dimensions to identify relevant online factors influencing the NPO website user decision-making process slowly evolved in a local context due to limited interest in exploring this field. This research was conducted to i…
Sang Culture
Sang Culture emerged among Chinese youth, showcasing digital expressions that encompass written words, audio clips, visuals and videos that portray feelings of despair and decadence. This phenomenon offers insight into the lived experiences and attitudes of Chinese Generation Z, commonly known as Gen Z. Rising from the challenges of the 2020 pandemic, the guarded and pessimistic mindset of this generation towards existential fears and uncertainti…
SME Preparedness in Surviving the Health Pandemic in Malaysia
Even in its cessation, the COVID-19 pandemic sustains its profound impact on human lives and on each sector of the global economy. Without exception, the dire consequences of curbing the spread of the virus’ effects by restricting mobility and travel at its earliest inception had taken a toll on the tourism industry. In contrast to previous global health crises, the COVID-19 effect is the worst and most prolonged, where the livelihoods of many lo…
From real creators to real audiences
Introduction This study investigates how creators and audiences interact in shaping Chinese web series narratives, drawing on reception theory as a guiding framework. The aim is to trace communication pathways that influence narrative development and to examine how audience feedback shapes creative decisions. Methods Using qualitative methods, the research involved in-depth interviews with web series creators and viewers, followed by multi-level …
Romanticized narrative in Chinese 12-episode web series
This study examines Chinese 12-episode web series by conceptualizing Romanticized Narrative (RN) as a compensatory narrative configuration produced by platform-conditioned structural compression rather than a purely stylistic preference. While existing scholarship on web series has largely focused on platform governance, regulation and industrial transformation, less attention has been paid to how platform-driven short-season formats reorganize n…
Political science (3 works) · Islamic Finance and Banking Studies (2 works) · Medicine (2 works) · Narrative (2 works) · 2019-20 coronavirus outbreak (1 work) · Advertising (1 work) · Aesthetics (1 work) · Art (1 work) · Asian Culture and Media Studies (1 work) · Business (1 work)