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Toni Bruce

Biographic Data

ID119894
NAMEToni Bruce
GIVEN NAMESToni
FAMILY NAMEBruce
SIGNATUREBRUCE T
AFFILIATIONSUniversity of Auckland
ORCID0000-0003-4998-2861
VERIFIEDYes
TOTAL WORKS32
TOTAL CITATIONS458
AUTHOR COUNT32
EDITOR COUNT0
FIRST PUBLICATION YEAR1991
LATEST PUBLICATION YEAR2025
H-INDEX11
  • Feminist Media Scholarship in Communication & Sport: A Response to the 10-Year Review

    Open Access•Dunja Antunovic, Toni Bruce•ARTICLE•Communication & Sport•2025•Cited by: 3•References: 15

    In this commentary, Antunovic and Bruce comment on the state of feminist sport media scholarship in Communication & Sport in response to Cummins and Hahn’s (2025) 10-year review. The journal has served as a “go to” space for feminist sport media studies scholarship. Hegemonic masculinity prevails as one of the most often referenced frameworks, but the journal’s publications have also engaged with a range of feminist frameworks. Scholars gravitate…

  • Social Media’s Transformative Impact on Chinese Gen-Z Girls’ Gratifications in Physical Activity

    Open Access•Ke Shi, Toni Bruce et al.•ARTICLE•Communication & Sport•2025•References: 16

    Anchored in uses and gratifications theory, this study investigates how social media is reshaping Chinese Gen Z youths’ interpretations of the long-held cultural belief that girls should not participate in sport or physical activities. As Part of a broader study that also involved an anonymous quantitative survey of 722 high school students, this article focuses on the results from four focus groups involving 33 high school students, all of whom …

  • Depersonalized Harmony and Sustained Belonging: Shaping Online Collective Identities in a University Sports Team

    Open Access•Chenyu Ni, Toni Bruce et al.•ARTICLE•Communication & Sport•2025•Cited by: 1•References: 9

    This study investigates the role of digital spaces in shaping and maintaining the collective identity around a university shuai-jiao (traditional Chinese wrestling) team, a niche sport with deep cultural roots but limited visibility. Utilizing symbolic interactionism and self-categorization theory, the study explores the dynamics and evolution of the team’s social media chat group, which includes current and former team members. The results offer…

  • Asian minds and bodies: A fresh lens on Asian student engagement in physical education

    Jin Li, Julia Li et al.•ARTICLE•Sport Education and Society•2025•References: 17

    Despite over two decades of research highlighting the presence and impact of Asian stereotypes in physical education (PE) and sport in Western nations, remarkably little research explores Asian students’ needs, experiences and perceptions of school PE. This article responds to calls for more sustained research on race, ethnicity and cultural diversity [Pang, B. (2018). Conducting research with young Chinese-Australian students in health and physi…

  • Voices from the Margins: Aotearoa/New Zealand Young Carers Reflect on Their Experiences

    Open Access•Lauren Donnan, Janet S Gaffney et al.•ARTICLE•International Journal of…•2023

    Young carers are a largely invisible and unsupported population of Aotearoa New Zealand (NZ) children and youth aged 25 years and under who physically, emotionally, socially, and/or spiritually support loved ones experiencing ill health, disability, substance misuse, mental illness, or advanced age. The total number of young carers in NZ is unknown because census data only capture those aged 15-25. The nine published NZ studies recommend further …

  • Welcome to the Table: A Bourdieusian Take on Gifted New Zealand Young Women

    Open Access•Eunice Gaerlan-Price, Janna Wardman et al.•ARTICLE•Education Sciences•2021

    The field of gifted and talented studies has its origins in the intelligence quotient research of the late 19th and early 20th century. These psychological foundations remain a strong influence even though the field has since expanded to include other paradigms and greater diversity in conceptions of giftedness and talent. Some researchers argue that the field could benefit from greater interdisciplinary engagement, especially in studies of gifte…

  • Extending understandings of risk in organised sport

    Open Access•Lucen Liu, Toni Bruce•ARTICLE•International Review for the…•2020•Cited by: 4•References: 45

    Risk has been particularly associated with pain, injury, illness and even death in the studies of organised high-performance sport: in short, physical risk has been the primary focus. In contrast, this article explores the cultural dimensions of risk alongside the physical risk, which are revealed in an in-depth ethnographic study of waka ama (outrigger canoeing),1 an organised sport that is profoundly influenced by indigenous Māori culture. Waka…

  • The Rugby World Cup Experience

    Toni Bruce•CHAPTER•Sport, Media and Mega-Events•2017

    The analysis of media coverage and public responses to the mediatized object that is the Rugby World Cup points to powerful emotions generated by shifts in the way that rugby is structured and mediated. The affective power of media and cultural discourses around rugby appear to work in two directions: one that bolsters feelings of pride, patriotism and national belonging, and one that alienates, angers or frustrates. Mediatization can be seen as …

  • Media and Sport

    Open Access•Toni Bruce•OTHER•The Blackwell Encyclopedia of…•2017

    This entry encompasses the history and recent developments in sociological scholarship on media and sport. Sports events saturate the popular landscape via television, newspapers, magazines, video games, and the Internet. Despite a long history of interdependence between sport and the media, the sociological analysis of the sports media has a relatively short history, and several significant areas remain under‐researched

  • Dancing With Derrida: Deconstructing Sportswomen’s Performances on Dancing with the Stars and Mira Quien Baila

    Montserrat Martín, Nancy Spencer et al.•ARTICLE•Sociology of Sport Journal•2017•Cited by: 2•References: 8

    Feminists have long wrestled with the binary of gender difference in sport, employing diverse theoretical and empirical approaches to understand how difference is constructed, maintained and challenged. In this article, we engage with Jacques Derrida’s work on deconstruction and différance . Specifically, we engage with deconstruction’s double gesture in order to firstly identify, and later resist and disorganize the hierarchical oppositions of g…

  • Sportswomen and Social Media: Bringing Third-Wave Feminism, Postfeminism, and Neoliberal Feminism Into Conversation

    Open Access•H Thorpe, Kim Toffoletti et al.•ARTICLE•Journal of Sport and Social Issues•2017•Cited by: 69•References: 12

    In this article, we take seriously the challenges of making sense of a sporting (and media) context that increasingly engages female athletes as active, visible, and autonomous, while inequalities pertaining to gender, sexuality, race, and class remain stubbornly persistent across sport institutions and practices. We do so by engaging with three recent feminist critiques that have sought to respond to the changing operations of gender relations a…

  • New Rules for New Times: Sportswomen and Media Representation in the Third Wave

    Open Access•Toni Bruce•ARTICLE•Sex Roles•2015•Cited by: 120•References: 10

  • Assessing the sociology of sport: On media and representations of sportswomen

    Open Access•Toni Bruce•ARTICLE•International Review for the…•2015•Cited by: 37•References: 2

    On the 50th anniversary of the ISSA and IRSS, Toni Bruce - one of the leading scholars in understanding how media fashion gendered understandings of sport - considers the development of sociology of sport research on media with particular focus on representations of sportswomen. The trajectory of research strategies to study media representations of sportswomen has evolved, to become interdisciplinary, intersectional and theoretically sophisticat…

  • As Kiwi as? Contestation over the place of men’s football in New Zealand culture

    Toni Bruce, Arron Mark Stewart et al.•ARTICLE•Soccer and Society•2014•Cited by: 1•References: 5

    Men’s football has long been marginalized within New Zealand culture, struggling for acceptance as an appropriately masculine and truly national sport. New Zealand’s unexpected qualification for the men’s 2010 FIFA World Cup – for only the second time in the nation’s history – created a space for media and public reimagining of football’s connection to New Zealand identity and its place in the sporting landscape. In this paper, we investigate the…

  • Us and them: The influence of discourses of nationalism on media coverage of the Paralympics

    Toni Bruce•ARTICLE•Disability & Society•2014•Cited by: 20•References: 13

    Recent research suggests that the mainstream media representation of disabled athletes increasingly fits within the ‘norms’ of sports reporting. This study interrogates this suggestion, using the theoretical tools of cultural studies to compare representations of athletes from ‘our’ nation with athletes from other countries. The results suggest the change may be related primarily to athletes who can be constructed as being more like ‘Us’ through …

  • Reflections on Communication and Sport: On Women and Femininities

    Open Access•Toni Bruce•ARTICLE•Communication & Sport•2013•Cited by: 21•References: 11

    In this essay, Toni Bruce considers key cultural and social issues at play in the relationship between mediated sport and women. The treatment reflects on over 30 years of research and assesses not only central tendencies and changes in the way media covers women’s sporting events and achievements but also considers how this coverage interplays with women’s sense of their place in and relationship to sport. The essay opens with core arguments abo…

  • Wandering and Wondering: Theory and Representation in Feminist Physical Cultural Studies

    H Thorpe, Karen Barbour et al.•ARTICLE•Sociology of Sport Journal•2011•Cited by: 26•References: 23

    In this paper we explore the potential of physical cultural studies for collaborative, interdisciplinary, theoretically-informed, reflexive research on the physically active female body. We use the metaphors of "wandering and wondering" to interrogate our experiences of movement within and across physical cultural fields and academic borders. Grounded in an ethnographic narrative approach, we revisit the ways in which different aspects of our ide…

  • Ethical Explorations: A Tale of Preparing a Conference Paper

    Open Access•Toni Bruce•ARTICLE•Qualitative Inquiry•2010•Cited by: 5•References: 2

    In this article, the author explores the ethical tensions that emerged when she attempted to write autoethnographically about her ongoing experience of early menopause. It brings to life the journey that resulted from the acceptance of a conference abstract which promised to reveal the lived experience of this unexpected bodily “betrayal.” The abstract included the promise to illuminate the intense physical and emotional effects of this (in)visib…

  • Speaking the Unspoken: Racism, Sport and Maori

    Open Access•Holly Raima Hippolite, Toni Bruce•ARTICLE•Cosmopolitan Civil Societies An…•2010•Cited by: 4

    In this paper, we argue that the intersection of two key ideologies - New Zealand's purported history of good race relations, and the positive contribution sport is believed to make to racial equality - has created an environment in which it is difficult to talk about, let alone discuss constructively, Māori experiences of racism in the sport context. Our aim is to put the issue on the agenda by engaging with 10 experienced Māori sport participan…

  • The Power of Stereotypes: Anchoring Images Through Language in Live Sports Broadcasts

    Open Access•Fabrice Desmarais, Toni Bruce•ARTICLE•Journal of Language and Social…•2010•Cited by: 2•References: 39

    Televised sport offers a rich context for investigating the processes that influence particular uses of language. Here, the authors consider how pressure on sport commentators to connect with audiences results in reliance on preestablished narratives that draw heavily on stereotypes. They investigate how television sport commentators negotiate tensions between stereotypes of a particular country's playing style and on-field action that challenges…

  • Rethinking global sports migration and forms of transnational, cosmopolitan and diasporic belonging: A case study of international yachtsman Sir Peter Blake

    Toni Bruce, B Wheaton•ARTICLE•Social Identities•2009•Cited by: 5•References: 37

    The increasingly global dispersion of elite athletes pursuing sporting careers is an important aspect of the global flow of sport-capital. Such sport migration lends itself to theorising that considers questions about attachment to place, particularly in relation to citizenship, identity and nationalism. Yet only recently have theoretically valuable concepts such as transnationalism, cosmopolitanism and diaspora been foregrounded in studies of sp…

  • Media and Sport

    Open Access•Toni Bruce•OTHER•The Blackwell Encyclopedia of…•2007

    In the twenty‐first century, it is almost impossible to escape the sports media. Mediated versions of sports events saturate the popular landscape via television, newspapers, magazines, video games, and the Internet. Billions of television viewers watch global events such as the soccer and rugby world cups and the Olympics. Television has helped to transform sport to the point where broadcasters often dictate the constitution of specific competit…

  • The Way New Zealanders Would like to See Themselves”: Reading White Masculinity Via Media Coverage of the Death of Sir Peter Blake

    Amanda Cosgrove, Toni Bruce•ARTICLE•Sociology of Sport Journal•2005•Cited by: 21•References: 3

    In the face of growing scholarly concern about whiteness, and following Denzin’s (1996) argument that “those who control the media control a society’s discourses about itself” (p. 319), it becomes vital to interrogate and map what is at stake in specific representations of whiteness that gain purchase and mobilize the nation in shared ways. In death, America’s Cup sailor and adventurer Sir Peter Blake was held up as a New Zealand hero representat…

  • Marking the boundaries of the ‘normal’ in televised sports: The play-by-play of race

    Open Access•Toni Bruce•ARTICLE•Media Culture & Society•2004•Cited by: 22•References: 32

    Despite an emerging body of research on race and representation in televised sport, little is known about commentator practices and understandings, particularly in relation to the construction of racial difference. Based on interviews and analysis of commentary, the results of this study point to a complex interaction between embedded racist ideologies and media practices specific to live basketball coverage. Taken together, and despite the consc…

  • Bending the Rules: Media Representations of Gender During an International Sporting Event

    Open Access•Emma H Wensing, Toni Bruce•ARTICLE•International Review for the…•2003•Cited by: 41•References: 20

    Extensive qualitative research shows that, even at its best, media coverage of women athletes tends to be ambivalent, meaning that it juxtaposes positive descriptions and images with descriptions and images that undermine and trivialize women’s efforts and successes. However, researchers have rarely explored the implications of nationalism — in particular during global sports events — for coverage of women’s sport. This analysis of media coverage…

Next
  • New Rules for New Times: Sportswomen and Media Representation in the Third Wave

    Open Access•Toni Bruce•ARTICLE•Sex Roles•2015•Cited by: 120•References: 10

  • Sportswomen and Social Media: Bringing Third-Wave Feminism, Postfeminism, and Neoliberal Feminism Into Conversation

    Open Access•H Thorpe, Kim Toffoletti et al.•ARTICLE•Journal of Sport and Social Issues•2017•Cited by: 69•References: 12

    In this article, we take seriously the challenges of making sense of a sporting (and media) context that increasingly engages female athletes as active, visible, and autonomous, while inequalities pertaining to gender, sexuality, race, and class remain stubbornly persistent across sport institutions and practices. We do so by engaging with three recent feminist critiques that have sought to respond to the changing operations of gender relations a…

  • Bending the Rules: Media Representations of Gender During an International Sporting Event

    Open Access•Emma H Wensing, Toni Bruce•ARTICLE•International Review for the…•2003•Cited by: 41•References: 20

    Extensive qualitative research shows that, even at its best, media coverage of women athletes tends to be ambivalent, meaning that it juxtaposes positive descriptions and images with descriptions and images that undermine and trivialize women’s efforts and successes. However, researchers have rarely explored the implications of nationalism — in particular during global sports events — for coverage of women’s sport. This analysis of media coverage…

  • Assessing the sociology of sport: On media and representations of sportswomen

    Open Access•Toni Bruce•ARTICLE•International Review for the…•2015•Cited by: 37•References: 2

    On the 50th anniversary of the ISSA and IRSS, Toni Bruce - one of the leading scholars in understanding how media fashion gendered understandings of sport - considers the development of sociology of sport research on media with particular focus on representations of sportswomen. The trajectory of research strategies to study media representations of sportswomen has evolved, to become interdisciplinary, intersectional and theoretically sophisticat…

  • Wandering and Wondering: Theory and Representation in Feminist Physical Cultural Studies

    H Thorpe, Karen Barbour et al.•ARTICLE•Sociology of Sport Journal•2011•Cited by: 26•References: 23

    In this paper we explore the potential of physical cultural studies for collaborative, interdisciplinary, theoretically-informed, reflexive research on the physically active female body. We use the metaphors of "wandering and wondering" to interrogate our experiences of movement within and across physical cultural fields and academic borders. Grounded in an ethnographic narrative approach, we revisit the ways in which different aspects of our ide…

  • Marking the boundaries of the ‘normal’ in televised sports: The play-by-play of race

    Open Access•Toni Bruce•ARTICLE•Media Culture & Society•2004•Cited by: 22•References: 32

    Despite an emerging body of research on race and representation in televised sport, little is known about commentator practices and understandings, particularly in relation to the construction of racial difference. Based on interviews and analysis of commentary, the results of this study point to a complex interaction between embedded racist ideologies and media practices specific to live basketball coverage. Taken together, and despite the consc…

  • Reflections on Communication and Sport: On Women and Femininities

    Open Access•Toni Bruce•ARTICLE•Communication & Sport•2013•Cited by: 21•References: 11

    In this essay, Toni Bruce considers key cultural and social issues at play in the relationship between mediated sport and women. The treatment reflects on over 30 years of research and assesses not only central tendencies and changes in the way media covers women’s sporting events and achievements but also considers how this coverage interplays with women’s sense of their place in and relationship to sport. The essay opens with core arguments abo…

  • The Way New Zealanders Would like to See Themselves”: Reading White Masculinity Via Media Coverage of the Death of Sir Peter Blake

    Amanda Cosgrove, Toni Bruce•ARTICLE•Sociology of Sport Journal•2005•Cited by: 21•References: 3

    In the face of growing scholarly concern about whiteness, and following Denzin’s (1996) argument that “those who control the media control a society’s discourses about itself” (p. 319), it becomes vital to interrogate and map what is at stake in specific representations of whiteness that gain purchase and mobilize the nation in shared ways. In death, America’s Cup sailor and adventurer Sir Peter Blake was held up as a New Zealand hero representat…

  • Us and them: The influence of discourses of nationalism on media coverage of the Paralympics

    Toni Bruce•ARTICLE•Disability & Society•2014•Cited by: 20•References: 13

    Recent research suggests that the mainstream media representation of disabled athletes increasingly fits within the ‘norms’ of sports reporting. This study interrogates this suggestion, using the theoretical tools of cultural studies to compare representations of athletes from ‘our’ nation with athletes from other countries. The results suggest the change may be related primarily to athletes who can be constructed as being more like ‘Us’ through …

  • Audience Frustration and Pleasure: Women Viewers Confront Televised Women's Basketball

    Open Access•Toni Bruce•ARTICLE•Journal of Sport and Social Issues•1998•Cited by: 19•References: 40

    Building on the extensive literature on media representations of women's sports, this study explored how fans of women's basketball interpreted television's representations of the game. In-depth interviews revealed that watching televised basketball was often frustrating for viewers who encountered representations that did not reflect their experiences or desires but, instead, devalued, trivialized, and stereotyped women athletes. However, rather…

  • Up Front and Beyond the Centre Line: Australian Aborigines in Elite Australian Rules Football

    Open Access•Christopher J Hallinan, Chris Hallinan et al.•ARTICLE•International Review for the…•1999•Cited by: 15•References: 17

    Although there has been a substantial growth in the number of Aboriginal players in the Australian Football League over the past decade, issues of structural and institutional racism have not been explored. This investigation of the assignment of players by position revealed marked patterns of difference, which tend to reflect stereotypes about Aboriginal athletes. The results are similar to research conducted in the USA and the UK but suggest ev…

  • Never Let the Bastards See You Cry

    Toni Bruce•ARTICLE•Sociology of Sport Journal•2000•Cited by: 9

  • Rejuvenating Sport Socialization Research

    Open Access•Susan L Greendorfer, Toni Bruce•ARTICLE•Journal of Sport and Social Issues•1991•Cited by: 6•References: 22

    Using existing critiques as a constructive foundation, the purpose of this paper is to extend analyses of the malaise in sport socialization by suggesting two alternative approaches that may revive interest in this important research topic. One, more representative of a functionalist integration, attempts to shift to more macro considerations by conceptualizing sport socialization as a mechanism of social and cultural reproduction; the nature and…

  • Ethical Explorations: A Tale of Preparing a Conference Paper

    Open Access•Toni Bruce•ARTICLE•Qualitative Inquiry•2010•Cited by: 5•References: 2

    In this article, the author explores the ethical tensions that emerged when she attempted to write autoethnographically about her ongoing experience of early menopause. It brings to life the journey that resulted from the acceptance of a conference abstract which promised to reveal the lived experience of this unexpected bodily “betrayal.” The abstract included the promise to illuminate the intense physical and emotional effects of this (in)visib…

  • Rethinking global sports migration and forms of transnational, cosmopolitan and diasporic belonging: A case study of international yachtsman Sir Peter Blake

    Toni Bruce, B Wheaton•ARTICLE•Social Identities•2009•Cited by: 5•References: 37

    The increasingly global dispersion of elite athletes pursuing sporting careers is an important aspect of the global flow of sport-capital. Such sport migration lends itself to theorising that considers questions about attachment to place, particularly in relation to citizenship, identity and nationalism. Yet only recently have theoretically valuable concepts such as transnationalism, cosmopolitanism and diaspora been foregrounded in studies of sp…

  • Extending understandings of risk in organised sport

    Open Access•Lucen Liu, Toni Bruce•ARTICLE•International Review for the…•2020•Cited by: 4•References: 45

    Risk has been particularly associated with pain, injury, illness and even death in the studies of organised high-performance sport: in short, physical risk has been the primary focus. In contrast, this article explores the cultural dimensions of risk alongside the physical risk, which are revealed in an in-depth ethnographic study of waka ama (outrigger canoeing),1 an organised sport that is profoundly influenced by indigenous Māori culture. Waka…

  • Speaking the Unspoken: Racism, Sport and Maori

    Open Access•Holly Raima Hippolite, Toni Bruce•ARTICLE•Cosmopolitan Civil Societies An…•2010•Cited by: 4

    In this paper, we argue that the intersection of two key ideologies - New Zealand's purported history of good race relations, and the positive contribution sport is believed to make to racial equality - has created an environment in which it is difficult to talk about, let alone discuss constructively, Māori experiences of racism in the sport context. Our aim is to put the issue on the agenda by engaging with 10 experienced Māori sport participan…

  • Postmodern Challenges: Recognizing Multiple Standards for Social Science Research

    Open Access•Toni Bruce, Susan L Greendorfer•ARTICLE•Journal of Sport and Social Issues•1994•Cited by: 4•References: 15

  • Feminist Media Scholarship in Communication & Sport: A Response to the 10-Year Review

    Open Access•Dunja Antunovic, Toni Bruce•ARTICLE•Communication & Sport•2025•Cited by: 3•References: 15

    In this commentary, Antunovic and Bruce comment on the state of feminist sport media scholarship in Communication & Sport in response to Cummins and Hahn’s (2025) 10-year review. The journal has served as a “go to” space for feminist sport media studies scholarship. Hegemonic masculinity prevails as one of the most often referenced frameworks, but the journal’s publications have also engaged with a range of feminist frameworks. Scholars gravitate…

  • Dancing With Derrida: Deconstructing Sportswomen’s Performances on Dancing with the Stars and Mira Quien Baila

    Montserrat Martín, Nancy Spencer et al.•ARTICLE•Sociology of Sport Journal•2017•Cited by: 2•References: 8

    Feminists have long wrestled with the binary of gender difference in sport, employing diverse theoretical and empirical approaches to understand how difference is constructed, maintained and challenged. In this article, we engage with Jacques Derrida’s work on deconstruction and différance . Specifically, we engage with deconstruction’s double gesture in order to firstly identify, and later resist and disorganize the hierarchical oppositions of g…

  • The Power of Stereotypes: Anchoring Images Through Language in Live Sports Broadcasts

    Open Access•Fabrice Desmarais, Toni Bruce•ARTICLE•Journal of Language and Social…•2010•Cited by: 2•References: 39

    Televised sport offers a rich context for investigating the processes that influence particular uses of language. Here, the authors consider how pressure on sport commentators to connect with audiences results in reliance on preestablished narratives that draw heavily on stereotypes. They investigate how television sport commentators negotiate tensions between stereotypes of a particular country's playing style and on-field action that challenges…

  • Depersonalized Harmony and Sustained Belonging: Shaping Online Collective Identities in a University Sports Team

    Open Access•Chenyu Ni, Toni Bruce et al.•ARTICLE•Communication & Sport•2025•Cited by: 1•References: 9

    This study investigates the role of digital spaces in shaping and maintaining the collective identity around a university shuai-jiao (traditional Chinese wrestling) team, a niche sport with deep cultural roots but limited visibility. Utilizing symbolic interactionism and self-categorization theory, the study explores the dynamics and evolution of the team’s social media chat group, which includes current and former team members. The results offer…

  • As Kiwi as? Contestation over the place of men’s football in New Zealand culture

    Toni Bruce, Arron Mark Stewart et al.•ARTICLE•Soccer and Society•2014•Cited by: 1•References: 5

    Men’s football has long been marginalized within New Zealand culture, struggling for acceptance as an appropriately masculine and truly national sport. New Zealand’s unexpected qualification for the men’s 2010 FIFA World Cup – for only the second time in the nation’s history – created a space for media and public reimagining of football’s connection to New Zealand identity and its place in the sporting landscape. In this paper, we investigate the…

  • Reaction and Response to Resisting the Canon: Feminist Cultural Studies as a Potential Future Direction

    Open Access•Susan L Greendorfer, Toni Bruce•ARTICLE•Journal of Sport and Social Issues•1993•Cited by: 1•References: 7

  • Rejuvenating Sport Socialization Research

    Open Access•Susan L Greendorfer, Toni Bruce•ARTICLE•Journal of Sport and Social Issues•1991•Cited by: 6•References: 22

    Using existing critiques as a constructive foundation, the purpose of this paper is to extend analyses of the malaise in sport socialization by suggesting two alternative approaches that may revive interest in this important research topic. One, more representative of a functionalist integration, attempts to shift to more macro considerations by conceptualizing sport socialization as a mechanism of social and cultural reproduction; the nature and…

  • Reaction and Response to Resisting the Canon: Feminist Cultural Studies as a Potential Future Direction

    Open Access•Susan L Greendorfer, Toni Bruce•ARTICLE•Journal of Sport and Social Issues•1993•Cited by: 1•References: 7

  • Postmodern Challenges: Recognizing Multiple Standards for Social Science Research

    Open Access•Toni Bruce, Susan L Greendorfer•ARTICLE•Journal of Sport and Social Issues•1994•Cited by: 4•References: 15

  • Audience Frustration and Pleasure: Women Viewers Confront Televised Women's Basketball

    Open Access•Toni Bruce•ARTICLE•Journal of Sport and Social Issues•1998•Cited by: 19•References: 40

    Building on the extensive literature on media representations of women's sports, this study explored how fans of women's basketball interpreted television's representations of the game. In-depth interviews revealed that watching televised basketball was often frustrating for viewers who encountered representations that did not reflect their experiences or desires but, instead, devalued, trivialized, and stereotyped women athletes. However, rather…

  • Audio-Visual Review

    Open Access•Toni Bruce•ARTICLE•International Review for the…•1999•References: 2

  • Up Front and Beyond the Centre Line: Australian Aborigines in Elite Australian Rules Football

    Open Access•Christopher J Hallinan, Chris Hallinan et al.•ARTICLE•International Review for the…•1999•Cited by: 15•References: 17

    Although there has been a substantial growth in the number of Aboriginal players in the Australian Football League over the past decade, issues of structural and institutional racism have not been explored. This investigation of the assignment of players by position revealed marked patterns of difference, which tend to reflect stereotypes about Aboriginal athletes. The results are similar to research conducted in the USA and the UK but suggest ev…

  • Never Let the Bastards See You Cry

    Toni Bruce•ARTICLE•Sociology of Sport Journal•2000•Cited by: 9

  • Bending the Rules: Media Representations of Gender During an International Sporting Event

    Open Access•Emma H Wensing, Toni Bruce•ARTICLE•International Review for the…•2003•Cited by: 41•References: 20

    Extensive qualitative research shows that, even at its best, media coverage of women athletes tends to be ambivalent, meaning that it juxtaposes positive descriptions and images with descriptions and images that undermine and trivialize women’s efforts and successes. However, researchers have rarely explored the implications of nationalism — in particular during global sports events — for coverage of women’s sport. This analysis of media coverage…

  • Marking the boundaries of the ‘normal’ in televised sports: The play-by-play of race

    Open Access•Toni Bruce•ARTICLE•Media Culture & Society•2004•Cited by: 22•References: 32

    Despite an emerging body of research on race and representation in televised sport, little is known about commentator practices and understandings, particularly in relation to the construction of racial difference. Based on interviews and analysis of commentary, the results of this study point to a complex interaction between embedded racist ideologies and media practices specific to live basketball coverage. Taken together, and despite the consc…

  • The Way New Zealanders Would like to See Themselves”: Reading White Masculinity Via Media Coverage of the Death of Sir Peter Blake

    Amanda Cosgrove, Toni Bruce•ARTICLE•Sociology of Sport Journal•2005•Cited by: 21•References: 3

    In the face of growing scholarly concern about whiteness, and following Denzin’s (1996) argument that “those who control the media control a society’s discourses about itself” (p. 319), it becomes vital to interrogate and map what is at stake in specific representations of whiteness that gain purchase and mobilize the nation in shared ways. In death, America’s Cup sailor and adventurer Sir Peter Blake was held up as a New Zealand hero representat…

  • Media and Sport

    Open Access•Toni Bruce•OTHER•The Blackwell Encyclopedia of…•2007

    In the twenty‐first century, it is almost impossible to escape the sports media. Mediated versions of sports events saturate the popular landscape via television, newspapers, magazines, video games, and the Internet. Billions of television viewers watch global events such as the soccer and rugby world cups and the Olympics. Television has helped to transform sport to the point where broadcasters often dictate the constitution of specific competit…

  • Rethinking global sports migration and forms of transnational, cosmopolitan and diasporic belonging: A case study of international yachtsman Sir Peter Blake

    Toni Bruce, B Wheaton•ARTICLE•Social Identities•2009•Cited by: 5•References: 37

    The increasingly global dispersion of elite athletes pursuing sporting careers is an important aspect of the global flow of sport-capital. Such sport migration lends itself to theorising that considers questions about attachment to place, particularly in relation to citizenship, identity and nationalism. Yet only recently have theoretically valuable concepts such as transnationalism, cosmopolitanism and diaspora been foregrounded in studies of sp…

  • Ethical Explorations: A Tale of Preparing a Conference Paper

    Open Access•Toni Bruce•ARTICLE•Qualitative Inquiry•2010•Cited by: 5•References: 2

    In this article, the author explores the ethical tensions that emerged when she attempted to write autoethnographically about her ongoing experience of early menopause. It brings to life the journey that resulted from the acceptance of a conference abstract which promised to reveal the lived experience of this unexpected bodily “betrayal.” The abstract included the promise to illuminate the intense physical and emotional effects of this (in)visib…

  • Speaking the Unspoken: Racism, Sport and Maori

    Open Access•Holly Raima Hippolite, Toni Bruce•ARTICLE•Cosmopolitan Civil Societies An…•2010•Cited by: 4

    In this paper, we argue that the intersection of two key ideologies - New Zealand's purported history of good race relations, and the positive contribution sport is believed to make to racial equality - has created an environment in which it is difficult to talk about, let alone discuss constructively, Māori experiences of racism in the sport context. Our aim is to put the issue on the agenda by engaging with 10 experienced Māori sport participan…

  • The Power of Stereotypes: Anchoring Images Through Language in Live Sports Broadcasts

    Open Access•Fabrice Desmarais, Toni Bruce•ARTICLE•Journal of Language and Social…•2010•Cited by: 2•References: 39

    Televised sport offers a rich context for investigating the processes that influence particular uses of language. Here, the authors consider how pressure on sport commentators to connect with audiences results in reliance on preestablished narratives that draw heavily on stereotypes. They investigate how television sport commentators negotiate tensions between stereotypes of a particular country's playing style and on-field action that challenges…

  • Wandering and Wondering: Theory and Representation in Feminist Physical Cultural Studies

    H Thorpe, Karen Barbour et al.•ARTICLE•Sociology of Sport Journal•2011•Cited by: 26•References: 23

    In this paper we explore the potential of physical cultural studies for collaborative, interdisciplinary, theoretically-informed, reflexive research on the physically active female body. We use the metaphors of "wandering and wondering" to interrogate our experiences of movement within and across physical cultural fields and academic borders. Grounded in an ethnographic narrative approach, we revisit the ways in which different aspects of our ide…

  • Reflections on Communication and Sport: On Women and Femininities

    Open Access•Toni Bruce•ARTICLE•Communication & Sport•2013•Cited by: 21•References: 11

    In this essay, Toni Bruce considers key cultural and social issues at play in the relationship between mediated sport and women. The treatment reflects on over 30 years of research and assesses not only central tendencies and changes in the way media covers women’s sporting events and achievements but also considers how this coverage interplays with women’s sense of their place in and relationship to sport. The essay opens with core arguments abo…

  • As Kiwi as? Contestation over the place of men’s football in New Zealand culture

    Toni Bruce, Arron Mark Stewart et al.•ARTICLE•Soccer and Society•2014•Cited by: 1•References: 5

    Men’s football has long been marginalized within New Zealand culture, struggling for acceptance as an appropriately masculine and truly national sport. New Zealand’s unexpected qualification for the men’s 2010 FIFA World Cup – for only the second time in the nation’s history – created a space for media and public reimagining of football’s connection to New Zealand identity and its place in the sporting landscape. In this paper, we investigate the…

  • Us and them: The influence of discourses of nationalism on media coverage of the Paralympics

    Toni Bruce•ARTICLE•Disability & Society•2014•Cited by: 20•References: 13

    Recent research suggests that the mainstream media representation of disabled athletes increasingly fits within the ‘norms’ of sports reporting. This study interrogates this suggestion, using the theoretical tools of cultural studies to compare representations of athletes from ‘our’ nation with athletes from other countries. The results suggest the change may be related primarily to athletes who can be constructed as being more like ‘Us’ through …

  • New Rules for New Times: Sportswomen and Media Representation in the Third Wave

    Open Access•Toni Bruce•ARTICLE•Sex Roles•2015•Cited by: 120•References: 10

  • Assessing the sociology of sport: On media and representations of sportswomen

    Open Access•Toni Bruce•ARTICLE•International Review for the…•2015•Cited by: 37•References: 2

    On the 50th anniversary of the ISSA and IRSS, Toni Bruce - one of the leading scholars in understanding how media fashion gendered understandings of sport - considers the development of sociology of sport research on media with particular focus on representations of sportswomen. The trajectory of research strategies to study media representations of sportswomen has evolved, to become interdisciplinary, intersectional and theoretically sophisticat…

  • The Rugby World Cup Experience

    Toni Bruce•CHAPTER•Sport, Media and Mega-Events•2017

    The analysis of media coverage and public responses to the mediatized object that is the Rugby World Cup points to powerful emotions generated by shifts in the way that rugby is structured and mediated. The affective power of media and cultural discourses around rugby appear to work in two directions: one that bolsters feelings of pride, patriotism and national belonging, and one that alienates, angers or frustrates. Mediatization can be seen as …

  • Media and Sport

    Open Access•Toni Bruce•OTHER•The Blackwell Encyclopedia of…•2017

    This entry encompasses the history and recent developments in sociological scholarship on media and sport. Sports events saturate the popular landscape via television, newspapers, magazines, video games, and the Internet. Despite a long history of interdependence between sport and the media, the sociological analysis of the sports media has a relatively short history, and several significant areas remain under‐researched

  • Dancing With Derrida: Deconstructing Sportswomen’s Performances on Dancing with the Stars and Mira Quien Baila

    Montserrat Martín, Nancy Spencer et al.•ARTICLE•Sociology of Sport Journal•2017•Cited by: 2•References: 8

    Feminists have long wrestled with the binary of gender difference in sport, employing diverse theoretical and empirical approaches to understand how difference is constructed, maintained and challenged. In this article, we engage with Jacques Derrida’s work on deconstruction and différance . Specifically, we engage with deconstruction’s double gesture in order to firstly identify, and later resist and disorganize the hierarchical oppositions of g…

  • Sportswomen and Social Media: Bringing Third-Wave Feminism, Postfeminism, and Neoliberal Feminism Into Conversation

    Open Access•H Thorpe, Kim Toffoletti et al.•ARTICLE•Journal of Sport and Social Issues•2017•Cited by: 69•References: 12

    In this article, we take seriously the challenges of making sense of a sporting (and media) context that increasingly engages female athletes as active, visible, and autonomous, while inequalities pertaining to gender, sexuality, race, and class remain stubbornly persistent across sport institutions and practices. We do so by engaging with three recent feminist critiques that have sought to respond to the changing operations of gender relations a…

Sociology (26 works) · Sports, Gender, and Society (25 works) · Sport and Mega-Event Impacts (22 works) · Political science (17 works) · Psychology (17 works) · Gender Studies (16 works) · Aesthetics (11 works) · Law (11 works) · Gender Studies (10 works) · Media studies (10 works)

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