Ryan S Elder
Biographic Data
| ID | 120409 |
|---|---|
| NAME | Ryan S Elder |
| GIVEN NAMES | Ryan S |
| FAMILY NAME | Elder |
| SIGNATURE | ELDER R S |
| AFFILIATIONS | Brigham Young University |
| ORCID | 0000-0001-9184-2331 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 65 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
Designing Delicious
The volume and velocity at which digital advertisements are delivered provides a unique opportunity for researchers to continually experiment and evaluate marketing effectiveness across thousands of viewer impressions. This research leverages these advances and examines the effectiveness of creative elements used in food, beverage, and restaurant (FBR) online video advertisements. We employ a unique coding methodology—a combination of human codin…
Guilty displeasures
So Close I Can Almost Sense It
Across the five sensory modalities we examine an unexplored difference in imagery: psychological distance. In particular, we propose that imagined senses can be psychologically more proximal or distal based on the maximum physical distance typically required for a stimulus to be sensed. Specifically, we propose that imagined senses that require close proximity to the body in order to be sensed (i.e., taste, touch) will feel more psychologically p…
A Sign of Things to Come
We propose that features of static visuals can lead to perceived movement (via dynamic imagery) and prepare the observer for action. We operationalize our research within the context of warning sign icons and show how subtle differences in iconography can affect human behavioral response. Across five studies incorporating multiple methodologies and technologies (click-data heat maps, driving simulations, surveys, reaction time, and eye tracking),…
The "Visual Depiction Effect" in Advertising
This research demonstrates that visual product depictions within advertisements, such as the subtle manipulation of orienting a product toward a participant’s dominant hand, facilitate mental simulation that evokes motor responses. We propose that viewing an object can lead to similar behavioral consequences as interacting with the object since our minds mentally simulate the experience. Four studies show that visually depicting a product that fa…
The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
We propose that advertisement (ad) content for food products can affect taste perception by affecting sensory cognitions. Specifically, we show that multisensory ads result in higher taste perceptions than ads focusing on taste alone, with this result being mediated by the excess of positive over negative sensory thoughts. Since the ad effect is thoughts-driven or cognitive, restricting cognitive resources (imposing cognitive load) attenuates the…
The "Visual Depiction Effect" in Advertising
This research demonstrates that visual product depictions within advertisements, such as the subtle manipulation of orienting a product toward a participant’s dominant hand, facilitate mental simulation that evokes motor responses. We propose that viewing an object can lead to similar behavioral consequences as interacting with the object since our minds mentally simulate the experience. Four studies show that visually depicting a product that fa…
The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
We propose that advertisement (ad) content for food products can affect taste perception by affecting sensory cognitions. Specifically, we show that multisensory ads result in higher taste perceptions than ads focusing on taste alone, with this result being mediated by the excess of positive over negative sensory thoughts. Since the ad effect is thoughts-driven or cognitive, restricting cognitive resources (imposing cognitive load) attenuates the…
A Sign of Things to Come
We propose that features of static visuals can lead to perceived movement (via dynamic imagery) and prepare the observer for action. We operationalize our research within the context of warning sign icons and show how subtle differences in iconography can affect human behavioral response. Across five studies incorporating multiple methodologies and technologies (click-data heat maps, driving simulations, surveys, reaction time, and eye tracking),…
So Close I Can Almost Sense It
Across the five sensory modalities we examine an unexplored difference in imagery: psychological distance. In particular, we propose that imagined senses can be psychologically more proximal or distal based on the maximum physical distance typically required for a stimulus to be sensed. Specifically, we propose that imagined senses that require close proximity to the body in order to be sensed (i.e., taste, touch) will feel more psychologically p…
The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
We propose that advertisement (ad) content for food products can affect taste perception by affecting sensory cognitions. Specifically, we show that multisensory ads result in higher taste perceptions than ads focusing on taste alone, with this result being mediated by the excess of positive over negative sensory thoughts. Since the ad effect is thoughts-driven or cognitive, restricting cognitive resources (imposing cognitive load) attenuates the…
The "Visual Depiction Effect" in Advertising
This research demonstrates that visual product depictions within advertisements, such as the subtle manipulation of orienting a product toward a participant’s dominant hand, facilitate mental simulation that evokes motor responses. We propose that viewing an object can lead to similar behavioral consequences as interacting with the object since our minds mentally simulate the experience. Four studies show that visually depicting a product that fa…
A Sign of Things to Come
We propose that features of static visuals can lead to perceived movement (via dynamic imagery) and prepare the observer for action. We operationalize our research within the context of warning sign icons and show how subtle differences in iconography can affect human behavioral response. Across five studies incorporating multiple methodologies and technologies (click-data heat maps, driving simulations, surveys, reaction time, and eye tracking),…
So Close I Can Almost Sense It
Across the five sensory modalities we examine an unexplored difference in imagery: psychological distance. In particular, we propose that imagined senses can be psychologically more proximal or distal based on the maximum physical distance typically required for a stimulus to be sensed. Specifically, we propose that imagined senses that require close proximity to the body in order to be sensed (i.e., taste, touch) will feel more psychologically p…
Guilty displeasures
Designing Delicious
The volume and velocity at which digital advertisements are delivered provides a unique opportunity for researchers to continually experiment and evaluate marketing effectiveness across thousands of viewer impressions. This research leverages these advances and examines the effectiveness of creative elements used in food, beverage, and restaurant (FBR) online video advertisements. We employ a unique coding methodology—a combination of human codin…
Psychology (5 works) · Cognitive psychology (4 works) · Advertising (3 works) · Business (3 works) · Color perception and design (3 works) · Social Psychology (3 works) · Art (2 works) · Cognition (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works)