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Salman Yousaf

Biographic Data

ID1212832
NAMESalman Yousaf
GIVEN NAMESSalman
FAMILY NAMEYousaf
SIGNATUREYOUSAF S
AFFILIATIONSUniversity of Sharjah
ORCID0000-0003-1303-4480
VERIFIEDYes
TOTAL WORKS17
TOTAL CITATIONS32
AUTHOR COUNT17
EDITOR COUNT0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2026
H-INDEX4
  • Simulated empathy for vulnerability-centered tourism

    Open Access•Salman Yousaf, Fulya Acikgoz•ARTICLE•Annals of Tourism Research•2026

  • Who gets to travel, who gets to matter? Border inequality and conference access in tourism academia

    Open Access•Salman Yousaf•ARTICLE•Annals of Tourism Research•2026

  • Do employees with dark personality traits review their jobs unfavorably? Textual content analysis of online employee reviews

    Open Access•Salman Yousaf, Soonchul Hyun et al.•ARTICLE•Humanities and Social Sciences…•2026

    This study investigates the association between Dark Triad traits (DTT), narcissism, Machiavellianism, and psychopathy, and employee review generation and consumption on Glassdoor. Using 533,007 reviews of S&P 500 companies, we applied the Linguistic Inquiry and Word Count method to infer DTT-linked language markers. Results show small but statistically reliable negative associations between narcissism and psychopathy and both review rating and p…

  • Analyzing Tourist Online Environmental Discourse With Big Data

    Open Access•Salman Yousaf, Jong Min Kim•ARTICLE•International Journal of Tourism…•2025

    This study evaluates the impact of tourists' online environmental discourse (OED) on satisfaction with UNESCO Natural World Heritage (NWH) sites, applying norm activation theory and theories of reasoned action and planned behavior. It addresses sustainability concerns of NWH sites impacted by tourism, analyzing 130,264 TripAdvisor.com reviews covering 43 NWH sites in the United States, United Kingdom, Australia, New Zealand and Canada. The findin…

  • Beyond bounded rurality

    Salman Yousaf, Ying Liu•ARTICLE•International Development…•2025•References: 21

    This study employs an assemblage thinking approach to reconceptualise ethnic rural places as dynamic, relational and continuously evolving, challenging static and bounded perspectives. Based on ethnographic observations and interviews in 11 villages across two She ethnic townships in Cangnan County, China, it examines rural revitalisation through territorialisation, deterritorialisation and reterritorialisation. By situating these communities wit…

  • Emergence of deglobalized tourist segments

    Open Access•Salman Yousaf•ARTICLE•Tourism Management•2025•References: 51

  • Tourism and sociocultural identity discourses in ethnic minority communities

    Salman Yousaf, Ying Liu et al.•ARTICLE•Journal of Sustainable Tourism•2025•Cited by: 1•References: 52

  • Dark personalities and online reviews

    Open Access•Salman Yousaf, Jong Min Kim•ARTICLE•Tourism Management•2023•Cited by: 4•References: 6

  • Understanding Halal leisure

    Salman Yousaf•ARTICLE•Leisure Studies•2023•Cited by: 1•References: 34

    This research note discusses why and how the conventional description of leisure makes positioning Halal leisure difficult for researchers and practitioners and then identifies four leisure zones based on the overall consensus of Islamic teachings, cultural tolerance of Islamic societies, and localized/regionalised interpretations of Islamic scriptures. In doing so, this paper contributes to enhancing the nascent understanding of the position of …

  • Halal food anxiety in a non-Muslim destination

    Salman Yousaf•ARTICLE•Current Issues in Tourism•2022

    This study alludes to the highly relevant but scholarly underexplored phenomenon of halal food anxiety that Muslim travelers encounter in non-Muslim destinations. Set in the backdrop of pandemic travel, data were collected from Muslim travelers going through mandatory quarantine requirements of 3 weeks in Wuhan, China. Terror management theory (Greenberg et al., 1986) and conservation of resources theory (Hobfoll, 1988;1989) provided theoretical …

  • China through the lens of neighboring media

    Muhammad Aftab Madni Memon, Shen Hui et al.•ARTICLE•Media Asia•2022

    This research offers a comparative content analysis of Pakistani and Indian newspaper coverage of the recent social unrest in Hong Kong over the attempt to introduce an extradition bill covering fugitive suspects. Additionally, the study explores the portrayal of China in the newspapers of its neighboring countries in reporting on the Hong Kong turmoil. The study applies framing theory and empirically tests the model of peace journalism developed…

  • Travel burnout

    Open Access•Salman Yousaf•ARTICLE•Tourism Management•2021•Cited by: 7•References: 64

  • Copysites / duplitectures as tourist attractions

    Open Access•Salman Yousaf, Xiucheng Fan•ARTICLE•Tourism Management•2020•Cited by: 5•References: 52

  • Does International Sporting Boycott Act as a Social Identity Threat? The Effects on the National Collective Self-Esteem of Pakistani Cricket Fans

    Open Access•Salman Yousaf, Fahad Laber•ARTICLE•SAGE Open•2020•Cited by: 2•References: 49

    The present study theoretically advances the social identity threat construct, with the terrorist attacks of March 4, 2009, in the backdrop, by providing a compelling evidence on how international sporting isolation acts as a social identity threat due to emphatic consequences on spectator's team identification and national collective self-esteem (CSE). Moreover, the study adheres to the rejection identification model, which accentuates profound …

  • Lost Destination marketing opportunities due to international sporting boycott

    Salman Yousaf•ARTICLE•Annals of Leisure Research•2018•Cited by: 1•References: 6

    The relationship between hosting sporting events and destination marketing opportunities has been widely researched in terms of generating internal national cohesion and citizen pride, furnishing economic benefits and uplifting the global profile of the host country. This critical commentary draws attention to the loss of destination marketing opportunities due to international sporting exclusion as well as possible repercussions not only to the …

  • Halal culinary and tourism marketing strategies on government websites

    Open Access•Salman Yousaf, Xiucheng Fan et al.•ARTICLE•Tourism Management•2018•Cited by: 7•References: 58

  • Political marketing in Pakistan

    Open Access•Salman Yousaf•ARTICLE•Journal of Public Affairs•2015•Cited by: 4•References: 3

    The present study discusses the intricacies of the political landscape in Pakistan and its compatibility with the modern political marketing theory. The election campaigns of the three largest political parties Pakistan Muslim League Nawaz, Pakistan People's Party, and Pakistan Tehreek‐e‐Insaf in the general elections 2013 were critically analyzed in the print media to comprehend the political marketing trends in Pakistan. It was found out that t…

  • Travel burnout

    Open Access•Salman Yousaf•ARTICLE•Tourism Management•2021•Cited by: 7•References: 64

  • Halal culinary and tourism marketing strategies on government websites

    Open Access•Salman Yousaf, Xiucheng Fan et al.•ARTICLE•Tourism Management•2018•Cited by: 7•References: 58

  • Copysites / duplitectures as tourist attractions

    Open Access•Salman Yousaf, Xiucheng Fan•ARTICLE•Tourism Management•2020•Cited by: 5•References: 52

  • Dark personalities and online reviews

    Open Access•Salman Yousaf, Jong Min Kim•ARTICLE•Tourism Management•2023•Cited by: 4•References: 6

  • Political marketing in Pakistan

    Open Access•Salman Yousaf•ARTICLE•Journal of Public Affairs•2015•Cited by: 4•References: 3

    The present study discusses the intricacies of the political landscape in Pakistan and its compatibility with the modern political marketing theory. The election campaigns of the three largest political parties Pakistan Muslim League Nawaz, Pakistan People's Party, and Pakistan Tehreek‐e‐Insaf in the general elections 2013 were critically analyzed in the print media to comprehend the political marketing trends in Pakistan. It was found out that t…

  • Does International Sporting Boycott Act as a Social Identity Threat? The Effects on the National Collective Self-Esteem of Pakistani Cricket Fans

    Open Access•Salman Yousaf, Fahad Laber•ARTICLE•SAGE Open•2020•Cited by: 2•References: 49

    The present study theoretically advances the social identity threat construct, with the terrorist attacks of March 4, 2009, in the backdrop, by providing a compelling evidence on how international sporting isolation acts as a social identity threat due to emphatic consequences on spectator's team identification and national collective self-esteem (CSE). Moreover, the study adheres to the rejection identification model, which accentuates profound …

  • Tourism and sociocultural identity discourses in ethnic minority communities

    Salman Yousaf, Ying Liu et al.•ARTICLE•Journal of Sustainable Tourism•2025•Cited by: 1•References: 52

  • Understanding Halal leisure

    Salman Yousaf•ARTICLE•Leisure Studies•2023•Cited by: 1•References: 34

    This research note discusses why and how the conventional description of leisure makes positioning Halal leisure difficult for researchers and practitioners and then identifies four leisure zones based on the overall consensus of Islamic teachings, cultural tolerance of Islamic societies, and localized/regionalised interpretations of Islamic scriptures. In doing so, this paper contributes to enhancing the nascent understanding of the position of …

  • Lost Destination marketing opportunities due to international sporting boycott

    Salman Yousaf•ARTICLE•Annals of Leisure Research•2018•Cited by: 1•References: 6

    The relationship between hosting sporting events and destination marketing opportunities has been widely researched in terms of generating internal national cohesion and citizen pride, furnishing economic benefits and uplifting the global profile of the host country. This critical commentary draws attention to the loss of destination marketing opportunities due to international sporting exclusion as well as possible repercussions not only to the …

  • Political marketing in Pakistan

    Open Access•Salman Yousaf•ARTICLE•Journal of Public Affairs•2015•Cited by: 4•References: 3

    The present study discusses the intricacies of the political landscape in Pakistan and its compatibility with the modern political marketing theory. The election campaigns of the three largest political parties Pakistan Muslim League Nawaz, Pakistan People's Party, and Pakistan Tehreek‐e‐Insaf in the general elections 2013 were critically analyzed in the print media to comprehend the political marketing trends in Pakistan. It was found out that t…

  • Lost Destination marketing opportunities due to international sporting boycott

    Salman Yousaf•ARTICLE•Annals of Leisure Research•2018•Cited by: 1•References: 6

    The relationship between hosting sporting events and destination marketing opportunities has been widely researched in terms of generating internal national cohesion and citizen pride, furnishing economic benefits and uplifting the global profile of the host country. This critical commentary draws attention to the loss of destination marketing opportunities due to international sporting exclusion as well as possible repercussions not only to the …

  • Halal culinary and tourism marketing strategies on government websites

    Open Access•Salman Yousaf, Xiucheng Fan et al.•ARTICLE•Tourism Management•2018•Cited by: 7•References: 58

  • Copysites / duplitectures as tourist attractions

    Open Access•Salman Yousaf, Xiucheng Fan•ARTICLE•Tourism Management•2020•Cited by: 5•References: 52

  • Does International Sporting Boycott Act as a Social Identity Threat? The Effects on the National Collective Self-Esteem of Pakistani Cricket Fans

    Open Access•Salman Yousaf, Fahad Laber•ARTICLE•SAGE Open•2020•Cited by: 2•References: 49

    The present study theoretically advances the social identity threat construct, with the terrorist attacks of March 4, 2009, in the backdrop, by providing a compelling evidence on how international sporting isolation acts as a social identity threat due to emphatic consequences on spectator's team identification and national collective self-esteem (CSE). Moreover, the study adheres to the rejection identification model, which accentuates profound …

  • Travel burnout

    Open Access•Salman Yousaf•ARTICLE•Tourism Management•2021•Cited by: 7•References: 64

  • Halal food anxiety in a non-Muslim destination

    Salman Yousaf•ARTICLE•Current Issues in Tourism•2022

    This study alludes to the highly relevant but scholarly underexplored phenomenon of halal food anxiety that Muslim travelers encounter in non-Muslim destinations. Set in the backdrop of pandemic travel, data were collected from Muslim travelers going through mandatory quarantine requirements of 3 weeks in Wuhan, China. Terror management theory (Greenberg et al., 1986) and conservation of resources theory (Hobfoll, 1988;1989) provided theoretical …

  • China through the lens of neighboring media

    Muhammad Aftab Madni Memon, Shen Hui et al.•ARTICLE•Media Asia•2022

    This research offers a comparative content analysis of Pakistani and Indian newspaper coverage of the recent social unrest in Hong Kong over the attempt to introduce an extradition bill covering fugitive suspects. Additionally, the study explores the portrayal of China in the newspapers of its neighboring countries in reporting on the Hong Kong turmoil. The study applies framing theory and empirically tests the model of peace journalism developed…

  • Dark personalities and online reviews

    Open Access•Salman Yousaf, Jong Min Kim•ARTICLE•Tourism Management•2023•Cited by: 4•References: 6

  • Understanding Halal leisure

    Salman Yousaf•ARTICLE•Leisure Studies•2023•Cited by: 1•References: 34

    This research note discusses why and how the conventional description of leisure makes positioning Halal leisure difficult for researchers and practitioners and then identifies four leisure zones based on the overall consensus of Islamic teachings, cultural tolerance of Islamic societies, and localized/regionalised interpretations of Islamic scriptures. In doing so, this paper contributes to enhancing the nascent understanding of the position of …

  • Analyzing Tourist Online Environmental Discourse With Big Data

    Open Access•Salman Yousaf, Jong Min Kim•ARTICLE•International Journal of Tourism…•2025

    This study evaluates the impact of tourists' online environmental discourse (OED) on satisfaction with UNESCO Natural World Heritage (NWH) sites, applying norm activation theory and theories of reasoned action and planned behavior. It addresses sustainability concerns of NWH sites impacted by tourism, analyzing 130,264 TripAdvisor.com reviews covering 43 NWH sites in the United States, United Kingdom, Australia, New Zealand and Canada. The findin…

  • Beyond bounded rurality

    Salman Yousaf, Ying Liu•ARTICLE•International Development…•2025•References: 21

    This study employs an assemblage thinking approach to reconceptualise ethnic rural places as dynamic, relational and continuously evolving, challenging static and bounded perspectives. Based on ethnographic observations and interviews in 11 villages across two She ethnic townships in Cangnan County, China, it examines rural revitalisation through territorialisation, deterritorialisation and reterritorialisation. By situating these communities wit…

  • Emergence of deglobalized tourist segments

    Open Access•Salman Yousaf•ARTICLE•Tourism Management•2025•References: 51

  • Tourism and sociocultural identity discourses in ethnic minority communities

    Salman Yousaf, Ying Liu et al.•ARTICLE•Journal of Sustainable Tourism•2025•Cited by: 1•References: 52

  • Simulated empathy for vulnerability-centered tourism

    Open Access•Salman Yousaf, Fulya Acikgoz•ARTICLE•Annals of Tourism Research•2026

  • Who gets to travel, who gets to matter? Border inequality and conference access in tourism academia

    Open Access•Salman Yousaf•ARTICLE•Annals of Tourism Research•2026

  • Do employees with dark personality traits review their jobs unfavorably? Textual content analysis of online employee reviews

    Open Access•Salman Yousaf, Soonchul Hyun et al.•ARTICLE•Humanities and Social Sciences…•2026

    This study investigates the association between Dark Triad traits (DTT), narcissism, Machiavellianism, and psychopathy, and employee review generation and consumption on Glassdoor. Using 533,007 reviews of S&P 500 companies, we applied the Linguistic Inquiry and Word Count method to infer DTT-linked language markers. Results show small but statistically reliable negative associations between narcissism and psychopathy and both review rating and p…

Political science (12 works) · Tourism (11 works) · Business (8 works) · Marketing (7 works) · Sociology (7 works) · China (6 works) · Diverse Aspects of Tourism Research (6 works) · Geography (6 works) · Law (6 works) · Advertising (5 works)

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