Basel Khashab
Biographic Data
| ID | 1217344 |
|---|---|
| NAME | Basel Khashab |
| GIVEN NAMES | Basel |
| FAMILY NAME | Khashab |
| SIGNATURE | KHASHAB B |
| AFFILIATIONS | Northumbria University |
| ORCID | 0000-0002-6313-6912 |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
How metaverse influencers shape electronic word-of-mouth: Credibility, attractiveness, and parasocial relationships across cultures and gender
Metaverse Influencers (MVIs) are technologically constructed social actors increasingly promoting tourism destinations. However, they continue to be viewed as uncannily or authentically fake, raising questions about whether followers perceive them as credible, form meaningful parasocial relationships with them, and intend to recommend the destinations they endorse. To address these gaps, this study integrated source credibility theory, parasocial…
Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs
This research aims to identify the factors affecting the adoption of Facebook commerce, in specific the adopted Facebook advertisements for both small and medium enterprises (SMEs) and how this contributes to enhancing such SMEs' organizational performances. Specifically, ease of use, demographic targeting, interaction, and brand awareness are regarded as the key factors that can influence Facebook's advertisements adoption. However, three organi…
Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs
This research aims to identify the factors affecting the adoption of Facebook commerce, in specific the adopted Facebook advertisements for both small and medium enterprises (SMEs) and how this contributes to enhancing such SMEs' organizational performances. Specifically, ease of use, demographic targeting, interaction, and brand awareness are regarded as the key factors that can influence Facebook's advertisements adoption. However, three organi…
Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs
This research aims to identify the factors affecting the adoption of Facebook commerce, in specific the adopted Facebook advertisements for both small and medium enterprises (SMEs) and how this contributes to enhancing such SMEs' organizational performances. Specifically, ease of use, demographic targeting, interaction, and brand awareness are regarded as the key factors that can influence Facebook's advertisements adoption. However, three organi…
How metaverse influencers shape electronic word-of-mouth: Credibility, attractiveness, and parasocial relationships across cultures and gender
Metaverse Influencers (MVIs) are technologically constructed social actors increasingly promoting tourism destinations. However, they continue to be viewed as uncannily or authentically fake, raising questions about whether followers perceive them as credible, form meaningful parasocial relationships with them, and intend to recommend the destinations they endorse. To address these gaps, this study integrated source credibility theory, parasocial…
Digital Marketing and Social Media (2 works) · Business (1 works) · Confirmatory factor analysis (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · cross-cultural comparison (1 works) · Descriptive statistics (1 works) · electronic word of mouth (1 works) · gender differences (1 works) · influencer attractiveness (1 works) · influencer credibility (1 works)