Raghad Aldaas
Biographic Data
| ID | 1217345 |
|---|---|
| NAME | Raghad Aldaas |
| GIVEN NAMES | Raghad |
| FAMILY NAME | Aldaas |
| SIGNATURE | ALDAAS R |
| AFFILIATIONS | Universiti Putra Malaysia |
| ORCID | 0000-0002-5961-4862 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs
This research aims to identify the factors affecting the adoption of Facebook commerce, in specific the adopted Facebook advertisements for both small and medium enterprises (SMEs) and how this contributes to enhancing such SMEs' organizational performances. Specifically, ease of use, demographic targeting, interaction, and brand awareness are regarded as the key factors that can influence Facebook's advertisements adoption. However, three organi…
Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs
This research aims to identify the factors affecting the adoption of Facebook commerce, in specific the adopted Facebook advertisements for both small and medium enterprises (SMEs) and how this contributes to enhancing such SMEs' organizational performances. Specifically, ease of use, demographic targeting, interaction, and brand awareness are regarded as the key factors that can influence Facebook's advertisements adoption. However, three organi…
Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs
This research aims to identify the factors affecting the adoption of Facebook commerce, in specific the adopted Facebook advertisements for both small and medium enterprises (SMEs) and how this contributes to enhancing such SMEs' organizational performances. Specifically, ease of use, demographic targeting, interaction, and brand awareness are regarded as the key factors that can influence Facebook's advertisements adoption. However, three organi…
Business (1 works) · Confirmatory factor analysis (1 works) · Descriptive statistics (1 works) · Digital Marketing and Social Media (1 works) · Marketing (1 works) · Mathematics (1 works) · Organizational and Employee Performance (1 works) · Psychology (1 works) · Statistics (1 works) · Structural equation modeling (1 works)