Ahmad Khraiwish
Biographic Data
| ID | 1217405 |
|---|---|
| NAME | Ahmad Khraiwish |
| GIVEN NAMES | Ahmad |
| FAMILY NAME | Khraiwish |
| SIGNATURE | KHRAIWISH A |
| AFFILIATIONS | Applied Science Private University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Neuro-Insights in Marketing Research
This study presents a comprehensive bibliometric and systematic analysis of electroencephalography (EEG) studies in consumer behavior within marketing research while exploring its academic and practical implications. Following the PRISMA protocol, a rigorous examination of 53 articles from the Web of Science database (WoS) was conducted. The analysis highlights that EEG has predominantly investigated consumer behavior across various marketing sti…
Neuromarketing Tools Used in the Marketing Mix
Although neuromarketing research has developed, the current studies lack to provide comprehensive insights into neuromarketing and marketing mix. Therefore, this study has designed to provide a comprehensive overview of neuromarketing, classification of neuroimaging and physiological tools are currently used in the marketing mix, and highlights the neural responses of consumer's behavior (e.g., emotions, attention, motivation, reward processing, …
Neuromarketing Tools Used in the Marketing Mix
Although neuromarketing research has developed, the current studies lack to provide comprehensive insights into neuromarketing and marketing mix. Therefore, this study has designed to provide a comprehensive overview of neuromarketing, classification of neuroimaging and physiological tools are currently used in the marketing mix, and highlights the neural responses of consumer's behavior (e.g., emotions, attention, motivation, reward processing, …
Neuromarketing Tools Used in the Marketing Mix
Although neuromarketing research has developed, the current studies lack to provide comprehensive insights into neuromarketing and marketing mix. Therefore, this study has designed to provide a comprehensive overview of neuromarketing, classification of neuroimaging and physiological tools are currently used in the marketing mix, and highlights the neural responses of consumer's behavior (e.g., emotions, attention, motivation, reward processing, …
Neuro-Insights in Marketing Research
This study presents a comprehensive bibliometric and systematic analysis of electroencephalography (EEG) studies in consumer behavior within marketing research while exploring its academic and practical implications. Following the PRISMA protocol, a rigorous examination of 53 articles from the Web of Science database (WoS) was conducted. The analysis highlights that EEG has predominantly investigated consumer behavior across various marketing sti…
Business (2 works) · Creativity in Education and Neuroscience (2 works) · Marketing (2 works) · Marketing research (2 works) · Neural and Behavioral Psychology Studies (2 works) · Neuromarketing (2 works) · Neuroscience (2 works) · Psychology (2 works) · Advertising (1 work) · Behavioral Health and Interventions (1 work)