Florencia García-Rapp
Biographic Data
| ID | 122480 |
|---|---|
| NAME | Florencia García-Rapp |
| GIVEN NAMES | Florencia |
| FAMILY NAME | García-Rapp |
| SIGNATURE | GARCÍA-RAPP F |
| AFFILIATIONS | Universitat Pompeu Fabra |
| ORCID | 0000-0001-5692-6505 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 12 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Madres. Parodic Motherhood Discourses on Peruvian TikTok
Producción Científica
Fatherly subjectivities on TikTok parodies
TikTok’s increasing cultural pervasiveness leading to a myriad of practices and discourses turn it into a rich digital fieldsite to interpret local dynamics. Building on a more encompassing study on Peruvian TikTok and parodic motherhood (García-Rapp and León, 2024) I delve here into the emerged theme of gender issues including videos performing the relatable social identity of “typical Peruvian dad” as well as the popular “arguments between my p…
From the books to the screens, to the memes and beyond
Parting from the awareness that not all consumers of US media are located within the geographical and linguistic context of the United States, this article contributes to media sociology with an approximation to the fandom of transnationally popular texts. Empirical findings presented here draw from a broader qualitative study on the reception of the series Game of Thrones (GoT) by 21 viewers from Argentina, Spain and Germany. Here I build on par…
The Fourth Wall and “The Wall”
HBO’s global success, Game of Thrones (2011–2019), is known for having an active international fan base. In this qualitative interpretive study of the show’s reception in Spain, Germany, and Argentina, I examine themes emerged from interviews with twenty-one viewers. I interpret their readings on the series together with online and offline engagement practices. Rather than marked cultural contrasts, the study identifies common patterns across nat…
Trivial and Normative? Online Fieldwork within YouTube's Beauty Community
In this article, I discuss methodological understandings around qualitative research and online ethnographic practice to bring forward a reflexive account on the particularities of doing fieldwork on YouTube. I draw from a multiyear ethnographic examination of YouTube's beauty community that sought to understand online popularity framed by local norms and practices and shed light into the local significance of knowledge, expertise, and self-devel…
‘Come join and let’s Bond’
Contrary to the fifteen minutes of fame of online memes and viral videos in the volatile and competitive environment of YouTube, successful beauty gurus achieve sustained popularity, enjoy from long-lasting viewer engagement and inhabit legitimized celebrity positions. This article is based on a multi-year ethnographic examination of YouTube’s beauty community, focusing on the popular British-Chinese beauty guru Bubz, her channel Bubzbeauty, and …
‘My Friend Bubz
This chapter presents the scholarly dialogue focused on digital culture practices at the intersection of digital fandom and celebrity culture. It examines the way in which content fosters different modes of address and promotes various types of connection with viewers. The chapter describes how viewers consume Bubz's different types of content, and often reciprocate by engaging in self-disclosing narratives through comments. Bubz's more than 300 …
Being an online celebrity
This paper is based on 22 months of online fieldwork examining YouTube’s beauty community, specifically the beauty guru Bubz, her uploaded content, and user comments. We aim to conceptualize central community-specific dynamics and practices, particularly those related to self-presentation and identity management and their affordances for legitimized online popularity. We explain how the guru’s successful online persona is based on a performative …
Popularity markers on YouTube's attention economy
This article focuses on issues of attention and popularity development in YouTube’s beauty community. I conceptualise the role of views and subscriptions as popularity markers, based on a broader ethnographic examination of 22 months of immersed fieldwork on the platform. I consider the case of Bubz, a British-Chinese beauty guru, through a purposeful sample of 80 videos. A content typology is introduced, presenting four distinctive video categor…
Popularity markers on YouTube's attention economy
This article focuses on issues of attention and popularity development in YouTube’s beauty community. I conceptualise the role of views and subscriptions as popularity markers, based on a broader ethnographic examination of 22 months of immersed fieldwork on the platform. I consider the case of Bubz, a British-Chinese beauty guru, through a purposeful sample of 80 videos. A content typology is introduced, presenting four distinctive video categor…
Trivial and Normative? Online Fieldwork within YouTube's Beauty Community
In this article, I discuss methodological understandings around qualitative research and online ethnographic practice to bring forward a reflexive account on the particularities of doing fieldwork on YouTube. I draw from a multiyear ethnographic examination of YouTube's beauty community that sought to understand online popularity framed by local norms and practices and shed light into the local significance of knowledge, expertise, and self-devel…
From the books to the screens, to the memes and beyond
Parting from the awareness that not all consumers of US media are located within the geographical and linguistic context of the United States, this article contributes to media sociology with an approximation to the fandom of transnationally popular texts. Empirical findings presented here draw from a broader qualitative study on the reception of the series Game of Thrones (GoT) by 21 viewers from Argentina, Spain and Germany. Here I build on par…
The Fourth Wall and “The Wall”
HBO’s global success, Game of Thrones (2011–2019), is known for having an active international fan base. In this qualitative interpretive study of the show’s reception in Spain, Germany, and Argentina, I examine themes emerged from interviews with twenty-one viewers. I interpret their readings on the series together with online and offline engagement practices. Rather than marked cultural contrasts, the study identifies common patterns across nat…
‘Come join and let’s Bond’
Contrary to the fifteen minutes of fame of online memes and viral videos in the volatile and competitive environment of YouTube, successful beauty gurus achieve sustained popularity, enjoy from long-lasting viewer engagement and inhabit legitimized celebrity positions. This article is based on a multi-year ethnographic examination of YouTube’s beauty community, focusing on the popular British-Chinese beauty guru Bubz, her channel Bubzbeauty, and …
‘My Friend Bubz
This chapter presents the scholarly dialogue focused on digital culture practices at the intersection of digital fandom and celebrity culture. It examines the way in which content fosters different modes of address and promotes various types of connection with viewers. The chapter describes how viewers consume Bubz's different types of content, and often reciprocate by engaging in self-disclosing narratives through comments. Bubz's more than 300 …
Being an online celebrity
This paper is based on 22 months of online fieldwork examining YouTube’s beauty community, specifically the beauty guru Bubz, her uploaded content, and user comments. We aim to conceptualize central community-specific dynamics and practices, particularly those related to self-presentation and identity management and their affordances for legitimized online popularity. We explain how the guru’s successful online persona is based on a performative …
Popularity markers on YouTube's attention economy
This article focuses on issues of attention and popularity development in YouTube’s beauty community. I conceptualise the role of views and subscriptions as popularity markers, based on a broader ethnographic examination of 22 months of immersed fieldwork on the platform. I consider the case of Bubz, a British-Chinese beauty guru, through a purposeful sample of 80 videos. A content typology is introduced, presenting four distinctive video categor…
Trivial and Normative? Online Fieldwork within YouTube's Beauty Community
In this article, I discuss methodological understandings around qualitative research and online ethnographic practice to bring forward a reflexive account on the particularities of doing fieldwork on YouTube. I draw from a multiyear ethnographic examination of YouTube's beauty community that sought to understand online popularity framed by local norms and practices and shed light into the local significance of knowledge, expertise, and self-devel…
From the books to the screens, to the memes and beyond
Parting from the awareness that not all consumers of US media are located within the geographical and linguistic context of the United States, this article contributes to media sociology with an approximation to the fandom of transnationally popular texts. Empirical findings presented here draw from a broader qualitative study on the reception of the series Game of Thrones (GoT) by 21 viewers from Argentina, Spain and Germany. Here I build on par…
The Fourth Wall and “The Wall”
HBO’s global success, Game of Thrones (2011–2019), is known for having an active international fan base. In this qualitative interpretive study of the show’s reception in Spain, Germany, and Argentina, I examine themes emerged from interviews with twenty-one viewers. I interpret their readings on the series together with online and offline engagement practices. Rather than marked cultural contrasts, the study identifies common patterns across nat…
Madres. Parodic Motherhood Discourses on Peruvian TikTok
Producción Científica
Fatherly subjectivities on TikTok parodies
TikTok’s increasing cultural pervasiveness leading to a myriad of practices and discourses turn it into a rich digital fieldsite to interpret local dynamics. Building on a more encompassing study on Peruvian TikTok and parodic motherhood (García-Rapp and León, 2024) I delve here into the emerged theme of gender issues including videos performing the relatable social identity of “typical Peruvian dad” as well as the popular “arguments between my p…
Gender, Feminism, and Media (8 works) · Political science (7 works) · Sociology (7 works) · Psychology (6 works) · Digital Games and Media (5 works) · Media studies (5 works) · Aesthetics (4 works) · Art (4 works) · Beauty (4 works) · Business (4 works)