Ngoc Bao Thi Pham
Biographic Data
| ID | 1230597 |
|---|---|
| NAME | Ngoc Bao Thi Pham |
| GIVEN NAMES | Ngoc Bao Thi |
| FAMILY NAME | Pham |
| SIGNATURE | PHAM N B T |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Young Adults' Anti-Consumption Tendencies toward Organic Foods in Vietnam
This study aims to shed light on the determinants of organic food purchase intention in Vietnam. It provides novel insights by demonstrating that perceived value and perceived quality significantly influence purchase intention, while price does not. Moreover, the study unravels the critical mediating role of self-efficacy between price, perceived value, perceived quality, and purchase intention. These findings carry significant implications for m…
No prominent works on this page.
Young Adults' Anti-Consumption Tendencies toward Organic Foods in Vietnam
This study aims to shed light on the determinants of organic food purchase intention in Vietnam. It provides novel insights by demonstrating that perceived value and perceived quality significantly influence purchase intention, while price does not. Moreover, the study unravels the critical mediating role of self-efficacy between price, perceived value, perceived quality, and purchase intention. These findings carry significant implications for m…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Environmental Sustainability in Business (1 work) · Marketing (1 work) · Organic Food and Agriculture (1 work) · Psychology (1 work) · Self-efficacy (1 work) · Social Psychology (1 work) · Sociology (1 work)