Maria Avello
Biographic Data
| ID | 1231566 |
|---|---|
| NAME | Maria Avello |
| GIVEN NAMES | Maria |
| FAMILY NAME | Avello |
| SIGNATURE | AVELLO M |
| AFFILIATIONS | Universidad Complutense de Madrid |
| ORCID | 0000-0002-2082-4176 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 20 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Status of the research in fitness apps
Babiesofinstagram
This paper is part of an on-going study of baby accounts created by ordinary parents to reach audiences outside friends and families. More specifically, the aim is to provide insights on the growing phenomenon of commercial forms of sharenting where parents seek money–making opportunities through the lives and images of children. A qualitative exploratory approach is used to shed light on the practices used by parents to try to garner the attenti…
Brand-Evoked Mental Imagery
This research provides evidence of the role played by a brand in the stimulation of mental imagery. We anticipate that a familiar (vs. unfamiliar) brand will evoke higher levels of visual mental imagery in the consumer. In addition, if the consumer exhibits favorability toward the brand, the visual mental imagery evoked will be enhanced. Therefore, we provide evidence of the moderating role of brand favorability in the relationship between brand …
The influence of online ratings and reviews on hotel booking consideration
The influence of online ratings and reviews on hotel booking consideration
Brand-Evoked Mental Imagery
This research provides evidence of the role played by a brand in the stimulation of mental imagery. We anticipate that a familiar (vs. unfamiliar) brand will evoke higher levels of visual mental imagery in the consumer. In addition, if the consumer exhibits favorability toward the brand, the visual mental imagery evoked will be enhanced. Therefore, we provide evidence of the moderating role of brand favorability in the relationship between brand …
The influence of online ratings and reviews on hotel booking consideration
Babiesofinstagram
This paper is part of an on-going study of baby accounts created by ordinary parents to reach audiences outside friends and families. More specifically, the aim is to provide insights on the growing phenomenon of commercial forms of sharenting where parents seek money–making opportunities through the lives and images of children. A qualitative exploratory approach is used to shed light on the practices used by parents to try to garner the attenti…
Brand-Evoked Mental Imagery
This research provides evidence of the role played by a brand in the stimulation of mental imagery. We anticipate that a familiar (vs. unfamiliar) brand will evoke higher levels of visual mental imagery in the consumer. In addition, if the consumer exhibits favorability toward the brand, the visual mental imagery evoked will be enhanced. Therefore, we provide evidence of the moderating role of brand favorability in the relationship between brand …
Status of the research in fitness apps
Business (3 works) · Computer Science (3 works) · Psychology (3 works) · Advertising (2 works) · Marketing (2 works) · Political science (2 works) · Aesthetic Perception and Analysis (1 work) · Applied Psychology (1 work) · Applied Psychology (1 work) · Bibliometrics (1 work)