David P Redlawsk
Biographic Data
| ID | 1233396 |
|---|---|
| NAME | David P Redlawsk |
| GIVEN NAMES | David P |
| FAMILY NAME | Redlawsk |
| SIGNATURE | REDLAWSK D P |
| AFFILIATIONS | University of Iowa |
| ORCID | 0000-0001-6603-9483 |
| VERIFIED | Yes |
| TOTAL WORKS | 38 |
| TOTAL CITATIONS | 2083 |
| AUTHOR COUNT | 37 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 16 |
Partisan Differences in Voters’ Desire for Punishment in Response to Politicians’ Moral Transgressions
Research shows that politicians are often not electorally punished for immoral behavior. Yet, voters may still desire to see politicians punished outside of the election context for committing moral transgressions. Moreover, these desires may be conditioned by the partisanship of the voter, the transgressor, and voters’ perceptions of moral violation severity. To examine such effects, we conduct a vignette study asking 2997 U. S. respondents to c…
Expanding our thinking about discrete emotions and politics
In recent decades, political psychologists have given a lot of attention to the role of emotions in politics. While there have been several different research programs, the dominant paradigm has been set by affective intelligence theory (AIT), developed by George Marcus, Russell Neuman, and Michael Mackuen. AIT has helped explain many puzzles in understanding how emotions influence political decisions, as any good paradigm should. At the same tim…
Gender and moral language on the presidential campaign trail
Political candidates choose to highlight morality in their campaign speeches in various ways. In particular, we expect presidential candidates to highlight moral principles in introducing themselves to voters early in the campaign. However, usage may not be the same across candidates. Existing research suggests that, in general, women focus on different moral values than men. The question is whether such findings in the mass public translate into…
The Effects of Politician’s Moral Violations on Voters' Moral Emotions
Existing empirical research on voters’ responses to individual politicians’ moral transgressions pays limited attention to moral emotions, although moral emotions are an integral part of voters’ moral judgment. This study looks at U.S. voters’ discrete moral emotional responses to politician’s moral violations and examines how these discrete moral emotional responses are dependent on voters’ own moral principles and the extent to which they ident…
Academic Freedom Under Attack in Turkey
This paper addresses the ongoing challenges to academic freedom in Turkey, site of the 2011 ISPP meeting and a then‐burgeoning cadre of political psychologists working to build the discipline in Turkey. In January 2016, the Academics for Peace signed a petition challenging the government's policies towards the Kurds, following which the government began to purge both signatories and other academics. The purge gained traction after the July 2016 a…
Voluntary Exposure to Political Fact Checks
For political fact-checking enterprises to be effective, two conditions must be met. Voters must be interested in fact-checks, and the fact-checks must encourage voters to reevaluate their beliefs. Here, we study the former: whether voters are interested in reading fact-checks of political candidates’ statements. We use a simulated campaign environment in which participants’ exposure to fact-checks are voluntary. We find that voters are intereste…
Reprehensible, Laughable
Negativity is common in political rhetoric and advertising, but its effects are variable. One important moderator may be the specific emotions communicated by the messages and potentially in recipients. Contempt may be the emotion often conveyed by uncivil ads, which have attracted considerable interest, particularly in light of increased partisan polarization. Using data from web-based surveys in New Jersey and Iowa, we examine the role contempt…
Bringing the Heat Home
Efforts to educate the general public about global warming and the potential policy solutions that could mitigate its effects have relied on the diffusion of facts. But, cognitive scientists have documented that psychologically distant events like global warming elicit less concern and motivation to act relative to immediate, proximal and certain events. This paper documents a quasi-experiment that tested the effect on attitudes of a television c…
Voters’ Partisan Responses to Politicians’ Immoral Behavior
Politicians’ moral behaviors affect how voters evaluate them. But existing empirical research on the effects of politicians’ violations of moral standards pays little attention to the heterogeneous moral foundations of voters in assessing responses to violations. It also pays little attention to the ways partisan preferences shape responses. We examine voters’ heterogeneous evaluative and emotional responses to presumably immoral behaviors by pol…
The Dynamic Process Tracing Environment (DPTE) as a Tool for Studying Political Communication
The dynamic process tracing environment (DPTE) is a unique and flexible tool permitting researchers to study information search and decision making in various manners. This article describes the rationale behind the system, some history of how it has revolutionized the study of voter decision making in elections, and some of the principles of design within the system
Political Scientist or Politician
An abstract is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content
Complex Thinking as a Result of Incongruent Information Exposure
In this article, we explore whether incongruent information influences what people recall to mind about a presidential candidate’s policy statements. We investigate whether the volume of people’s political thoughts, their ability to produce arguments, the affective valence of these thoughts, and their integrative complexity are influenced by the congruency between new political information and prior political convictions. We conducted an experime…
Response to Diana Mutz’s review of The Positive Case for Negative Campaigning
An abstract is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content
Effect of Media Environment Diversity and Advertising Tone on Information Search, Selective Exposure, and Affective Polarization
This paper examines the effects of our modern media environment on affective polarization. We conducted an experiment during the last month of the 2012 presidential election varying both the choice of media sources available about the major presidential candidates, and the tone of political advertisements presented to subjects. We posit that voters in a high-choice, ideologically-diverse media environment will exhibit greater affective polarizati…
Social Influences on Online Political Information Search and Evaluation
Public Perceptions of Whistleblowing
This article reports the results of a two-pronged exploration of public perceptions of whistleblowing, the first using a statewide public opinion poll, and the second, a laboratory experiment in which a multistage scenario determined respondents’ support for an employee’s protest actions and their classification of the employee as a whistleblower. One substantial finding is that self-interest taints the purity of the employee’s motivation making …
The 2012 I owa R epublican C aucus and Its Effects on the Presidential Nomination Contest
We surveyed I owa caucus goers and other R epublicans to assess how representative the 2012 caucuses were of R epublicans in I owa. We find that demographically and ideologically, people reporting they would attend the caucus were quite similar to self‐identified I owa R epublicans who said they would not caucus. We then model outcomes in I owa and N ew H ampshire as a function of mass media expectations and find the model predicts M itt R omney'…
Symbolic Racism and Emotional Responses to the 2012 Presidential Candidates
Racial attitudes toward African American candidates are partially explained by symbolic racism, which has replaced overt racism in responses to these candidates. However, as typically operationalized, symbolic racism as applied to candidate assessments fails to account for the emotions generated by a political campaign. Symbolic racism’s effects are moderated when emotional responses to Barack Obama are included in a candidate evaluation model, w…
Gender Stereotypes, Information Search, and Voting Behavior in Political Campaigns
It is still unclear exactly how gender influences vote choice. Using an information processing perspective, we argue that instead of directly influencing vote choice, candidate gender guides the amounts and types of information that voters search for during a campaign, and that effects of gender on vote choice ultimately come from differences in information search influenced by candidate gender. Using two unique experimental datasets, we test the…
Framing Labels and Immigration Policy Attitudes in the Iowa Caucuses
Voters, Emotions, and Race in 2008
Social desirability effects make it difficult to learn voters’ racial attitudes. List experiments can tap sensitive issues without directly asking respondents to express overt opinions. The authors report on such an experiment about Barack Obama as the first black president, finding that 30 percent of white Americans were “troubled” by the prospect of Obama as the first black president. The authors examine policy and emotional underpinnings of th…
The Affective Tipping Point
In order to update candidate evaluations voters must acquire information and determine whether that new information supports or opposes their candidate expectations. Normatively, new negative information about a preferred candidate should result in a downward adjustment of an existing evaluation. However, recent studies show exactly the opposite; voters become more supportive of a preferred candidate in the face of negatively valenced information…
Voters, Emotions, and Memory
In this paper we argue that emotional response to information encountered in campaigns has implications for the likelihood of remembering that information at the time of the vote. Most voting models are built on what voters remember—whether it is the placement of candidates on issues, or opened ended responses to prompts. That recall of memory is biased is well‐known, but the extent to which those biases are driven by affective response to candid…
Reforming Presidential Nominations
As part of their ongoing efforts to address frontloading and other perceived problems, both the Democratic National Committee (DNC) and Republican National Committee (RNC) proposed revised schedules and rules for 2008. The major changes for the Democrats were that two new states were allowed to join Iowa and New Hampshire in violating the official February 5 start date. The idea was that these states—Nevada from the West and South Carolina from t…
An Exploration of Correct Voting in Recent U.S. Presidential Elections
Lau and Redlawsk (1997) proposed that the quality of voter decision making can be evaluated by measuring what they called correct voting—the extent to which people vote in accordance with their own values and priorities—but in so doing provided little guidance about what actually determines whether voters can make such high‐quality decisions. This article develops a framework for analyzing the vote decision that views the quality of decision maki…
Advantages and Disadvantages of Cognitive Heuristics in Political Decision Making
This article challenges the often un- tested assumption that cognitive improve the decision- making abilities of everyday voters. The potential benefits and costs of five common political heuristics are discussed. A new dynamic process- tracing methodology is employed to directly observe the use of these five heuristics by voters in a mock presi- dential election campaign. We find that cognitive heuristics are at times employed by almost all vote…
Hot Cognition or Cool Consideration? Testing the Effects of Motivated Reasoning on Political Decision Making
Researchers attempting to understand how citizens process political information have advanced motivated reasoning to explain the joint role of affect and cognition. The prominence of affect suggests that all social information processing is affectively charged and prone to biases. This article makes use of a unique data set collected using a dynamic information board experiment to test important effects of motivated reasoning. In particular, affe…
Voting Correctly
The average voter falls far short of the prescriptions of classic democratic theory in terms of interest, knowledge, and participation in politics. We suggest a more realistic standard: Citizens fulfill their democratic duties if, most of the time, they vote "correctly." Relying on an operationalization of correct voting based on fully informed interests, we present experimental data showing that, most of the time, people do indeed manage to vote…
The Affective Tipping Point
In order to update candidate evaluations voters must acquire information and determine whether that new information supports or opposes their candidate expectations. Normatively, new negative information about a preferred candidate should result in a downward adjustment of an existing evaluation. However, recent studies show exactly the opposite; voters become more supportive of a preferred candidate in the face of negatively valenced information…
An Exploration of Correct Voting in Recent U.S. Presidential Elections
Lau and Redlawsk (1997) proposed that the quality of voter decision making can be evaluated by measuring what they called correct voting—the extent to which people vote in accordance with their own values and priorities—but in so doing provided little guidance about what actually determines whether voters can make such high‐quality decisions. This article develops a framework for analyzing the vote decision that views the quality of decision maki…
Gender Stereotypes, Information Search, and Voting Behavior in Political Campaigns
It is still unclear exactly how gender influences vote choice. Using an information processing perspective, we argue that instead of directly influencing vote choice, candidate gender guides the amounts and types of information that voters search for during a campaign, and that effects of gender on vote choice ultimately come from differences in information search influenced by candidate gender. Using two unique experimental datasets, we test the…
Framing Labels and Immigration Policy Attitudes in the Iowa Caucuses
What Voters Do
Learning about political candidates before voting can be a cognitively taxing task, given that the information environment of a campaign may be chaotic and complicated. In response, voters may adopt decision strategies that guide their processing of campaign information. This paper reports results from a series of process‐tracing experiments designed to learn how voters in a presidential primary election adopt and use such strategies. Different v…
Voters, Emotions, and Race in 2008
Social desirability effects make it difficult to learn voters’ racial attitudes. List experiments can tap sensitive issues without directly asking respondents to express overt opinions. The authors report on such an experiment about Barack Obama as the first black president, finding that 30 percent of white Americans were “troubled” by the prospect of Obama as the first black president. The authors examine policy and emotional underpinnings of th…
Popular Interpretations of ‘Corruption’ and their Partisan Consequences
You Must Remember This
Milton Lodge and his colleagues at Stony Brook have argued that voters process campaign information on-line, summarizing their affect toward candidates as campaign information is encountered. Consequently, recall of campaign information and vote choice are believed by Lodge to be a weak predictor of actual vote decision, which is determined almost solely by the on-line tally. The claims made by the on-line model have not been tested in a dynamic …
Effect of Media Environment Diversity and Advertising Tone on Information Search, Selective Exposure, and Affective Polarization
This paper examines the effects of our modern media environment on affective polarization. We conducted an experiment during the last month of the 2012 presidential election varying both the choice of media sources available about the major presidential candidates, and the tone of political advertisements presented to subjects. We posit that voters in a high-choice, ideologically-diverse media environment will exhibit greater affective polarizati…
Voters’ Partisan Responses to Politicians’ Immoral Behavior
Politicians’ moral behaviors affect how voters evaluate them. But existing empirical research on the effects of politicians’ violations of moral standards pays little attention to the heterogeneous moral foundations of voters in assessing responses to violations. It also pays little attention to the ways partisan preferences shape responses. We examine voters’ heterogeneous evaluative and emotional responses to presumably immoral behaviors by pol…
How Voters Decide
This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candid…
Voters, Emotions, and Memory
In this paper we argue that emotional response to information encountered in campaigns has implications for the likelihood of remembering that information at the time of the vote. Most voting models are built on what voters remember—whether it is the placement of candidates on issues, or opened ended responses to prompts. That recall of memory is biased is well‐known, but the extent to which those biases are driven by affective response to candid…
Older but Wiser? Effects of Age on Political Cognition
In experimental studies of voter's information processing, Lau and Redlawsk (2006) found one control variable to have pervasive effects in their analyses: age. Age was associated with less information search, less memory, less accurate memory, and a lower probability of making a correct vote. Reexamining those experimental studies, we find that inexperience with computers and slower manual dexterity are both associated with less information acces…
The Effects of Politician’s Moral Violations on Voters' Moral Emotions
Existing empirical research on voters’ responses to individual politicians’ moral transgressions pays limited attention to moral emotions, although moral emotions are an integral part of voters’ moral judgment. This study looks at U.S. voters’ discrete moral emotional responses to politician’s moral violations and examines how these discrete moral emotional responses are dependent on voters’ own moral principles and the extent to which they ident…
Complex Thinking as a Result of Incongruent Information Exposure
In this article, we explore whether incongruent information influences what people recall to mind about a presidential candidate’s policy statements. We investigate whether the volume of people’s political thoughts, their ability to produce arguments, the affective valence of these thoughts, and their integrative complexity are influenced by the congruency between new political information and prior political convictions. We conducted an experime…
The Dynamic Process Tracing Environment (DPTE) as a Tool for Studying Political Communication
The dynamic process tracing environment (DPTE) is a unique and flexible tool permitting researchers to study information search and decision making in various manners. This article describes the rationale behind the system, some history of how it has revolutionized the study of voter decision making in elections, and some of the principles of design within the system
Symbolic Racism and Emotional Responses to the 2012 Presidential Candidates
Racial attitudes toward African American candidates are partially explained by symbolic racism, which has replaced overt racism in responses to these candidates. However, as typically operationalized, symbolic racism as applied to candidate assessments fails to account for the emotions generated by a political campaign. Symbolic racism’s effects are moderated when emotional responses to Barack Obama are included in a candidate evaluation model, w…
Reforming Presidential Nominations
As part of their ongoing efforts to address frontloading and other perceived problems, both the Democratic National Committee (DNC) and Republican National Committee (RNC) proposed revised schedules and rules for 2008. The major changes for the Democrats were that two new states were allowed to join Iowa and New Hampshire in violating the official February 5 start date. The idea was that these states—Nevada from the West and South Carolina from t…
Expanding our thinking about discrete emotions and politics
In recent decades, political psychologists have given a lot of attention to the role of emotions in politics. While there have been several different research programs, the dominant paradigm has been set by affective intelligence theory (AIT), developed by George Marcus, Russell Neuman, and Michael Mackuen. AIT has helped explain many puzzles in understanding how emotions influence political decisions, as any good paradigm should. At the same tim…
Reprehensible, Laughable
Negativity is common in political rhetoric and advertising, but its effects are variable. One important moderator may be the specific emotions communicated by the messages and potentially in recipients. Contempt may be the emotion often conveyed by uncivil ads, which have attracted considerable interest, particularly in light of increased partisan polarization. Using data from web-based surveys in New Jersey and Iowa, we examine the role contempt…
Social Influences on Online Political Information Search and Evaluation
The 2012 I owa R epublican C aucus and Its Effects on the Presidential Nomination Contest
We surveyed I owa caucus goers and other R epublicans to assess how representative the 2012 caucuses were of R epublicans in I owa. We find that demographically and ideologically, people reporting they would attend the caucus were quite similar to self‐identified I owa R epublicans who said they would not caucus. We then model outcomes in I owa and N ew H ampshire as a function of mass media expectations and find the model predicts M itt R omney'…
Voting Correctly
The average voter falls far short of the prescriptions of classic democratic theory in terms of interest, knowledge, and participation in politics. We suggest a more realistic standard: Citizens fulfill their democratic duties if, most of the time, they vote "correctly." Relying on an operationalization of correct voting based on fully informed interests, we present experimental data showing that, most of the time, people do indeed manage to vote…
You Must Remember This
Milton Lodge and his colleagues at Stony Brook have argued that voters process campaign information on-line, summarizing their affect toward candidates as campaign information is encountered. Consequently, recall of campaign information and vote choice are believed by Lodge to be a weak predictor of actual vote decision, which is determined almost solely by the on-line tally. The claims made by the on-line model have not been tested in a dynamic …
Advantages and Disadvantages of Cognitive Heuristics in Political Decision Making
This article challenges the often un- tested assumption that cognitive improve the decision- making abilities of everyday voters. The potential benefits and costs of five common political heuristics are discussed. A new dynamic process- tracing methodology is employed to directly observe the use of these five heuristics by voters in a mock presi- dential election campaign. We find that cognitive heuristics are at times employed by almost all vote…
Campaign Dynamics
Journal Article Campaign Dynamics: The Race for Governor Get access Campaign Dynamics: The Race for Governor by Thomas M. Carsey. Ann Arbor, University of Michigan Press, 2001. 217 pp. Cloth, $49.50; paper, $19.95. David P. Redlawsk David P. Redlawsk University of Iowa Search for other works by this author on: Oxford Academic Google Scholar Political Science Quarterly, Volume 117, Issue 2, Summer 2002, Pages 349–351, https://doi.org/10.2307/79821…
Hot Cognition or Cool Consideration? Testing the Effects of Motivated Reasoning on Political Decision Making
Researchers attempting to understand how citizens process political information have advanced motivated reasoning to explain the joint role of affect and cognition. The prominence of affect suggests that all social information processing is affectively charged and prone to biases. This article makes use of a unique data set collected using a dynamic information board experiment to test important effects of motivated reasoning. In particular, affe…
The 2002 Iowa House and Senate Elections
An abstract is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content
What Voters Do
Learning about political candidates before voting can be a cognitively taxing task, given that the information environment of a campaign may be chaotic and complicated. In response, voters may adopt decision strategies that guide their processing of campaign information. This paper reports results from a series of process‐tracing experiments designed to learn how voters in a presidential primary election adopt and use such strategies. Different v…
Popular Interpretations of ‘Corruption’ and their Partisan Consequences
How Voters Decide
This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candid…
Feeling Politics
As part of the study of emotions and politics, this book explores connections between affect and cognition and their implications for political evaluation, decision and action. Emphasizing theory, met
As Voters Head to the Polls, Will They Perceive a “Culture of Corruption
Republican Congressman Duke Cunningham resigns after pleading guilty to bribery. House Majority Leader Tom DeLay is indicted and forced to relinquish his leadership position, and later resigns from Congress. House Democrat William Jefferson is stripped of his position on the Ways and Means Committee after an FBI raid of his congressional office and amid reports that he hid $90,000 in alleged bribes in a freezer at his home. Stories of wrongdoing …
An Exploration of Correct Voting in Recent U.S. Presidential Elections
Lau and Redlawsk (1997) proposed that the quality of voter decision making can be evaluated by measuring what they called correct voting—the extent to which people vote in accordance with their own values and priorities—but in so doing provided little guidance about what actually determines whether voters can make such high‐quality decisions. This article develops a framework for analyzing the vote decision that views the quality of decision maki…
Older but Wiser? Effects of Age on Political Cognition
In experimental studies of voter's information processing, Lau and Redlawsk (2006) found one control variable to have pervasive effects in their analyses: age. Age was associated with less information search, less memory, less accurate memory, and a lower probability of making a correct vote. Reexamining those experimental studies, we find that inexperience with computers and slower manual dexterity are both associated with less information acces…
Comparing Caucus and Registered Voter Support for the 2008 Presidential Candidates in Iowa
As the 2008 presidential nominating process got underway, Iowa's coveted status as first-in-the-nation appeared increasingly in jeopardy, as states engaged in aggressive frontloading throughout 2006 and 2007. In the past, late March primaries in large states like Florida, New York, and California were irrelevant to the electoral outcome. To avoid a repeat in 2008, Florida moved its primary to January 29 and California moved to what is now being c…
Voters, Emotions, and Memory
In this paper we argue that emotional response to information encountered in campaigns has implications for the likelihood of remembering that information at the time of the vote. Most voting models are built on what voters remember—whether it is the placement of candidates on issues, or opened ended responses to prompts. That recall of memory is biased is well‐known, but the extent to which those biases are driven by affective response to candid…
Reforming Presidential Nominations
As part of their ongoing efforts to address frontloading and other perceived problems, both the Democratic National Committee (DNC) and Republican National Committee (RNC) proposed revised schedules and rules for 2008. The major changes for the Democrats were that two new states were allowed to join Iowa and New Hampshire in violating the official February 5 start date. The idea was that these states—Nevada from the West and South Carolina from t…
Voters, Emotions, and Race in 2008
Social desirability effects make it difficult to learn voters’ racial attitudes. List experiments can tap sensitive issues without directly asking respondents to express overt opinions. The authors report on such an experiment about Barack Obama as the first black president, finding that 30 percent of white Americans were “troubled” by the prospect of Obama as the first black president. The authors examine policy and emotional underpinnings of th…
The Affective Tipping Point
In order to update candidate evaluations voters must acquire information and determine whether that new information supports or opposes their candidate expectations. Normatively, new negative information about a preferred candidate should result in a downward adjustment of an existing evaluation. However, recent studies show exactly the opposite; voters become more supportive of a preferred candidate in the face of negatively valenced information…
Framing Labels and Immigration Policy Attitudes in the Iowa Caucuses
The 2012 I owa R epublican C aucus and Its Effects on the Presidential Nomination Contest
We surveyed I owa caucus goers and other R epublicans to assess how representative the 2012 caucuses were of R epublicans in I owa. We find that demographically and ideologically, people reporting they would attend the caucus were quite similar to self‐identified I owa R epublicans who said they would not caucus. We then model outcomes in I owa and N ew H ampshire as a function of mass media expectations and find the model predicts M itt R omney'…
Symbolic Racism and Emotional Responses to the 2012 Presidential Candidates
Racial attitudes toward African American candidates are partially explained by symbolic racism, which has replaced overt racism in responses to these candidates. However, as typically operationalized, symbolic racism as applied to candidate assessments fails to account for the emotions generated by a political campaign. Symbolic racism’s effects are moderated when emotional responses to Barack Obama are included in a candidate evaluation model, w…
Gender Stereotypes, Information Search, and Voting Behavior in Political Campaigns
It is still unclear exactly how gender influences vote choice. Using an information processing perspective, we argue that instead of directly influencing vote choice, candidate gender guides the amounts and types of information that voters search for during a campaign, and that effects of gender on vote choice ultimately come from differences in information search influenced by candidate gender. Using two unique experimental datasets, we test the…
Public Perceptions of Whistleblowing
This article reports the results of a two-pronged exploration of public perceptions of whistleblowing, the first using a statewide public opinion poll, and the second, a laboratory experiment in which a multistage scenario determined respondents’ support for an employee’s protest actions and their classification of the employee as a whistleblower. One substantial finding is that self-interest taints the purity of the employee’s motivation making …
Response to Diana Mutz’s review of The Positive Case for Negative Campaigning
An abstract is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content
Effect of Media Environment Diversity and Advertising Tone on Information Search, Selective Exposure, and Affective Polarization
This paper examines the effects of our modern media environment on affective polarization. We conducted an experiment during the last month of the 2012 presidential election varying both the choice of media sources available about the major presidential candidates, and the tone of political advertisements presented to subjects. We posit that voters in a high-choice, ideologically-diverse media environment will exhibit greater affective polarizati…
Political science (38 works) · Politics (34 works) · Law (28 works) · Psychology (26 works) · Social Psychology (25 works) · Electoral Systems and Political Participation (22 works) · Social Psychology (19 works) · Law (18 works) · Computer Science (14 works) · Presidential system (12 works)