Sanaullah Shar
Biographic Data
| ID | 1239209 |
|---|---|
| NAME | Sanaullah Shar |
| GIVEN NAMES | Sanaullah |
| FAMILY NAME | Shar |
| SIGNATURE | SHAR S |
| AFFILIATIONS | Sukkur IBA University |
| ORCID | 0000-0003-0164-7116 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 0 |
University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities
Market-orientation (MO) is not a very untouched research area, yet its application in universities is quite a recent phenomenon to execute marketing concept for a better value proposition. Various popular instruments including MARKOR and MKTOR have been used to assess MO in a variety of enterprise setups, but those measures turned out to be invalid in higher education context due to different goals and objectives of universities. Hence, the aim o…
No prominent works on this page.
University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities
Market-orientation (MO) is not a very untouched research area, yet its application in universities is quite a recent phenomenon to execute marketing concept for a better value proposition. Various popular instruments including MARKOR and MKTOR have been used to assess MO in a variety of enterprise setups, but those measures turned out to be invalid in higher education context due to different goals and objectives of universities. Hence, the aim o…
Business (1 works) · Computer Science (1 works) · Confirmatory factor analysis (1 works) · Construct validity (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer Service Quality and Loyalty (1 works) · Discriminant validity (1 works) · Geography (1 works) · Internal consistency (1 works) · Management and Marketing Education (1 works)