Añulika Agina
Biographic Data
| ID | 124361 |
|---|---|
| NAME | Añulika Agina |
| GIVEN NAMES | Añulika |
| FAMILY NAME | Agina |
| SIGNATURE | AGINA A |
| AFFILIATIONS | Pan-Atlantic University |
| ORCID | 0000-0003-4921-7879 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Netflix: The Enabling Disruptor in Nigeria
The euphoria with which Netflix was greeted among Nigerian filmmakers when it extended its business interest to Nollywood soon gave way to suspicion and controversy by scholars and lawyers. While funding and distribution, two major problems faced by the industry, are improved by Netflix’s investment and global reach, local exhibition companies have their business models disrupted by the streamer. Additionally, local and transnational audiences ge…
The reception of China’s StarTimes in Nigeria
Studies on Chinese media in Africa tend to focus on China’s ongoing quest to dominate the world, the negative perceptions of China by Africans and efforts to polish the former’s image through media partnerships with national governments. These efforts generate debates on the efficacy of China’s soft power. Extant literature suggests that interrogating the efficacy of Chinese soft power must acknowledge the agency of audiences but fails to recogni…
Kayode Kasum, dir. Oga Bolaji. 2018. 91 minutes. Yoruba, English, and Pidgin with English subtitles. Lagos. KayKas Studios/May Seven Pictures. No price reported
An abstract is not available for this content. As you have access to this content, full HTML content is provided on this page. A PDF of this content is also available in through the ‘Save PDF’ action button
Cinema-going in Lagos: Three Locations, One Film, One Weekend
Nollywood audiences are under-researched. Understanding audiences’ sites of spectatorship has contributed to how and why Nollywood is consumed, and with what cultural implications for these audiences, and for producers, distributors and exhibitors. With the re-emergence of cinema theatres in Lagos, scholars are yet to articulate how the cinema-going audiences engage with Nollywood films in specific cine-plexes. This paper addresses the nature of …
Black November (2012) and its social-change potential: Reactions from the audience
This article examines, through multiple film screenings and Focus Group Discussions, the potential of Black November (2012) to initiate social change in the 20th anniversary of Ken Saro-Wiwa’s death. Current research on African film is skewed towards broad representations of urban and rural lives, thus making the reception of indigenous popular films an understudied area. Virtually absent in African film scholarship is the reception of the films …
Celebrity endorsement of political aspirants and its effects on college students in Lagos
This article examines two main research questions: what factors justify celebrity endorsement as an election campaign strategy given the increasing doubts associated with celebrity involvement in politics? Did celebrity endorsement of political aspirants influence young adults’ voting behaviour during the 2015 elections in Lagos? Using mixed method approaches, and supported by source credibility and celebrity endorsement debates, a survey was con…
Cinema-going in Lagos: Three Locations, One Film, One Weekend
Nollywood audiences are under-researched. Understanding audiences’ sites of spectatorship has contributed to how and why Nollywood is consumed, and with what cultural implications for these audiences, and for producers, distributors and exhibitors. With the re-emergence of cinema theatres in Lagos, scholars are yet to articulate how the cinema-going audiences engage with Nollywood films in specific cine-plexes. This paper addresses the nature of …
Black November (2012) and its social-change potential: Reactions from the audience
This article examines, through multiple film screenings and Focus Group Discussions, the potential of Black November (2012) to initiate social change in the 20th anniversary of Ken Saro-Wiwa’s death. Current research on African film is skewed towards broad representations of urban and rural lives, thus making the reception of indigenous popular films an understudied area. Virtually absent in African film scholarship is the reception of the films …
Celebrity endorsement of political aspirants and its effects on college students in Lagos
This article examines two main research questions: what factors justify celebrity endorsement as an election campaign strategy given the increasing doubts associated with celebrity involvement in politics? Did celebrity endorsement of political aspirants influence young adults’ voting behaviour during the 2015 elections in Lagos? Using mixed method approaches, and supported by source credibility and celebrity endorsement debates, a survey was con…
Black November (2012) and its social-change potential: Reactions from the audience
This article examines, through multiple film screenings and Focus Group Discussions, the potential of Black November (2012) to initiate social change in the 20th anniversary of Ken Saro-Wiwa’s death. Current research on African film is skewed towards broad representations of urban and rural lives, thus making the reception of indigenous popular films an understudied area. Virtually absent in African film scholarship is the reception of the films …
Cinema-going in Lagos: Three Locations, One Film, One Weekend
Nollywood audiences are under-researched. Understanding audiences’ sites of spectatorship has contributed to how and why Nollywood is consumed, and with what cultural implications for these audiences, and for producers, distributors and exhibitors. With the re-emergence of cinema theatres in Lagos, scholars are yet to articulate how the cinema-going audiences engage with Nollywood films in specific cine-plexes. This paper addresses the nature of …
Kayode Kasum, dir. Oga Bolaji. 2018. 91 minutes. Yoruba, English, and Pidgin with English subtitles. Lagos. KayKas Studios/May Seven Pictures. No price reported
An abstract is not available for this content. As you have access to this content, full HTML content is provided on this page. A PDF of this content is also available in through the ‘Save PDF’ action button
Netflix: The Enabling Disruptor in Nigeria
The euphoria with which Netflix was greeted among Nigerian filmmakers when it extended its business interest to Nollywood soon gave way to suspicion and controversy by scholars and lawyers. While funding and distribution, two major problems faced by the industry, are improved by Netflix’s investment and global reach, local exhibition companies have their business models disrupted by the streamer. Additionally, local and transnational audiences ge…
The reception of China’s StarTimes in Nigeria
Studies on Chinese media in Africa tend to focus on China’s ongoing quest to dominate the world, the negative perceptions of China by Africans and efforts to polish the former’s image through media partnerships with national governments. These efforts generate debates on the efficacy of China’s soft power. Extant literature suggests that interrogating the efficacy of Chinese soft power must acknowledge the agency of audiences but fails to recogni…
African history and culture studies (3 works) · Media studies (3 works) · Sociology (3 works) · Advertising (2 works) · African studies and sociopolitical issues (2 works) · Art (2 works) · Computer Science (2 works) · Extant taxon (2 works) · Law (2 works) · Law (2 works)