Daniel L Wardlow
Biographic Data
| ID | 1245746 |
|---|---|
| NAME | Daniel L Wardlow |
| GIVEN NAMES | Daniel L |
| FAMILY NAME | Wardlow |
| SIGNATURE | WARDLOW D L |
| AFFILIATIONS | a Associate Professor of Marketing, San Francisco State University, San Francisco, CA 94132 |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 10 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 2 |
Deconstructing the Myth of the Monolithic Male Athlete
The Effect of Homosexual Imagery in Advertising on Attitude Toward the Ad
This study examines the differential impact that images in magazine advertising suggestive of either homosexuality or heterosexuality have on attitude toward the ad. Results support the hypothesis that homosexual imagery in advertising led to more positive attitude toward the ad among viewers more tolerant of homosexuality than among those less tolerant of homosexuality. Surprisingly, ads with heterosexual imagery were rated less favorably by vie…
Deconstructing the Myth of the Monolithic Male Athlete
The Effect of Homosexual Imagery in Advertising on Attitude Toward the Ad
This study examines the differential impact that images in magazine advertising suggestive of either homosexuality or heterosexuality have on attitude toward the ad. Results support the hypothesis that homosexual imagery in advertising led to more positive attitude toward the ad among viewers more tolerant of homosexuality than among those less tolerant of homosexuality. Surprisingly, ads with heterosexual imagery were rated less favorably by vie…
The Effect of Homosexual Imagery in Advertising on Attitude Toward the Ad
This study examines the differential impact that images in magazine advertising suggestive of either homosexuality or heterosexuality have on attitude toward the ad. Results support the hypothesis that homosexual imagery in advertising led to more positive attitude toward the ad among viewers more tolerant of homosexuality than among those less tolerant of homosexuality. Surprisingly, ads with heterosexual imagery were rated less favorably by vie…
Deconstructing the Myth of the Monolithic Male Athlete
Psychology (2 works) · Social Psychology (2 works) · Social Psychology (2 works) · Advertising (1 work) · Applied Psychology (1 work) · Applied Psychology (1 work) · Athletes (1 work) · Basketball (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Developmental psychology (1 work)