Karmen Erjavec
Biographic Data
| ID | 1246074 |
|---|---|
| NAME | Karmen Erjavec |
| GIVEN NAMES | Karmen |
| FAMILY NAME | Erjavec |
| SIGNATURE | ERJAVEC K |
| AFFILIATIONS | University of Ljubljana |
| ORCID | 0000-0003-4971-0292 |
| VERIFIED | Yes |
| TOTAL WORKS | 51 |
| TOTAL CITATIONS | 261 |
| AUTHOR COUNT | 51 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 9 |
Value activation in sustainability communication: How marketing communication relates to sustainable consumer behavior through the perceived importance of sustainability
Introduction Understanding the psychological mechanisms underlying sustainable consumer behavior remains a major challenge, particularly due to the persistent gap between pro-sustainability attitudes and actual actions. This study examines how marketing communication relates to sustainable consumer behavior through selected psychological factors and proposes a communication-based Value Activation Model, in which communication strengthens the perc…
Psychological distress, resilience, and coping among Ukrainian war refugees: Cross-national differences across seven European host countries and Ukraine
Introduction Armed conflict and forced displacement pose substantial risks to mental health, yet psychological outcomes among refugees vary considerably across national contexts. Understanding cross-national differences in distress, resilience, and coping is essential for designing effective public health responses to large-scale displacement crises such as the war in Ukraine. This study aimed to identify and compare cross-national differences in…
Between trauma and resilience - an ecological model of the determinants of mental health among Ukrainian war refugees in Europe: A cross-sectional study
BACKGROUND: The full-scale invasion of Ukraine has generated the largest refugee crisis in Europe since the Second World War, exposing civilians to trauma, displacement, and prolonged uncertainty. Refugees face stressors across multiple ecological levels, making Bronfenbrenner's model a suitable framework for understanding mental health determinants. This study examined multilevel predictors of psychological distress among Ukrainian war refugees …
Anxiety and depression in war-displaced refugees: Resilience as a moderating factor: a cross-sectional study
The full-scale Russian invasion of Ukraine in 2022 resulted in the largest refugee crisis in Europe since World War II, with Poland hosting the highest number of displaced Ukrainians. Although the adverse mental health consequences of war-related trauma and forced displacement are well documented, the protective role of resilience in mitigating anxiety, depression, and psychological distress remains insufficiently explored. This study aimed to ex…
Multilevel Barriers to Intergenerational Volunteering in Long‐Term Care
Population aging and labor shortages in long-term care (LTC) highlight the promise of intergenerational volunteering in Slovenia and comparable Eastern European countries, where civic traditions are limited and volunteering policy is nascent. Using mixed methods, we explored barriers in three age cohorts (16–24, 35–59, ≥60) at macro (system), meso (institutional) and micro (individual) levels. Focus groups (n = 42) generated 18 barrier categories…
Fostering Mental Health Literacy Among Primary School Professionals: Evaluating the Impact of an Online Training Program ‘Well@School’
Mental health challenges among children and adolescents have become a pressing global concern, particularly in the wake of the COVID-19 pandemic and ongoing geopolitical instability. Addressing these issues requires innovative, cost-effective strategies, with schools serving as critical platforms for mental health promotion. This study evaluates the impact of an online training program, Well@School, designed to enhance Mental Health Literacy (MHL…
Competences for promoting mental health in primary school
Background: The mental health od school-age children is of growing concern in many countries. School professionals require the competences and methods to intervene effectively to promote mental health in schools. Objective: The objective of this study was to describe school professionals’ perceptions of the competences needed and effective methods to promote mental health in primary schools. Design and setting: Qualitative study conducted in five…
Influence of Sociodemographic, Organizational, and Social Factors on Turnover Consideration Among Eldercare Workers: A Quantitative Survey
Staff turnover in long-term care (LTC) is considered one of the main causes of staff shortages and a key problem for LTC systems in the developed world. Factors affecting staff turnover in LTC facilities are poorly understood due to a fragmented approach. The aim of this study was to use multivariate analysis to identify the factors at the macro-, meso-, and micro-level that influence LTC workers’ turnover in Slovenia, a typical Central and Easte…
Barriers to Inter-Organi sational Collaboration in the Preoperative Management of Patients with Osteoarthritis of the Hip or Knee
In addition to the barriers identified in previous studies, our study shows that individualistic culture and the level of development of the health system at the macro level, manifested as a pressure on health professionals and other actors at the micro level, are important barriers to inter-organisational collaboration
Agriculture and environment: Friends or foes? Conceptualising agri-environmental discourses under the European Union’s Common Agricultural Policy
The European Union’s common agricultural policy (CAP), in addition to its primary production and farm income goals, is a large source of funding for environmentally friendly agricultural practices. However, its schemes have variable success and uptake across member states (MS) and regions. This study tries to explain these differences by demonstrating differences between policy levels in the understanding of the relationship between nature and fa…
Constructing Transnational Divas: Gendered Productions of Balkan Turbo-folk Music
This chapter shows how Ceca, a Balkan singer, leverages her iconic national status in redefining herself as a borderless celebrity. In a transnational media environment, characterized by the cross-border movement of people, cultural artifacts, and ideas, Ceca emerges as a borderless celebrity with iconic standing in all former Yugoslav countries. Despite the fact that her musical career is perceived to be caught up in the corruption, ethnic clean…
The Noble or Sour Wine: European Commission’s Competing Discourses on the Main CAP Reforms
In this article, we apply discourse analysis to the European Commission's Communications on reforms of the European Union's Common agricultural policy (CAP). The results of the historical discourse analysis of the European Commission’s strategy documents in the form of Communications on the CAP from 1991 to 2017 showed that the discourse was a hybrid, modified according to the specific political economic context and the European Commission’s need…
Dairy farmers' strategies in four European countries before and after abolition of the milk quota
Trends in marketing foods to children in Slovenian magazines: A content analysis
Objective Food marketing is an important factor influencing children’s food preferences. In Slovenia the use of magazines is widespread among children. We investigated food advertising in children’s and teens’ magazines (CTM) in 2013 and 2017. The penetration of food advertising was compared with magazines targeting the adult population. Design A repeated cross-sectional study. Magazines were searched for branded food references (BFR). All BFR we…
The political impact of the European Capital of Culture: ‘Maribor 2012 gave us the power to change the regime’
The European Capital of Culture (ECoC) is a cultural political initiative of the European Union and is perceived as one of the most prestigious events in the community. Existing studies have neglected the political effects of hosting ECoC in terms of engendering regime change in host cities. The present study therefore tries to fill this gap and demonstrates how the cultural policy of Maribor 2012, including its implementation, impacted on local …
Greening the CAP’ – Just a fashionable justification? A discourse analysis of the 2014–2020 CAP reform documents
“Othering” agricultural biotechnology: Slovenian media representation of agricultural biotechnology
While studies on media representations of agricultural biotechnology mostly analyse media texts, this work is intended to fill a research gap with an analysis of journalistic interpretations of media representations. The purpose of this project was to determine how news media represent agricultural biotechnology and how journalists interpret their own representations. A content and critical discourse analysis of news texts published in the Sloven…
Watching Pink Reality TV: Gendered commercial ethno-nationalism in Bosnia and Herzegovina
In the post-socialist, post-war, neo-liberal, commercial media landscape in the former Yugoslavia, ethno-national, heterosexual femininity continues to be a dominant frame of reference. This article explores how the portrayal of gender is closely connected to ethno-nationalism on one of the most popular reality TV shows, The Palace, produced by the Serbian commercial broadcaster Pink TV. We analyse how female audiences in Bosnia and Herzegovina r…
Transnational celebrity activism in Bosnia and Herzegovina: Local responses to Angelina Jolie’s film In the Land of Blood and Honey
This article focuses on the local understandings, responses and interpretations of celebrity activist Angelina Jolie and the film she directed in 2011 about the war rapes in Bosnia and Herzegovina: In the land of Blood and Honey. We first provide a brief historical context of the production and promotion of the film. Next, we offer a theoretical approach to the phenomenon of celebrity activism. In the third part, we look at how Jolie’s film has b…
Branding Post-War Sarajevo: Journalism, memories, and dark tourism
After the violent wars of the 1990s, Bosnia and Herzegovina is heavily promoting its tourism industry with the capital city of Sarajevo as the prime destination. Sarajevo became a city of death during 1992–1995, and its siege remains etched in local and global memories as a time of bombing, horrific shelling of locals, and brutal destruction of the city's cultural heritage. Today Sarajevo faces many dilemmas, including how to remember the 1990s t…
Informal learning through Facebook among Slovenian pupils
Since existing research has failed to consider how primary school pupils use Facebook for informal learning and to enhancing social capital, we attempted to fill this research gap by conducting 60 indepth interviews and thinkaloud sessions with Slovenian primary school pupils. Furthermore, we used content analysis to evaluate their Facebook profiles. The results of the study show that Slovenian pupils regularly use Facebook for informal learning.…
I Want to Leave Slovenia for a Sunny, Relaxed and Open Australia: Imagining Australia in Slovenia
This article deals with the imagery of 'Australia' in contemporary Slovenia. In an analysis of both Slovene media texts and interviews with 32 Slovenes who want to immigrate to Australia, we explore a constructed image of Australia. We closely consider the symbolic imagery that shapes our informants' discourses about Australia in order to focus on sociocultural elements of migration, where the imagination plays a key role. We suggest that a close…
Information Literacy in Croatia: An Ideological Approach
This article has been retracted
You Don't Understand, This is a New War!” Analysis of Hate Speech in News Web Sites' Comments
Because news websites' comments have become an important space of spreading hate speech, this article tries to contribute to uncovering the characteristics of Internet hate speech by combining discourse analyses of comments on Slovenian news websites with online in-depth interviews with producers of hate speech comments, researching their values, beliefs, and motives for production. Producers of hate speech use different strategies, mostly rearti…
Commercial and sexualized nationalism on Serbian reality TV
This article explores the way in which the portrayal of gender becomes linked to that of ethno-nationalism on the popular Serbian reality show The Palace. On the basis of a textual analysis of the public reactions to the reality show and its interpretations by the local audiences in Slovenia and Serbia, we claim that the show promotes specifically gendered and sexualized ethno-national identities, and that the interpretation of the show continues…
You Don't Understand, This is a New War!” Analysis of Hate Speech in News Web Sites' Comments
Because news websites' comments have become an important space of spreading hate speech, this article tries to contribute to uncovering the characteristics of Internet hate speech by combining discourse analyses of comments on Slovenian news websites with online in-depth interviews with producers of hate speech comments, researching their values, beliefs, and motives for production. Producers of hate speech use different strategies, mostly rearti…
Media Representation of the Discrimination against the Roma in Eastern Europe: The Case of Slovenia
The aim of this article is to show how the thematic and form structures of the news report work to legitimate and naturalize discrimination against the Roma. The syntactic structure of discriminatory discourse offered the readers categories which differed very little: the headline and the lead constructed a closed interpretation of the situation and the rest of the news report strengthened, legitimated and naturalized this interpretation especial…
Beyond Advertising and Journalism: Hybrid Promotional News Discourse
The aim of this article is to show the usefulness of an expanded version of Fairclough’s Critical Discourse Analysis approach, i.e. an approach that combines text analysis with an analysis of discourse processes in studying text production and interpretation, and also incorporates ethnographic methods, in this case, participant observation and interviews. This expanded approach was checked in the study of illegal promotional news discourse; the s…
Greening the CAP’ – Just a fashionable justification? A discourse analysis of the 2014–2020 CAP reform documents
Media construction of identity through moral panics: Discourses of immigration in Slovenia
With its independence in the 1990s, Slovenia started constructing a new identity through cyclical moral panics. In that process, the media play a decisive role. Journalists, blinded by the myth of objectivity, reduce their role to transmitting the perspective of others, based on the assumption that there is a consensus within society. As loyal followers of the professional ideology, they objectify the xenophobic discourse of the dominant ideology…
War on terrorism’ as a discursive battleground: Serbian recontextualization of G.W. Bush's discourse
In different parts of the world the 9/11 terrorist attacks have been localized and negotiated by mainstream media and in other public discourses in rather diverse ways. This article explores how young Serbian intellectuals recontextualized G.W. Bush's ‘war on terrorism’ discourse in order to legitimize, retroactively, Serbian violence against Muslims in Bosnia and Kosovo during the 1990s. We go beyond Bernstein's concept of recontextualization, d…
Changing EU agricultural policy discourses? The discourse analysis of Commissioner’s speeches 2000–2007
Living With the Sins of Their Fathers: An Analysis of Self-Representation of Adolescents Born of War Rape
Children born of war rape continue to be a taboo theme in many post-war societies, also in Bosnia and Herzegovina (BH). This study is based on in-depth interviews with eleven adolescents born of war rape in BH. The main goal is to present how these adolescents represent themselves and their life-situations. On the basis of the research we identify four key themes: 1) their continued sense of hostility even after the end of the war; 2) the interna…
Mobi Journalism in Slovenia: Is this really citizen journalism?
The practice of so-called mobi journalism at a commercial television station, which has been promoting itself as the first case of citizen journalism in Slovenia, is explored by text analysis combined with an analysis of discourse processes using ethnographic methods. The article examines whether the television station actually follows the purposes of this model of audience participation. The analysis reveals that it is, in fact, a market-driven …
Branding Post-War Sarajevo: Journalism, memories, and dark tourism
After the violent wars of the 1990s, Bosnia and Herzegovina is heavily promoting its tourism industry with the capital city of Sarajevo as the prime destination. Sarajevo became a city of death during 1992–1995, and its siege remains etched in local and global memories as a time of bombing, horrific shelling of locals, and brutal destruction of the city's cultural heritage. Today Sarajevo faces many dilemmas, including how to remember the 1990s t…
The Noble or Sour Wine: European Commission’s Competing Discourses on the Main CAP Reforms
In this article, we apply discourse analysis to the European Commission's Communications on reforms of the European Union's Common agricultural policy (CAP). The results of the historical discourse analysis of the European Commission’s strategy documents in the form of Communications on the CAP from 1991 to 2017 showed that the discourse was a hybrid, modified according to the specific political economic context and the European Commission’s need…
The Paradox of Ceca and the Turbo-Folk Audience
After the Yugoslav wars and the fall of Milosevic regime in 2000, Ceca, despite her ties to Serbian nationalism, became one of the most popular Balkan turbo-folk singers. While analyzing Ceca, the authors try to account for this paradoxical popularity while contributing to an understanding of the relationship between popular culture and politics in the former Yugoslavia. On the basis of in-depth interviews with young female students in the two mo…
Relations with the media: Who are the main actors in an advertorial production process in Slovenia
The aim of this article is to reveal the production process behind unethical and illegal advertorials — to uncover its main actors, their motives, and responses to this practice. The study combines participant observation and interviews with the main participants in the production of texts which appear in an identical form to journalistic text, yet are commercial messages. The analysis showed that the key actors are advertisers, as they are the i…
The political impact of the European Capital of Culture: ‘Maribor 2012 gave us the power to change the regime’
The European Capital of Culture (ECoC) is a cultural political initiative of the European Union and is perceived as one of the most prestigious events in the community. Existing studies have neglected the political effects of hosting ECoC in terms of engendering regime change in host cities. The present study therefore tries to fill this gap and demonstrates how the cultural policy of Maribor 2012, including its implementation, impacted on local …
New Wine in Old Bottles: Critical Discourse Analysis of the Current Common EU Agricultural Policy Reform Agenda
A critical discourse analysis of two EU agricultural commissioners' speeches in the period 2000-2006 was carried out and substantiated by rational choice theory. The analysis reveals how the latest Common Agricultural Policy (CAP) reforms have been gradually overturning prevailing CAP discourses. The neo-mercantilism discourse that dominated for decades has been replaced by the discourse of multifunctionality. With the change of commissioners in …
Transnational celebrity activism in Bosnia and Herzegovina: Local responses to Angelina Jolie’s film In the Land of Blood and Honey
This article focuses on the local understandings, responses and interpretations of celebrity activist Angelina Jolie and the film she directed in 2011 about the war rapes in Bosnia and Herzegovina: In the land of Blood and Honey. We first provide a brief historical context of the production and promotion of the film. Next, we offer a theoretical approach to the phenomenon of celebrity activism. In the third part, we look at how Jolie’s film has b…
The “Bosnian war on terrorism
This paper explores the changes in the media discourse on granting and revoking Bosnian citizenship of foreigners in the most read Bosnian, Croatian, and Serbian quality daily newspapers from the end of the Bosnian war in 1995 until the Commission for the Revision of Decisions on Naturalization of Foreign Citizens finished its work in 2007. Critical discourse analysis of news articles shows that all newspapers recontextualised the discourse on gr…
Mapping the Notion of “Terrorism” in Serbian and Croatian Newspapers
The September 11 terrorist attacks in the United States have reconfigured the global public debates as of how to defend a “civilized” world from the “Islamic terrorism.” The U.S.-led war on terror against extremist groups also produced and triggered a particular discourse in the former Yugoslav countries. The main aim of this article is to present an example of a study that explores how media appropriate dominant global antiterrorism discourse an…
Commercial and sexualized nationalism on Serbian reality TV
This article explores the way in which the portrayal of gender becomes linked to that of ethno-nationalism on the popular Serbian reality show The Palace. On the basis of a textual analysis of the public reactions to the reality show and its interpretations by the local audiences in Slovenia and Serbia, we claim that the show promotes specifically gendered and sexualized ethno-national identities, and that the interpretation of the show continues…
Target’, ‘cancer’ and ‘warrior’: Exploring painful metaphors of self-presentation used by girls born of war rape
Children born of war rapes continue to be a marginalized political, media and academic topic in Bosnian and other post-war societies. The goal of this article is to contribute to the research that deals with the life situations of children born of war rape, and to show the usefulness of an analysis of metaphors when a specific topic is emotionally difficult to talk about. The metaphor analysis of life stories of 19 adolescents — all Bosniak girls…
Construction of Semi-Investigative Reporting: Journalists' discourse strategies in the Slovenian daily press
In the last few years, a new practice known as semi-investigative reporting has appeared in Slovenian journalism. This article presents a study of the strategies used by reporters to construct an image of investigative reporting and of reporters' own interpretations of this practice. A critical discourse analysis of reports of institutional scandals in the Slovenian quality daily press during a four-year period is combined with in-depth interview…
The Kosovo Battle: Media's Recontextualization of the Serbian Nationalistic Discourses
In 2006, the international community started to finalize the political status of Kosovo, the Serbian province, inhabited mostly by the Muslim Albanian majority. At the end of October 2006, a referendum was held in Serbia, where a new constitution was passed that claims Kosovo as an integral part of Serbia. What has taken place in the so-called “last media battle for Kosovo”? This article investigates discourses of the two most popular Serbian new…
Agriculture and environment: Friends or foes? Conceptualising agri-environmental discourses under the European Union’s Common Agricultural Policy
The European Union’s common agricultural policy (CAP), in addition to its primary production and farm income goals, is a large source of funding for environmentally friendly agricultural practices. However, its schemes have variable success and uptake across member states (MS) and regions. This study tries to explain these differences by demonstrating differences between policy levels in the understanding of the relationship between nature and fa…
Watching Pink Reality TV: Gendered commercial ethno-nationalism in Bosnia and Herzegovina
In the post-socialist, post-war, neo-liberal, commercial media landscape in the former Yugoslavia, ethno-national, heterosexual femininity continues to be a dominant frame of reference. This article explores how the portrayal of gender is closely connected to ethno-nationalism on one of the most popular reality TV shows, The Palace, produced by the Serbian commercial broadcaster Pink TV. We analyse how female audiences in Bosnia and Herzegovina r…
Hybrid Public Relations News Discourse
The aim of this article is twofold: to integrate an analysis of discourse processes into Fairclough’s textually orientated critical discourse analysis, and to show the usefulness of this approach in demonstrating the encroachment of public relations on news production in Slovenia. Interpractice analysis – which identifies cases where text production and interpretation processes overtly use practices outside the convention – was used to identify s…
Media Representation of the Discrimination against the Roma in Eastern Europe: The Case of Slovenia
The aim of this article is to show how the thematic and form structures of the news report work to legitimate and naturalize discrimination against the Roma. The syntactic structure of discriminatory discourse offered the readers categories which differed very little: the headline and the lead constructed a closed interpretation of the situation and the rest of the news report strengthened, legitimated and naturalized this interpretation especial…
Media construction of identity through moral panics: Discourses of immigration in Slovenia
With its independence in the 1990s, Slovenia started constructing a new identity through cyclical moral panics. In that process, the media play a decisive role. Journalists, blinded by the myth of objectivity, reduce their role to transmitting the perspective of others, based on the assumption that there is a consensus within society. As loyal followers of the professional ideology, they objectify the xenophobic discourse of the dominant ideology…
Beyond Advertising and Journalism: Hybrid Promotional News Discourse
The aim of this article is to show the usefulness of an expanded version of Fairclough’s Critical Discourse Analysis approach, i.e. an approach that combines text analysis with an analysis of discourse processes in studying text production and interpretation, and also incorporates ethnographic methods, in this case, participant observation and interviews. This expanded approach was checked in the study of illegal promotional news discourse; the s…
Hybrid Public Relations News Discourse
The aim of this article is twofold: to integrate an analysis of discourse processes into Fairclough’s textually orientated critical discourse analysis, and to show the usefulness of this approach in demonstrating the encroachment of public relations on news production in Slovenia. Interpractice analysis – which identifies cases where text production and interpretation processes overtly use practices outside the convention – was used to identify s…
Mapping the Notion of “Terrorism” in Serbian and Croatian Newspapers
The September 11 terrorist attacks in the United States have reconfigured the global public debates as of how to defend a “civilized” world from the “Islamic terrorism.” The U.S.-led war on terror against extremist groups also produced and triggered a particular discourse in the former Yugoslav countries. The main aim of this article is to present an example of a study that explores how media appropriate dominant global antiterrorism discourse an…
The Kosovo Battle: Media's Recontextualization of the Serbian Nationalistic Discourses
In 2006, the international community started to finalize the political status of Kosovo, the Serbian province, inhabited mostly by the Muslim Albanian majority. At the end of October 2006, a referendum was held in Serbia, where a new constitution was passed that claims Kosovo as an integral part of Serbia. What has taken place in the so-called “last media battle for Kosovo”? This article investigates discourses of the two most popular Serbian new…
War on terrorism’ as a discursive battleground: Serbian recontextualization of G.W. Bush's discourse
In different parts of the world the 9/11 terrorist attacks have been localized and negotiated by mainstream media and in other public discourses in rather diverse ways. This article explores how young Serbian intellectuals recontextualized G.W. Bush's ‘war on terrorism’ discourse in order to legitimize, retroactively, Serbian violence against Muslims in Bosnia and Kosovo during the 1990s. We go beyond Bernstein's concept of recontextualization, d…
Technological Developments in Central-Eastern Europe: A case study of a computer literacy project in Slovenia
Based on in-depth interviews and a political economy analysis, this paper offers an evaluation of a Computer Literacy Project in Slovenia that was created as a part of a larger technological development project in the region. The article is divided into three main parts. The first part offers some critical arguments on the notions of development and technology. The second part contains an analysis of why the Computer Literacy Project received muc…
New Age Radio Journalism: A hybrid news discourse
The purpose of this paper is to uncover the most significant elements of New Age beliefs, which are overtly drawn upon in hard news discourse. This paper also illustrates the usefulness of the expanded version of Fairclough's concept of discursive practice and combines a textual analysis with ethnographic methods, in this case in-depth interviews and participant observations. The textual analysis of interdiscursivity reveals how New Age journalis…
Discourse on the Admission of Slovenia to the European Union: Internal Colonialism
Discourse on the Admission of Slovenia to the European Union: Internal Colonialism
The admission of former communist countries to the EU raised the question regarding their position in this supranational structure. This paper presents the results of a discourse analysis of the press and political and business leaders in the southern Austrian province Carinthia, where public discourse of difference between Others/Slovenians/non-Europeans and Us/Carinthians/Austrians/Europeans has been prevalent for decades. Macropropositional an…
We Defend Western Civilization’: Serbian Representations of a Cartoon Conflict
This article explores how young Serbian intellectuals interpret and further recontextualize the global reactions to the publication of the cartoons of the Prophet Muhammad. On the basis of in-depth interviews and critical discourse analysis, we show how the Serbian mainstream discourses frame the ‘cartoon crisis’ in a specific way—Muslims are labeled as ‘fundamentalists’ and ‘terrorists’. The article argues that this provides a historical excuse …
Changing EU agricultural policy discourses? The discourse analysis of Commissioner’s speeches 2000–2007
Mobi Journalism in Slovenia: Is this really citizen journalism?
The practice of so-called mobi journalism at a commercial television station, which has been promoting itself as the first case of citizen journalism in Slovenia, is explored by text analysis combined with an analysis of discourse processes using ethnographic methods. The article examines whether the television station actually follows the purposes of this model of audience participation. The analysis reveals that it is, in fact, a market-driven …
A Slovene president's self-help discourse: Making Slovenes more positive
In this article we examine the self-help discourses in Slovene President Drnovsek's blog, which he uses as the main tool to communicate with the Slovene public. On the basis of a critical discourse analysis of Drnovsek's writings, we argue that Drnovsek recontextualises Slovene political discourse and replaces it with a particular type of therapeutic discourse. We explore Drnovsek's self-help discourse as a way of approaching some issues associat…
Rehabilitating Milošević: Posthumous coverage of the Milošević regime in Serbian newspapers
This article analyses the media's coverage of Slobodan Milošević's death with an aim to uncover how media further use and incorporate social events into nationalistic discourses and, in that, reconstruct the myth of a legendary leader. The critical discoursive analysis shows that one of the most popular Serbian newspapers Večernje novosti recontextualized Milošević's death in accordance with the nationalistic media discourse that dominated his re…
A Discursive Approach to Genre: Mobi News
■ This article argues that genres are discursive categories that move beyond the boundaries of media texts and operate within industry, audience and social practices as well. It demonstrates the usefulness of an expanded genre analysis. The genre chain of mobi news, which relies on the use of mobile telephone cameras and is a popular genre in Slovenian and Balkan media, is explored by combining text analysis with an analysis of discourse practice…
The “Bosnian war on terrorism
This paper explores the changes in the media discourse on granting and revoking Bosnian citizenship of foreigners in the most read Bosnian, Croatian, and Serbian quality daily newspapers from the end of the Bosnian war in 1995 until the Commission for the Revision of Decisions on Naturalization of Foreign Citizens finished its work in 2007. Critical discourse analysis of news articles shows that all newspapers recontextualised the discourse on gr…
New Wine in Old Bottles: Critical Discourse Analysis of the Current Common EU Agricultural Policy Reform Agenda
A critical discourse analysis of two EU agricultural commissioners' speeches in the period 2000-2006 was carried out and substantiated by rational choice theory. The analysis reveals how the latest Common Agricultural Policy (CAP) reforms have been gradually overturning prevailing CAP discourses. The neo-mercantilism discourse that dominated for decades has been replaced by the discourse of multifunctionality. With the change of commissioners in …
Information Literacy: A means of preparing the students in Slovenia for the information society
Today, some of the most prominent policies in schools throughout the (post)industrialized world, and especially in developing Central and Eastern European countries, relate to the rapid introduction of information and communication technologies (ICTs). The concept of “information literacy” is the most common rationale for introducing educational ICTs. This concept is so poorly defined that it may best be investigated as a form of ideology. The ar…
Target’, ‘cancer’ and ‘warrior’: Exploring painful metaphors of self-presentation used by girls born of war rape
Children born of war rapes continue to be a marginalized political, media and academic topic in Bosnian and other post-war societies. The goal of this article is to contribute to the research that deals with the life situations of children born of war rape, and to show the usefulness of an analysis of metaphors when a specific topic is emotionally difficult to talk about. The metaphor analysis of life stories of 19 adolescents — all Bosniak girls…
Living With the Sins of Their Fathers: An Analysis of Self-Representation of Adolescents Born of War Rape
Children born of war rape continue to be a taboo theme in many post-war societies, also in Bosnia and Herzegovina (BH). This study is based on in-depth interviews with eleven adolescents born of war rape in BH. The main goal is to present how these adolescents represent themselves and their life-situations. On the basis of the research we identify four key themes: 1) their continued sense of hostility even after the end of the war; 2) the interna…
The Paradox of Ceca and the Turbo-Folk Audience
After the Yugoslav wars and the fall of Milosevic regime in 2000, Ceca, despite her ties to Serbian nationalism, became one of the most popular Balkan turbo-folk singers. While analyzing Ceca, the authors try to account for this paradoxical popularity while contributing to an understanding of the relationship between popular culture and politics in the former Yugoslavia. On the basis of in-depth interviews with young female students in the two mo…
Construction of Semi-Investigative Reporting: Journalists' discourse strategies in the Slovenian daily press
In the last few years, a new practice known as semi-investigative reporting has appeared in Slovenian journalism. This article presents a study of the strategies used by reporters to construct an image of investigative reporting and of reporters' own interpretations of this practice. A critical discourse analysis of reports of institutional scandals in the Slovenian quality daily press during a four-year period is combined with in-depth interview…
Relations with the media: Who are the main actors in an advertorial production process in Slovenia
The aim of this article is to reveal the production process behind unethical and illegal advertorials — to uncover its main actors, their motives, and responses to this practice. The study combines participant observation and interviews with the main participants in the production of texts which appear in an identical form to journalistic text, yet are commercial messages. The analysis showed that the key actors are advertisers, as they are the i…
Political science (39 works) · Sociology (38 works) · Law (27 works) · Law (27 works) · Media studies (23 works) · Politics (22 works) · Linguistics (20 works) · Discourse analysis (13 works) · Psychology (11 works) · Business (10 works)