Joseph C Nunes
Biographic Data
| ID | 125853 |
|---|---|
| NAME | Joseph C Nunes |
| GIVEN NAMES | Joseph C |
| FAMILY NAME | Nunes |
| SIGNATURE | NUNES J C |
| AFFILIATIONS | University of Southern California |
| ORCID | 0000-0001-9828-8003 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 58 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews
This research investigates how reviewers’ self-presentation strategies influence their posting behavior. We find reviewers are less likely to post negative reviews early in their review history due to concerns that doing so would make them appear as lacking warmth. This concern diminishes as the number of reviews associated with their profile increases, resulting in a discernable negative trend in ratings at the reviewer level. We document this t…
Based on a true story: Making people believe the unbelievable
Vivências diaspóricas em comunidades quilombolas: Empoderamento, autorreflexão e novas sociabilidades na comunidade Rio dos Macacos
In what way the empowerment process in Quilombola community Rio dos Macacos has produced a reflexive capacity and new sociabilities? We propose this reflection based on the thought of Stuart Hall. We consider that Quilombola communities rely on an accrual of diasporic experiences to reinforce resistance movement. In the empowerment process of Rio dos Macacos community, we have observed the reflexive capacity within the stories, documents and on t…
What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
Being lauded is not the same as being liked; celebrated products that win awards frequently fail to stand out in terms of commercial success. This work documents how creative control , the extent to which the same entity takes responsibility for all stages of the creative process, impacts which products are singled out for recognition but does not play a comparable role in determining what consumers like and thus purchase. Using real-world data, …
I like the way it sounds: The influence of instrumentation on a pop song’s place in the charts
The way a song sounds depends on, among other things, what instruments are audible to the listener. We document the systematic relationship between instrumentation, or the particular combination of instruments audible in a hit song, and its relative market appeal vis-à-vis its place on the charts. This is accomplished using mixed analytical methods under ecologically valid conditions. The data come from Billboard’s Hot 100 weekly popularity ranki…
Signaling Status with Luxury Goods: The Role of Brand Prominence
This research introduces “brand prominence,” a construct reflecting the conspicuousness of a brand's mark or logo on a product. The authors propose a taxonomy that assigns consumers to one of four groups according to their wealth and need for status, and they demonstrate how each group's preference for conspicuously or inconspicuously branded luxury goods corresponds predictably with their desire to associate or dissociate with members of their o…
First impressions: Status signaling using brand prominence
Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status
We study status as it pertains to loyalty programs, investigating the impact of the number and size of tiers on consumers' perceptions of status. We find that increasing the number of elites in the top tier dilutes perceptions of status, while adding a subordinate tier enhances status. Tiers below the second tier do not affect those at the top but can make those in the tier immediately above feel more elite. Given the choice between alternative p…
License to Sin: The Liberating Role of Reporting Expectations
This research examines the impact of asking intention questions about "vice behaviors," or behaviors about which respondents simultaneously hold both negative explicit and positive implicit attitudes. Asking questions about the likelihood of engaging in behaviors for which respondents maintain conflicting attitude structures appears to give respondents a "license to sin," resulting in increased rates of behavior versus those of a control group no…
The Endowed Progress Effect: How Artificial Advancement Increases Effort
This research documents a phenomenon we call the endowed progress effect, whereby people provided with artificial advancement toward a goal exhibit greater persistence toward reaching the goal. By converting a task requiring eight steps into a task requiring 10 steps but with two steps already complete, the task is reframed as one that has been undertaken and incomplete rather than not yet begun. This increases the likelihood of task completion a…
The Endowed Progress Effect: How Artificial Advancement Increases Effort
This research documents a phenomenon we call the endowed progress effect, whereby people provided with artificial advancement toward a goal exhibit greater persistence toward reaching the goal. By converting a task requiring eight steps into a task requiring 10 steps but with two steps already complete, the task is reframed as one that has been undertaken and incomplete rather than not yet begun. This increases the likelihood of task completion a…
Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status
We study status as it pertains to loyalty programs, investigating the impact of the number and size of tiers on consumers' perceptions of status. We find that increasing the number of elites in the top tier dilutes perceptions of status, while adding a subordinate tier enhances status. Tiers below the second tier do not affect those at the top but can make those in the tier immediately above feel more elite. Given the choice between alternative p…
License to Sin: The Liberating Role of Reporting Expectations
This research examines the impact of asking intention questions about "vice behaviors," or behaviors about which respondents simultaneously hold both negative explicit and positive implicit attitudes. Asking questions about the likelihood of engaging in behaviors for which respondents maintain conflicting attitude structures appears to give respondents a "license to sin," resulting in increased rates of behavior versus those of a control group no…
What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
Being lauded is not the same as being liked; celebrated products that win awards frequently fail to stand out in terms of commercial success. This work documents how creative control , the extent to which the same entity takes responsibility for all stages of the creative process, impacts which products are singled out for recognition but does not play a comparable role in determining what consumers like and thus purchase. Using real-world data, …
Based on a true story: Making people believe the unbelievable
The Endowed Progress Effect: How Artificial Advancement Increases Effort
This research documents a phenomenon we call the endowed progress effect, whereby people provided with artificial advancement toward a goal exhibit greater persistence toward reaching the goal. By converting a task requiring eight steps into a task requiring 10 steps but with two steps already complete, the task is reframed as one that has been undertaken and incomplete rather than not yet begun. This increases the likelihood of task completion a…
License to Sin: The Liberating Role of Reporting Expectations
This research examines the impact of asking intention questions about "vice behaviors," or behaviors about which respondents simultaneously hold both negative explicit and positive implicit attitudes. Asking questions about the likelihood of engaging in behaviors for which respondents maintain conflicting attitude structures appears to give respondents a "license to sin," resulting in increased rates of behavior versus those of a control group no…
First impressions: Status signaling using brand prominence
Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status
We study status as it pertains to loyalty programs, investigating the impact of the number and size of tiers on consumers' perceptions of status. We find that increasing the number of elites in the top tier dilutes perceptions of status, while adding a subordinate tier enhances status. Tiers below the second tier do not affect those at the top but can make those in the tier immediately above feel more elite. Given the choice between alternative p…
Signaling Status with Luxury Goods: The Role of Brand Prominence
This research introduces “brand prominence,” a construct reflecting the conspicuousness of a brand's mark or logo on a product. The authors propose a taxonomy that assigns consumers to one of four groups according to their wealth and need for status, and they demonstrate how each group's preference for conspicuously or inconspicuously branded luxury goods corresponds predictably with their desire to associate or dissociate with members of their o…
I like the way it sounds: The influence of instrumentation on a pop song’s place in the charts
The way a song sounds depends on, among other things, what instruments are audible to the listener. We document the systematic relationship between instrumentation, or the particular combination of instruments audible in a hit song, and its relative market appeal vis-à-vis its place on the charts. This is accomplished using mixed analytical methods under ecologically valid conditions. The data come from Billboard’s Hot 100 weekly popularity ranki…
Vivências diaspóricas em comunidades quilombolas: Empoderamento, autorreflexão e novas sociabilidades na comunidade Rio dos Macacos
In what way the empowerment process in Quilombola community Rio dos Macacos has produced a reflexive capacity and new sociabilities? We propose this reflection based on the thought of Stuart Hall. We consider that Quilombola communities rely on an accrual of diasporic experiences to reinforce resistance movement. In the empowerment process of Rio dos Macacos community, we have observed the reflexive capacity within the stories, documents and on t…
What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
Being lauded is not the same as being liked; celebrated products that win awards frequently fail to stand out in terms of commercial success. This work documents how creative control , the extent to which the same entity takes responsibility for all stages of the creative process, impacts which products are singled out for recognition but does not play a comparable role in determining what consumers like and thus purchase. Using real-world data, …
Based on a true story: Making people believe the unbelievable
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews
This research investigates how reviewers’ self-presentation strategies influence their posting behavior. We find reviewers are less likely to post negative reviews early in their review history due to concerns that doing so would make them appear as lacking warmth. This concern diminishes as the number of reviews associated with their profile increases, resulting in a discernable negative trend in ratings at the reviewer level. We document this t…
Psychology (7 works) · Computer Science (5 works) · Social Psychology (5 works) · Advertising (4 works) · Business (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Political science (4 works) · Marketing (3 works) · Control (management) (2 works) · Digital Marketing and Social Media (2 works)