Rachel Ashman
Biographic Data
| ID | 125924 |
|---|---|
| NAME | Rachel Ashman |
| GIVEN NAMES | Rachel |
| FAMILY NAME | Ashman |
| SIGNATURE | ASHMAN R |
| AFFILIATIONS | University of Liverpool |
| ORCID | 0000-0002-5579-6304 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 52 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Visitor activities in an imaginary country
“Take back control”
This paper examines the connection between the persistent neoliberalism in today’s consumer culture and the rise of far-right politics, which offers a nationalistic alternative consumer society. Using Multimodal Critical Discourse Analysis (MCDA) to analyse materials from the 2016 European referendum campaigns, our findings show that Remain discourse reinforces neoliberal globalist and individualist narratives, while Leave discourse promotes the …
Beyond the Body Productive
Previous studies of self-tracking often focus on themes such as control, surveillance and the production of self-optimising neoliberal subjects. This article extends understanding by exploring the affective capacities of self-tracking in fostering wellbeing and forging meaningful relationships. Drawing upon a Deleuzian conceptual framework and the experiences of a sample of self-tracking individuals in the United Kingdom, we examine how self-trac…
Zine infrastructures as forms of organizing within feminist social movements
This paper explores how feminist social movements are organized and re‐generated across and through different media, both online and offline, using the example of zines. We critically examine the emergence and growth of an intersectional feminist zine community through a 6‐year in‐depth qualitative netnographic and ethnographic study. Theoretically, we build on work concerning feminist digital information and archival infrastructures, bringing it…
Freethenipple - Digital Activism and Embodiment in the Contemporary Feminist Movement
Contemporary, or so-called fourth-wave feminism has heralded an era of online activism which celebrates the potential of this space to reconfigure and reorder gender relations. In this paper we explore an example of an online campaign, #freethenipple, which attempts to disrupt and destabilise a highly sexualised patriarchal breast ideal. We examine both the mechanisms of (re)inscription that feminist activists are using in the campaign and the re…
Networks of Desire
How is consumer desire transformed by contemporary technology? Most extant theory holds that technology rationalizes and reduces passion. In our investigation of networks of desire-complex open systems of machines, consumers, energy, and objects-we find technology increasing the passion to consume. Effects depend upon participation in the network, which can be private, public, or professional. Private participation tends to discipline passion int…
Networks of Desire
How is consumer desire transformed by contemporary technology? Most extant theory holds that technology rationalizes and reduces passion. In our investigation of networks of desire-complex open systems of machines, consumers, energy, and objects-we find technology increasing the passion to consume. Effects depend upon participation in the network, which can be private, public, or professional. Private participation tends to discipline passion int…
Freethenipple - Digital Activism and Embodiment in the Contemporary Feminist Movement
Contemporary, or so-called fourth-wave feminism has heralded an era of online activism which celebrates the potential of this space to reconfigure and reorder gender relations. In this paper we explore an example of an online campaign, #freethenipple, which attempts to disrupt and destabilise a highly sexualised patriarchal breast ideal. We examine both the mechanisms of (re)inscription that feminist activists are using in the campaign and the re…
Zine infrastructures as forms of organizing within feminist social movements
This paper explores how feminist social movements are organized and re‐generated across and through different media, both online and offline, using the example of zines. We critically examine the emergence and growth of an intersectional feminist zine community through a 6‐year in‐depth qualitative netnographic and ethnographic study. Theoretically, we build on work concerning feminist digital information and archival infrastructures, bringing it…
Networks of Desire
How is consumer desire transformed by contemporary technology? Most extant theory holds that technology rationalizes and reduces passion. In our investigation of networks of desire-complex open systems of machines, consumers, energy, and objects-we find technology increasing the passion to consume. Effects depend upon participation in the network, which can be private, public, or professional. Private participation tends to discipline passion int…
Freethenipple - Digital Activism and Embodiment in the Contemporary Feminist Movement
Contemporary, or so-called fourth-wave feminism has heralded an era of online activism which celebrates the potential of this space to reconfigure and reorder gender relations. In this paper we explore an example of an online campaign, #freethenipple, which attempts to disrupt and destabilise a highly sexualised patriarchal breast ideal. We examine both the mechanisms of (re)inscription that feminist activists are using in the campaign and the re…
Zine infrastructures as forms of organizing within feminist social movements
This paper explores how feminist social movements are organized and re‐generated across and through different media, both online and offline, using the example of zines. We critically examine the emergence and growth of an intersectional feminist zine community through a 6‐year in‐depth qualitative netnographic and ethnographic study. Theoretically, we build on work concerning feminist digital information and archival infrastructures, bringing it…
“Take back control”
This paper examines the connection between the persistent neoliberalism in today’s consumer culture and the rise of far-right politics, which offers a nationalistic alternative consumer society. Using Multimodal Critical Discourse Analysis (MCDA) to analyse materials from the 2016 European referendum campaigns, our findings show that Remain discourse reinforces neoliberal globalist and individualist narratives, while Leave discourse promotes the …
Beyond the Body Productive
Previous studies of self-tracking often focus on themes such as control, surveillance and the production of self-optimising neoliberal subjects. This article extends understanding by exploring the affective capacities of self-tracking in fostering wellbeing and forging meaningful relationships. Drawing upon a Deleuzian conceptual framework and the experiences of a sample of self-tracking individuals in the United Kingdom, we examine how self-trac…
Visitor activities in an imaginary country
Sociology (5 works) · Political science (4 works) · Gender, Feminism, and Media (3 works) · Law (3 works) · Aesthetics (2 works) · Computer Science (2 works) · Feminism (2 works) · Gender Studies (2 works) · Gender Studies (2 works) · Media studies (2 works)