Andrea Hemetsberger
Biographic Data
| ID | 126284 |
|---|---|
| NAME | Andrea Hemetsberger |
| GIVEN NAMES | Andrea |
| FAMILY NAME | Hemetsberger |
| SIGNATURE | HEMETSBERGER A |
| AFFILIATIONS | Universität Innsbruck |
| ORCID | 0000-0003-1997-0085 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 58 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 3 |
Uncovering the sociomaterial assemblage of a culinary heritagization
In the search for geographical and historical distinctiveness, the issue of culinary heritage has taken an important role in agri-food studies for safeguarding local culinary knowledge and traditions of food cultivation and production practices. However, it remains unclear how salient culinary heritage emphasizes the intertwining of tangible and intangible elements, and how sociocultural values and notions of terroir, tradition, and identity enab…
Charismatic Entrainment
How do CEOs, entrepreneurs, managers, celebrity bloggers, and other brand leaders acquire charismatic authority in the marketplace? Grounded in a multi-perspective, in-depth case study of the charismatic CEO of an Austrian shoe manufacturer, this article introduces a sociocultural mechanism called charismatic entrainment. Charismatic entrainment involves brand leaders staging charismatic authority by promoting polarized worldviews and taking pers…
(De-)stabilizing the digitized fashion market on Instagram-dynamics of visual performative assemblages
This paper investigates how the digitized fashion market is transformed through hashtagged visual and textual brand and consumer conversations on Instagram. The study draws on assemblage and performativity theory to investigate how the American Apparel brand and its consumers develop a common visual rhetoric in opposition to mainstream fashion discourse, and uses network analysis to depict its network effects on the digitized fashion market. Draw…
Protest Rhetoric’s Appeal
Whenever the news media feature brand-related moral struggles over issues such as ethicality, fairness, or sustainability, brands often find themselves in the position of the culprit. However, brands may also take the opposite position, that of a moral entrepreneur who proactively raises and addresses moral issues that matter to society. In this chapter, the authors present a case study of the Austrian shoe manufacturer Waldviertler, which staged…
The vice of luxury
The Vice of Luxury is a must read for people who are dissatisfied with what they possess. Instead of seeking for more, and more satisfying consumption, this book suggests limiting and voluntary red
The Wisdom of Consumer Crowds
Past theories of consumer innovation and creativity were devised before the emergence of the profound collaborative possibilities of technology. With the diffusion of networking technologies, collective consumer innovation is taking on new forms that are transforming the nature of consumption and work and, with it, society and marketing. We theorize, examine, dimensionalize, and organize these forms and processes of online collective consumer inn…
The Wisdom of Consumer Crowds
Past theories of consumer innovation and creativity were devised before the emergence of the profound collaborative possibilities of technology. With the diffusion of networking technologies, collective consumer innovation is taking on new forms that are transforming the nature of consumption and work and, with it, society and marketing. We theorize, examine, dimensionalize, and organize these forms and processes of online collective consumer inn…
(De-)stabilizing the digitized fashion market on Instagram-dynamics of visual performative assemblages
This paper investigates how the digitized fashion market is transformed through hashtagged visual and textual brand and consumer conversations on Instagram. The study draws on assemblage and performativity theory to investigate how the American Apparel brand and its consumers develop a common visual rhetoric in opposition to mainstream fashion discourse, and uses network analysis to depict its network effects on the digitized fashion market. Draw…
Charismatic Entrainment
How do CEOs, entrepreneurs, managers, celebrity bloggers, and other brand leaders acquire charismatic authority in the marketplace? Grounded in a multi-perspective, in-depth case study of the charismatic CEO of an Austrian shoe manufacturer, this article introduces a sociocultural mechanism called charismatic entrainment. Charismatic entrainment involves brand leaders staging charismatic authority by promoting polarized worldviews and taking pers…
The vice of luxury
The Vice of Luxury is a must read for people who are dissatisfied with what they possess. Instead of seeking for more, and more satisfying consumption, this book suggests limiting and voluntary red
The Wisdom of Consumer Crowds
Past theories of consumer innovation and creativity were devised before the emergence of the profound collaborative possibilities of technology. With the diffusion of networking technologies, collective consumer innovation is taking on new forms that are transforming the nature of consumption and work and, with it, society and marketing. We theorize, examine, dimensionalize, and organize these forms and processes of online collective consumer inn…
The vice of luxury
The Vice of Luxury is a must read for people who are dissatisfied with what they possess. Instead of seeking for more, and more satisfying consumption, this book suggests limiting and voluntary red
Protest Rhetoric’s Appeal
Whenever the news media feature brand-related moral struggles over issues such as ethicality, fairness, or sustainability, brands often find themselves in the position of the culprit. However, brands may also take the opposite position, that of a moral entrepreneur who proactively raises and addresses moral issues that matter to society. In this chapter, the authors present a case study of the Austrian shoe manufacturer Waldviertler, which staged…
(De-)stabilizing the digitized fashion market on Instagram-dynamics of visual performative assemblages
This paper investigates how the digitized fashion market is transformed through hashtagged visual and textual brand and consumer conversations on Instagram. The study draws on assemblage and performativity theory to investigate how the American Apparel brand and its consumers develop a common visual rhetoric in opposition to mainstream fashion discourse, and uses network analysis to depict its network effects on the digitized fashion market. Draw…
Charismatic Entrainment
How do CEOs, entrepreneurs, managers, celebrity bloggers, and other brand leaders acquire charismatic authority in the marketplace? Grounded in a multi-perspective, in-depth case study of the charismatic CEO of an Austrian shoe manufacturer, this article introduces a sociocultural mechanism called charismatic entrainment. Charismatic entrainment involves brand leaders staging charismatic authority by promoting polarized worldviews and taking pers…
Uncovering the sociomaterial assemblage of a culinary heritagization
In the search for geographical and historical distinctiveness, the issue of culinary heritage has taken an important role in agri-food studies for safeguarding local culinary knowledge and traditions of food cultivation and production practices. However, it remains unclear how salient culinary heritage emphasizes the intertwining of tangible and intangible elements, and how sociocultural values and notions of terroir, tradition, and identity enab…
Business (5 works) · Sociology (5 works) · Advertising (4 works) · Political science (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Public relations (3 works) · Social science (3 works) · Aesthetics (2 works) · Art (2 works) · Assemblage (archaeology (2 works)