Lester W Johnson
Biographic Data
| ID | 1265534 |
|---|---|
| NAME | Lester W Johnson |
| GIVEN NAMES | Lester W |
| FAMILY NAME | Johnson |
| SIGNATURE | JOHNSON L W |
| AFFILIATIONS | Swinburne University of Technology |
| ORCID | 0000-0003-3577-2804 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 12 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1979 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Behavioural Analysis of Athleisurewear Consumers
Can a piece of cloth influence the way we live? Athleisurewear, a portmanteau of the words “athletic” and “leisure” has emerged as fashionable activewear which is worn for both exercising and as everyday casual wear. Athleisurewear consumers are inspired by the “fitspiration” movement where their intentions are to appear fit and healthy to the society they inhabit. Athleisurewear sales are forecast to surpass all other forms of casual apparel in …
Decision-Making for HIV Aids Prevention
The purpose of this enquiry was to understand how gay men form and maintain their attitudes toward HIV transmission preventative behaviors. Autobiographical life histories of sixteen gay men showed that once they acquired knowledge of preventative behavior they consistently adhered to that behavior. They adhered because of fear of HIV infection and because they held a moral norm that obligated them to behave altruistically (Schwartz, 1977) to pro…
The effect of place image and place attachment on residents’ perceived value and support for tourism development
Very few studies have investigated place image (PI) and place attachment (PA) from the perspective of the residents. Accordingly, this study aims to evaluate the effect of PI and PA on residents’ perceived value of tourism development (PVTD) and their support for tourism development (STD). A sample of 390 residents of Isfahan, Iran completed a survey questionnaire. Data were analysed by the structural equation model technique using Smart PLS. Res…
Making conversations with chatbots more personalized
Effects of perceived safety, involvement and perceived service quality on loyalty intention among ride-sourcing passengers
Will foodies travel for food? Incorporating food travel motivation and destination foodscape into the theory of planned behavior
Little research exists on “foodies”, who are passionate about food and intend to travel for their special food interest. This study extended the theory of planned behavior model by adding two factors, food travel motivation and destination foodscape to understand the behavioral intentions of foodies towards food tourism. Data was collected from networks of foodies via an online survey. Findings empirically supported the motivation-attitude-behavi…
Mental health message appeals and audience engagement
Social media platforms are increasingly used to disseminate social marketing messages about mental health and wellbeing. This study presents a range of message appeals used in social media enabled mental health promotion and stigma reduction messages. Furthermore, it examines the relationship between the type of message appeals and audience engagement. A content analysis of 65 organisation-generated YouTube videos about depression and anxiety and…
Perception of tourism development and subjective happiness of residents in Mashhad, Iran
Tourism development affects various aspects of a populace’s life, such as environmental, social, economic, and other areas. This study examines the effect of perceived tourism development on subjective happiness and quality of life among residents of Mashhad City, Iran. A sample size of 384 residents completed a survey. Data analysis was performed using WarpPLS. Results indicated that tourism development had an effect on the residents’ subjective…
Learner motivation for Mooc registration and the role of Moocs as a university ‘taster’
Despite the widespread adoption of Massive Open Online Courses (MOOCs), no business model has emerged to make them sustainable from an institution standpoint. Using MOOCs as a marketing platform shows promise; but for this to succeed, it is necessary to understand the motivations of those who undertake them and to demonstrate how these same motivations can be better satisfied through enrolment in a fee-paying university course. We discuss the mot…
Measuring perceptions of brand luxury
The role of perceived risk in the quality-value relationship
An Introduction to Generalised Functional Form and Random Coefficients in Transport Modelling
There are two developments in statistical methodology which have been examined extensively in the econometrics and statistics literature but have not been applied to a great extent in transportation research. These are the use of generalised functional form in regression problems, and random-coefficient techniques. The purposes of this paper are to present a brief survey of these areas, to examine the uses of these techniques on transport-related…
Learner motivation for Mooc registration and the role of Moocs as a university ‘taster’
Despite the widespread adoption of Massive Open Online Courses (MOOCs), no business model has emerged to make them sustainable from an institution standpoint. Using MOOCs as a marketing platform shows promise; but for this to succeed, it is necessary to understand the motivations of those who undertake them and to demonstrate how these same motivations can be better satisfied through enrolment in a fee-paying university course. We discuss the mot…
Will foodies travel for food? Incorporating food travel motivation and destination foodscape into the theory of planned behavior
Little research exists on “foodies”, who are passionate about food and intend to travel for their special food interest. This study extended the theory of planned behavior model by adding two factors, food travel motivation and destination foodscape to understand the behavioral intentions of foodies towards food tourism. Data was collected from networks of foodies via an online survey. Findings empirically supported the motivation-attitude-behavi…
Perception of tourism development and subjective happiness of residents in Mashhad, Iran
Tourism development affects various aspects of a populace’s life, such as environmental, social, economic, and other areas. This study examines the effect of perceived tourism development on subjective happiness and quality of life among residents of Mashhad City, Iran. A sample size of 384 residents completed a survey. Data analysis was performed using WarpPLS. Results indicated that tourism development had an effect on the residents’ subjective…
An Introduction to Generalised Functional Form and Random Coefficients in Transport Modelling
There are two developments in statistical methodology which have been examined extensively in the econometrics and statistics literature but have not been applied to a great extent in transportation research. These are the use of generalised functional form in regression problems, and random-coefficient techniques. The purposes of this paper are to present a brief survey of these areas, to examine the uses of these techniques on transport-related…
The role of perceived risk in the quality-value relationship
Measuring perceptions of brand luxury
Learner motivation for Mooc registration and the role of Moocs as a university ‘taster’
Despite the widespread adoption of Massive Open Online Courses (MOOCs), no business model has emerged to make them sustainable from an institution standpoint. Using MOOCs as a marketing platform shows promise; but for this to succeed, it is necessary to understand the motivations of those who undertake them and to demonstrate how these same motivations can be better satisfied through enrolment in a fee-paying university course. We discuss the mot…
Perception of tourism development and subjective happiness of residents in Mashhad, Iran
Tourism development affects various aspects of a populace’s life, such as environmental, social, economic, and other areas. This study examines the effect of perceived tourism development on subjective happiness and quality of life among residents of Mashhad City, Iran. A sample size of 384 residents completed a survey. Data analysis was performed using WarpPLS. Results indicated that tourism development had an effect on the residents’ subjective…
Mental health message appeals and audience engagement
Social media platforms are increasingly used to disseminate social marketing messages about mental health and wellbeing. This study presents a range of message appeals used in social media enabled mental health promotion and stigma reduction messages. Furthermore, it examines the relationship between the type of message appeals and audience engagement. A content analysis of 65 organisation-generated YouTube videos about depression and anxiety and…
Will foodies travel for food? Incorporating food travel motivation and destination foodscape into the theory of planned behavior
Little research exists on “foodies”, who are passionate about food and intend to travel for their special food interest. This study extended the theory of planned behavior model by adding two factors, food travel motivation and destination foodscape to understand the behavioral intentions of foodies towards food tourism. Data was collected from networks of foodies via an online survey. Findings empirically supported the motivation-attitude-behavi…
The effect of place image and place attachment on residents’ perceived value and support for tourism development
Very few studies have investigated place image (PI) and place attachment (PA) from the perspective of the residents. Accordingly, this study aims to evaluate the effect of PI and PA on residents’ perceived value of tourism development (PVTD) and their support for tourism development (STD). A sample of 390 residents of Isfahan, Iran completed a survey questionnaire. Data were analysed by the structural equation model technique using Smart PLS. Res…
Making conversations with chatbots more personalized
Effects of perceived safety, involvement and perceived service quality on loyalty intention among ride-sourcing passengers
Behavioural Analysis of Athleisurewear Consumers
Can a piece of cloth influence the way we live? Athleisurewear, a portmanteau of the words “athletic” and “leisure” has emerged as fashionable activewear which is worn for both exercising and as everyday casual wear. Athleisurewear consumers are inspired by the “fitspiration” movement where their intentions are to appear fit and healthy to the society they inhabit. Athleisurewear sales are forecast to surpass all other forms of casual apparel in …
Decision-Making for HIV Aids Prevention
The purpose of this enquiry was to understand how gay men form and maintain their attitudes toward HIV transmission preventative behaviors. Autobiographical life histories of sixteen gay men showed that once they acquired knowledge of preventative behavior they consistently adhered to that behavior. They adhered because of fear of HIV infection and because they held a moral norm that obligated them to behave altruistically (Schwartz, 1977) to pro…
Psychology (10 works) · Business (9 works) · Computer Science (7 works) · Marketing (7 works) · Advertising (6 works) · Social Psychology (5 works) · Sociology (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Geography (4 works) · Marketing (4 works)