Maciej Czeremski
Biographic Data
| ID | 1266045 |
|---|---|
| NAME | Maciej Czeremski |
| GIVEN NAMES | Maciej |
| FAMILY NAME | Czeremski |
| SIGNATURE | CZEREMSKI M |
| AFFILIATIONS | Jagiellonian University |
| ORCID | 0000-0003-4906-2045 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Zarządzanie umysłem mitycznym
Managing the Mythical Mind The aim of the article is to consider whether the mental mechanisms essential for the functioning of a myth, used effectively for many years in culture-creating activities (especially in the area of art and entertainment), can also be applied to the processes of cultural management. The hypothesis of such a possibility is based on the belief that the same properties of human cognitive architecture that account for the p…
Kognitywne badania nad religią a antropologia kulturowa
Cognitive science of religion (CSR) is an interdisciplinary research project focusing on the cognitive foundations of religion. The aim of this article is to discuss the specificity of CSR and demonstrate that, although it is part of cognitive science, it can also be seen as an anthropological paradigm in its own right. I argue that such a view can be supported by highlighting the importance of cultural anthropology for the SCR genesis (especiall…
Between Myth and Brand. Aspects of Myth in Marketing Communication
The article is aimed at presenting that the features of a myth (known from literature in the field of anthropology, semiotics, and cognitive science) are also present in marketing communication related to shaping the image of brands. However, they are used in a scattershot manner, as specific marketing messages usually use only certain selected features of a myth. The article shows techniques of brand mythologization by combining three features o…
Totemism in the Scope of Prototype Theory
The article presents the concept of totemism as a prototype (as understood by Eleanor Rosch) of the phenomena characteristic of traditional thinking, i.e., as an idealised scheme structured by attributes of phenomena central to a given category. The first part of the article reviews the history of research on totemism, with emphasis on the reservations arising from the lack of coherence of "totemistic" forms. It covers the period of classic resea…
No prominent works on this page.
Between Myth and Brand. Aspects of Myth in Marketing Communication
The article is aimed at presenting that the features of a myth (known from literature in the field of anthropology, semiotics, and cognitive science) are also present in marketing communication related to shaping the image of brands. However, they are used in a scattershot manner, as specific marketing messages usually use only certain selected features of a myth. The article shows techniques of brand mythologization by combining three features o…
Totemism in the Scope of Prototype Theory
The article presents the concept of totemism as a prototype (as understood by Eleanor Rosch) of the phenomena characteristic of traditional thinking, i.e., as an idealised scheme structured by attributes of phenomena central to a given category. The first part of the article reviews the history of research on totemism, with emphasis on the reservations arising from the lack of coherence of "totemistic" forms. It covers the period of classic resea…
Zarządzanie umysłem mitycznym
Managing the Mythical Mind The aim of the article is to consider whether the mental mechanisms essential for the functioning of a myth, used effectively for many years in culture-creating activities (especially in the area of art and entertainment), can also be applied to the processes of cultural management. The hypothesis of such a possibility is based on the belief that the same properties of human cognitive architecture that account for the p…
Kognitywne badania nad religią a antropologia kulturowa
Cognitive science of religion (CSR) is an interdisciplinary research project focusing on the cognitive foundations of religion. The aim of this article is to discuss the specificity of CSR and demonstrate that, although it is part of cognitive science, it can also be seen as an anthropological paradigm in its own right. I argue that such a view can be supported by highlighting the importance of cultural anthropology for the SCR genesis (especiall…
Epistemology (4 works) · Sociology (4 works) · Philosophy (3 works) · Psychology (3 works) · Cognition (2 works) · Cognitive science (2 works) · Computer Science (2 works) · Language, Metaphor, and Cognition (2 works) · Mathematics (2 works) · Mythology (2 works)