Marita Hefler
Biographic Data
| ID | 1266110 |
|---|---|
| NAME | Marita Hefler |
| GIVEN NAMES | Marita |
| FAMILY NAME | Hefler |
| SIGNATURE | HEFLER M |
| AFFILIATIONS | Menzies School of Health Research |
| ORCID | 0000-0002-1709-1098 |
| VERIFIED | Yes |
| TOTAL WORKS | 45 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 45 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
A systematic review and synthesis of qualitative research on stakeholder views on commercial tobacco endgame goals and policies
BACKGROUND: As more countries and local jurisdictions set commercial tobacco endgame goals, evidence on stakeholders' views about endgame policies has expanded. We reviewed and synthesized evidence from qualitative studies on stakeholders' views about tobacco endgame goals and policies. METHOD: A systematic review of articles published until 20 August 2025 was conducted using seven academic databases: PubMed, Web of Science, CINAHL, Embase, Medli…
Bringing together tobacco endgame evidence, theories, ideas, hope - and learning from policy setbacks
Using photovoice to generate solutions to improve food security among families living in remote Aboriginal and/or Torres Strait Islander communities in Australia
The right to food security has been recognised internationally, and nationally in Australia by Aboriginal Community Controlled Health Organisations. This study aims to explore food (in)security and solutions for improvement of food security in remote Aboriginal and/or Torres Strait Islander communities in Australia, from the perspective of caregivers of children within the context of the family using photovoice. Participants took part in workshop…
Global policy scan of commercial combustible tobacco product retailing regulations by WHO region
At a minimum, policy-makers should implement licensing schemes, licence caps and proximity limits and invest in robust monitoring systems and compliance enforcement. Tobacco products' ubiquity is incompatible with its status as a dangerous addictive substance and does not align with tobacco endgame goals
Short-term dollars at what cost? Repealing New Zealand’s Smokefree Aotearoa 2025 plan would sacrifice lives and longer-term economic gain
Progress, challenges and the need to set concrete goals in the global tobacco endgame
The tobacco endgame is rapidly moving from aspirational and theoretical toward a concrete and achievable goal and, in some cases, enacted policy. Endgame policies differ from traditional tobacco control measures by explicitly aiming to permanently end, rather than simply minimize, tobacco use. The purpose of this paper is to outline recent progress made in the tobacco endgame, its relationship to existing tobacco control policies, the challenges …
Evaluation of 'Ask the Specialist: A cultural education podcast to inspire improved healthcare for Aboriginal peoples in Northern Australia
In Australia's Northern Territory (NT) most people who access health services are Aboriginal and most healthcare providers are non-Indigenous; many providers struggle to deliver culturally competent care. Cultural awareness training is offered however, dissatisfaction exists with the limited scope of training and the face-to-face or online delivery format. Therefore, we developed and evaluated Ask the Specialist: Larrakia, Tiwi and Yolŋu stories …
The talking bit of medicine, that’s the most important bit”: Doctors and Aboriginal interpreters collaborate to transform culturally competent hospital care
Embedding Aboriginal interpreters in a hospital renal team which services predominantly Aboriginal peoples resulted in the delivery of culturally competent care. By working with interpreters, non-Indigenous doctors were prompted to reflect on their attitudes which deepened their critical consciousness resulting in behaviour change. Scale up of learnings from this pilot to broader implementation in the health service is the current focus of ongoin…
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The tobacco industry in the time of Covid-19: Time to shut it down
The COVID-19 pandemic which originated in China in late 2019 has spread rapidly and taken much of the world by surprise, creating a health and economic emergency likely to have significant impacts for many years. The magnitude of the threat has forced both governments and businesses to urgently elevate public health above economic principles, adapt and reinvent in an attempt to contain the spread of the disease. Business closures have created sud…
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Social media and health information sharing among Australian Indigenous people
Despite the enormous potential of social media for health promotion, there is an inadequate evidence base for how they can be used effectively to influence behaviour. In Australia, research suggests social media use is higher among Aboriginal and Torres Strait Islander people than the general Australian population; however, health promoters need a better understanding of who uses technologies, how and why. This qualitative study investigates what…
Do the Yolŋu people of East Arnhem Land experience smoking related stigma associated with local and regional tobacco control strategies: An Indigenous qualitative study from Australia
In remote Aboriginal communities in East Arnhem Land, Northern Territory of Australia, the Yolŋu people, traditional owners of this remote and isolated region, have a long tradition of ŋarali' [tobacco] use, which is commemorated within funeral ceremony, as manikay [songlines] and buŋgul [dancing]. Today, smoking is very prevalent and a highly normalised social activity among Yolŋu. There are concerns that tobacco control activities aiming to den…
Using Facebook to reduce smoking among Australian Aboriginal and Torres Strait Islander people: A participatory grounded action study
When designing tobacco control messages to be shared on social media, health promoters should take into account how information will align with positive self-image and can contribute to social capital among the intended audience, and generate interpersonal engagement. Content should complement, rather than attempt to replicate, some message features that are effective on traditional broadcast media. This study shows the potential for health servi…
Worldwide news and comment
Worldwide news and comment
Tobacco industry exploiting International Women’s Day on social media
The Twitter accounts of two of the world’s largest tobacco companies, @InsidePMI (Philip Morris International) and @BATPress (British American Tobacco) posted multiple tweets in March 2019 celebrating International Women’s Day (IWD) and the International Week of Women, using the hashtags #IWD2019 and #BalanceForBetter (see figures 1–3). #BalanceForBetter was the official campaign theme of IWD 2019, which aims to ‘build a gender-balanced world’.1 …
Worldwide news and comment
Evaluation of 'Ask the Specialist: A cultural education podcast to inspire improved healthcare for Aboriginal peoples in Northern Australia
In Australia's Northern Territory (NT) most people who access health services are Aboriginal and most healthcare providers are non-Indigenous; many providers struggle to deliver culturally competent care. Cultural awareness training is offered however, dissatisfaction exists with the limited scope of training and the face-to-face or online delivery format. Therefore, we developed and evaluated Ask the Specialist: Larrakia, Tiwi and Yolŋu stories …
Smoking to fit a stigmatised identity? A qualitative study of marginalised young people in Australia
In countries with comprehensive tobacco control, smoking is increasingly denormalised, with smokers subject to social stigmatisation. Qualitative research and commentary about denormalisation and stigma has largely focused on the impact on current or former smokers. Little attention has been given to the interaction between existing stigma among socially marginalised and disadvantaged young people and its role in smoking uptake, maintenance and r…
Tobacco control advocacy in the age of social media: Using Facebook, Twitter and Change
The tobacco industry's use of social media sites, such as Facebook, is an emerging area of research; however, this is the first study of the potential for social media to advance tobacco control. This paper presents three case studies of using social media for tobacco control advocacy, demonstrates how social media can facilitate direct and effective action, and provides tools and lessons learned for future campaigns
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One of the images of women in technical roles at BAT, posted on International Women’s Day. BAT, British American Tobacco. A tweet extolling BAT’s commitment to diversity as part of International Women’s Day. Source: Twitter Celebrated globally on 8 March, International Women’s Day (IWD) honours the social, economic, cultural and political achievements of women. The day also serves as a call to action for greater gender equality and is an opportun…
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We have a rich heritage and, we believe, a bright future’: How transnational tobacco companies are using Twitter to oppose policy and shape their public identity
Transnational tobacco companies are using Twitter to oppose tobacco control policy and shape their public identity by promoting corporate social responsibility initiatives in violation of WHO Framework Convention on Tobacco Control. Regulation of the tobacco industry's global online activities is required
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Graphic health warnings on tobacco packets and containers: Compliance status in Bangladesh
Effective implementation of GHW labels in low-income and middle-income countries requires awareness-raising among key stakeholders, combined with focused monitoring and compliance strategies. This should take into account different product categories and manufacturers, as well as measures targeted at retailers
Social media and health information sharing among Australian Indigenous people
Despite the enormous potential of social media for health promotion, there is an inadequate evidence base for how they can be used effectively to influence behaviour. In Australia, research suggests social media use is higher among Aboriginal and Torres Strait Islander people than the general Australian population; however, health promoters need a better understanding of who uses technologies, how and why. This qualitative study investigates what…
Do the Yolŋu people of East Arnhem Land experience smoking related stigma associated with local and regional tobacco control strategies: An Indigenous qualitative study from Australia
In remote Aboriginal communities in East Arnhem Land, Northern Territory of Australia, the Yolŋu people, traditional owners of this remote and isolated region, have a long tradition of ŋarali' [tobacco] use, which is commemorated within funeral ceremony, as manikay [songlines] and buŋgul [dancing]. Today, smoking is very prevalent and a highly normalised social activity among Yolŋu. There are concerns that tobacco control activities aiming to den…
Using Facebook to reduce smoking among Australian Aboriginal and Torres Strait Islander people: A participatory grounded action study
When designing tobacco control messages to be shared on social media, health promoters should take into account how information will align with positive self-image and can contribute to social capital among the intended audience, and generate interpersonal engagement. Content should complement, rather than attempt to replicate, some message features that are effective on traditional broadcast media. This study shows the potential for health servi…
Worldwide news and comment
Worldwide news and comment
Tobacco industry exploiting International Women’s Day on social media
The Twitter accounts of two of the world’s largest tobacco companies, @InsidePMI (Philip Morris International) and @BATPress (British American Tobacco) posted multiple tweets in March 2019 celebrating International Women’s Day (IWD) and the International Week of Women, using the hashtags #IWD2019 and #BalanceForBetter (see figures 1–3). #BalanceForBetter was the official campaign theme of IWD 2019, which aims to ‘build a gender-balanced world’.1 …
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Air pollution is not ‘the new smoking’: Comparing the disease burden of air pollution and smoking across the globe, 1990–2017
Air pollution has been labelled the 'new smoking', with news articles bearing titles such as 'If You Live in a Big City You Already Smoke Every Day' and 'The Air Is So Bad in These Cities, You May As Well Be Smoking'. Dr Tedros Adhanom Ghebreyesus, WHO Director-General, highlighted this attention-catching comparison, saying, 'The world has turned the corner on tobacco. Now it must do the same for the 'new tobacco' - the toxic air that billions br…
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Business (34 works) · Medicine (34 works) · Advertising (31 works) · Diverse Specialized Academic Research (26 works) · Human auditory perception and evaluation (26 works) · Political science (26 works) · Science, Research, and Medicine (24 works) · Computer Science (9 works) · Global Public Health Policies and Epidemiology (9 works) · Sociology (9 works)