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David Crockett

Dados Biográficos

ID127297
NOMEDavid Crockett
PRENOMESDavid
SOBRENOMECrockett
ASSINATURACROCKETT D
AFILIAÇÕESUniversity of South Carolina
ORCID0000-0002-6681-7975
VERIFICADOSim
TOTAL DE OBRAS32
TOTAL DE CITAÇÕES218
TOTAL COMO AUTOR16
TOTAL COMO EDITOR16
PRIMEIRO ANO DE PUBLICAÇÃO1948
ANO MAIS RECENTE DE PUBLICAÇÃO2026
ÍNDICE H8
  • Consumer Entrapment

    Open Access•Fredah G Mwiti, Fredah Mwiti et al.•ARTICLE•Journal of Consumer Research•2026

    Why do consumers sometimes remain trapped in the very practices and communities that once helped them? Consumer practice research has largely emphasized the enabling outcomes of sustained practice participation, with less attention given to how those same practices can become entrapping. This article explores how consumer entrapment emerges within interconnected collective practices. Drawing on an ethnographic study of Chama, a community-based sa…

  • When Diversity Backfires

    Open Access•Esther Uduehi, Julian K Saint Clair et al.•ARTICLE•Journal of Consumer Research•2025•Citada por: 1•Referências: 78

    Brands are expanding their market to new consumers by displaying cultural diversity in marketing campaigns—but the risks are unclear. This article explores the role of the brand’s characteristics in multicultural diversity. Our findings suggest that when brands launch a new multicultural diversity campaign, it may be well-received if the brand’s original focus was on the needs of nonmarginalized consumers. However, for brands with a focus on the …

  • From Stigma to Support

    Open Access•Chethana Achar, Nidhi Agrawal et al.•ARTICLE•Journal of Consumer Research•2025•Referências: 85

    We examine the effect of “Black-owned” labeling on cannabis and psychedelic brands, in context of the stigmatized and risky nature of the drugs category. Building on prior studies examining social justice or discrimination, we introduce an expertise stereotype framework. As study 1, we surveyed 37 Black professionals in the drugs industry about expectations regarding “Black-owned” labels, as juxtaposition to consumer responses in the following st…

  • Market Sensemaking for Consumers’ Collective Political Agency

    Open Access•Marlon Dalmoro, Lisa Peñaloza et al.•ARTICLE•Journal of Consumer Research•2025•Referências: 37

    Employing the theoretical lens of Weick’s work on sensemaking, this article explains how consumers collectively decipher and pursue their political interests. Based on historiographic data among Gaúchos in Southern Brazil, the findings detail how improvised enactments of consumer culture trigger interpretive capacities that decipher the effects of the enactments on the group and how articulation of hot conflict and cool inference interpretations …

  • Learning to Live with an Unruly Consuming Body

    Open Access•Kushagra Bhatnagar, Jack S Tillotson et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 1•Referências: 71

    Past research shows that successful consumer learning takes place in environments that support cooperative communities of practice, that enable access to refined didactic resources, and that provide a safe, sympathetic backstage for a controllable and able learning body to durably transition from one repertoire to another. This study complements existing research by investigating a group of lactose-intolerant consumers who must learn to transitio…

  • Consumer Work and Agency in the Analog Revival

    Open Access•Michael Beverland, Karen V Fernandez et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 2•Referências: 55

    Why do consumers choose difficult analog technologies over their labor-saving digital counterparts? Through ethnographic investigations of three once defunct analog technologies that have experienced a resurgence (vinyl music, film photography, and analog synthesizers), we explore how the act of consumer work enables consumers to experience shifting dimensions of agency. We utilize the theoretical lens of serious leisure to introduce a four-stage…

  • Class Conflict and Spatial Domination in the Neoliberal City

    Open Access•Rodrigo B Castilhos, Lisa Leimar Price et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 2•Referências: 45

    This article analyzes spatial domination in middle-classed spaces-the spaces that cater to the dispositions, status, and lifestyle ideals of middle-class groups-of the neoliberal city. Grounded in interdisciplinary scholarship on the neoliberal city, the article introduces a typology of middle-classed spaces, which maps out different combinations of cross-class hostility and cordiality in dynamics of spatial domination. Through an extended case s…

  • Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising

    Open Access•Rohit Varman, Russell William Belk et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 4•Referências: 60

    This study of the production, representation, and reception of post-colonial advertising in India reveals a politics of consumer respectability. The post-colonial politics of consumer respectability is located at the intersection of center-periphery relations, class divisions, and colorism in a way that it frames neocolonial consumption. Advertisers depict middle-class consumer respectability by asserting Indian nationalism and by degrading the W…

  • Race in Consumer Research

    Open Access•Sonya A Grier, David Crockett et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 5•Referências: 44

    Race has been a market force in society for centuries. Still, the question of what constitutes focused and sustainable consumer research engagement with race remains opaque. We propose a guide for scholars and scholarship that extends the current canon of race in consumer research toward understanding race, racism, and related racial dynamics as foundational to global markets and central to consumer research efforts. We discuss the nature, releva…

  • Liquid Consumer Security

    Open Access•Aleksandrina Atanasova, G M Eckhardt et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 5•Referências: 42

    Systemic risks--pandemics, economic recessions, professional precarity, political volatility, and climate emergencies--increasingly erode previously taken-for-granted stabilities and consumers' confidence in the future. How do consumers manage risk and uncertainty when economic and ontological security are on the decline? Traditionally, consumers have built a sense of security through solid consumption (e.g., home ownership, accumulating possessi…

  • When Fields Are Destabilized

    Open Access•Sunaina R Velagaleti, Sunaina Velagaleti et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 3•Referências: 43

    In the fight for legitimacy, understanding the rules of status games is critical. This idea holds true in the wedding marketplace. However, when legalization of marriage for same-sex couples disrupted the binary wedding script, the rules of the game became less clear to consumers. Couples sometimes found their gendered bodies, roles, and expressions were out of sync with the evolving script of a destabilized wedding field, thus raising legitimacy…

  • Morality Appraisals in Consumer Responsibilization

    Open Access•Michelle Barnhart, Aimee Dinnín Huff et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 5•Referências: 48

    In recent decades, U.S. gun rights lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These efforts center an interpretation of the constitutional right to keep and bear arms guaranteed by the Second Amendment as an entitlement for individuals to practice armed self-defense. Using interview and online discussion data, this research investig…

  • Consumer-Driven Memorialization

    Open Access•Stephanie Anderson, K Hamilton et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 1•Referências: 70

    Consumer research has focused on market-mediated efforts to memorialize the past, but this overshadows the issues that arise when consumers, as nonprofessionals, make the past consumable. Consumer-driven memorialization is defined as consumer engagement with traces of the past in memoryscapes of low market-mediation that creates a complex interplay of remembering and forgetting. Based on an ethnographic study of urban exploration, we theorize tha…

  • Liberty Road

    David Crockett•ARTICLE•American Journal of Sociology•2024

  • Wealth in People and Places

    Open Access•Samuelson Appau, David Crockett et al.•ARTICLE•Journal of Consumer Research•2023•Citada por: 6•Referências: 65

    In some cultures, migrants bear an obligation to bring gifts from the foreign country for their relations when returning to their homeland. Why, and to what end? We examine the reasons for these transnational gift obligations in a multisite study of Ghanaian migrants in the United States and Australia, as well as people in Ghana with migrant relations living overseas. We adopt a wealth-centered perspective that problematizes the underexplored mut…

  • Money, Sacrificial Work, and Poor Consumers

    Open Access•Rohit Varman, Hari Sreekumar et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 4•Referências: 59

    This is an ethnography among poor migrants from Kerala, India to the Middle East. This study offers insights into how the poor accumulate sacrificial money through sufferings and self-abnegation, and earmark it for consumption in Kerala. The hardships endured to earn the sacrificial money transform it into a sacred object. The phenomena of accumulation, earmarking, and meaning making of sacrificial money by the poor can be understood through the …

  • Almost Equal

    Open Access•Christian A Eichert, Christian Eichert et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 12•Referências: 54

    How do historically stigmatized social groups consume strategically when they have achieved greater recognition, status, and respectability in society? Based on a seven-year interpretive social representations analysis of gay men in Germany, the authors first show that dominant, stigmatizing representations of such groups do not ameliorate uniformly and for all. Instead, they fragment into oppressive, enabling, and normalized societal representat…

  • Courtesy Stigma Management

    Open Access•Chihling Liu, Robert V Kozinets et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 4•Referências: 92

    Prior consumer research has tended to focus on identity-related stigma management of individuals toward their own stigma. However, little is known about the consumption-related identity work that stigmatized individuals undertake to discharge the courtesy stigma attached to close associates such as family members. Courtesy stigma refers to the discredit directed toward people who are closely associated with a stigmatized individual or group. Draw…

  • Diversity, Equity, and Inclusion (DEI) in theJournal of Consumer Research

    Open Access•Zeynep Arsel, David Crockett et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 16•Referências: 52

    Diversity, Equity, and Inclusion (DEI) has become ubiquitous in public and academic discourse. This is despite ongoing contests over definitions and the lack of a clear consensus about the relative importance (and even the appropriate order) of each component. For our purposes, diversity refers broadly to real or perceived physical or socio-cultural differences attributed to people and the representation of these differences in research, market s…

  • Racial Oppression and Racial Projects in Consumer Markets

    Open Access•David Crockett, Lisa Leimar Price et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 13•Referências: 36

    The dominant theoretical approach to exploring ethnic and racial inequality in marketing and consumer research focuses on discrete acts of discrimination that stem from social psychological causes (e.g., prejudice, stereotypes, and negative racial attitudes). It holds limited explanatory power for meso- and macro-structural phenomena that also generate racialized outcomes. An implication is that ethnic and racial inequality can be portrayed as so…

  • Race in the Marketplace and Covid-19

    Open Access•David Crockett, Sonya A Grier•ARTICLE•Journal of Public Policy &…•2020•Citada por: 11•Referências: 2

  • Understanding Difficult Consumer Transitions

    Open Access•Samuelson Appau, Julie L Ozanne et al.•ARTICLE•Journal of Consumer Research•2020•Citada por: 16•Referências: 97

    Some life transitions are difficult and prolonged, such as becoming an independent adult, forming a family, or adopting healthy consumption habits. Permanent liminality describes transitions that can span years and even a lifetime with no anticipated end. To understand how consumers are caught in permanent liminality, we examine how Pentecostal converts consume religious services in their difficult transition from the secular "world" to Pentecost…

  • A Research Agenda on Political Ideology in Consumer Research

    David Crockett, Nicholas Pendarvis•ARTICLE•Journal of Consumer Research•2017•Citada por: 1•Referências: 1

    Jung, Garbarino, Briley, and Wynhausen’s (this issue) findings, though intriguing, leave critical unanswered questions that warrant further inquiry into the role of political ideology on consumption. We posit three research questions that constitute a sociocultural research agenda on the role of political ideology on marketplace redress

  • Paths to Respectability

    David Crockett•ARTICLE•Journal of Consumer Research•2017•Citada por: 44•Referências: 76

    When confronted with racial stigma, how do people manage it? What specific arrangements of objects and tactics do they mobilize to make everyday life more tolerable (if not more equal)? The politics of respectability (respectability) is one such arrangement. Respectability makes life more tolerable by offering a counternarrative that disavows stigma through status-oriented displays. This strategy of action emerged alongside mass consumer culture …

  • Religion and the marketplace in the United States

    David Crockett•ARTICLE•Consumption Markets & Culture•2017

    Religion and the marketplace in the United States." Consumption Markets & Culture, 20(4), pp. 368–369

Próximo
  • Paths to Respectability

    David Crockett•ARTICLE•Journal of Consumer Research•2017•Citada por: 44•Referências: 76

    When confronted with racial stigma, how do people manage it? What specific arrangements of objects and tactics do they mobilize to make everyday life more tolerable (if not more equal)? The politics of respectability (respectability) is one such arrangement. Respectability makes life more tolerable by offering a counternarrative that disavows stigma through status-oriented displays. This strategy of action emerged alongside mass consumer culture …

  • The Role of Normative Political Ideology in Consumer Behavior

    David Crockett, Melanie Wallendorf•ARTICLE•Journal of Consumer Research•2004•Citada por: 32

    This study of African-American consumers living in a large racially segregated midwestern city adds to extant theory on ideology in consumer behavior by considering the role of normative political ideology in provisioning. The specific roles of traditional black liberal and black nationalist political ideologies are discussed. We conclude that normative political ideology is central to understanding shopping as an expression of social and politic…

  • Marketing blackness

    Open Access•David Crockett•ARTICLE•Journal of Consumer Culture•2008•Citada por: 20•Referências: 11

    Marketing blackness, or black cultural identity, involves promotional strategies reliant on persons and other symbolic and material representations socially and historically constructed as black (e.g. speech and phonetic conventions, folklore, style, fashion, music, usage of the body, and the black physical form). This research presents a framework that assesses the strategic role blackness representations play in US advertising. The framework ad…

  • Diversity, Equity, and Inclusion (DEI) in theJournal of Consumer Research

    Open Access•Zeynep Arsel, David Crockett et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 16•Referências: 52

    Diversity, Equity, and Inclusion (DEI) has become ubiquitous in public and academic discourse. This is despite ongoing contests over definitions and the lack of a clear consensus about the relative importance (and even the appropriate order) of each component. For our purposes, diversity refers broadly to real or perceived physical or socio-cultural differences attributed to people and the representation of these differences in research, market s…

  • Understanding Difficult Consumer Transitions

    Open Access•Samuelson Appau, Julie L Ozanne et al.•ARTICLE•Journal of Consumer Research•2020•Citada por: 16•Referências: 97

    Some life transitions are difficult and prolonged, such as becoming an independent adult, forming a family, or adopting healthy consumption habits. Permanent liminality describes transitions that can span years and even a lifetime with no anticipated end. To understand how consumers are caught in permanent liminality, we examine how Pentecostal converts consume religious services in their difficult transition from the secular "world" to Pentecost…

  • Racial Oppression and Racial Projects in Consumer Markets

    Open Access•David Crockett, Lisa Leimar Price et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 13•Referências: 36

    The dominant theoretical approach to exploring ethnic and racial inequality in marketing and consumer research focuses on discrete acts of discrimination that stem from social psychological causes (e.g., prejudice, stereotypes, and negative racial attitudes). It holds limited explanatory power for meso- and macro-structural phenomena that also generate racialized outcomes. An implication is that ethnic and racial inequality can be portrayed as so…

  • Almost Equal

    Open Access•Christian A Eichert, Christian Eichert et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 12•Referências: 54

    How do historically stigmatized social groups consume strategically when they have achieved greater recognition, status, and respectability in society? Based on a seven-year interpretive social representations analysis of gay men in Germany, the authors first show that dominant, stigmatizing representations of such groups do not ameliorate uniformly and for all. Instead, they fragment into oppressive, enabling, and normalized societal representat…

  • Race in the Marketplace and Covid-19

    Open Access•David Crockett, Sonya A Grier•ARTICLE•Journal of Public Policy &…•2020•Citada por: 11•Referências: 2

  • Commercial mythmaking at the Holy Land Experience

    David Crockett, Lenita Davis•ARTICLE•Consumption Markets & Culture•2016•Citada por: 7•Referências: 22

    Commercial mythmaking, where firms create, appropriate, and cultivate myths, plays an important role in creating and disseminating ideologies that help consumers manage tensions in the marketplace. Commercial mythmaking remains under-researched. In response we explore commercial mythmaking at the nexus of consumption, markets, and religion, where firms create myths that negotiate between market and religious logics. Some evangelical Christians ho…

  • Wealth in People and Places

    Open Access•Samuelson Appau, David Crockett et al.•ARTICLE•Journal of Consumer Research•2023•Citada por: 6•Referências: 65

    In some cultures, migrants bear an obligation to bring gifts from the foreign country for their relations when returning to their homeland. Why, and to what end? We examine the reasons for these transnational gift obligations in a multisite study of Ghanaian migrants in the United States and Australia, as well as people in Ghana with migrant relations living overseas. We adopt a wealth-centered perspective that problematizes the underexplored mut…

  • Race in Consumer Research

    Open Access•Sonya A Grier, David Crockett et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 5•Referências: 44

    Race has been a market force in society for centuries. Still, the question of what constitutes focused and sustainable consumer research engagement with race remains opaque. We propose a guide for scholars and scholarship that extends the current canon of race in consumer research toward understanding race, racism, and related racial dynamics as foundational to global markets and central to consumer research efforts. We discuss the nature, releva…

  • Liquid Consumer Security

    Open Access•Aleksandrina Atanasova, G M Eckhardt et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 5•Referências: 42

    Systemic risks--pandemics, economic recessions, professional precarity, political volatility, and climate emergencies--increasingly erode previously taken-for-granted stabilities and consumers' confidence in the future. How do consumers manage risk and uncertainty when economic and ontological security are on the decline? Traditionally, consumers have built a sense of security through solid consumption (e.g., home ownership, accumulating possessi…

  • Morality Appraisals in Consumer Responsibilization

    Open Access•Michelle Barnhart, Aimee Dinnín Huff et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 5•Referências: 48

    In recent decades, U.S. gun rights lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These efforts center an interpretation of the constitutional right to keep and bear arms guaranteed by the Second Amendment as an entitlement for individuals to practice armed self-defense. Using interview and online discussion data, this research investig…

  • Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising

    Open Access•Rohit Varman, Russell William Belk et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 4•Referências: 60

    This study of the production, representation, and reception of post-colonial advertising in India reveals a politics of consumer respectability. The post-colonial politics of consumer respectability is located at the intersection of center-periphery relations, class divisions, and colorism in a way that it frames neocolonial consumption. Advertisers depict middle-class consumer respectability by asserting Indian nationalism and by degrading the W…

  • Money, Sacrificial Work, and Poor Consumers

    Open Access•Rohit Varman, Hari Sreekumar et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 4•Referências: 59

    This is an ethnography among poor migrants from Kerala, India to the Middle East. This study offers insights into how the poor accumulate sacrificial money through sufferings and self-abnegation, and earmark it for consumption in Kerala. The hardships endured to earn the sacrificial money transform it into a sacred object. The phenomena of accumulation, earmarking, and meaning making of sacrificial money by the poor can be understood through the …

  • Courtesy Stigma Management

    Open Access•Chihling Liu, Robert V Kozinets et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 4•Referências: 92

    Prior consumer research has tended to focus on identity-related stigma management of individuals toward their own stigma. However, little is known about the consumption-related identity work that stigmatized individuals undertake to discharge the courtesy stigma attached to close associates such as family members. Courtesy stigma refers to the discredit directed toward people who are closely associated with a stigmatized individual or group. Draw…

  • When Fields Are Destabilized

    Open Access•Sunaina R Velagaleti, Sunaina Velagaleti et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 3•Referências: 43

    In the fight for legitimacy, understanding the rules of status games is critical. This idea holds true in the wedding marketplace. However, when legalization of marriage for same-sex couples disrupted the binary wedding script, the rules of the game became less clear to consumers. Couples sometimes found their gendered bodies, roles, and expressions were out of sync with the evolving script of a destabilized wedding field, thus raising legitimacy…

  • Consumer Work and Agency in the Analog Revival

    Open Access•Michael Beverland, Karen V Fernandez et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 2•Referências: 55

    Why do consumers choose difficult analog technologies over their labor-saving digital counterparts? Through ethnographic investigations of three once defunct analog technologies that have experienced a resurgence (vinyl music, film photography, and analog synthesizers), we explore how the act of consumer work enables consumers to experience shifting dimensions of agency. We utilize the theoretical lens of serious leisure to introduce a four-stage…

  • Class Conflict and Spatial Domination in the Neoliberal City

    Open Access•Rodrigo B Castilhos, Lisa Leimar Price et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 2•Referências: 45

    This article analyzes spatial domination in middle-classed spaces-the spaces that cater to the dispositions, status, and lifestyle ideals of middle-class groups-of the neoliberal city. Grounded in interdisciplinary scholarship on the neoliberal city, the article introduces a typology of middle-classed spaces, which maps out different combinations of cross-class hostility and cordiality in dynamics of spatial domination. Through an extended case s…

  • A Narrative of the Life of David Crockett of the State of Tennessee

    Open Access•Neal Lambert, David Crockett et al.•ARTICLE•Western Folklore•1974•Citada por: 2

    In his own inimitable style, Davy Crockett describes his earliest days in Tennessee, his two marriages, his career as an Indian fighter, his bear hunts, and his electioneering

  • When Diversity Backfires

    Open Access•Esther Uduehi, Julian K Saint Clair et al.•ARTICLE•Journal of Consumer Research•2025•Citada por: 1•Referências: 78

    Brands are expanding their market to new consumers by displaying cultural diversity in marketing campaigns—but the risks are unclear. This article explores the role of the brand’s characteristics in multicultural diversity. Our findings suggest that when brands launch a new multicultural diversity campaign, it may be well-received if the brand’s original focus was on the needs of nonmarginalized consumers. However, for brands with a focus on the …

  • Learning to Live with an Unruly Consuming Body

    Open Access•Kushagra Bhatnagar, Jack S Tillotson et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 1•Referências: 71

    Past research shows that successful consumer learning takes place in environments that support cooperative communities of practice, that enable access to refined didactic resources, and that provide a safe, sympathetic backstage for a controllable and able learning body to durably transition from one repertoire to another. This study complements existing research by investigating a group of lactose-intolerant consumers who must learn to transitio…

  • Consumer-Driven Memorialization

    Open Access•Stephanie Anderson, K Hamilton et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 1•Referências: 70

    Consumer research has focused on market-mediated efforts to memorialize the past, but this overshadows the issues that arise when consumers, as nonprofessionals, make the past consumable. Consumer-driven memorialization is defined as consumer engagement with traces of the past in memoryscapes of low market-mediation that creates a complex interplay of remembering and forgetting. Based on an ethnographic study of urban exploration, we theorize tha…

  • A Research Agenda on Political Ideology in Consumer Research

    David Crockett, Nicholas Pendarvis•ARTICLE•Journal of Consumer Research•2017•Citada por: 1•Referências: 1

    Jung, Garbarino, Briley, and Wynhausen’s (this issue) findings, though intriguing, leave critical unanswered questions that warrant further inquiry into the role of political ideology on consumption. We posit three research questions that constitute a sociocultural research agenda on the role of political ideology on marketplace redress

  • Cultural Diversity in Television Narratives

    Open Access•C A Russell, Hope Jensen Schau et al.•ARTICLE•Journal of Public Policy &…•2012•Citada por: 1•Referências: 14

    This research explores the role of cultural diversity in the construction of consumer identity, and in particular, how cultural diversity is appropriated through television viewing. Data based on depth interviews and surveys of young adults who created brand collages centered on a television-based character reveal that viewers identify and engage with television narratives through a process of “homophilization”; that is, they actively envision va…

  • Two Crockett Anecdotes

    David Crockett•ARTICLE•Western Folklore•1948

  • Identification and authoritarianism

    Open Access•David Crockett, David J Crockett et al.•ARTICLE•British Journal of Medical…•1966

  • A Narrative of the Life of David Crockett of the State of Tennessee

    Open Access•Neal Lambert, David Crockett et al.•ARTICLE•Western Folklore•1974•Citada por: 2

    In his own inimitable style, Davy Crockett describes his earliest days in Tennessee, his two marriages, his career as an Indian fighter, his bear hunts, and his electioneering

  • The Role of Normative Political Ideology in Consumer Behavior

    David Crockett, Melanie Wallendorf•ARTICLE•Journal of Consumer Research•2004•Citada por: 32

    This study of African-American consumers living in a large racially segregated midwestern city adds to extant theory on ideology in consumer behavior by considering the role of normative political ideology in provisioning. The specific roles of traditional black liberal and black nationalist political ideologies are discussed. We conclude that normative political ideology is central to understanding shopping as an expression of social and politic…

  • Marketing blackness

    Open Access•David Crockett•ARTICLE•Journal of Consumer Culture•2008•Citada por: 20•Referências: 11

    Marketing blackness, or black cultural identity, involves promotional strategies reliant on persons and other symbolic and material representations socially and historically constructed as black (e.g. speech and phonetic conventions, folklore, style, fashion, music, usage of the body, and the black physical form). This research presents a framework that assesses the strategic role blackness representations play in US advertising. The framework ad…

  • Cultural Diversity in Television Narratives

    Open Access•C A Russell, Hope Jensen Schau et al.•ARTICLE•Journal of Public Policy &…•2012•Citada por: 1•Referências: 14

    This research explores the role of cultural diversity in the construction of consumer identity, and in particular, how cultural diversity is appropriated through television viewing. Data based on depth interviews and surveys of young adults who created brand collages centered on a television-based character reveal that viewers identify and engage with television narratives through a process of “homophilization”; that is, they actively envision va…

  • Commercial mythmaking at the Holy Land Experience

    David Crockett, Lenita Davis•ARTICLE•Consumption Markets & Culture•2016•Citada por: 7•Referências: 22

    Commercial mythmaking, where firms create, appropriate, and cultivate myths, plays an important role in creating and disseminating ideologies that help consumers manage tensions in the marketplace. Commercial mythmaking remains under-researched. In response we explore commercial mythmaking at the nexus of consumption, markets, and religion, where firms create myths that negotiate between market and religious logics. Some evangelical Christians ho…

  • A Research Agenda on Political Ideology in Consumer Research

    David Crockett, Nicholas Pendarvis•ARTICLE•Journal of Consumer Research•2017•Citada por: 1•Referências: 1

    Jung, Garbarino, Briley, and Wynhausen’s (this issue) findings, though intriguing, leave critical unanswered questions that warrant further inquiry into the role of political ideology on consumption. We posit three research questions that constitute a sociocultural research agenda on the role of political ideology on marketplace redress

  • Paths to Respectability

    David Crockett•ARTICLE•Journal of Consumer Research•2017•Citada por: 44•Referências: 76

    When confronted with racial stigma, how do people manage it? What specific arrangements of objects and tactics do they mobilize to make everyday life more tolerable (if not more equal)? The politics of respectability (respectability) is one such arrangement. Respectability makes life more tolerable by offering a counternarrative that disavows stigma through status-oriented displays. This strategy of action emerged alongside mass consumer culture …

  • Religion and the marketplace in the United States

    David Crockett•ARTICLE•Consumption Markets & Culture•2017

    Religion and the marketplace in the United States." Consumption Markets & Culture, 20(4), pp. 368–369

  • Race in the Marketplace and Covid-19

    Open Access•David Crockett, Sonya A Grier•ARTICLE•Journal of Public Policy &…•2020•Citada por: 11•Referências: 2

  • Understanding Difficult Consumer Transitions

    Open Access•Samuelson Appau, Julie L Ozanne et al.•ARTICLE•Journal of Consumer Research•2020•Citada por: 16•Referências: 97

    Some life transitions are difficult and prolonged, such as becoming an independent adult, forming a family, or adopting healthy consumption habits. Permanent liminality describes transitions that can span years and even a lifetime with no anticipated end. To understand how consumers are caught in permanent liminality, we examine how Pentecostal converts consume religious services in their difficult transition from the secular "world" to Pentecost…

  • Money, Sacrificial Work, and Poor Consumers

    Open Access•Rohit Varman, Hari Sreekumar et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 4•Referências: 59

    This is an ethnography among poor migrants from Kerala, India to the Middle East. This study offers insights into how the poor accumulate sacrificial money through sufferings and self-abnegation, and earmark it for consumption in Kerala. The hardships endured to earn the sacrificial money transform it into a sacred object. The phenomena of accumulation, earmarking, and meaning making of sacrificial money by the poor can be understood through the …

  • Almost Equal

    Open Access•Christian A Eichert, Christian Eichert et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 12•Referências: 54

    How do historically stigmatized social groups consume strategically when they have achieved greater recognition, status, and respectability in society? Based on a seven-year interpretive social representations analysis of gay men in Germany, the authors first show that dominant, stigmatizing representations of such groups do not ameliorate uniformly and for all. Instead, they fragment into oppressive, enabling, and normalized societal representat…

  • Courtesy Stigma Management

    Open Access•Chihling Liu, Robert V Kozinets et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 4•Referências: 92

    Prior consumer research has tended to focus on identity-related stigma management of individuals toward their own stigma. However, little is known about the consumption-related identity work that stigmatized individuals undertake to discharge the courtesy stigma attached to close associates such as family members. Courtesy stigma refers to the discredit directed toward people who are closely associated with a stigmatized individual or group. Draw…

  • Diversity, Equity, and Inclusion (DEI) in theJournal of Consumer Research

    Open Access•Zeynep Arsel, David Crockett et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 16•Referências: 52

    Diversity, Equity, and Inclusion (DEI) has become ubiquitous in public and academic discourse. This is despite ongoing contests over definitions and the lack of a clear consensus about the relative importance (and even the appropriate order) of each component. For our purposes, diversity refers broadly to real or perceived physical or socio-cultural differences attributed to people and the representation of these differences in research, market s…

  • Racial Oppression and Racial Projects in Consumer Markets

    Open Access•David Crockett, Lisa Leimar Price et al.•ARTICLE•Journal of Consumer Research•2022•Citada por: 13•Referências: 36

    The dominant theoretical approach to exploring ethnic and racial inequality in marketing and consumer research focuses on discrete acts of discrimination that stem from social psychological causes (e.g., prejudice, stereotypes, and negative racial attitudes). It holds limited explanatory power for meso- and macro-structural phenomena that also generate racialized outcomes. An implication is that ethnic and racial inequality can be portrayed as so…

  • Wealth in People and Places

    Open Access•Samuelson Appau, David Crockett et al.•ARTICLE•Journal of Consumer Research•2023•Citada por: 6•Referências: 65

    In some cultures, migrants bear an obligation to bring gifts from the foreign country for their relations when returning to their homeland. Why, and to what end? We examine the reasons for these transnational gift obligations in a multisite study of Ghanaian migrants in the United States and Australia, as well as people in Ghana with migrant relations living overseas. We adopt a wealth-centered perspective that problematizes the underexplored mut…

  • Learning to Live with an Unruly Consuming Body

    Open Access•Kushagra Bhatnagar, Jack S Tillotson et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 1•Referências: 71

    Past research shows that successful consumer learning takes place in environments that support cooperative communities of practice, that enable access to refined didactic resources, and that provide a safe, sympathetic backstage for a controllable and able learning body to durably transition from one repertoire to another. This study complements existing research by investigating a group of lactose-intolerant consumers who must learn to transitio…

  • Consumer Work and Agency in the Analog Revival

    Open Access•Michael Beverland, Karen V Fernandez et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 2•Referências: 55

    Why do consumers choose difficult analog technologies over their labor-saving digital counterparts? Through ethnographic investigations of three once defunct analog technologies that have experienced a resurgence (vinyl music, film photography, and analog synthesizers), we explore how the act of consumer work enables consumers to experience shifting dimensions of agency. We utilize the theoretical lens of serious leisure to introduce a four-stage…

  • Class Conflict and Spatial Domination in the Neoliberal City

    Open Access•Rodrigo B Castilhos, Lisa Leimar Price et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 2•Referências: 45

    This article analyzes spatial domination in middle-classed spaces-the spaces that cater to the dispositions, status, and lifestyle ideals of middle-class groups-of the neoliberal city. Grounded in interdisciplinary scholarship on the neoliberal city, the article introduces a typology of middle-classed spaces, which maps out different combinations of cross-class hostility and cordiality in dynamics of spatial domination. Through an extended case s…

  • Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising

    Open Access•Rohit Varman, Russell William Belk et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 4•Referências: 60

    This study of the production, representation, and reception of post-colonial advertising in India reveals a politics of consumer respectability. The post-colonial politics of consumer respectability is located at the intersection of center-periphery relations, class divisions, and colorism in a way that it frames neocolonial consumption. Advertisers depict middle-class consumer respectability by asserting Indian nationalism and by degrading the W…

  • Race in Consumer Research

    Open Access•Sonya A Grier, David Crockett et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 5•Referências: 44

    Race has been a market force in society for centuries. Still, the question of what constitutes focused and sustainable consumer research engagement with race remains opaque. We propose a guide for scholars and scholarship that extends the current canon of race in consumer research toward understanding race, racism, and related racial dynamics as foundational to global markets and central to consumer research efforts. We discuss the nature, releva…

  • Liquid Consumer Security

    Open Access•Aleksandrina Atanasova, G M Eckhardt et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 5•Referências: 42

    Systemic risks--pandemics, economic recessions, professional precarity, political volatility, and climate emergencies--increasingly erode previously taken-for-granted stabilities and consumers' confidence in the future. How do consumers manage risk and uncertainty when economic and ontological security are on the decline? Traditionally, consumers have built a sense of security through solid consumption (e.g., home ownership, accumulating possessi…

  • When Fields Are Destabilized

    Open Access•Sunaina R Velagaleti, Sunaina Velagaleti et al.•ARTICLE•Journal of Consumer Research•2024•Citada por: 3•Referências: 43

    In the fight for legitimacy, understanding the rules of status games is critical. This idea holds true in the wedding marketplace. However, when legalization of marriage for same-sex couples disrupted the binary wedding script, the rules of the game became less clear to consumers. Couples sometimes found their gendered bodies, roles, and expressions were out of sync with the evolving script of a destabilized wedding field, thus raising legitimacy…

Sociology (27 obras) · Psychology (18 obras) · Political science (17 obras) · Social science (15 obras) · Business (12 obras) · Law (11 obras) · Consumer Behavior in Brand Consumption and Identification (10 obras) · Social Psychology (10 obras) · Consumption (sociology) (9 obras) · Politics (9 obras)

Ethnos_APP • Projeto Open Source • Licença MIT • Frontend v2.0.0 • Privacidade e Cookies • Documentação da API: api.ethnos.app/docs • Código da API: GitHub • DOI: 10.5281/zenodo.17049435 • Código do Frontend: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae