Renaud Legoux
Biographic Data
| ID | 128103 |
|---|---|
| NAME | Renaud Legoux |
| GIVEN NAMES | Renaud |
| FAMILY NAME | Legoux |
| SIGNATURE | LEGOUX R |
| AFFILIATIONS | HEC Montréal |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Beyond Privacy Calculus
Digital contact tracing (DCT) has emerged as a promising tool for controlling infectious disease outbreaks, yet its adoption has been hampered by widespread privacy concerns. Prior research studies mainly rely on privacy calculus theory. We extend this view by integrating agency theory to explain how delegating sensitive data to government authorities generates anticipatory concerns about misuse. Building upon the social risk concept introduced i…
Can Consumers’ Altruistic Inferences Solve the CSR Initiative Puzzle? A Meta-analytic Investigation
Research into consumer responses to corporate social responsibility (CSR) initiatives has expanded in the past four decades, yet the evidence thus far provided does not paint a cohesive picture. Results suggest both positive and negative consumer reactions to CSR, and unless such mixed findings can be reconciled, the outcome might be an amalgamation of disparate empirical results rather than a coherent body of knowledge. The current meta-analysis…
Striking the Right Notes
When Customer Love Turns into Lasting Hate
This article explores the effects of time and relationship strength on the evolution of customer revenge and avoidance in online public complaining contexts. First, the authors examine whether online complainers hold a grudge—in terms of revenge and avoidance desires—over time. They find that time affects the two desires differently: Although revenge decreases over time, avoidance increases over time, indicating that customers indeed hold a grudg…
Ground Zero
This article provides a theoretical reflection on the documentary Selling Tragedy, which relates to the commodification of Ground Zero. It discusses the theoretical framework that has inspired our understanding of this place, and the methodological choices that have informed our ways of filming and editing it. This account explores the extent to which the documentary results from iteration between research, filming, screening, filming again, and …
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Ground Zero
This article provides a theoretical reflection on the documentary Selling Tragedy, which relates to the commodification of Ground Zero. It discusses the theoretical framework that has inspired our understanding of this place, and the methodological choices that have informed our ways of filming and editing it. This account explores the extent to which the documentary results from iteration between research, filming, screening, filming again, and …
When Customer Love Turns into Lasting Hate
This article explores the effects of time and relationship strength on the evolution of customer revenge and avoidance in online public complaining contexts. First, the authors examine whether online complainers hold a grudge—in terms of revenge and avoidance desires—over time. They find that time affects the two desires differently: Although revenge decreases over time, avoidance increases over time, indicating that customers indeed hold a grudg…
Striking the Right Notes
Can Consumers’ Altruistic Inferences Solve the CSR Initiative Puzzle? A Meta-analytic Investigation
Research into consumer responses to corporate social responsibility (CSR) initiatives has expanded in the past four decades, yet the evidence thus far provided does not paint a cohesive picture. Results suggest both positive and negative consumer reactions to CSR, and unless such mixed findings can be reconciled, the outcome might be an amalgamation of disparate empirical results rather than a coherent body of knowledge. The current meta-analysis…
Beyond Privacy Calculus
Digital contact tracing (DCT) has emerged as a promising tool for controlling infectious disease outbreaks, yet its adoption has been hampered by widespread privacy concerns. Prior research studies mainly rely on privacy calculus theory. We extend this view by integrating agency theory to explain how delegating sensitive data to government authorities generates anticipatory concerns about misuse. Building upon the social risk concept introduced i…
Political science (4 works) · Business (3 works) · Law (3 works) · Psychology (3 works) · Business ethics (2 works) · Corporate Social Responsibility Reporting (2 works) · Public relations (2 works) · Quality of Life Research (2 works) · Social Psychology (2 works) · Sociology (2 works)