Michael Basil
Biographic Data
| ID | 128131 |
|---|---|
| NAME | Michael Basil |
| GIVEN NAMES | Michael |
| FAMILY NAME | Basil |
| SIGNATURE | BASIL M |
| AFFILIATIONS | Stanford University |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Food categorization determines whether healthier food is inferred to be tastier or less tasty
Despite evidence that people believe that the unhealthier the food, the tastier it is, some studies also suggest the opposing belief—the healthier the food, the tastier it is. A framework is proposed to reconcile this contradiction, and four studies demonstrate that the discrete categorization of foods as healthful versus unhealthful determines which intuition consumers use. When stereotypically unhealthy foods (e.g., candies, ice cream, hot dogs…
The internationalisation of social marketing research
Purpose – This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research attention of scholars. This is evidenced by a growing number of peer-reviewed publications and participation in academic conferences. Although the reasons behind the development of social marketing research have been suggested, its nature, significance and diffusion a…
Japanese Love Hotels
Japanese Love Hotels are a big industry in Japan, accounting for about 30,000 hotels and more than a million visits per day. Love hotels are also a source of fascination for westerners. This essay will examine some of the interesting intricacies of love hotels—locations, exteriors, advertising, rooms, furnishings, and bathrooms—using both words and pictures. Overall, the story illustrates the variety of ways that love hotels provide value for the…
Why Americans Eat What They Do
Negative and Positive Television Messages
Negative and Positive Television Messages
Food categorization determines whether healthier food is inferred to be tastier or less tasty
Despite evidence that people believe that the unhealthier the food, the tastier it is, some studies also suggest the opposing belief—the healthier the food, the tastier it is. A framework is proposed to reconcile this contradiction, and four studies demonstrate that the discrete categorization of foods as healthful versus unhealthful determines which intuition consumers use. When stereotypically unhealthy foods (e.g., candies, ice cream, hot dogs…
Negative and Positive Television Messages
Why Americans Eat What They Do
Japanese Love Hotels
Japanese Love Hotels are a big industry in Japan, accounting for about 30,000 hotels and more than a million visits per day. Love hotels are also a source of fascination for westerners. This essay will examine some of the interesting intricacies of love hotels—locations, exteriors, advertising, rooms, furnishings, and bathrooms—using both words and pictures. Overall, the story illustrates the variety of ways that love hotels provide value for the…
The internationalisation of social marketing research
Purpose – This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research attention of scholars. This is evidenced by a growing number of peer-reviewed publications and participation in academic conferences. Although the reasons behind the development of social marketing research have been suggested, its nature, significance and diffusion a…
Food categorization determines whether healthier food is inferred to be tastier or less tasty
Despite evidence that people believe that the unhealthier the food, the tastier it is, some studies also suggest the opposing belief—the healthier the food, the tastier it is. A framework is proposed to reconcile this contradiction, and four studies demonstrate that the discrete categorization of foods as healthful versus unhealthful determines which intuition consumers use. When stereotypically unhealthy foods (e.g., candies, ice cream, hot dogs…
Business (4 works) · Advertising (3 works) · Psychology (3 works) · Political science (2 works) · Sociology (2 works) · Anonymity (1 works) · Artificial Intelligence (1 works) · Bivariate analysis (1 works) · Categorization (1 works) · Chemistry (1 works)