Liliana Ocampo
Biographic Data
| ID | 1283010 |
|---|---|
| NAME | Liliana Ocampo |
| GIVEN NAMES | Liliana |
| FAMILY NAME | Ocampo |
| SIGNATURE | OCAMPO L |
| AFFILIATIONS | Cebu Technological University |
| ORCID | 0000-0002-5050-7606 |
| VERIFIED | Yes |
| TOTAL WORKS | 21 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 21 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Behavioral dynamic evaluation of infrastructure development in highly urbanized cities
This study utilizes cumulative prospect theory to evaluate city infrastructure development. • It views the difference between current and previous indicator performance as gains or losses. • A case study of 33 highly urbanized Philippine cities demonstrates the proposed approach. • Findings revealed that the proposed approach penalizes those with a plateaued or declining growth. • It captures temporal and perceptual development shifts, which bett…
Structural Analysis of Public Trust and the Mediating Role of Government Image in Typhoon‐Induced Disaster Response
Recent reports modeled the quality of government disaster response via service quality, public trust, perceived justice, and government image in disaster situations. This study explores the mediating role of government image in the relationships between service quality, perceived justice, and public trust, thereby addressing the existing gaps in understanding these complex interactions. Using a cross‐sectional survey with non‐probability sampling…
Antecedents of undergraduate research skills and the mediating role of grit
This study offers a structural model that explores constructs such as mentoring, affinity for technology, need for cognition, and self-efficacy for promoting students’ research skills, emphasizing the mediating role of grit. The proposed model is guided by Bandura’s social learning theory, which helps explain how students acquire research skills through social interaction, observation, and imitation. An empirical self-perception survey of 568 und…
Revisit intention of tourists in farm tourism sites
This work offers a structural model that explains farm tourist revisit intention (RI), which highlights place attachment (PA) and memorable tourism experience (MTE) in addition to tourist satisfaction, perceived risks (PR), and tourism destination image (TDI) as antecedents. Partial least squares–structural equation modelling was used to evaluate their theoretical relationships. Findings suggest that MTE and PA are the strongest predictors of RI,…
Exploring the role of social capital in advancing climate change mitigation and disaster risk reduction
This work explores how social capital impacts community resilience via the community development framework, with dimensions spanning trust, cooperativism, volunteerism, reciprocity, and interpersonal relationships in mitigating climate change impacts. With flooding impacts as a case, a mixed method approach was used, purposely recruiting 24 research cooperators in one of the suburban villages in the central Philippines. Results show that key comp…
Does Mentoring Directly Improve Students’ Research Skills? Examining the Role of Information Literacy and Competency Development
This work proposes a structural model highlighting the research skills of undergraduate students. Due to the stages in their research project implementation, mentoring students becomes a crucial initiative in higher education institutions. Despite substantial progress in the literature linking mentoring and skills development, there is a lack of greater emphasis on research skills, especially for undergraduate students facing research work for th…
Service recovery and innovation on customer satisfaction amidst massive typhoon-induced disruptions
The adverse impact of unprecedented natural disasters on certain service operations is inevitable, particularly in cases of massive disruptions. Managing these services during disruptive events is critical in retaining existing customers. This work offers a structural model that explains customer satisfaction (CS) by incorporating the mediating role of the SERVQUAL model with service innovation (SI) and service recovery (SR) as its antecedents. T…
Public satisfaction with the government's disaster response during Typhoon Odette (Rai)
Evaluating the destination management performance of small islands with the fuzzy best-worst method and fuzzy simple additive weighting
This work combines the fuzzy best-worst method for assigning weights of indicators and the fuzzy simple additive weighting method for evaluating performance, along with the TALC model, in generating a single-valued index that would holistically describe the performance of a destination (e.g. small islands). Grounded on a real-world application, the evaluation process proved useful in evaluating the performance of Bantayan Island (Philippines), wi…
Composite ecotourism potential index based on an integrated stochastic CRITIC-weighted sum method
This work develops a computational platform to evaluate the ecotourism potential of tourist sites (alternatives) under multiple indicators (criteria). Such a platform is a generalized multi-attribute decision-making approach based on the integration of Criteria Importance Through Intercriteria Correlation (CRITIC) and the weighted sum method (WSM) under a stochastic environment. In this proposed approach, a randomly generated decision matrix is f…
Customer Loyalty during Disasters
The impact of service disruptions to critical utility services due to natural disasters is evident during delays in emergency responses and humanitarian relief, especially for urban populations with highly interdependent infrastructures. Aside from health and social impacts, failing to address these disruptions would inevitably lead to customer dissatisfaction and switching loyalty, adversely affecting service providers’ profitability. Thus, prov…
Impact assessment of farm tourism sites using a hybrid Madm-based composite sustainability index
The increasing popularity of providing composite sustainable indicators for various tourism sectors has paved the way for different evaluation methods that comprehensively assess the sustainability of tourism sites. Due to various sustainability issues significantly relevant to farm tourism, a holistic evaluation of farm tourism sites must be carried out. Thus, this study proposes an integrated fuzzy Delphi, fuzzy best-worst method (BWM), and fuz…
Utilizing Topsis-Sort for sorting tourist sites for perceived Covid-19 exposure
During pandemics and outbreaks, the prevalence of fear among tourists reduces travel interests. To gradually reopen the tourism industry, subscribing to domestic tourism is a crucial mitigation strategy. Although an important agenda, evaluating the perceived degree of exposure of tourists to COVID-19 in tourist sites functioning under the domestic tourism initiatives has not been explored in the emerging literature. Thus, this work addresses this…
Procesos de formación en caminos arqueológicos andinos. Alteraciones naturales y culturales del Qhapaq Ñan en la sierra de Famatina (La Rioja, Argentina)
Este trabajo tiene como objetivo identificar los factores de alteración naturales (geoambientales) y antrópicos que afectan la red vial inca y sus sitios asociados en la ladera oriental de la Sierra de Famatina (Provincia de La Rioja) y elaborar un diagnóstico sobre su visibilidad arqueológica, las condiciones en que se encuentra este patrimonio vial y los aspectos más relevantes a tener en cuenta para su conservación preventiva. La metodología i…
Factors Influencing Teaching Quality in Universities
While teaching quality has been widely studied, this work advances the domain literature by evaluating the factors influencing teaching quality in order to determine their causal relationships and eventually identify those crucial factors. With ten factors obtained from a comprehensive review of literature, the neutrosophic decision-making trial and evaluation laboratory (DEMATEL) method is used to model these factors in the case of public univer…
Evaluating the greening agenda of festivals
This work advances previous work on greening festival management by using the Sinulog festiwal as a case in point, as it has conditions resonating with most festivals in the Philippines and some other emerging economies. An analysis based on strengths, weaknesses, opportunities and threats (SWOT) was constructed based on an earlier work that provided some insights on assessing the green management initiatives of the festival organization. The wea…
How Do People Decide on Getting Vaccinated? Evaluating the Covid-19 Vaccination Program through the Lens of Social Capital Theory
The COVID-19 pandemic has disrupted economies at a scale unprecedented in recent history, and vaccination is deemed the only option to ultimately halt its spread. However, vaccine hesitancy remains a global issue that must be addressed. If left unaddressed, it will impede the recovery of both the economy and public health following the pandemic. To better understand the issue, on the premise that individuals have layers of social ties to achieve …
The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping
Utilizing Dematel for Value-Embedded e-Learning during the Covid-19 Pandemic
Lockdowns of various forms have prompted higher education institutions (HEIs) to suddenly shift from physical face-to-face classes to e-learning environments on an unprecedented scale in recent history. This sudden shift promotes the continuity of the teaching-learning process in HEIs despite the COVID-19 pandemic, at most on the positive side, while bringing forth challenges related to individual learners and academics. This work is based on a r…
Evaluating the Academic Performance of K-12 Students in the Philippines
With growing technological advancements, demands for the industry with skilled and equipped workforce are proportionately rising. While this match between curricular offerings in academia and needs in the industry has been addressed in many countries across the globe through initiatives such as the K-12 educational system, some countries like the Philippines have only started its adoption. In the Philippines' early adoption of the K-12 educationa…
Applying fuzzy AHP–Topsis technique in identifying the content strategy of sustainable manufacturing for food production
Exploring the role of social capital in advancing climate change mitigation and disaster risk reduction
This work explores how social capital impacts community resilience via the community development framework, with dimensions spanning trust, cooperativism, volunteerism, reciprocity, and interpersonal relationships in mitigating climate change impacts. With flooding impacts as a case, a mixed method approach was used, purposely recruiting 24 research cooperators in one of the suburban villages in the central Philippines. Results show that key comp…
Antecedents of undergraduate research skills and the mediating role of grit
This study offers a structural model that explores constructs such as mentoring, affinity for technology, need for cognition, and self-efficacy for promoting students’ research skills, emphasizing the mediating role of grit. The proposed model is guided by Bandura’s social learning theory, which helps explain how students acquire research skills through social interaction, observation, and imitation. An empirical self-perception survey of 568 und…
Applying fuzzy AHP–Topsis technique in identifying the content strategy of sustainable manufacturing for food production
Evaluating the Academic Performance of K-12 Students in the Philippines
With growing technological advancements, demands for the industry with skilled and equipped workforce are proportionately rising. While this match between curricular offerings in academia and needs in the industry has been addressed in many countries across the globe through initiatives such as the K-12 educational system, some countries like the Philippines have only started its adoption. In the Philippines' early adoption of the K-12 educationa…
The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping
Utilizing Dematel for Value-Embedded e-Learning during the Covid-19 Pandemic
Lockdowns of various forms have prompted higher education institutions (HEIs) to suddenly shift from physical face-to-face classes to e-learning environments on an unprecedented scale in recent history. This sudden shift promotes the continuity of the teaching-learning process in HEIs despite the COVID-19 pandemic, at most on the positive side, while bringing forth challenges related to individual learners and academics. This work is based on a r…
Impact assessment of farm tourism sites using a hybrid Madm-based composite sustainability index
The increasing popularity of providing composite sustainable indicators for various tourism sectors has paved the way for different evaluation methods that comprehensively assess the sustainability of tourism sites. Due to various sustainability issues significantly relevant to farm tourism, a holistic evaluation of farm tourism sites must be carried out. Thus, this study proposes an integrated fuzzy Delphi, fuzzy best-worst method (BWM), and fuz…
Utilizing Topsis-Sort for sorting tourist sites for perceived Covid-19 exposure
During pandemics and outbreaks, the prevalence of fear among tourists reduces travel interests. To gradually reopen the tourism industry, subscribing to domestic tourism is a crucial mitigation strategy. Although an important agenda, evaluating the perceived degree of exposure of tourists to COVID-19 in tourist sites functioning under the domestic tourism initiatives has not been explored in the emerging literature. Thus, this work addresses this…
Procesos de formación en caminos arqueológicos andinos. Alteraciones naturales y culturales del Qhapaq Ñan en la sierra de Famatina (La Rioja, Argentina)
Este trabajo tiene como objetivo identificar los factores de alteración naturales (geoambientales) y antrópicos que afectan la red vial inca y sus sitios asociados en la ladera oriental de la Sierra de Famatina (Provincia de La Rioja) y elaborar un diagnóstico sobre su visibilidad arqueológica, las condiciones en que se encuentra este patrimonio vial y los aspectos más relevantes a tener en cuenta para su conservación preventiva. La metodología i…
Factors Influencing Teaching Quality in Universities
While teaching quality has been widely studied, this work advances the domain literature by evaluating the factors influencing teaching quality in order to determine their causal relationships and eventually identify those crucial factors. With ten factors obtained from a comprehensive review of literature, the neutrosophic decision-making trial and evaluation laboratory (DEMATEL) method is used to model these factors in the case of public univer…
Evaluating the greening agenda of festivals
This work advances previous work on greening festival management by using the Sinulog festiwal as a case in point, as it has conditions resonating with most festivals in the Philippines and some other emerging economies. An analysis based on strengths, weaknesses, opportunities and threats (SWOT) was constructed based on an earlier work that provided some insights on assessing the green management initiatives of the festival organization. The wea…
How Do People Decide on Getting Vaccinated? Evaluating the Covid-19 Vaccination Program through the Lens of Social Capital Theory
The COVID-19 pandemic has disrupted economies at a scale unprecedented in recent history, and vaccination is deemed the only option to ultimately halt its spread. However, vaccine hesitancy remains a global issue that must be addressed. If left unaddressed, it will impede the recovery of both the economy and public health following the pandemic. To better understand the issue, on the premise that individuals have layers of social ties to achieve …
Does Mentoring Directly Improve Students’ Research Skills? Examining the Role of Information Literacy and Competency Development
This work proposes a structural model highlighting the research skills of undergraduate students. Due to the stages in their research project implementation, mentoring students becomes a crucial initiative in higher education institutions. Despite substantial progress in the literature linking mentoring and skills development, there is a lack of greater emphasis on research skills, especially for undergraduate students facing research work for th…
Service recovery and innovation on customer satisfaction amidst massive typhoon-induced disruptions
The adverse impact of unprecedented natural disasters on certain service operations is inevitable, particularly in cases of massive disruptions. Managing these services during disruptive events is critical in retaining existing customers. This work offers a structural model that explains customer satisfaction (CS) by incorporating the mediating role of the SERVQUAL model with service innovation (SI) and service recovery (SR) as its antecedents. T…
Public satisfaction with the government's disaster response during Typhoon Odette (Rai)
Evaluating the destination management performance of small islands with the fuzzy best-worst method and fuzzy simple additive weighting
This work combines the fuzzy best-worst method for assigning weights of indicators and the fuzzy simple additive weighting method for evaluating performance, along with the TALC model, in generating a single-valued index that would holistically describe the performance of a destination (e.g. small islands). Grounded on a real-world application, the evaluation process proved useful in evaluating the performance of Bantayan Island (Philippines), wi…
Composite ecotourism potential index based on an integrated stochastic CRITIC-weighted sum method
This work develops a computational platform to evaluate the ecotourism potential of tourist sites (alternatives) under multiple indicators (criteria). Such a platform is a generalized multi-attribute decision-making approach based on the integration of Criteria Importance Through Intercriteria Correlation (CRITIC) and the weighted sum method (WSM) under a stochastic environment. In this proposed approach, a randomly generated decision matrix is f…
Customer Loyalty during Disasters
The impact of service disruptions to critical utility services due to natural disasters is evident during delays in emergency responses and humanitarian relief, especially for urban populations with highly interdependent infrastructures. Aside from health and social impacts, failing to address these disruptions would inevitably lead to customer dissatisfaction and switching loyalty, adversely affecting service providers’ profitability. Thus, prov…
Revisit intention of tourists in farm tourism sites
This work offers a structural model that explains farm tourist revisit intention (RI), which highlights place attachment (PA) and memorable tourism experience (MTE) in addition to tourist satisfaction, perceived risks (PR), and tourism destination image (TDI) as antecedents. Partial least squares–structural equation modelling was used to evaluate their theoretical relationships. Findings suggest that MTE and PA are the strongest predictors of RI,…
Exploring the role of social capital in advancing climate change mitigation and disaster risk reduction
This work explores how social capital impacts community resilience via the community development framework, with dimensions spanning trust, cooperativism, volunteerism, reciprocity, and interpersonal relationships in mitigating climate change impacts. With flooding impacts as a case, a mixed method approach was used, purposely recruiting 24 research cooperators in one of the suburban villages in the central Philippines. Results show that key comp…
Structural Analysis of Public Trust and the Mediating Role of Government Image in Typhoon‐Induced Disaster Response
Recent reports modeled the quality of government disaster response via service quality, public trust, perceived justice, and government image in disaster situations. This study explores the mediating role of government image in the relationships between service quality, perceived justice, and public trust, thereby addressing the existing gaps in understanding these complex interactions. Using a cross‐sectional survey with non‐probability sampling…
Antecedents of undergraduate research skills and the mediating role of grit
This study offers a structural model that explores constructs such as mentoring, affinity for technology, need for cognition, and self-efficacy for promoting students’ research skills, emphasizing the mediating role of grit. The proposed model is guided by Bandura’s social learning theory, which helps explain how students acquire research skills through social interaction, observation, and imitation. An empirical self-perception survey of 568 und…
Behavioral dynamic evaluation of infrastructure development in highly urbanized cities
This study utilizes cumulative prospect theory to evaluate city infrastructure development. • It views the difference between current and previous indicator performance as gains or losses. • A case study of 33 highly urbanized Philippine cities demonstrates the proposed approach. • Findings revealed that the proposed approach penalizes those with a plateaued or declining growth. • It captures temporal and perceptual development shifts, which bett…
Business (12 works) · Computer Science (11 works) · Psychology (10 works) · Marketing (9 works) · Political science (9 works) · Geography (8 works) · Economics (6 works) · Public relations (6 works) · Tourism (6 works) · Diverse Aspects of Tourism Research (5 works)