Michel Laroche
Biographic Data
| ID | 128372 |
|---|---|
| NAME | Michel Laroche |
| GIVEN NAMES | Michel |
| FAMILY NAME | Laroche |
| SIGNATURE | LAROCHE M |
| AFFILIATIONS | Concordia University |
| ORCID | 0000-0002-5829-668X |
| VERIFIED | Yes |
| TOTAL WORKS | 21 |
| TOTAL CITATIONS | 100 |
| AUTHOR COUNT | 20 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1943 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 7 |
Beyond efficiency
AI is widely promoted as a driver of innovation and efficiency. Yet, its growing environmental footprint introduces tensions that challenge dominant narratives of technological progress. Training and deploying large-scale AI models demand substantial energy, water, and computational resources, generating environmental impacts that remain largely invisible to most consumers. Within this context, consumption becomes a sociotechnical practice shaped…
Using artificial intelligence (AI) to enhance customer experience and to develop strategic marketing
Caged, helpless but not bored
Purpose The use of over-the-top (OTT) platforms grew substantially after the declaration of the COVID-19 pandemic in 2020. With the pandemic receding, there is a concern that users may not continue with their subscriptions. To counter this, OTT service providers must strategize proactively to retain and acquire new users once the pandemic abates. Positing that understanding the consumption values that users ascribe to OTT platform usage can provi…
Impact of acculturation, online participation and involvement on voting intentions
The Routledge Companion to Ethnic Marketing
International audience
The roles of brand community and community engagement in building brand trust on social media
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
Acculturation and consumption
The Role of Language in Ethnic Identity Measurement
The authors focused on the role of language use in measuring ethnic identity. They demonstrated the construct validity of a 3-dimensional measure and examined potential biases introduced by alternative methods such as constant sum scale. Their findings support the distinction between the 3 subdimensions of language use (English use in family, in media consumption, and while shopping). The authors found evidence of discriminant validity. By using …
Compromise and Attraction Effects under Prevention and Promotion Motivations
This article examines the influence of consumers' motivational orientations on their susceptibilities to context effects. Prevention-focused consumers were found to be more sensitive to the compromise effect and less sensitive to the attraction effect than promotion-focused consumers. In addition, the effects of promotion and prevention motivations were amplified when consumers were asked to justify their choices. Finally, we found that products …
Exploring age-related differences in information acquisition for a gift purchase
Targeting consumers who are willing to pay more for environmentally friendly products
Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today’s ecological prob…
Consumer evaluation of net utility
This study explores how brand‐related information is integrated within a competitive environment. Specifically, we develop a structural equation model of competition between two brands, which includes each brand's price‐quality characteristics (i.e., net utility). The model simultaneously tests how the net utility of the focal and competing brands affects consumers' attitudes, intentions, and choice regarding the focal brand. This study extends e…
A measure of acculturation for Italian Canadians
Test of a Nonlinear Relationship between Linguistic Acculturation and Ethnic Identification
Following a review of the literature concerning the relationship between acculturation (acquisition of a dominant culture) and ethnic identification (retention of culture of origin), the authors propose that linguistic acculturation is nonlinearly related to ethnic identity. An empirical study was conducted to test this relationship between linguistic acculturation and ethnic identification using data gathered from multiple studies investigating …
An Empirical Study of Multidimensional Ethnic Change
This study provides empirical evidence to support the view that ethnic change is a multidimensional process. Using exploratory and confirmatory factor analysis conducted on measures of several French Canadian (FC) ethnicity facets, it identifies ethnic affiliation and acculturative tendency as two key dimensions of ethnic change experienced by French Canadians in their contacts with English Canadians. The ethnic affiliation dimension was indicate…
Incorporating competition into consumer behavior models
The collection and analysis of economic and consumer behavior data
Nonlinear Relations in a Complex Model of Buyer Behavior
Econometric techniques are used to test in a nonlinear fashion a model built around the learning subsystem of the Howard-Sheth theory of buyer behavior. Findings of nonlinearities (including interactions) are shown to improve the R 2 's, to be generally consistent with the theory, and to provide researchers with hypotheses to be tested in other purchase situations. Recent attempts in complex modeling of consumer behavior have followed two main cu…
A model of attitude change in groups following a persuasive communication
From a review of the available literature related to persuasive communication, the author proposes a mathematical model of attitude change in human groups satisfying a set of premises concerning the following variables: discrepancy, source credibility, ego involvement, plausibility, distraction, and effort. This model is shown to be consistent with cognitive dissonance theory, the social judgment-involvement approach, learning theory, and to prov…
Ornements de pirogue de la Nouvelle-Guinée hollandaise
Laroche M. Ornements de pirogue de la Nouvelle-Guinée hollandaise. In: Bulletins et Mémoires de la Société d'anthropologie de Paris, IX° Série. Tome 4, 1943. pp. 85-103
Test of a Nonlinear Relationship between Linguistic Acculturation and Ethnic Identification
Following a review of the literature concerning the relationship between acculturation (acquisition of a dominant culture) and ethnic identification (retention of culture of origin), the authors propose that linguistic acculturation is nonlinearly related to ethnic identity. An empirical study was conducted to test this relationship between linguistic acculturation and ethnic identification using data gathered from multiple studies investigating …
A measure of acculturation for Italian Canadians
Acculturation and consumption
Compromise and Attraction Effects under Prevention and Promotion Motivations
This article examines the influence of consumers' motivational orientations on their susceptibilities to context effects. Prevention-focused consumers were found to be more sensitive to the compromise effect and less sensitive to the attraction effect than promotion-focused consumers. In addition, the effects of promotion and prevention motivations were amplified when consumers were asked to justify their choices. Finally, we found that products …
A model of attitude change in groups following a persuasive communication
From a review of the available literature related to persuasive communication, the author proposes a mathematical model of attitude change in human groups satisfying a set of premises concerning the following variables: discrepancy, source credibility, ego involvement, plausibility, distraction, and effort. This model is shown to be consistent with cognitive dissonance theory, the social judgment-involvement approach, learning theory, and to prov…
An Empirical Study of Multidimensional Ethnic Change
This study provides empirical evidence to support the view that ethnic change is a multidimensional process. Using exploratory and confirmatory factor analysis conducted on measures of several French Canadian (FC) ethnicity facets, it identifies ethnic affiliation and acculturative tendency as two key dimensions of ethnic change experienced by French Canadians in their contacts with English Canadians. The ethnic affiliation dimension was indicate…
The Role of Language in Ethnic Identity Measurement
The authors focused on the role of language use in measuring ethnic identity. They demonstrated the construct validity of a 3-dimensional measure and examined potential biases introduced by alternative methods such as constant sum scale. Their findings support the distinction between the 3 subdimensions of language use (English use in family, in media consumption, and while shopping). The authors found evidence of discriminant validity. By using …
Impact of acculturation, online participation and involvement on voting intentions
Exploring age-related differences in information acquisition for a gift purchase
Nonlinear Relations in a Complex Model of Buyer Behavior
Econometric techniques are used to test in a nonlinear fashion a model built around the learning subsystem of the Howard-Sheth theory of buyer behavior. Findings of nonlinearities (including interactions) are shown to improve the R 2 's, to be generally consistent with the theory, and to provide researchers with hypotheses to be tested in other purchase situations. Recent attempts in complex modeling of consumer behavior have followed two main cu…
Incorporating competition into consumer behavior models
Ornements de pirogue de la Nouvelle-Guinée hollandaise
Laroche M. Ornements de pirogue de la Nouvelle-Guinée hollandaise. In: Bulletins et Mémoires de la Société d'anthropologie de Paris, IX° Série. Tome 4, 1943. pp. 85-103
A model of attitude change in groups following a persuasive communication
From a review of the available literature related to persuasive communication, the author proposes a mathematical model of attitude change in human groups satisfying a set of premises concerning the following variables: discrepancy, source credibility, ego involvement, plausibility, distraction, and effort. This model is shown to be consistent with cognitive dissonance theory, the social judgment-involvement approach, learning theory, and to prov…
Nonlinear Relations in a Complex Model of Buyer Behavior
Econometric techniques are used to test in a nonlinear fashion a model built around the learning subsystem of the Howard-Sheth theory of buyer behavior. Findings of nonlinearities (including interactions) are shown to improve the R 2 's, to be generally consistent with the theory, and to provide researchers with hypotheses to be tested in other purchase situations. Recent attempts in complex modeling of consumer behavior have followed two main cu…
The collection and analysis of economic and consumer behavior data
Incorporating competition into consumer behavior models
An Empirical Study of Multidimensional Ethnic Change
This study provides empirical evidence to support the view that ethnic change is a multidimensional process. Using exploratory and confirmatory factor analysis conducted on measures of several French Canadian (FC) ethnicity facets, it identifies ethnic affiliation and acculturative tendency as two key dimensions of ethnic change experienced by French Canadians in their contacts with English Canadians. The ethnic affiliation dimension was indicate…
Test of a Nonlinear Relationship between Linguistic Acculturation and Ethnic Identification
Following a review of the literature concerning the relationship between acculturation (acquisition of a dominant culture) and ethnic identification (retention of culture of origin), the authors propose that linguistic acculturation is nonlinearly related to ethnic identity. An empirical study was conducted to test this relationship between linguistic acculturation and ethnic identification using data gathered from multiple studies investigating …
Targeting consumers who are willing to pay more for environmentally friendly products
Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today’s ecological prob…
Consumer evaluation of net utility
This study explores how brand‐related information is integrated within a competitive environment. Specifically, we develop a structural equation model of competition between two brands, which includes each brand's price‐quality characteristics (i.e., net utility). The model simultaneously tests how the net utility of the focal and competing brands affects consumers' attitudes, intentions, and choice regarding the focal brand. This study extends e…
A measure of acculturation for Italian Canadians
Exploring age-related differences in information acquisition for a gift purchase
Compromise and Attraction Effects under Prevention and Promotion Motivations
This article examines the influence of consumers' motivational orientations on their susceptibilities to context effects. Prevention-focused consumers were found to be more sensitive to the compromise effect and less sensitive to the attraction effect than promotion-focused consumers. In addition, the effects of promotion and prevention motivations were amplified when consumers were asked to justify their choices. Finally, we found that products …
Acculturation and consumption
The Role of Language in Ethnic Identity Measurement
The authors focused on the role of language use in measuring ethnic identity. They demonstrated the construct validity of a 3-dimensional measure and examined potential biases introduced by alternative methods such as constant sum scale. Their findings support the distinction between the 3 subdimensions of language use (English use in family, in media consumption, and while shopping). The authors found evidence of discriminant validity. By using …
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
The roles of brand community and community engagement in building brand trust on social media
The Routledge Companion to Ethnic Marketing
International audience
Impact of acculturation, online participation and involvement on voting intentions
Caged, helpless but not bored
Purpose The use of over-the-top (OTT) platforms grew substantially after the declaration of the COVID-19 pandemic in 2020. With the pandemic receding, there is a concern that users may not continue with their subscriptions. To counter this, OTT service providers must strategize proactively to retain and acquire new users once the pandemic abates. Positing that understanding the consumption values that users ascribe to OTT platform usage can provi…
Using artificial intelligence (AI) to enhance customer experience and to develop strategic marketing
Beyond efficiency
AI is widely promoted as a driver of innovation and efficiency. Yet, its growing environmental footprint introduces tensions that challenge dominant narratives of technological progress. Training and deploying large-scale AI models demand substantial energy, water, and computational resources, generating environmental impacts that remain largely invisible to most consumers. Within this context, consumption becomes a sociotechnical practice shaped…
Psychology (17 works) · Computer Science (10 works) · Sociology (9 works) · Consumer Behavior in Brand Consumption and Identification (8 works) · Social Psychology (8 works) · Social Psychology (8 works) · Business (7 works) · Advertising (6 works) · Ethnic group (6 works) · Marketing (6 works)