Amy Maish
Biographic Data
| ID | 129397 |
|---|---|
| NAME | Amy Maish |
| GIVEN NAMES | Amy |
| FAMILY NAME | Maish |
| SIGNATURE | MAISH A |
| AFFILIATIONS | syncom |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 7 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1995 |
| LATEST PUBLICATION YEAR | 2007 |
| H-INDEX | 2 |
Not Lost in Translation
The bivocal approach is a systematic research and strategy framework that leverages marketing professionals' and social scientists' unique perspectives in order to develop brand, consumer and cultural insights relevant to the business challenge. Thus allowing all voices to be heard equally and clearly: that of the social scientist and the marketing professional, that of culture, consumer and brand It results in an explanation for the forces at pl…
Larger Than Life
Type 2 diabetes, a chronic illness, is reaching epidemic proportions in North America. Pharmaceutical and consumer companies alike are embracing ethnography as a means to gain insight into the condition and to meet the complex needs of diabetics. This paper explores three topics that emerged from our ethnographic work in this area. First, we discuss the contribution of ethnography towards understanding the lived experience of Type 2 diabetes. Sec…
Preliminary Report on Field Work at Hierakonpolis
Renee F. Friedman, Renée F. Friedman, Amy Maish, Ahmed G. Fahmy, John C. Darnell, Edward D. Johnson, Preliminary Report on Field Work at Hierakonpolis: 1996-1998, Journal of the American Research Center in Egypt, Vol. 36 (1999), pp. 1-35
In the Wake of Contact
Preliminary Report on Field Work at Hierakonpolis
Renee F. Friedman, Renée F. Friedman, Amy Maish, Ahmed G. Fahmy, John C. Darnell, Edward D. Johnson, Preliminary Report on Field Work at Hierakonpolis: 1996-1998, Journal of the American Research Center in Egypt, Vol. 36 (1999), pp. 1-35
Not Lost in Translation
The bivocal approach is a systematic research and strategy framework that leverages marketing professionals' and social scientists' unique perspectives in order to develop brand, consumer and cultural insights relevant to the business challenge. Thus allowing all voices to be heard equally and clearly: that of the social scientist and the marketing professional, that of culture, consumer and brand It results in an explanation for the forces at pl…
Larger Than Life
Type 2 diabetes, a chronic illness, is reaching epidemic proportions in North America. Pharmaceutical and consumer companies alike are embracing ethnography as a means to gain insight into the condition and to meet the complex needs of diabetics. This paper explores three topics that emerged from our ethnographic work in this area. First, we discuss the contribution of ethnography towards understanding the lived experience of Type 2 diabetes. Sec…
In the Wake of Contact
Preliminary Report on Field Work at Hierakonpolis
Renee F. Friedman, Renée F. Friedman, Amy Maish, Ahmed G. Fahmy, John C. Darnell, Edward D. Johnson, Preliminary Report on Field Work at Hierakonpolis: 1996-1998, Journal of the American Research Center in Egypt, Vol. 36 (1999), pp. 1-35
Larger Than Life
Type 2 diabetes, a chronic illness, is reaching epidemic proportions in North America. Pharmaceutical and consumer companies alike are embracing ethnography as a means to gain insight into the condition and to meet the complex needs of diabetics. This paper explores three topics that emerged from our ethnographic work in this area. First, we discuss the contribution of ethnography towards understanding the lived experience of Type 2 diabetes. Sec…
Not Lost in Translation
The bivocal approach is a systematic research and strategy framework that leverages marketing professionals' and social scientists' unique perspectives in order to develop brand, consumer and cultural insights relevant to the business challenge. Thus allowing all voices to be heard equally and clearly: that of the social scientist and the marketing professional, that of culture, consumer and brand It results in an explanation for the forces at pl…
Sociology (3 works) · Anthropology (2 works) · Computer Science (2 works) · Ethnography (2 works) · History (2 works) · Advertising (1 work) · Ancient Egypt and Archaeology (1 work) · Ancient Mediterranean Archaeology and History (1 work) · Archaeology and Historical Studies (1 work) · Art history (1 work)