Jos Hornikx
Biographic Data
| ID | 1296180 |
|---|---|
| NAME | Jos Hornikx |
| GIVEN NAMES | Jos |
| FAMILY NAME | Hornikx |
| SIGNATURE | HORNIKX J |
| AFFILIATIONS | Radboud University Nijmegen |
| ORCID | 0000-0002-5362-0997 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 21 |
| WORKS AS AUTHOR | 16 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Jennifer Schumann, The pragmatics of straw man fallacies
Sensitivity to Quality Variations of Conflicting Arguments
Experimental argumentation research allows researchers to test normative predictions from argumentation theory. In the domain of argument quality, for instance, numerous studies have supported the prediction that high-quality arguments should lead to better claim acceptance than low-quality arguments. These studies also examined factors moderating this effect, such as text length, and cultural background of the receiver. The current experiment ad…
Extending Research on the Universality of Argument Quality Evaluation to a Croatian Context
Researchers in argumentation and communication have long time been interested in how argument quality affects claim acceptance. In recent years, experimental studies have explored this relationship following criteria from argumentation theory to differentiate high-quality from low-quality arguments. Collecting data in various countries, these studies generally show that high-quality arguments outperform low-quality arguments. The current study ad…
The Role of Age in Cultural Frame Switching
Contains fulltext : 325590.pdf (Publisher’s version ) (Open Access)
Foreign languages in advertising
Given the multilingual nature of global business, language influences international business (IB) in almost all areas. IB scholars have studied the complex influence of language with manifold theoretical lenses, but have not systematically integrated linguistic theories. Aiming to broaden IB’s theoretical repertoire, we draw on a field that has integrated a rich array of linguistic theories with business perspectives: research on foreign language…
Sensitivity to argument quality
Empirical research has shown that high-quality arguments according to criteria from argumentation theory lead to higher claim acceptance than low-quality arguments. However, this relationship was not observed in some cultural settings. This leads to the question whether criteria for high-quality arguments are culturally variable or universal. Therefore, adding to existing research on sensitivity to quality criteria for the argument from authority…
An exploratory test of an intuitive evaluation method of perceived argument strength
According to Mercier and Sperber (2009, 2011, 2017), people have an immediate and intuitive feeling about the strength of an argument. These intuitive evaluations are not captured by current evaluation methods of argument strength, yet they could be important to predict the extent to which people accept the claim supported by the argument. In an exploratory study, therefore, a newly developed intuitive evaluation method to assess argument strengt…
Combining Anecdotal and Statistical Evidence in Real-Life Discourse
The persuasiveness of anecdotal evidence and statistical evidence has been investigated in a large number of studies, but the combination of anecdotal and statistical evidence has hardly received research attention. The present experimental study therefore investigated the persuasiveness of this combination. It also examined whether the quality of anecdotal evidence affects persuasiveness and to what extent people comprehend the combination of an…
How many laypeople holding a popular opinion are needed to counter an expert opinion
In everyday situations, people regularly receive information from large groups of (lay) people and from single experts. Although lay opinions and expert opinions have been studied extensively in isolation, the present study examined the relationship between the two by asking how many laypeople are needed to counter an expert opinion. A Bayesian formalisation allowed the prescription of this quantity. Participants were subsequently asked to assess…
Cultural values adapted to individualism–collectivism in advertising in Western Europe
In international communication, adaptation of messages to the audience’s values has been prominently studied. In advertising, a meta-analysis of experimental studies showed that ads with culturally adapted value appeals are generally more persuasive and better liked than ads with culturally unadapted value appeals. This general effect was not observed for studies with Western Europeans. One explanation may be that these studies did not examine in…
A normative framework for argument quality
Evidence Quality and Persuasiveness
For a long time, research in communication and argumentation has investigated which kinds of evidence are most effective in changing people’s beliefs in descriptive claims. For each type of evidence, such as statistical or expert evidence, high-quality and low-quality variants exist, depending on the extent to which evidence respects norms for strong argumentation. Studies have shown that participants are sensitive to such quality variations in s…
Epistemic authority of professors and researchers
Teachers and researchers are considered epistemic authorities that provide reliable information if that information is relevant to their discipline. Students differentiate between relevant and irrelevant disciplines when assessing teachers’ expertise. In this paper, it is investigated whether students’ cultural-educational background plays a role in this differentiation between relevant and irrelevant disciplines. In large power distance cultures…
Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking
It is a truism that successful persuasive messages should be adapted to audience values. A substantial research literature—not previously systematically reviewed—has examined whether advertisements with appeals adapted to the audience’s important cultural values (e.g., individualism for North Americans) are more persuasive and better liked than appeals that are unadapted to such values. A meta-analytic review of that research finds that adapted a…
Cultural Differences in the Persuasiveness of Evidence Types and Evidence Quality
Cultural differences in reasoning and persuasion have mainly been documented for the East—West divide. Nisbett (2003) expects such differences to be absent for Western cultures because of their shared Grecian inheritance. The results of two experiments, however, show that France and The Netherlands, both Western European countries, differ with respect to the persuasiveness of different evidence types. In Study 1 (N=600), cultural differences occu…
An Empirical Study of Readers' Associations with Multilingual Advertising
In multilingual advertising, a foreign language is often used for symbolic purposes. In non-French-speaking countries, for instance, French is said to be associated with charm and style. The assumption is that the associations carried by the foreign language are transferred to the product that is advertised. A product advertised using French would thus also be seen as charming and stylish. Although a number of suggestions have been made as to the…
Cultural Differences in the Persuasiveness of Evidence Types and Evidence Quality
Cultural differences in reasoning and persuasion have mainly been documented for the East—West divide. Nisbett (2003) expects such differences to be absent for Western cultures because of their shared Grecian inheritance. The results of two experiments, however, show that France and The Netherlands, both Western European countries, differ with respect to the persuasiveness of different evidence types. In Study 1 (N=600), cultural differences occu…
A normative framework for argument quality
An exploratory test of an intuitive evaluation method of perceived argument strength
According to Mercier and Sperber (2009, 2011, 2017), people have an immediate and intuitive feeling about the strength of an argument. These intuitive evaluations are not captured by current evaluation methods of argument strength, yet they could be important to predict the extent to which people accept the claim supported by the argument. In an exploratory study, therefore, a newly developed intuitive evaluation method to assess argument strengt…
Combining Anecdotal and Statistical Evidence in Real-Life Discourse
The persuasiveness of anecdotal evidence and statistical evidence has been investigated in a large number of studies, but the combination of anecdotal and statistical evidence has hardly received research attention. The present experimental study therefore investigated the persuasiveness of this combination. It also examined whether the quality of anecdotal evidence affects persuasiveness and to what extent people comprehend the combination of an…
Evidence Quality and Persuasiveness
For a long time, research in communication and argumentation has investigated which kinds of evidence are most effective in changing people’s beliefs in descriptive claims. For each type of evidence, such as statistical or expert evidence, high-quality and low-quality variants exist, depending on the extent to which evidence respects norms for strong argumentation. Studies have shown that participants are sensitive to such quality variations in s…
Epistemic authority of professors and researchers
Teachers and researchers are considered epistemic authorities that provide reliable information if that information is relevant to their discipline. Students differentiate between relevant and irrelevant disciplines when assessing teachers’ expertise. In this paper, it is investigated whether students’ cultural-educational background plays a role in this differentiation between relevant and irrelevant disciplines. In large power distance cultures…
An Empirical Study of Readers' Associations with Multilingual Advertising
In multilingual advertising, a foreign language is often used for symbolic purposes. In non-French-speaking countries, for instance, French is said to be associated with charm and style. The assumption is that the associations carried by the foreign language are transferred to the product that is advertised. A product advertised using French would thus also be seen as charming and stylish. Although a number of suggestions have been made as to the…
Cultural Differences in the Persuasiveness of Evidence Types and Evidence Quality
Cultural differences in reasoning and persuasion have mainly been documented for the East—West divide. Nisbett (2003) expects such differences to be absent for Western cultures because of their shared Grecian inheritance. The results of two experiments, however, show that France and The Netherlands, both Western European countries, differ with respect to the persuasiveness of different evidence types. In Study 1 (N=600), cultural differences occu…
An Empirical Study of Readers' Associations with Multilingual Advertising
In multilingual advertising, a foreign language is often used for symbolic purposes. In non-French-speaking countries, for instance, French is said to be associated with charm and style. The assumption is that the associations carried by the foreign language are transferred to the product that is advertised. A product advertised using French would thus also be seen as charming and stylish. Although a number of suggestions have been made as to the…
Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking
It is a truism that successful persuasive messages should be adapted to audience values. A substantial research literature—not previously systematically reviewed—has examined whether advertisements with appeals adapted to the audience’s important cultural values (e.g., individualism for North Americans) are more persuasive and better liked than appeals that are unadapted to such values. A meta-analytic review of that research finds that adapted a…
Epistemic authority of professors and researchers
Teachers and researchers are considered epistemic authorities that provide reliable information if that information is relevant to their discipline. Students differentiate between relevant and irrelevant disciplines when assessing teachers’ expertise. In this paper, it is investigated whether students’ cultural-educational background plays a role in this differentiation between relevant and irrelevant disciplines. In large power distance cultures…
Evidence Quality and Persuasiveness
For a long time, research in communication and argumentation has investigated which kinds of evidence are most effective in changing people’s beliefs in descriptive claims. For each type of evidence, such as statistical or expert evidence, high-quality and low-quality variants exist, depending on the extent to which evidence respects norms for strong argumentation. Studies have shown that participants are sensitive to such quality variations in s…
A normative framework for argument quality
How many laypeople holding a popular opinion are needed to counter an expert opinion
In everyday situations, people regularly receive information from large groups of (lay) people and from single experts. Although lay opinions and expert opinions have been studied extensively in isolation, the present study examined the relationship between the two by asking how many laypeople are needed to counter an expert opinion. A Bayesian formalisation allowed the prescription of this quantity. Participants were subsequently asked to assess…
Cultural values adapted to individualism–collectivism in advertising in Western Europe
In international communication, adaptation of messages to the audience’s values has been prominently studied. In advertising, a meta-analysis of experimental studies showed that ads with culturally adapted value appeals are generally more persuasive and better liked than ads with culturally unadapted value appeals. This general effect was not observed for studies with Western Europeans. One explanation may be that these studies did not examine in…
Combining Anecdotal and Statistical Evidence in Real-Life Discourse
The persuasiveness of anecdotal evidence and statistical evidence has been investigated in a large number of studies, but the combination of anecdotal and statistical evidence has hardly received research attention. The present experimental study therefore investigated the persuasiveness of this combination. It also examined whether the quality of anecdotal evidence affects persuasiveness and to what extent people comprehend the combination of an…
An exploratory test of an intuitive evaluation method of perceived argument strength
According to Mercier and Sperber (2009, 2011, 2017), people have an immediate and intuitive feeling about the strength of an argument. These intuitive evaluations are not captured by current evaluation methods of argument strength, yet they could be important to predict the extent to which people accept the claim supported by the argument. In an exploratory study, therefore, a newly developed intuitive evaluation method to assess argument strengt…
Sensitivity to argument quality
Empirical research has shown that high-quality arguments according to criteria from argumentation theory lead to higher claim acceptance than low-quality arguments. However, this relationship was not observed in some cultural settings. This leads to the question whether criteria for high-quality arguments are culturally variable or universal. Therefore, adding to existing research on sensitivity to quality criteria for the argument from authority…
Foreign languages in advertising
Given the multilingual nature of global business, language influences international business (IB) in almost all areas. IB scholars have studied the complex influence of language with manifold theoretical lenses, but have not systematically integrated linguistic theories. Aiming to broaden IB’s theoretical repertoire, we draw on a field that has integrated a rich array of linguistic theories with business perspectives: research on foreign language…
The Role of Age in Cultural Frame Switching
Contains fulltext : 325590.pdf (Publisher’s version ) (Open Access)
Jennifer Schumann, The pragmatics of straw man fallacies
Sensitivity to Quality Variations of Conflicting Arguments
Experimental argumentation research allows researchers to test normative predictions from argumentation theory. In the domain of argument quality, for instance, numerous studies have supported the prediction that high-quality arguments should lead to better claim acceptance than low-quality arguments. These studies also examined factors moderating this effect, such as text length, and cultural background of the receiver. The current experiment ad…
Extending Research on the Universality of Argument Quality Evaluation to a Croatian Context
Researchers in argumentation and communication have long time been interested in how argument quality affects claim acceptance. In recent years, experimental studies have explored this relationship following criteria from argumentation theory to differentiate high-quality from low-quality arguments. Collecting data in various countries, these studies generally show that high-quality arguments outperform low-quality arguments. The current study ad…
Psychology (11 works) · Social Psychology (10 works) · Social Psychology (7 works) · Cultural Differences and Values (6 works) · Political science (6 works) · Social and Intergroup Psychology (6 works) · Computer Science (5 works) · Sociology (5 works) · Argumentation theory (4 works) · Discourse Analysis in Language Studies (4 works)