Nancy Wong
Biographic Data
| ID | 129816 |
|---|---|
| NAME | Nancy Wong |
| GIVEN NAMES | Nancy |
| FAMILY NAME | Wong |
| SIGNATURE | WONG N |
| AFFILIATIONS | University of Wisconsin–Madison |
| ORCID | 0000-0002-2431-4069 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 91 |
| WORKS AS AUTHOR | 12 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
Letters of Recommendation by High School Counselors in Selective College Admissions
Letters of recommendation from school counselors are required to apply to most selective universities. We use cutting-edge natural language processing techniques to algorithmically analyze a national dataset of over 600,000 student applications and counselor recommendation letters submitted through the Common Application. We examine how the length and topical content of letters (e.g., sentences about Personal Qualities, Athletics, Intellectual Pr…
Inequality Beyond Standardized Tests
For years, discussions on inequality in college admissions have addressed standardized tests, but less is known about inequality in nonstandardized components of applications. We analyzed extracurricular activity descriptions in 6,054,104 applications submitted through the Common Application using natural language processing methods. Overall, White, Asian American, wealthier, and private-school students reported more activities, top-level leaders…
Unpacking collective materialism
Contradictory aims
Test-Free Admissions at Selective Institutions
Does Materialism Hinder Relational Well-Being? The Role of Culture and Social Motives
The Ant and the Grasshopper
A low savings rate is a persistent social issue with significant present and future ramifications. As an alternative to conceptualizing saving money as goal-directed behavior, the present research examines the chronic tendencies of people to save money in a consistent and sustained manner through a personal saving orientation (PSO). Drawing upon theorizing on action control and research on forming and maintaining habits, the PSO emphasizes consis…
The Safety of Objects
Over the past 2 decades, a large body of research has examined how materialism is formed and how this value influences well-being. Although these studies have substantially contributed to our understanding of materialism, they shed little light on this value's relationship to consumer behavior. Our research seeks to address this gap by examining the influence of materialism on self- and communal-brand connections. We ground our conceptualization …
The Cultural Construction of Risk Understandings through Illness Narratives
A study of breast cancer screening and treatment decisions suggests that risk understandings are influenced by the dominant illness narrative of restitution within Anglo-Western cultures. Restitution stories reflect the cultural values of personal responsibility and control in combating disease and returning to a life of normalcy. In the context of breast cancer, individuals seek restitution by following the dictums of biomedicine, which promotes…
Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Most measures of consumer behavior have been developed and employed in the United States. Thus, relatively little is known about the cross-cultural applicability of these measures. Using Richins and Dawson's (1992) Material Values Scale (MVS) as an exemplar, this article focuses on the problems researchers are likely to encounter when employing domestic mixed-worded scales (i.e., scales that contain both positive- and reverse-worded items) in cro…
The Role of Culture and Gender in the Relationship between Positive and Negative Affect
An integrative explanation proposes that culture and gender interact to produce fundamentally different patterns of association between positive and negative emotions. People in independent-based cultures (e.g. the United States) experience emotions in oppositional (i.e. bipolar) ways, whereas people in interdependent-based cultures (e.g. China) experience emotions in dialectic ways. These patterns are stronger for women than men in both cultures…
Validity problems comparing values across cultures and possible solutions.
The authors argue that commonly used ranking and rating methods of value surveys may have low validity in cross-cultural value comparisons because participants' reports about values can be affected by factors such as cultural differences in the meaning of particular value terms as well as the possibility that some value judg-ments are based on social comparison or deprivation rather than on any "direct reading " of personal preferences. Four diff…
The Safety of Objects
Over the past 2 decades, a large body of research has examined how materialism is formed and how this value influences well-being. Although these studies have substantially contributed to our understanding of materialism, they shed little light on this value's relationship to consumer behavior. Our research seeks to address this gap by examining the influence of materialism on self- and communal-brand connections. We ground our conceptualization …
Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Most measures of consumer behavior have been developed and employed in the United States. Thus, relatively little is known about the cross-cultural applicability of these measures. Using Richins and Dawson's (1992) Material Values Scale (MVS) as an exemplar, this article focuses on the problems researchers are likely to encounter when employing domestic mixed-worded scales (i.e., scales that contain both positive- and reverse-worded items) in cro…
The Cultural Construction of Risk Understandings through Illness Narratives
A study of breast cancer screening and treatment decisions suggests that risk understandings are influenced by the dominant illness narrative of restitution within Anglo-Western cultures. Restitution stories reflect the cultural values of personal responsibility and control in combating disease and returning to a life of normalcy. In the context of breast cancer, individuals seek restitution by following the dictums of biomedicine, which promotes…
The Ant and the Grasshopper
A low savings rate is a persistent social issue with significant present and future ramifications. As an alternative to conceptualizing saving money as goal-directed behavior, the present research examines the chronic tendencies of people to save money in a consistent and sustained manner through a personal saving orientation (PSO). Drawing upon theorizing on action control and research on forming and maintaining habits, the PSO emphasizes consis…
Inequality Beyond Standardized Tests
For years, discussions on inequality in college admissions have addressed standardized tests, but less is known about inequality in nonstandardized components of applications. We analyzed extracurricular activity descriptions in 6,054,104 applications submitted through the Common Application using natural language processing methods. Overall, White, Asian American, wealthier, and private-school students reported more activities, top-level leaders…
Validity problems comparing values across cultures and possible solutions.
The authors argue that commonly used ranking and rating methods of value surveys may have low validity in cross-cultural value comparisons because participants' reports about values can be affected by factors such as cultural differences in the meaning of particular value terms as well as the possibility that some value judg-ments are based on social comparison or deprivation rather than on any "direct reading " of personal preferences. Four diff…
The Role of Culture and Gender in the Relationship between Positive and Negative Affect
An integrative explanation proposes that culture and gender interact to produce fundamentally different patterns of association between positive and negative emotions. People in independent-based cultures (e.g. the United States) experience emotions in oppositional (i.e. bipolar) ways, whereas people in interdependent-based cultures (e.g. China) experience emotions in dialectic ways. These patterns are stronger for women than men in both cultures…
Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Most measures of consumer behavior have been developed and employed in the United States. Thus, relatively little is known about the cross-cultural applicability of these measures. Using Richins and Dawson's (1992) Material Values Scale (MVS) as an exemplar, this article focuses on the problems researchers are likely to encounter when employing domestic mixed-worded scales (i.e., scales that contain both positive- and reverse-worded items) in cro…
The Cultural Construction of Risk Understandings through Illness Narratives
A study of breast cancer screening and treatment decisions suggests that risk understandings are influenced by the dominant illness narrative of restitution within Anglo-Western cultures. Restitution stories reflect the cultural values of personal responsibility and control in combating disease and returning to a life of normalcy. In the context of breast cancer, individuals seek restitution by following the dictums of biomedicine, which promotes…
The Safety of Objects
Over the past 2 decades, a large body of research has examined how materialism is formed and how this value influences well-being. Although these studies have substantially contributed to our understanding of materialism, they shed little light on this value's relationship to consumer behavior. Our research seeks to address this gap by examining the influence of materialism on self- and communal-brand connections. We ground our conceptualization …
The Ant and the Grasshopper
A low savings rate is a persistent social issue with significant present and future ramifications. As an alternative to conceptualizing saving money as goal-directed behavior, the present research examines the chronic tendencies of people to save money in a consistent and sustained manner through a personal saving orientation (PSO). Drawing upon theorizing on action control and research on forming and maintaining habits, the PSO emphasizes consis…
Does Materialism Hinder Relational Well-Being? The Role of Culture and Social Motives
Unpacking collective materialism
Contradictory aims
Test-Free Admissions at Selective Institutions
Letters of Recommendation by High School Counselors in Selective College Admissions
Letters of recommendation from school counselors are required to apply to most selective universities. We use cutting-edge natural language processing techniques to algorithmically analyze a national dataset of over 600,000 student applications and counselor recommendation letters submitted through the Common Application. We examine how the length and topical content of letters (e.g., sentences about Personal Qualities, Athletics, Intellectual Pr…
Inequality Beyond Standardized Tests
For years, discussions on inequality in college admissions have addressed standardized tests, but less is known about inequality in nonstandardized components of applications. We analyzed extracurricular activity descriptions in 6,054,104 applications submitted through the Common Application using natural language processing methods. Overall, White, Asian American, wealthier, and private-school students reported more activities, top-level leaders…
Psychology (12 works) · Sociology (8 works) · Political science (6 works) · Social Psychology (6 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Cultural Differences and Values (5 works) · Computer Science (4 works) · Economics (3 works) · Higher education (3 works) · Law (3 works)