Dariusz Tworzydło
Biographic Data
| ID | 1307007 |
|---|---|
| NAME | Dariusz Tworzydło |
| GIVEN NAMES | Dariusz |
| FAMILY NAME | Tworzydło |
| SIGNATURE | TWORZYDŁO D |
| AFFILIATIONS | University of Warsaw |
| ORCID | 0000-0001-6396-6927 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Typology of Image Crises Using Large Language Models
Image crises pose significant challenges for organizations and public figures, often requiring rapid identification and classification to mitigate reputational damage. This study introduces a novel typology of brand crises and demonstrates its application using large language models (LLMs) to enhance crisis detection and classification. We review the current state of knowledge of brand crises and LLMs, underlining their relevance in real‐world te…
Sztuczna inteligencja w czasach kryzysów. Spojrzenie z perspektywy praktyków public relations – analiza wyników badania ilościowego
W publikacji zaprezentowane zostały wyniki badania ilościowego które wykonano na próbie 255 specjalistów branży public relations. Przytoczona w artykule część projektu badawczego, który został przeprowadzony w 2023 roku, skupia się między innymi na analizie stopnia wykorzystania technologii AI przez specjalistów PR oraz na identyfikacji głównych wyzwań i możliwości, jakie one niosą ze sobą. W badaniu zastosowano łączoną technikę ankiety audytoryj…
Zmiany w branży public relations wywołane pandemią Covid-19
The aim of the article is to indicate the key changes that have taken place in the public relations industry during the COVID-19. In the course of research, which became the basis for writing the article, knowledge was obtained from public relations practitioners, and the research survey was conducted by employees of entities associated in the Stowarzyszenie Agencji Public Relations (Association of Public Relations Agencies). The research allowed…
Join your country’s army. A poster in the service of agitation propaganda
The article discusses the poster as a form of visual message used for agitation propaganda mainly during world wars. Hence, the introductory part covers both the visual layer, verbal communication, and non-verbal communication as well as aspects of political communication used in agitation propaganda. The authors took into account propaganda posters using the pointing finger motif, the prototype of which was the poster by Alfred Leete from 1914. …
Political communication in local elections
A Relic of Communism, an Architectural Nightmare or a Determinant of the City’s Brand? Media, Political and Architectural Dispute over the Monument to the Revolutionary Act in Rzeszów (Poland)
This article deals with the issues of architectural elements of public space, treated as components of art and visual communication, and at the same time determinants of the emotional aspects of political conflicts, social disputes, and media discourse. The aim of the considerations is to show, with the usage of the principles of critical analysis of media discourse, the impact of social events, political communication, and the activity of mass c…
Determinants for the Development of the Activity of the Catholic Church in Poland in the Field of Social Communication
In recent years, the Catholic Church has been forced to change its attitude towards social communication and mass media. It has had to face not only religious but image challenges. Worldview matters, contemporary problems regarding the institution of marriage or pedophilia in the Church are constantly being debated in mass media, thus creating dangers in terms of critical public reception. This situation has also been occurring in Poland in recen…
Determinants for the Development of the Activity of the Catholic Church in Poland in the Field of Social Communication
In recent years, the Catholic Church has been forced to change its attitude towards social communication and mass media. It has had to face not only religious but image challenges. Worldview matters, contemporary problems regarding the institution of marriage or pedophilia in the Church are constantly being debated in mass media, thus creating dangers in terms of critical public reception. This situation has also been occurring in Poland in recen…
A Relic of Communism, an Architectural Nightmare or a Determinant of the City’s Brand? Media, Political and Architectural Dispute over the Monument to the Revolutionary Act in Rzeszów (Poland)
This article deals with the issues of architectural elements of public space, treated as components of art and visual communication, and at the same time determinants of the emotional aspects of political conflicts, social disputes, and media discourse. The aim of the considerations is to show, with the usage of the principles of critical analysis of media discourse, the impact of social events, political communication, and the activity of mass c…
Determinants for the Development of the Activity of the Catholic Church in Poland in the Field of Social Communication
In recent years, the Catholic Church has been forced to change its attitude towards social communication and mass media. It has had to face not only religious but image challenges. Worldview matters, contemporary problems regarding the institution of marriage or pedophilia in the Church are constantly being debated in mass media, thus creating dangers in terms of critical public reception. This situation has also been occurring in Poland in recen…
Zmiany w branży public relations wywołane pandemią Covid-19
The aim of the article is to indicate the key changes that have taken place in the public relations industry during the COVID-19. In the course of research, which became the basis for writing the article, knowledge was obtained from public relations practitioners, and the research survey was conducted by employees of entities associated in the Stowarzyszenie Agencji Public Relations (Association of Public Relations Agencies). The research allowed…
Join your country’s army. A poster in the service of agitation propaganda
The article discusses the poster as a form of visual message used for agitation propaganda mainly during world wars. Hence, the introductory part covers both the visual layer, verbal communication, and non-verbal communication as well as aspects of political communication used in agitation propaganda. The authors took into account propaganda posters using the pointing finger motif, the prototype of which was the poster by Alfred Leete from 1914. …
Political communication in local elections
Sztuczna inteligencja w czasach kryzysów. Spojrzenie z perspektywy praktyków public relations – analiza wyników badania ilościowego
W publikacji zaprezentowane zostały wyniki badania ilościowego które wykonano na próbie 255 specjalistów branży public relations. Przytoczona w artykule część projektu badawczego, który został przeprowadzony w 2023 roku, skupia się między innymi na analizie stopnia wykorzystania technologii AI przez specjalistów PR oraz na identyfikacji głównych wyzwań i możliwości, jakie one niosą ze sobą. W badaniu zastosowano łączoną technikę ankiety audytoryj…
Typology of Image Crises Using Large Language Models
Image crises pose significant challenges for organizations and public figures, often requiring rapid identification and classification to mitigate reputational damage. This study introduces a novel typology of brand crises and demonstrates its application using large language models (LLMs) to enhance crisis detection and classification. We review the current state of knowledge of brand crises and LLMs, underlining their relevance in real‐world te…
Political science (5 works) · Sociology (5 works) · Law (4 works) · Politics (4 works) · Media studies (3 works) · Public Relations and Crisis Communication (3 works) · Social science (3 works) · Aesthetics (2 works) · Art (2 works) · Intellectual Property Rights and Media (2 works)