Joel E Urbany
Biographic Data
| ID | 130780 |
|---|---|
| NAME | Joel E Urbany |
| GIVEN NAMES | Joel E |
| FAMILY NAME | Urbany |
| SIGNATURE | URBANY J E |
| AFFILIATIONS | The Ohio State University |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 91 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1986 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 5 |
Confirmation and the Effects of Valenced Political Advertising: A Field Experiment
There are ongoing questions in the literature and in the field about why, in spite of voter dislike, negative advertising continues to get widespread usage in politics. In a field experiment that assessed responses to actual ads shortly before the 2004 U.S. presidential election, we found that negative advertising produced more critical responses than positive advertising even for the voters' favored candidate. Yet, our findings suggest that the …
The Effect of Discount Frequency and Depth on Consumer Price Judgments
The intensity of price discounting by retailers and manufacturers raises important questions about consumer price judgments. In the extreme, discounting can take the form of frequent but shallow discounts or deep but infrequent discounts. The research reported here explores the effects of these strategies on consumer estimation of price levels for competing stores and brands. In an initial experiment in which subjects made brand choices over time…
Evidence on the risk-taking of price-setters
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
A widespread practice in grocery store advertising is to compare the advertised store's prices to a competitor's prices on multiple items. An important, but largely unexplored, issue is how this information is processed and used in conjunction with prior beliefs to influence price perceptions. In our initial studies we manipulated prior beliefs and two data-based cues—frequency of price advantage and magnitude of price advantage—to determine thei…
Buyer Uncertainty and Information Search
Preliminary measures of pre-purchase uncertainty were developed through focus group interviews and were administered to a nationwide sample of recent appliance purchasers. Responses indicated the presence of two general types of uncertainty: knowledge uncertainty (uncertainty regarding information about alternatives) and choice uncertainty (uncertainty about which alternative to choose). In exploring how each of these uncertainty dimensions was r…
The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search
This article examines whether advertisers' regular price claims affect consumer perceptions and price search behavior. Experiments involving simulated shopping via personal computers indicate that compared to an ad with no reference price, an ad with a plausible reference price raised subjects' estimates of the advertiser's regular price and the perceived offer value. An exaggerated reference price had generally the same positive effects on perce…
An Experimental Examination of the Economics of Information
This article presents an experimental test of propositions that come from Stigler's classic economics of information theory. It reviews previous empirical evidence for the propositions and discusses the mixed support provided for the theory. It also discusses a major assumption of the theory and presents hypotheses that suggest that the propositions are not as universal as has been thought. The results indicate that buyers with more certain belie…
Buyer Uncertainty and Information Search
Preliminary measures of pre-purchase uncertainty were developed through focus group interviews and were administered to a nationwide sample of recent appliance purchasers. Responses indicated the presence of two general types of uncertainty: knowledge uncertainty (uncertainty regarding information about alternatives) and choice uncertainty (uncertainty about which alternative to choose). In exploring how each of these uncertainty dimensions was r…
The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search
This article examines whether advertisers' regular price claims affect consumer perceptions and price search behavior. Experiments involving simulated shopping via personal computers indicate that compared to an ad with no reference price, an ad with a plausible reference price raised subjects' estimates of the advertiser's regular price and the perceived offer value. An exaggerated reference price had generally the same positive effects on perce…
An Experimental Examination of the Economics of Information
This article presents an experimental test of propositions that come from Stigler's classic economics of information theory. It reviews previous empirical evidence for the propositions and discusses the mixed support provided for the theory. It also discusses a major assumption of the theory and presents hypotheses that suggest that the propositions are not as universal as has been thought. The results indicate that buyers with more certain belie…
The Effect of Discount Frequency and Depth on Consumer Price Judgments
The intensity of price discounting by retailers and manufacturers raises important questions about consumer price judgments. In the extreme, discounting can take the form of frequent but shallow discounts or deep but infrequent discounts. The research reported here explores the effects of these strategies on consumer estimation of price levels for competing stores and brands. In an initial experiment in which subjects made brand choices over time…
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
A widespread practice in grocery store advertising is to compare the advertised store's prices to a competitor's prices on multiple items. An important, but largely unexplored, issue is how this information is processed and used in conjunction with prior beliefs to influence price perceptions. In our initial studies we manipulated prior beliefs and two data-based cues—frequency of price advantage and magnitude of price advantage—to determine thei…
Confirmation and the Effects of Valenced Political Advertising: A Field Experiment
There are ongoing questions in the literature and in the field about why, in spite of voter dislike, negative advertising continues to get widespread usage in politics. In a field experiment that assessed responses to actual ads shortly before the 2004 U.S. presidential election, we found that negative advertising produced more critical responses than positive advertising even for the voters' favored candidate. Yet, our findings suggest that the …
An Experimental Examination of the Economics of Information
This article presents an experimental test of propositions that come from Stigler's classic economics of information theory. It reviews previous empirical evidence for the propositions and discusses the mixed support provided for the theory. It also discusses a major assumption of the theory and presents hypotheses that suggest that the propositions are not as universal as has been thought. The results indicate that buyers with more certain belie…
The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search
This article examines whether advertisers' regular price claims affect consumer perceptions and price search behavior. Experiments involving simulated shopping via personal computers indicate that compared to an ad with no reference price, an ad with a plausible reference price raised subjects' estimates of the advertiser's regular price and the perceived offer value. An exaggerated reference price had generally the same positive effects on perce…
Buyer Uncertainty and Information Search
Preliminary measures of pre-purchase uncertainty were developed through focus group interviews and were administered to a nationwide sample of recent appliance purchasers. Responses indicated the presence of two general types of uncertainty: knowledge uncertainty (uncertainty regarding information about alternatives) and choice uncertainty (uncertainty about which alternative to choose). In exploring how each of these uncertainty dimensions was r…
Evidence on the risk-taking of price-setters
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
A widespread practice in grocery store advertising is to compare the advertised store's prices to a competitor's prices on multiple items. An important, but largely unexplored, issue is how this information is processed and used in conjunction with prior beliefs to influence price perceptions. In our initial studies we manipulated prior beliefs and two data-based cues—frequency of price advantage and magnitude of price advantage—to determine thei…
The Effect of Discount Frequency and Depth on Consumer Price Judgments
The intensity of price discounting by retailers and manufacturers raises important questions about consumer price judgments. In the extreme, discounting can take the form of frequent but shallow discounts or deep but infrequent discounts. The research reported here explores the effects of these strategies on consumer estimation of price levels for competing stores and brands. In an initial experiment in which subjects made brand choices over time…
Confirmation and the Effects of Valenced Political Advertising: A Field Experiment
There are ongoing questions in the literature and in the field about why, in spite of voter dislike, negative advertising continues to get widespread usage in politics. In a field experiment that assessed responses to actual ads shortly before the 2004 U.S. presidential election, we found that negative advertising produced more critical responses than positive advertising even for the voters' favored candidate. Yet, our findings suggest that the …
Consumer Market Behavior and Pricing (7 works) · Business (5 works) · Economics (5 works) · Decision-Making and Behavioral Economics (4 works) · Psychology (4 works) · Advertising (3 works) · Microeconomics (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Econometrics (2 works) · Economic and Environmental Valuation (2 works)