Luca M Visconti
Biographic Data
| ID | 132067 |
|---|---|
| NAME | Luca M Visconti |
| GIVEN NAMES | Luca M |
| FAMILY NAME | Visconti |
| SIGNATURE | VISCONTI L M |
| AFFILIATIONS | Bocconi University |
| ORCID | 0000-0001-6036-7099 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 154 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 4 |
Facemask
As a result of Covid-19 outbreak, surgical facemasks first emerged as a pandemic icon to then expand into a marketplace icon, with substantial transformations in their meanings, uses, and commercial expressions. This essay contends that facemasks have become a (post-)pandemic marketplace icon by articulating tensions in the socio-cultural, the public media, and the economic sphere. Relying upon secondary-data retrieved from mass media and scienti…
Gender after gender
This special issue on gender, markets, and consumption follows another special issue on gender and identity that appeared in 2003 in CMC. Fifteen years later, gender still represents a spirited field of confrontation. Seven articles emerged from the reviewing process, and contribute to three main themes: (1) refined representations of gender, which are fine-tuned to contemporary market and societal changes; (2) transformative contributions sharpe…
The Extended Transportation-Imagery Model
Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite…
Street Art, Sweet Art? Reclaiming the "Public" in Public Place
Consumer research has paid scant attention to public goods, especially at a time when the contestation between categorizing public and private goods and controlling public goods is pronounced. In this multisited ethnography, we explore the ways in which active consumers negotiate meanings about the consumption of a particular public good, public space. Using the context of street art, we document four main ideologies of public space consumption t…
Gays' market and social behaviors in (de)constructing symbolic boundaries
The paper approaches the issue of the (de)construction of gay/straight symbolic boundaries. The interpretative model discussed acknowledges two main theoretical calls: (i) Holt's post‐structuralist concern for complementing our understanding of consumption through the analysis of what and how consumers consume; and (ii) Keating and McLoughlin's quest to extend our investigation of gay/mainstream dynamics beyond the mere market economy. Findings c…
The Extended Transportation-Imagery Model
Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite…
Street Art, Sweet Art? Reclaiming the "Public" in Public Place
Consumer research has paid scant attention to public goods, especially at a time when the contestation between categorizing public and private goods and controlling public goods is pronounced. In this multisited ethnography, we explore the ways in which active consumers negotiate meanings about the consumption of a particular public good, public space. Using the context of street art, we document four main ideologies of public space consumption t…
Gays' market and social behaviors in (de)constructing symbolic boundaries
The paper approaches the issue of the (de)construction of gay/straight symbolic boundaries. The interpretative model discussed acknowledges two main theoretical calls: (i) Holt's post‐structuralist concern for complementing our understanding of consumption through the analysis of what and how consumers consume; and (ii) Keating and McLoughlin's quest to extend our investigation of gay/mainstream dynamics beyond the mere market economy. Findings c…
Gender after gender
This special issue on gender, markets, and consumption follows another special issue on gender and identity that appeared in 2003 in CMC. Fifteen years later, gender still represents a spirited field of confrontation. Seven articles emerged from the reviewing process, and contribute to three main themes: (1) refined representations of gender, which are fine-tuned to contemporary market and societal changes; (2) transformative contributions sharpe…
Gays' market and social behaviors in (de)constructing symbolic boundaries
The paper approaches the issue of the (de)construction of gay/straight symbolic boundaries. The interpretative model discussed acknowledges two main theoretical calls: (i) Holt's post‐structuralist concern for complementing our understanding of consumption through the analysis of what and how consumers consume; and (ii) Keating and McLoughlin's quest to extend our investigation of gay/mainstream dynamics beyond the mere market economy. Findings c…
Street Art, Sweet Art? Reclaiming the "Public" in Public Place
Consumer research has paid scant attention to public goods, especially at a time when the contestation between categorizing public and private goods and controlling public goods is pronounced. In this multisited ethnography, we explore the ways in which active consumers negotiate meanings about the consumption of a particular public good, public space. Using the context of street art, we document four main ideologies of public space consumption t…
The Extended Transportation-Imagery Model
Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite…
Gender after gender
This special issue on gender, markets, and consumption follows another special issue on gender and identity that appeared in 2003 in CMC. Fifteen years later, gender still represents a spirited field of confrontation. Seven articles emerged from the reviewing process, and contribute to three main themes: (1) refined representations of gender, which are fine-tuned to contemporary market and societal changes; (2) transformative contributions sharpe…
Facemask
As a result of Covid-19 outbreak, surgical facemasks first emerged as a pandemic icon to then expand into a marketplace icon, with substantial transformations in their meanings, uses, and commercial expressions. This essay contends that facemasks have become a (post-)pandemic marketplace icon by articulating tensions in the socio-cultural, the public media, and the economic sphere. Relying upon secondary-data retrieved from mass media and scienti…
Sociology (4 works) · Political science (3 works) · Psychology (3 works) · Social science (3 works) · Aesthetics (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumption (sociology (2 works) · Gender Studies (2 works) · Gender Studies (2 works) · Law (2 works)