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Trudy Horsting

Biographic Data

ID1320901
NAMETrudy Horsting
GIVEN NAMESTrudy
FAMILY NAMEHorsting
SIGNATUREHORSTING T
AFFILIATIONSArizona State University
ORCID0000-0002-3823-0763
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2024
H-INDEX0
  • Feminist identity is associated with positive Covid-19 vaccine behaviors and beliefs

    Open Access•Trudy Horsting, Mark D Ramirez et al.•ARTICLE•European Journal of Politics and…•2024•References: 42

    In this article, we consider the potential associations between feminist identity and willingness to adopt vaccine-related COVID-19 mitigation efforts. Recognizing that individuals’ pandemic experiences were highly gendered and that the costs of the pandemic were distributed asymmetrically between men and women, we theorize that individuals espousing a commitment to feminist ideals were more likely to adopt behaviors intended to mitigate disease …

  • I'm Going to Vote for the First Time in My Life this Year: Native American Political Engagement in the Trump Era

    Open Access•Lynette Hrabik, Trudy Horsting et al.•ARTICLE•American Behavioral Scientist•2024•References: 14

    During the 2020 election, Arizona voted Democratic for the first time in decades and contributed to Joe Biden's presidential win. Native Americans, predominantly young adults, turned out in record numbers and were credited as one of the key demographic groups that "flipped" Arizona blue. What drove young Native voters to engage during this election cycle? Using data from the Arizona Youth Identity Project, a multi-wave mixed-methods study, we ana…

  • How College Students React to Covid Vaccine PSAs: An Experimental Investigation

    Open Access•Kim Fridkin, Trudy Horsting et al.•ARTICLE•American Politics Research•2023•References: 9

    We explore how political and psychological factors condition the effectiveness of PSAs promoting COVID-19 vaccines. Targeting college students, we utilize a pretest-posttest experiment to examine how different PSAs (emotional, informational, and humorous) influence students’ emotional reactions and assessments of the PSAs. Further, we assess whether the PSAs are able to influence learning and persuasion. We find certain PSAs are more effective at…

  • What’s in a Campaign Logo? Exploring Differences in Candidate Self-Presentation through Campaign Logos

    Alexandra Williams, Trudy Horsting et al.•ARTICLE•Journal of Political Marketing•2022•References: 29

    Differences in how candidates present themselves to voters is a key concern for scholars of campaigns and elections. Candidate advertisements, speeches, and websites form the basis of our knowledge on the subject, but ignore some of the most pervasive and discernible features of political campaigns: campaign logos featured on signage, stickers, apparel, buttons, websites, and advertisements. This study provides a descriptive examination of gender…

No prominent works on this page.

  • What’s in a Campaign Logo? Exploring Differences in Candidate Self-Presentation through Campaign Logos

    Alexandra Williams, Trudy Horsting et al.•ARTICLE•Journal of Political Marketing•2022•References: 29

    Differences in how candidates present themselves to voters is a key concern for scholars of campaigns and elections. Candidate advertisements, speeches, and websites form the basis of our knowledge on the subject, but ignore some of the most pervasive and discernible features of political campaigns: campaign logos featured on signage, stickers, apparel, buttons, websites, and advertisements. This study provides a descriptive examination of gender…

  • How College Students React to Covid Vaccine PSAs: An Experimental Investigation

    Open Access•Kim Fridkin, Trudy Horsting et al.•ARTICLE•American Politics Research•2023•References: 9

    We explore how political and psychological factors condition the effectiveness of PSAs promoting COVID-19 vaccines. Targeting college students, we utilize a pretest-posttest experiment to examine how different PSAs (emotional, informational, and humorous) influence students’ emotional reactions and assessments of the PSAs. Further, we assess whether the PSAs are able to influence learning and persuasion. We find certain PSAs are more effective at…

  • Feminist identity is associated with positive Covid-19 vaccine behaviors and beliefs

    Open Access•Trudy Horsting, Mark D Ramirez et al.•ARTICLE•European Journal of Politics and…•2024•References: 42

    In this article, we consider the potential associations between feminist identity and willingness to adopt vaccine-related COVID-19 mitigation efforts. Recognizing that individuals’ pandemic experiences were highly gendered and that the costs of the pandemic were distributed asymmetrically between men and women, we theorize that individuals espousing a commitment to feminist ideals were more likely to adopt behaviors intended to mitigate disease …

  • I'm Going to Vote for the First Time in My Life this Year: Native American Political Engagement in the Trump Era

    Open Access•Lynette Hrabik, Trudy Horsting et al.•ARTICLE•American Behavioral Scientist•2024•References: 14

    During the 2020 election, Arizona voted Democratic for the first time in decades and contributed to Joe Biden's presidential win. Native Americans, predominantly young adults, turned out in record numbers and were credited as one of the key demographic groups that "flipped" Arizona blue. What drove young Native voters to engage during this election cycle? Using data from the Arizona Youth Identity Project, a multi-wave mixed-methods study, we ana…

Political science (4 works) · Politics (3 works) · Psychology (3 works) · Coronavirus disease 2019 (COVID-19 (2 works) · Disease (2 works) · Infectious disease (medical specialty (2 works) · Law (2 works) · Medicine (2 works) · Social Psychology (2 works) · Social Psychology (2 works)

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