Apostolos Giovanis
Biographic Data
| ID | 1321400 |
|---|---|
| NAME | Apostolos Giovanis |
| GIVEN NAMES | Apostolos |
| FAMILY NAME | Giovanis |
| SIGNATURE | GIOVANIS A |
| AFFILIATIONS | University of West Attica |
| ORCID | 0000-0001-8672-0049 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Social Media Influencers' Credibility and Purchase Intention
Social media influencer marketing has emerged as a new marketing tool. Generation Z consumers are especially influenced by social media influencers when purchasing cosmetic products. The purpose of this research is to examine the effect of the credibility of social media influencers on consumers' brand consideration and purchase intention, while at the same time authors test the moderating effect of green consumption values on the aforementioned …
On the relationships between digital brand evidence, relationship quality and behavioural intentions among online tourism agencies’ customers
This paper aims to propose and empirically validate a measure of brand evidence of Online Travel Agencies (OTA), representing all relevant brand associations that customers are doing when evaluating an online brand, and then investigate its effect in building strong consumer-brand relationships and creating favourable consumer behavioural intentions. To check the validity of the proposed model, a survey of 971 users of OTA platforms in Greece was…
Strategic Innovative Marketing and Tourism
No prominent works on this page.
Strategic Innovative Marketing and Tourism
On the relationships between digital brand evidence, relationship quality and behavioural intentions among online tourism agencies’ customers
This paper aims to propose and empirically validate a measure of brand evidence of Online Travel Agencies (OTA), representing all relevant brand associations that customers are doing when evaluating an online brand, and then investigate its effect in building strong consumer-brand relationships and creating favourable consumer behavioural intentions. To check the validity of the proposed model, a survey of 971 users of OTA platforms in Greece was…
Social Media Influencers' Credibility and Purchase Intention
Social media influencer marketing has emerged as a new marketing tool. Generation Z consumers are especially influenced by social media influencers when purchasing cosmetic products. The purpose of this research is to examine the effect of the credibility of social media influencers on consumers' brand consideration and purchase intention, while at the same time authors test the moderating effect of green consumption values on the aforementioned …
Business (3 works) · Digital Marketing and Social Media (3 works) · Marketing (3 works) · Advertising (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Technology Adoption and User Behaviour (2 works) · Tourism (2 works) · Brand awareness (1 work)