Steven Salaga
Biographic Data
| ID | 1321598 |
|---|---|
| NAME | Steven Salaga |
| GIVEN NAMES | Steven |
| FAMILY NAME | Salaga |
| SIGNATURE | SALAGA S |
| AFFILIATIONS | University of Georgia, Athens, USA |
| ORCID | 0000-0002-7329-9256 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Sportsbook Promotions and the Growth of Parlay Wagering
Assessing Customer Discrimination in National Television Viewership
How do consumers respond to a product based on the racial composition of the individuals representing that product? This is a challenging question to empirically assess, given the difficulty in acquiring data capturing actual consumer behavior while simultaneously controlling for product quality and characteristics. We empirically test for potential customer discrimination in live national television viewership of National Collegiate Athletic Ass…
Impact of Social Media on Intention to Purchase Pay-Per-View and Event Attendance
The Ultimate Fighting Championship (UFC) utilizes a unique pay-per-view (PPV) product distribution structure, and relies heavily on social media to promote its events. Yet, no research has examined how UFC fans’ social media motivation influences their consumption. Using uses and gratifications theory and a mixed-method design, this study qualitatively explored the themes of UFC fans’ social media motivations and identified five themes (i.e., inf…
No prominent works on this page.
Impact of Social Media on Intention to Purchase Pay-Per-View and Event Attendance
The Ultimate Fighting Championship (UFC) utilizes a unique pay-per-view (PPV) product distribution structure, and relies heavily on social media to promote its events. Yet, no research has examined how UFC fans’ social media motivation influences their consumption. Using uses and gratifications theory and a mixed-method design, this study qualitatively explored the themes of UFC fans’ social media motivations and identified five themes (i.e., inf…
Assessing Customer Discrimination in National Television Viewership
How do consumers respond to a product based on the racial composition of the individuals representing that product? This is a challenging question to empirically assess, given the difficulty in acquiring data capturing actual consumer behavior while simultaneously controlling for product quality and characteristics. We empirically test for potential customer discrimination in live national television viewership of National Collegiate Athletic Ass…
Sportsbook Promotions and the Growth of Parlay Wagering
Advertising (2 works) · Business (2 works) · Political science (2 works) · Psychology (2 works) · Sports Analytics and Performance (2 works) · Attendance (1 work) · Audience measurement (1 work) · Basketball (1 work) · Championship (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)