Murali K Mantrala
Biographic Data
| ID | 1321933 |
|---|---|
| NAME | Murali K Mantrala |
| GIVEN NAMES | Murali K |
| FAMILY NAME | Mantrala |
| SIGNATURE | MANTRALA M K |
| AFFILIATIONS | University of Kansas, Lawrence, KS, USA |
| ORCID | 0000-0002-7751-1349 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Seller creative selling in social commerce
Social commerce has gained substantial attention from both academics and practitioners. Many studies aim to understand consumer behavior in social commerce. However, little attempt has been made to investigate the social commerce phenomenon from the seller’s perspective. Focusing on sellers, this study explores the drivers of seller creative selling and empirically tests the effect of seller creative selling on seller business performance in soci…
Covid-19 Communication Ecology
The COVID-19 outbreak began in December 2019 and soon became a global pandemic, resulting in major public health consequences for countries across the world. As the COVID-19 outbreak evolved, individuals were challenged to understand the risk of COVID-19 and to identify ways to stay safe. This understanding was accomplished through COVID-19 communication ecologies that consist of interpersonal, organizational, and mediated communication resources…
No prominent works on this page.
Seller creative selling in social commerce
Social commerce has gained substantial attention from both academics and practitioners. Many studies aim to understand consumer behavior in social commerce. However, little attempt has been made to investigate the social commerce phenomenon from the seller’s perspective. Focusing on sellers, this study explores the drivers of seller creative selling and empirically tests the effect of seller creative selling on seller business performance in soci…
Covid-19 Communication Ecology
The COVID-19 outbreak began in December 2019 and soon became a global pandemic, resulting in major public health consequences for countries across the world. As the COVID-19 outbreak evolved, individuals were challenged to understand the risk of COVID-19 and to identify ways to stay safe. This understanding was accomplished through COVID-19 communication ecologies that consist of interpersonal, organizational, and mediated communication resources…
Computer Science (2 works) · Advertising (1 work) · Biology (1 work) · Business (1 work) · Commerce (1 work) · Communication (1 work) · Communication studies (1 work) · Complex Network Analysis Techniques (1 work) · Computer security (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)