Michelle L M Wood
Datos Biográficos
| ID | 132200 |
|---|---|
| NOMBRE | Michelle L M Wood |
| NOMBRES | Michelle L M |
| APELLIDO | Wood |
| FIRMA | WOOD M L M |
| AFILIACIONES | University of Minnesota |
| VERIFICADO | No |
| TOTAL DE OBRAS | 5 |
| TOTAL DE CITAS | 39 |
| TOTAL COMO AUTOR | 5 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2003 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2009 |
| ÍNDICE H | 4 |
Increased Persuasion Knowledge of Video News Releases
Video news releases (VNRs) have been criticized when they are used within a newscast without source disclosure because they violate ethical codes related to transparency and consumers' “right to be informed” by whom they are being persuaded. In an experiment, we show how increased persuasion knowledge about VNRs is positively related to beliefs in news commercialization, beliefs in VNR inappropriateness without disclosure, and support for disclos…
Rethinking the Inoculation Analogy
Inoculation messages employed in past studies have been consistently preventative. Yet, if inoculation strategies are to be used in mass media campaigns, researchers need to know what the effects will be on all audience members—not just those known to support a message sponsor's position. A 3-phase experiment was conducted involving 558 participants. Linear regression analyses identified that initially supportive, neutral, and opposed subjects ex…
Female News Professionals in Local and National Broadcast News During the Buildup to the Iraq War
This study examines gender representation of news professionals within broadcast news. Using a gender model, the development of female news professionals is examined by looking at their relative representation across local and national news according to story length and type. Results show that the proportion of females is higher in local news segments of both "hard" (including war) and "soft" news than within national news segments. Further, an i…
Tonight's Top Story
While marketers look for creative ways to promote products on television, critics suggest the integrity of television news is being compromised by commercial content. This exploratory study investigates local and national news programming on ABC, CBS, NBC, FOX, PBS, and CNN for evidence of two commercial practices: unpaid brand/company content and cross-promotion with other station shows and services. The content analysis confirms that a substant…
Attitude Accessibility as an Alternative Explanation for How Inoculation Confers Resistance
Rethinking the Inoculation Analogy
Inoculation messages employed in past studies have been consistently preventative. Yet, if inoculation strategies are to be used in mass media campaigns, researchers need to know what the effects will be on all audience members—not just those known to support a message sponsor's position. A 3-phase experiment was conducted involving 558 participants. Linear regression analyses identified that initially supportive, neutral, and opposed subjects ex…
Increased Persuasion Knowledge of Video News Releases
Video news releases (VNRs) have been criticized when they are used within a newscast without source disclosure because they violate ethical codes related to transparency and consumers' “right to be informed” by whom they are being persuaded. In an experiment, we show how increased persuasion knowledge about VNRs is positively related to beliefs in news commercialization, beliefs in VNR inappropriateness without disclosure, and support for disclos…
Female News Professionals in Local and National Broadcast News During the Buildup to the Iraq War
This study examines gender representation of news professionals within broadcast news. Using a gender model, the development of female news professionals is examined by looking at their relative representation across local and national news according to story length and type. Results show that the proportion of females is higher in local news segments of both "hard" (including war) and "soft" news than within national news segments. Further, an i…
Attitude Accessibility as an Alternative Explanation for How Inoculation Confers Resistance
Tonight's Top Story
While marketers look for creative ways to promote products on television, critics suggest the integrity of television news is being compromised by commercial content. This exploratory study investigates local and national news programming on ABC, CBS, NBC, FOX, PBS, and CNN for evidence of two commercial practices: unpaid brand/company content and cross-promotion with other station shows and services. The content analysis confirms that a substant…
Attitude Accessibility as an Alternative Explanation for How Inoculation Confers Resistance
Tonight's Top Story
While marketers look for creative ways to promote products on television, critics suggest the integrity of television news is being compromised by commercial content. This exploratory study investigates local and national news programming on ABC, CBS, NBC, FOX, PBS, and CNN for evidence of two commercial practices: unpaid brand/company content and cross-promotion with other station shows and services. The content analysis confirms that a substant…
Female News Professionals in Local and National Broadcast News During the Buildup to the Iraq War
This study examines gender representation of news professionals within broadcast news. Using a gender model, the development of female news professionals is examined by looking at their relative representation across local and national news according to story length and type. Results show that the proportion of females is higher in local news segments of both "hard" (including war) and "soft" news than within national news segments. Further, an i…
Rethinking the Inoculation Analogy
Inoculation messages employed in past studies have been consistently preventative. Yet, if inoculation strategies are to be used in mass media campaigns, researchers need to know what the effects will be on all audience members—not just those known to support a message sponsor's position. A 3-phase experiment was conducted involving 558 participants. Linear regression analyses identified that initially supportive, neutral, and opposed subjects ex…
Increased Persuasion Knowledge of Video News Releases
Video news releases (VNRs) have been criticized when they are used within a newscast without source disclosure because they violate ethical codes related to transparency and consumers' “right to be informed” by whom they are being persuaded. In an experiment, we show how increased persuasion knowledge about VNRs is positively related to beliefs in news commercialization, beliefs in VNR inappropriateness without disclosure, and support for disclos…
Advertising (3 obras) · Business (3 obras) · Law (3 obras) · Media Studies and Communication (3 obras) · Political science (3 obras) · Psychology (3 obras) · Social Psychology (3 obras) · Computer Science (2 obras) · Immunology (2 obras) · Inoculation (2 obras)