Karen Freberg
Biographic Data
| ID | 1322013 |
|---|---|
| NAME | Karen Freberg |
| GIVEN NAMES | Karen |
| FAMILY NAME | Freberg |
| SIGNATURE | FREBERG K |
| AFFILIATIONS | University of Louisville |
| ORCID | 0000-0003-3905-2679 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
Exploring the Value of Multi-Modal Corporate Influencers: A Case Study of Peloton Instructors’ Engagement, Community Building, and Branding Functions
Despite a growing body of research around social media influencers (SMIs), relatively few studies have sought to examine the role of corporate influencers, or employees that act in the name of the organizational brand and positively influence its perception among publics and stakeholders. Even fewer have extended the study of SMIs beyond social media to include additional online or offline modalities. Addressing these gaps, this manuscript adopts…
The Emerald Handbook of Computer-Mediated Communication and Social Media
Emerald Handbook of Computer-Mediated Communication and Social Media
Zooming through a Pandemic: An Examination of Marketable Skills Gained by University Students during the Covid-19 Crisis
As most college campuses across the U.S. switched to remote learning in March 2020 as a result of COVID-19, students began taking classes online, many of them using video conferencing tools such as Zoom asynchronously and synchronously. Quantitative and qualitative data from an online survey administered between April and July 2020 at two university campuses located in COVID-19 hotspots document the impact of this sudden pedagogical change on 295…
Positioning Research: Shifting Paradigms, Interdisciplinarity and Indigeneity
Handbook of Journalism: Media in the Information Age
Welcome or Not: Comparing #Refugee Posts on Instagram and Pinterest
The Syrian refugee crisis, started in 2011, has resulted in millions of Syrians fleeing their homes: 6.6 million have been internally displaced and more than 4.6 million have fled the country. This flow of refugees has led to both humanitarian efforts to assist refugees and growing views of refugees as a threat to receiving countries' security and autonomy. Sentiments about the still-growing crisis are increasingly expressed on social media platf…
Emerging Media Crisis Value Model: A Comparison of Relevant, Timely Message Strategies for Emergency Events
Communication during an emergency or crisis event is essential for emergency responders, the community involved, and those watching on television as well as receiving information via social media from family members, friends or other community members. The evolution of communication during an emergency/crisis event now includes utilizing social media. To better understand this evolution the Emerging Media Crisis Value Model (EMCVM) is used in com…
Who are the social media influencers? A study of public perceptions of personality
Exploring the Value of Multi-Modal Corporate Influencers: A Case Study of Peloton Instructors’ Engagement, Community Building, and Branding Functions
Despite a growing body of research around social media influencers (SMIs), relatively few studies have sought to examine the role of corporate influencers, or employees that act in the name of the organizational brand and positively influence its perception among publics and stakeholders. Even fewer have extended the study of SMIs beyond social media to include additional online or offline modalities. Addressing these gaps, this manuscript adopts…
Welcome or Not: Comparing #Refugee Posts on Instagram and Pinterest
The Syrian refugee crisis, started in 2011, has resulted in millions of Syrians fleeing their homes: 6.6 million have been internally displaced and more than 4.6 million have fled the country. This flow of refugees has led to both humanitarian efforts to assist refugees and growing views of refugees as a threat to receiving countries' security and autonomy. Sentiments about the still-growing crisis are increasingly expressed on social media platf…
Who are the social media influencers? A study of public perceptions of personality
Emerging Media Crisis Value Model: A Comparison of Relevant, Timely Message Strategies for Emergency Events
Communication during an emergency or crisis event is essential for emergency responders, the community involved, and those watching on television as well as receiving information via social media from family members, friends or other community members. The evolution of communication during an emergency/crisis event now includes utilizing social media. To better understand this evolution the Emerging Media Crisis Value Model (EMCVM) is used in com…
Positioning Research: Shifting Paradigms, Interdisciplinarity and Indigeneity
Handbook of Journalism: Media in the Information Age
Welcome or Not: Comparing #Refugee Posts on Instagram and Pinterest
The Syrian refugee crisis, started in 2011, has resulted in millions of Syrians fleeing their homes: 6.6 million have been internally displaced and more than 4.6 million have fled the country. This flow of refugees has led to both humanitarian efforts to assist refugees and growing views of refugees as a threat to receiving countries' security and autonomy. Sentiments about the still-growing crisis are increasingly expressed on social media platf…
Zooming through a Pandemic: An Examination of Marketable Skills Gained by University Students during the Covid-19 Crisis
As most college campuses across the U.S. switched to remote learning in March 2020 as a result of COVID-19, students began taking classes online, many of them using video conferencing tools such as Zoom asynchronously and synchronously. Quantitative and qualitative data from an online survey administered between April and July 2020 at two university campuses located in COVID-19 hotspots document the impact of this sudden pedagogical change on 295…
The Emerald Handbook of Computer-Mediated Communication and Social Media
Emerald Handbook of Computer-Mediated Communication and Social Media
Exploring the Value of Multi-Modal Corporate Influencers: A Case Study of Peloton Instructors’ Engagement, Community Building, and Branding Functions
Despite a growing body of research around social media influencers (SMIs), relatively few studies have sought to examine the role of corporate influencers, or employees that act in the name of the organizational brand and positively influence its perception among publics and stakeholders. Even fewer have extended the study of SMIs beyond social media to include additional online or offline modalities. Addressing these gaps, this manuscript adopts…
Computer Science (5 works) · Political science (5 works) · Social media (5 works) · Public relations (4 works) · Sociology (4 works) · Business (3 works) · Media studies (3 works) · Psychology (3 works) · Advertising (2 works) · Influencer marketing (2 works)