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Pablo López-Rabadán

Biographic Data

ID1322694
NAMEPablo López-Rabadán
GIVEN NAMESPablo
FAMILY NAMELópez-Rabadán
SIGNATURELÓPEZ-RABADÁN P
AFFILIATIONSUniversitat Jaume I
ORCID0000-0002-4828-4933
VERIFIEDYes
TOTAL WORKS17
TOTAL CITATIONS37
AUTHOR COUNT17
EDITOR COUNT0
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2026
H-INDEX3
  • Nuevos Liderazgos y Avance de la Espectacularización en TikTok

    Open Access•Maite Plazas-Olmedo, Pablo López-Rabadán•ARTICLE•VISUAL REVIEW International…•2026

    TikTok se está convirtiendo en una plataforma política clave a nivel europeo, especialmente durante las campañas electorales. Este estudio analiza el caso específico español, concretamente la construcción de liderazgo de doce candidatos a la alcaldía durante la campaña del 28M de 2023, examinando 268 vídeos de siete municipios y partidos diferentes. Mediante un análisis de contenido basado en el modelo de las 5W, se evalúan personalización, atrib…

  • Ethical guidelines for journalistic use of GenAI. The main trends in the international debate and progress in self-regulation in Spain

    Open Access•Rosana Sanahuja Sanahuja, Pablo López-Rabadán•ARTICLE•Communication & Society•2025

    The emergence of generative AI (GenAI) has led to a far-reaching transformation of the entire journalistic working process, from the business model to the production, distribution and consumption of content. Beyond the expectations of greater productivity and efficiency it has generated, its use also poses important individual, professional and democratic ethical risks. These include attacks on privacy, a decline in journalistic quality and an in…

  • Evolución de las UCC+i como agente dinamizador de la comunicación de la ciencia. Percepciones profesionales sobre su estructura y retos de futuro en el contexto digital

    Open Access•Susana Barberá Forcadell, Pablo López-Rabadán•ARTICLE•Doxa Comunicación Revista…•2024

    The Units of Scientific Culture and Innovation (UCC+i) have become one of the most dynamic agents in the dissemination of science in Spain. Using our own methodology based on a survey of almost 60 professionals, four key aspects of their professional structure are analysed exhaustively: main functions, institutional location, evolution of the human resources available to them, and the professional recognition given to them. After contextualising …

  • La gestión de fuentes como criterio de calidad en la información sobre el cambio climático. Nuevos roles de activistas y expertos en la cobertura de las cumbres del clima pospandémicas (2021-2023)

    Open Access•Enric Sendra-Duro, Pablo López-Rabadán•ARTICLE•Estudios sobre el Mensaje…•2024

    Este trabajo analiza la gestión de fuentes como criterio de calidad en la información del cambio climático, tomando como caso de estudio la cobertura periodística de las cumbres del clima realizadas durante el periodo pospandémico: Glasgow (2021), Sharm el Sheij (2022) y Dubái (2023). Para ello, se revisan tres variables –número, identificación y la tipología– que conectan con indicadores como la credibilidad, el pluralismo o la influencia. La mu…

  • Combatir la desinformación desde la gestión de fuentes

    Open Access•Rosana Sanahuja Sanahuja, Pablo López-Rabadán•ARTICLE•Revista Latina de Comunicación…•2023

    Introducción: La “pandemia” de la desinformación ha marcado la cobertura periodística del covid-19, por lo que resulta de interés ver cómo diferentes modelos periodísticos han empleado la gestión de fuentes como criterio de calidad para hacerle frente. Metodología: El presente trabajo analiza las fuentes periodísticas – desde los indicadores de número, identificación y tipología- empleadas en 420 artículos sobre la cobertura del covid-19 correspo…

  • Selfies and Speeches of a President at War

    Open Access•Maite Plazas-Olmedo, Pablo López-Rabadán•ARTICLE•Media and Communication•2023•Cited by: 6•References: 5

    The spectacularization of politics is not the exclusive patrimony of the media in their news coverage. Leaders from all over the world have successfully incorporated this “communicative style” into their own strategies, a style that finds a suitable space in visual social networks such as Instagram, in dynamic formats such as video, and in crisis contexts. This article analyzes the “spectacularization” of Ukrainian President Volodymyr Zelensky’s …

  • Ámbitos de aplicación periodística de la Inteligencia Artificial. Mapa conceptual, funciones profesionales y tendencias en desarrollo en el contexto de la pandemia global de la Covid-19

    Open Access•Rosana Sanahuja Sanahuja, Pablo López-Rabadán et al.•ARTICLE•Razón y Palabra•2022

    El artículo ofrece un diagnóstico sobre el uso periodístico actual de la Inteligencia Artificial (IA). En concreto, se introduce su debate conceptual y se detallan sus principales funciones y tendencias profesionales en desarrollo en el contexto informativo de la Covid-19. A partir de una búsqueda bibliográfica en Web of Science con los términos Journalism y Artificial Intelligence, se analizan 90 publicaciones con el fin de revisar la producción…

  • Ética y uso periodístico de la inteligencia artificial. Los medios públicos y las plataformas de verificación como precursores de la rendición de cuentas en España

    Open Access•Rosana Sanahuja Sanahuja, Pablo López-Rabadán•ARTICLE•Estudios sobre el Mensaje…•2022•Cited by: 3•References: 4

    La aplicación de la inteligencia artificial (IA) en el periodismo es una tendencia en desarrollo que afecta significativamente al modelo de producción y difusión periodístico. Como consecuencia, el uso de esta tecnología plantea diferentes retos éticos. En este contexto, la transparencia se sitúa como un principio clave para avanzar hacia un uso responsable de la IA por parte de los medios. El presente estudio analiza las webs corporativas y los …

  • Nuevas funciones de Instagram en el avance de la “política espectáculo”. Claves profesionales y estrategia visual de Vox en su despegue electoral

    Open Access•Pablo López-Rabadán, Hugo Doménech-Fabregat•ARTICLE•El Profesional de la Informacion•2021•Cited by: 3•References: 8

    In recent years, Instagram has become established as a powerful tool for electoral communication and building political leadership. Our objective herein is to analyze the audiovisual management of the leading party on this social media platform, Vox, in the key period of its political consolidation in Spain. The methodological design is based on content analysis. Using our own model, inspired by the structure of the five classic journalistic ques…

  • Framing Studies Evolution in the Social Media Era. Digital Advancement and Reorientation of the Research Agenda

    Open Access•Pablo López-Rabadán•ARTICLE•Social Sciences•2021•Cited by: 6•References: 76

    Framing studies remain a powerful line of research in political communication. However, in recent years, coinciding with the emergence of social media, theoretical and operational advances have been detected, as well as a significant reorientation of its research agenda. The interaction between media and platforms such as Twitter or Facebook has built a clearly hybrid communicative environment and profoundly transformed the organization of public…

  • Twitter as a space for interaction in political journalism. Dynamics, consequences and proposal of interactivity scale for social media

    Open Access•Pablo López-Rabadán, Claudia Mellado•ARTICLE•Communication & Society•2019•Cited by: 3•References: 41

    This article goes in depth into the key mechanisms that enable a digital interaction between journalists and expert sources in political journalism, developing a scale that articulates these interaction mechanisms on Twitter. On the basis of this analytical proposal, this study tries to reflect the potential professional consequences which are generated by this social network throughout the journalistic work as well as some changes in important p…

  • Twitter as a space for interaction in political journalism. Dynamics, consequences and proposal of interactivity scale for digital relations

    Open Access•Pablo López-Rabadán, Claudia Mellado•ARTICLE•Communication & Society•2019•Cited by: 1•References: 37

    This article goes in depth into the key mechanisms that enable a digital interaction between journalists and expert sources in political journalism, developing a scale that articulates these interaction mechanisms on Twitter. On the basis of this analytical proposal, this study tries to reflect the potential professional consequences which are generated by this social network throughout the journalistic work as well as some changes in important p…

  • Instagram y la espectacularización de las crisis políticas. Las 5W de la imagen digital en el proceso independentista de Cataluña

    Open Access•Pablo López-Rabadán, Hugo Doménech Fabregat et al.•ARTICLE•El Profesional de la Informacion•2018•Cited by: 10•References: 10

    Instagram has become an important tool for the production and distribution of political images. Our objective is to analyze its strategic management in a context of political and institutional crisis. Based on our own model of content analysis, nine thematic and formal categories associated with the spectacularization of politics during the most intense phase of the independence process in Catalonia, between June 2017 and April 2018, have been re…

  • With or without you

    Open Access•Andreu Casero-Ripollés, Pablo López-Rabadán•ARTICLE•Journalism•2017•Cited by: 3•References: 18

    Informal relationships between journalists and politicians have a strategic function in the process of news-making. The aim of this article is to analyse the role of personal affinity between the media and politicians in Spain. This study focuses on the following three specific issues: self-definition of their interactions, degree of influence, and main professional risks and benefits detected. The methodology is based on 45 in-depth interviews (…

  • La información periodística de portada en España

    Open Access•Pablo López-Rabadán, Andreu Casero-Ripollés•ARTICLE•Historia y Comunicación Social•2014•Cited by: 2•References: 12

    In news coverage, the cover of press reference represents a very important subject of study. From a longitudinal analysis, the aim of this article is to examine the evolution of three crucial journalistic issues: sources management, media agenda composition, and dominant framing type. After analyzing a sample of 800 news, results indicate a progressive increase in the number and diversity of sources; an agenda rather static and traditional; and a…

  • Media Engagement Boundaries and Political Influence in Europe

    Open Access•Andreu Casero-Ripollés, Pablo López-Rabadán•ARTICLE•American Behavioral Scientist•2014•References: 25

    The aim of this article is to analyze the influence level and boundaries that media have on politics. Specifically, we study the power of media to set the public agenda, to set the political agenda determining the decision-making process, and to generate political disaffection through the politicians’ and journalists’ perceptions. We have used a methodology based on in-depth interviews applied to a wide sample of 45 individuals. The analysis is f…

  • Las competencias profesionales en el ámbito de la especialización periodística. Propuesta de coordinación docente para los estudios de grado

    Open Access•Hugo Doménech Fabregat, Pablo López-Rabadán•ARTICLE•Estudios sobre el Mensaje…•2012

    In last decades, specialized journalism has become a field of great academic and professional relevance for their potential approach to development for the sector. From the review of a sample of subjects in this field within the curriculum of the Degree in Journalism at the University Jaume I, this work aims to make a proposal to coordinate development of their practices sessions and link it with the acquisition of basic professional competencies…

  • Instagram y la espectacularización de las crisis políticas. Las 5W de la imagen digital en el proceso independentista de Cataluña

    Open Access•Pablo López-Rabadán, Hugo Doménech Fabregat et al.•ARTICLE•El Profesional de la Informacion•2018•Cited by: 10•References: 10

    Instagram has become an important tool for the production and distribution of political images. Our objective is to analyze its strategic management in a context of political and institutional crisis. Based on our own model of content analysis, nine thematic and formal categories associated with the spectacularization of politics during the most intense phase of the independence process in Catalonia, between June 2017 and April 2018, have been re…

  • Selfies and Speeches of a President at War

    Open Access•Maite Plazas-Olmedo, Pablo López-Rabadán•ARTICLE•Media and Communication•2023•Cited by: 6•References: 5

    The spectacularization of politics is not the exclusive patrimony of the media in their news coverage. Leaders from all over the world have successfully incorporated this “communicative style” into their own strategies, a style that finds a suitable space in visual social networks such as Instagram, in dynamic formats such as video, and in crisis contexts. This article analyzes the “spectacularization” of Ukrainian President Volodymyr Zelensky’s …

  • Framing Studies Evolution in the Social Media Era. Digital Advancement and Reorientation of the Research Agenda

    Open Access•Pablo López-Rabadán•ARTICLE•Social Sciences•2021•Cited by: 6•References: 76

    Framing studies remain a powerful line of research in political communication. However, in recent years, coinciding with the emergence of social media, theoretical and operational advances have been detected, as well as a significant reorientation of its research agenda. The interaction between media and platforms such as Twitter or Facebook has built a clearly hybrid communicative environment and profoundly transformed the organization of public…

  • Ética y uso periodístico de la inteligencia artificial. Los medios públicos y las plataformas de verificación como precursores de la rendición de cuentas en España

    Open Access•Rosana Sanahuja Sanahuja, Pablo López-Rabadán•ARTICLE•Estudios sobre el Mensaje…•2022•Cited by: 3•References: 4

    La aplicación de la inteligencia artificial (IA) en el periodismo es una tendencia en desarrollo que afecta significativamente al modelo de producción y difusión periodístico. Como consecuencia, el uso de esta tecnología plantea diferentes retos éticos. En este contexto, la transparencia se sitúa como un principio clave para avanzar hacia un uso responsable de la IA por parte de los medios. El presente estudio analiza las webs corporativas y los …

  • Nuevas funciones de Instagram en el avance de la “política espectáculo”. Claves profesionales y estrategia visual de Vox en su despegue electoral

    Open Access•Pablo López-Rabadán, Hugo Doménech-Fabregat•ARTICLE•El Profesional de la Informacion•2021•Cited by: 3•References: 8

    In recent years, Instagram has become established as a powerful tool for electoral communication and building political leadership. Our objective herein is to analyze the audiovisual management of the leading party on this social media platform, Vox, in the key period of its political consolidation in Spain. The methodological design is based on content analysis. Using our own model, inspired by the structure of the five classic journalistic ques…

  • Twitter as a space for interaction in political journalism. Dynamics, consequences and proposal of interactivity scale for social media

    Open Access•Pablo López-Rabadán, Claudia Mellado•ARTICLE•Communication & Society•2019•Cited by: 3•References: 41

    This article goes in depth into the key mechanisms that enable a digital interaction between journalists and expert sources in political journalism, developing a scale that articulates these interaction mechanisms on Twitter. On the basis of this analytical proposal, this study tries to reflect the potential professional consequences which are generated by this social network throughout the journalistic work as well as some changes in important p…

  • With or without you

    Open Access•Andreu Casero-Ripollés, Pablo López-Rabadán•ARTICLE•Journalism•2017•Cited by: 3•References: 18

    Informal relationships between journalists and politicians have a strategic function in the process of news-making. The aim of this article is to analyse the role of personal affinity between the media and politicians in Spain. This study focuses on the following three specific issues: self-definition of their interactions, degree of influence, and main professional risks and benefits detected. The methodology is based on 45 in-depth interviews (…

  • La información periodística de portada en España

    Open Access•Pablo López-Rabadán, Andreu Casero-Ripollés•ARTICLE•Historia y Comunicación Social•2014•Cited by: 2•References: 12

    In news coverage, the cover of press reference represents a very important subject of study. From a longitudinal analysis, the aim of this article is to examine the evolution of three crucial journalistic issues: sources management, media agenda composition, and dominant framing type. After analyzing a sample of 800 news, results indicate a progressive increase in the number and diversity of sources; an agenda rather static and traditional; and a…

  • Twitter as a space for interaction in political journalism. Dynamics, consequences and proposal of interactivity scale for digital relations

    Open Access•Pablo López-Rabadán, Claudia Mellado•ARTICLE•Communication & Society•2019•Cited by: 1•References: 37

    This article goes in depth into the key mechanisms that enable a digital interaction between journalists and expert sources in political journalism, developing a scale that articulates these interaction mechanisms on Twitter. On the basis of this analytical proposal, this study tries to reflect the potential professional consequences which are generated by this social network throughout the journalistic work as well as some changes in important p…

  • Las competencias profesionales en el ámbito de la especialización periodística. Propuesta de coordinación docente para los estudios de grado

    Open Access•Hugo Doménech Fabregat, Pablo López-Rabadán•ARTICLE•Estudios sobre el Mensaje…•2012

    In last decades, specialized journalism has become a field of great academic and professional relevance for their potential approach to development for the sector. From the review of a sample of subjects in this field within the curriculum of the Degree in Journalism at the University Jaume I, this work aims to make a proposal to coordinate development of their practices sessions and link it with the acquisition of basic professional competencies…

  • La información periodística de portada en España

    Open Access•Pablo López-Rabadán, Andreu Casero-Ripollés•ARTICLE•Historia y Comunicación Social•2014•Cited by: 2•References: 12

    In news coverage, the cover of press reference represents a very important subject of study. From a longitudinal analysis, the aim of this article is to examine the evolution of three crucial journalistic issues: sources management, media agenda composition, and dominant framing type. After analyzing a sample of 800 news, results indicate a progressive increase in the number and diversity of sources; an agenda rather static and traditional; and a…

  • Media Engagement Boundaries and Political Influence in Europe

    Open Access•Andreu Casero-Ripollés, Pablo López-Rabadán•ARTICLE•American Behavioral Scientist•2014•References: 25

    The aim of this article is to analyze the influence level and boundaries that media have on politics. Specifically, we study the power of media to set the public agenda, to set the political agenda determining the decision-making process, and to generate political disaffection through the politicians’ and journalists’ perceptions. We have used a methodology based on in-depth interviews applied to a wide sample of 45 individuals. The analysis is f…

  • With or without you

    Open Access•Andreu Casero-Ripollés, Pablo López-Rabadán•ARTICLE•Journalism•2017•Cited by: 3•References: 18

    Informal relationships between journalists and politicians have a strategic function in the process of news-making. The aim of this article is to analyse the role of personal affinity between the media and politicians in Spain. This study focuses on the following three specific issues: self-definition of their interactions, degree of influence, and main professional risks and benefits detected. The methodology is based on 45 in-depth interviews (…

  • Instagram y la espectacularización de las crisis políticas. Las 5W de la imagen digital en el proceso independentista de Cataluña

    Open Access•Pablo López-Rabadán, Hugo Doménech Fabregat et al.•ARTICLE•El Profesional de la Informacion•2018•Cited by: 10•References: 10

    Instagram has become an important tool for the production and distribution of political images. Our objective is to analyze its strategic management in a context of political and institutional crisis. Based on our own model of content analysis, nine thematic and formal categories associated with the spectacularization of politics during the most intense phase of the independence process in Catalonia, between June 2017 and April 2018, have been re…

  • Twitter as a space for interaction in political journalism. Dynamics, consequences and proposal of interactivity scale for social media

    Open Access•Pablo López-Rabadán, Claudia Mellado•ARTICLE•Communication & Society•2019•Cited by: 3•References: 41

    This article goes in depth into the key mechanisms that enable a digital interaction between journalists and expert sources in political journalism, developing a scale that articulates these interaction mechanisms on Twitter. On the basis of this analytical proposal, this study tries to reflect the potential professional consequences which are generated by this social network throughout the journalistic work as well as some changes in important p…

  • Twitter as a space for interaction in political journalism. Dynamics, consequences and proposal of interactivity scale for digital relations

    Open Access•Pablo López-Rabadán, Claudia Mellado•ARTICLE•Communication & Society•2019•Cited by: 1•References: 37

    This article goes in depth into the key mechanisms that enable a digital interaction between journalists and expert sources in political journalism, developing a scale that articulates these interaction mechanisms on Twitter. On the basis of this analytical proposal, this study tries to reflect the potential professional consequences which are generated by this social network throughout the journalistic work as well as some changes in important p…

  • Nuevas funciones de Instagram en el avance de la “política espectáculo”. Claves profesionales y estrategia visual de Vox en su despegue electoral

    Open Access•Pablo López-Rabadán, Hugo Doménech-Fabregat•ARTICLE•El Profesional de la Informacion•2021•Cited by: 3•References: 8

    In recent years, Instagram has become established as a powerful tool for electoral communication and building political leadership. Our objective herein is to analyze the audiovisual management of the leading party on this social media platform, Vox, in the key period of its political consolidation in Spain. The methodological design is based on content analysis. Using our own model, inspired by the structure of the five classic journalistic ques…

  • Framing Studies Evolution in the Social Media Era. Digital Advancement and Reorientation of the Research Agenda

    Open Access•Pablo López-Rabadán•ARTICLE•Social Sciences•2021•Cited by: 6•References: 76

    Framing studies remain a powerful line of research in political communication. However, in recent years, coinciding with the emergence of social media, theoretical and operational advances have been detected, as well as a significant reorientation of its research agenda. The interaction between media and platforms such as Twitter or Facebook has built a clearly hybrid communicative environment and profoundly transformed the organization of public…

  • Ámbitos de aplicación periodística de la Inteligencia Artificial. Mapa conceptual, funciones profesionales y tendencias en desarrollo en el contexto de la pandemia global de la Covid-19

    Open Access•Rosana Sanahuja Sanahuja, Pablo López-Rabadán et al.•ARTICLE•Razón y Palabra•2022

    El artículo ofrece un diagnóstico sobre el uso periodístico actual de la Inteligencia Artificial (IA). En concreto, se introduce su debate conceptual y se detallan sus principales funciones y tendencias profesionales en desarrollo en el contexto informativo de la Covid-19. A partir de una búsqueda bibliográfica en Web of Science con los términos Journalism y Artificial Intelligence, se analizan 90 publicaciones con el fin de revisar la producción…

  • Ética y uso periodístico de la inteligencia artificial. Los medios públicos y las plataformas de verificación como precursores de la rendición de cuentas en España

    Open Access•Rosana Sanahuja Sanahuja, Pablo López-Rabadán•ARTICLE•Estudios sobre el Mensaje…•2022•Cited by: 3•References: 4

    La aplicación de la inteligencia artificial (IA) en el periodismo es una tendencia en desarrollo que afecta significativamente al modelo de producción y difusión periodístico. Como consecuencia, el uso de esta tecnología plantea diferentes retos éticos. En este contexto, la transparencia se sitúa como un principio clave para avanzar hacia un uso responsable de la IA por parte de los medios. El presente estudio analiza las webs corporativas y los …

  • Combatir la desinformación desde la gestión de fuentes

    Open Access•Rosana Sanahuja Sanahuja, Pablo López-Rabadán•ARTICLE•Revista Latina de Comunicación…•2023

    Introducción: La “pandemia” de la desinformación ha marcado la cobertura periodística del covid-19, por lo que resulta de interés ver cómo diferentes modelos periodísticos han empleado la gestión de fuentes como criterio de calidad para hacerle frente. Metodología: El presente trabajo analiza las fuentes periodísticas – desde los indicadores de número, identificación y tipología- empleadas en 420 artículos sobre la cobertura del covid-19 correspo…

  • Selfies and Speeches of a President at War

    Open Access•Maite Plazas-Olmedo, Pablo López-Rabadán•ARTICLE•Media and Communication•2023•Cited by: 6•References: 5

    The spectacularization of politics is not the exclusive patrimony of the media in their news coverage. Leaders from all over the world have successfully incorporated this “communicative style” into their own strategies, a style that finds a suitable space in visual social networks such as Instagram, in dynamic formats such as video, and in crisis contexts. This article analyzes the “spectacularization” of Ukrainian President Volodymyr Zelensky’s …

  • Evolución de las UCC+i como agente dinamizador de la comunicación de la ciencia. Percepciones profesionales sobre su estructura y retos de futuro en el contexto digital

    Open Access•Susana Barberá Forcadell, Pablo López-Rabadán•ARTICLE•Doxa Comunicación Revista…•2024

    The Units of Scientific Culture and Innovation (UCC+i) have become one of the most dynamic agents in the dissemination of science in Spain. Using our own methodology based on a survey of almost 60 professionals, four key aspects of their professional structure are analysed exhaustively: main functions, institutional location, evolution of the human resources available to them, and the professional recognition given to them. After contextualising …

  • La gestión de fuentes como criterio de calidad en la información sobre el cambio climático. Nuevos roles de activistas y expertos en la cobertura de las cumbres del clima pospandémicas (2021-2023)

    Open Access•Enric Sendra-Duro, Pablo López-Rabadán•ARTICLE•Estudios sobre el Mensaje…•2024

    Este trabajo analiza la gestión de fuentes como criterio de calidad en la información del cambio climático, tomando como caso de estudio la cobertura periodística de las cumbres del clima realizadas durante el periodo pospandémico: Glasgow (2021), Sharm el Sheij (2022) y Dubái (2023). Para ello, se revisan tres variables –número, identificación y la tipología– que conectan con indicadores como la credibilidad, el pluralismo o la influencia. La mu…

  • Ethical guidelines for journalistic use of GenAI. The main trends in the international debate and progress in self-regulation in Spain

    Open Access•Rosana Sanahuja Sanahuja, Pablo López-Rabadán•ARTICLE•Communication & Society•2025

    The emergence of generative AI (GenAI) has led to a far-reaching transformation of the entire journalistic working process, from the business model to the production, distribution and consumption of content. Beyond the expectations of greater productivity and efficiency it has generated, its use also poses important individual, professional and democratic ethical risks. These include attacks on privacy, a decline in journalistic quality and an in…

  • Nuevos Liderazgos y Avance de la Espectacularización en TikTok

    Open Access•Maite Plazas-Olmedo, Pablo López-Rabadán•ARTICLE•VISUAL REVIEW International…•2026

    TikTok se está convirtiendo en una plataforma política clave a nivel europeo, especialmente durante las campañas electorales. Este estudio analiza el caso específico español, concretamente la construcción de liderazgo de doce candidatos a la alcaldía durante la campaña del 28M de 2023, examinando 268 vídeos de siete municipios y partidos diferentes. Mediante un análisis de contenido basado en el modelo de las 5W, se evalúan personalización, atrib…

Political science (16 works) · Sociology (9 works) · Computer Science (8 works) · Humanities (8 works) · Media and Digital Communication (7 works) · Politics (7 works) · Social Media and Politics (7 works) · Communication and COVID-19 Impact (6 works) · Geography (6 works) · Media studies (6 works)

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