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E Su Jara Pazmino

Biographic Data

ID1322847
NAMEE Su Jara Pazmino
GIVEN NAMESE Su Jara
FAMILY NAMEPazmino
SIGNATUREPAZMINO E S J
AFFILIATIONSUniversity of West Georgia, Carrollton, GA, USA
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS1
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2023
H-INDEX1
  • A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media

    Open Access•E Su Jara Pazmino, Simon M Pack•ARTICLE•American Behavioral Scientist•2023•Cited by: 1•References: 29

    The population of international student-athletes (ISAs) at the collegiate level has dramatically impacted the sporting landscape in North America. Whereas a passionate group of fans is vital to the success of a sports team, the development of that athlete-fan relationship has grown due to the increased media attention on athlete personal branding and social media presence. The present study explores ISAs' perceptions of social media use for perso…

  • A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media

    Open Access•E Su Jara Pazmino, Simon M Pack•ARTICLE•American Behavioral Scientist•2023•Cited by: 1•References: 29

    The population of international student-athletes (ISAs) at the collegiate level has dramatically impacted the sporting landscape in North America. Whereas a passionate group of fans is vital to the success of a sports team, the development of that athlete-fan relationship has grown due to the increased media attention on athlete personal branding and social media presence. The present study explores ISAs' perceptions of social media use for perso…

  • A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media

    Open Access•E Su Jara Pazmino, Simon M Pack•ARTICLE•American Behavioral Scientist•2023•Cited by: 1•References: 29

    The population of international student-athletes (ISAs) at the collegiate level has dramatically impacted the sporting landscape in North America. Whereas a passionate group of fans is vital to the success of a sports team, the development of that athlete-fan relationship has grown due to the increased media attention on athlete personal branding and social media presence. The present study explores ISAs' perceptions of social media use for perso…

Advertising (1 work) · Athletes (1 work) · Business (1 work) · Context (archaeology) (1 work) · Face (sociological concept) (1 work) · Geography (1 work) · Medicine (1 work) · Perception (1 work) · Political science (1 work) · Psychology (1 work)

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