Jesper H Nielsen
Biographic Data
| ID | 135028 |
|---|---|
| NAME | Jesper H Nielsen |
| GIVEN NAMES | Jesper H |
| FAMILY NAME | Nielsen |
| SIGNATURE | NIELSEN J H |
| AFFILIATIONS | University of Arizona |
| ORCID | 0000-0001-8252-3048 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 21 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Revisiting surprise appeals: How surprise labeling curtails consumption
Elements of surprise are effective tools for attracting consumers' attention and influencing their choices. Consequently, a common marketing practice is to promote a product or consumption experience as surprising. An example is Netflix, which relabeled its “Play Something” feature as “Surprise Me.” While surprise labeling positively influences choice, across 10 studies and a variety of consumption experiences, this research shows that adding a s…
How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood
Previous research has found that children incrementally learn how to cope with advertising as they age. The current research investigates whether these developmental constraints in advertising knowledge at time of exposure have enduring consequences. Results from four experimental studies show that childhood exposure to advertisements can lead to resilient biased product evaluations that persist into adulthood. Study 1 demonstrates that positive …
What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency
As competition for consumer attention continues to increase, marketers must depend in part on effects from advertising exposure that result from less deliberate processing. One such effect is processing fluency. Building on the change detection literature, this research brings a dynamic perspective to fluency research. Three experiments demonstrate that brand logos and product depictions capture greater fluency when they change location in an adv…
The Attribute Carryover Effect: What the "Runner-Up" Option Tells Us about Consumer Choice Processes
The process used to differentiate a top choice from a runner-up can result in a preference reversal among nonselected alternatives, which we term the attribute carryover effect. A series of three experiments demonstrate that a phased choice process can shift attribute preferences. If the top choice is unavailable, consumers with weak attribute preferences are likely to reject their explicitly identified second choice (the runner-up option). Inste…
Half the Thrill Is in the Chase: Twisted Inferences from Embodied Cognitions and Brand Evaluation
Do our bodies control our minds? That people approach positive outcomes is not surprising, but do people also infer an outcome is rewarding from their bodily sensation of approaching it, and does this positivity transfer indirectly to other outcomes linked in memory to the original negative outcome? We posit that, because people usually approach reward, they mistakenly infer that approach must equal reward. Thus, a sensation of approach, even tow…
How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood
Previous research has found that children incrementally learn how to cope with advertising as they age. The current research investigates whether these developmental constraints in advertising knowledge at time of exposure have enduring consequences. Results from four experimental studies show that childhood exposure to advertisements can lead to resilient biased product evaluations that persist into adulthood. Study 1 demonstrates that positive …
Half the Thrill Is in the Chase: Twisted Inferences from Embodied Cognitions and Brand Evaluation
Do our bodies control our minds? That people approach positive outcomes is not surprising, but do people also infer an outcome is rewarding from their bodily sensation of approaching it, and does this positivity transfer indirectly to other outcomes linked in memory to the original negative outcome? We posit that, because people usually approach reward, they mistakenly infer that approach must equal reward. Thus, a sensation of approach, even tow…
The Attribute Carryover Effect: What the "Runner-Up" Option Tells Us about Consumer Choice Processes
The process used to differentiate a top choice from a runner-up can result in a preference reversal among nonselected alternatives, which we term the attribute carryover effect. A series of three experiments demonstrate that a phased choice process can shift attribute preferences. If the top choice is unavailable, consumers with weak attribute preferences are likely to reject their explicitly identified second choice (the runner-up option). Inste…
Revisiting surprise appeals: How surprise labeling curtails consumption
Elements of surprise are effective tools for attracting consumers' attention and influencing their choices. Consequently, a common marketing practice is to promote a product or consumption experience as surprising. An example is Netflix, which relabeled its “Play Something” feature as “Surprise Me.” While surprise labeling positively influences choice, across 10 studies and a variety of consumption experiences, this research shows that adding a s…
What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency
As competition for consumer attention continues to increase, marketers must depend in part on effects from advertising exposure that result from less deliberate processing. One such effect is processing fluency. Building on the change detection literature, this research brings a dynamic perspective to fluency research. Three experiments demonstrate that brand logos and product depictions capture greater fluency when they change location in an adv…
Half the Thrill Is in the Chase: Twisted Inferences from Embodied Cognitions and Brand Evaluation
Do our bodies control our minds? That people approach positive outcomes is not surprising, but do people also infer an outcome is rewarding from their bodily sensation of approaching it, and does this positivity transfer indirectly to other outcomes linked in memory to the original negative outcome? We posit that, because people usually approach reward, they mistakenly infer that approach must equal reward. Thus, a sensation of approach, even tow…
The Attribute Carryover Effect: What the "Runner-Up" Option Tells Us about Consumer Choice Processes
The process used to differentiate a top choice from a runner-up can result in a preference reversal among nonselected alternatives, which we term the attribute carryover effect. A series of three experiments demonstrate that a phased choice process can shift attribute preferences. If the top choice is unavailable, consumers with weak attribute preferences are likely to reject their explicitly identified second choice (the runner-up option). Inste…
What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency
As competition for consumer attention continues to increase, marketers must depend in part on effects from advertising exposure that result from less deliberate processing. One such effect is processing fluency. Building on the change detection literature, this research brings a dynamic perspective to fluency research. Three experiments demonstrate that brand logos and product depictions capture greater fluency when they change location in an adv…
How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood
Previous research has found that children incrementally learn how to cope with advertising as they age. The current research investigates whether these developmental constraints in advertising knowledge at time of exposure have enduring consequences. Results from four experimental studies show that childhood exposure to advertisements can lead to resilient biased product evaluations that persist into adulthood. Study 1 demonstrates that positive …
Revisiting surprise appeals: How surprise labeling curtails consumption
Elements of surprise are effective tools for attracting consumers' attention and influencing their choices. Consequently, a common marketing practice is to promote a product or consumption experience as surprising. An example is Netflix, which relabeled its “Play Something” feature as “Surprise Me.” While surprise labeling positively influences choice, across 10 studies and a variety of consumption experiences, this research shows that adding a s…
Advertising (4 works) · Psychology (4 works) · Business (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Philosophy (2 works) · Product (mathematics) (2 works) · Social Psychology (2 works) · Action Observation and Synchronization (1 works) · Aesthetics (1 works) · Affect (linguistics) (1 works)