Wayne D Hoyer
Dados Biográficos
| ID | 136449 |
|---|---|
| NOME | Wayne D Hoyer |
| PRENOMES | Wayne D |
| SOBRENOME | Hoyer |
| ASSINATURA | HOYER W D |
| AFILIAÇÕES | The University of Texas at Austin |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 17 |
| TOTAL DE CITAÇÕES | 147 |
| TOTAL COMO AUTOR | 15 |
| TOTAL COMO EDITOR | 2 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1984 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2024 |
| ÍNDICE H | 7 |
Practical Relevance in Consumer Research
There has been a continuing and growing concern over the relevance of the articles published in the Journal of Consumer Research (JCR). “Relevance” has been addressed in a number of editorials over time: Mick (2003), Deighton (2007), Dahl, et. al. (2014), Inman et. al. (2018) and Schmitt et al. (2022). There is an opinion that, over many years, the articles in JCR have trended toward the interests of academics and do not address the actual proble…
Benchmarking Scholarship in Consumer Research
The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least some measure of impact. To facilitate a broader assessment of scholarship in consumer research, we provide detailed statistics on the productivity and citation impact of the field’s 340 main gatekeepers: the editors, associate editors, and editorial board members of the Journal of Consumer Research and the Journal…
How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis
This meta-meta-analysis study quantifies the development of scientific knowledge in consumer research by summarizing the findings of 222 meta-analyses that together include 2481 meta-analytic effect sizes. The results provide an overview of how much we know and how knowledge has developed in consumer research over time. By explaining 7.8% variance (r = 0.28) in consumer-relevant dependent variables, the findings show that consumer research, a com…
Emotional Brand Attachment and Brand Personality
Creating emotional brand attachment is a key branding issue in today's marketing world. One way to accomplish this is to match the brand's personality with the consumer's self. A key question, however, is whether the brand's personality should match the consumer's actual self or the consumer's ideal self. On the basis of two empirical studies of 167 brands (evaluated by 1329 and 980 consumers), the authors show that the implications of self-congr…
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Across four experiments, the authors find that when information pertaining to the assessment of the healthiness of food items is provided, the less healthy the item is portrayed to be, (1) the better is its inferred taste, (2) the more it is enjoyed during actual consumption, and (3) the greater is the preference for it in choice tasks when a hedonic goal is more (versus less) salient. The authors obtain these effects both among consumers who rep…
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Two experimental studies (a lab experiment and a study involving a real usage experience over time) reveal the existence of a strong, positive impact of customer satisfaction on willingness to pay, and they provide support for a nonlinear, functional structure based on disappointment theory (i.e., an inverse S-shaped form). In addition, the second study examines dynamic aspects of the relationship and provides evidence for the stronger impact of …
The Real Men. Real Depression Campaign
Humor in Television Advertising
Although humor represents a critical advertising technique around the world, previous research has investigated only single point, retrospectively measured antecedents of perceived humor. Drawing on recent research indicating that moment-to-moment (MTM) responses have a significant effect on ad evaluations, we perform a MTM analysis of humor in television advertising. Results indicate that a dynamic transformation of surprise into humor lies at t…
The Effect of Novel Attributes on Product Evaluation
Many technological innovations introduce attributes that are novel or completely unknown to a large number of consumers. For example, recently introduced attributes such as GPS in cars or I-Link in computers are likely to have been novel to many consumers. Past research suggests that the addition of novel attributes is likely to improve product evaluation and sales, since consumers interpret these attributes as additional benefits provided by the…
Extending a contrast resolution model of humor in television advertising
Descriptive Characteristics of Memory-Based Consideration Sets
Prior research has examined the composition of memory-based consideration sets in usage situations in terms of the specific products included in them. To shed more light on how much effort it would take consumers to choose from a memory-set and how difficult it would be for a product to enter or remain in that set, this research examines the composition of memory-sets in terms of their descriptive characteristics: stability, or how consistent the…
An Integrative Framework for Understanding Two-Sided Persuasion
This article develops a framework that encompasses past two-sided persuasion research and incorporates additional theory and research on optimal arousal and attitude toward the ad to provide explanations for inconsistencies in previous findings. In particular, explanations are provided for the following: (1) when credibility gains will be enhanced, (2) when refutation is needed, (3) how the message should be structured (in terms of amount and pla…
Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product
Results of a controlled experiment on the role of brand awareness in the consumer choice process showed that brand awareness was a dominant choice heuristic among awareness-group subjects. Subjects with no brand awareness tended to sample more brands and selected the high-quality brand on the final choice significantly more often than those with brand awareness. Thus, when quality differences exist among competing brands, consumers may “pay a pri…
Promotion Signal
Evidence suggests that some consumers react to promotion signals without considering relative price information. We adopt Petty and Cacioppo's Elaboration Likelihood Model (ELM) to explain this behavior in terms of the ELM's peripheral route to persuasion in which the promotion signal is taken as a cue for a price cut. Experimental results show that low need for cognition individuals react to the simple presence of a promotion signal whether or n…
The Comprehension/Miscomprehension of Print Communication
We conducted a large scale, nationally representative study of the comprehension/miscomprehension of print communication involving 54 advertisements and 54 editorials. On average, 21.4 percent of the material was miscomprehended with an additional 15.5 percent of “don't know” responses. Editorial content was associated with slightly higher rates of miscomprehension than was advertising content. Except for age and amount of formal education and in…
The Intensity of Ethnic Affiliation
Although there has been little recent work dealing with the sociology of consumption, what exists has assumed that there is a general homogeneity within subcultures—i.e., that consumers within a particular subculture exhibit similar consumption patterns. This article examines one subculture (Hispanic consumers) and uses recent developments in sociology and anthropology to show that most work on the Hispanic market has overlooked certain major eth…
An Examination of Consumer Decision Making for a Common Repeat Purchase Product
Despite the large amount of theory and research on consumer choice, current understanding is still at a less than desirable level—especially in the cases where involvement with or importance of the choice is low and the product is purchased frequently. The present paper provides a view of decision making based on the notion that consumers are not motivated to engage in a great deal of in-store decision making at the time of purchase when the prod…
An Examination of Consumer Decision Making for a Common Repeat Purchase Product
Despite the large amount of theory and research on consumer choice, current understanding is still at a less than desirable level—especially in the cases where involvement with or importance of the choice is low and the product is purchased frequently. The present paper provides a view of decision making based on the notion that consumers are not motivated to engage in a great deal of in-store decision making at the time of purchase when the prod…
Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product
Results of a controlled experiment on the role of brand awareness in the consumer choice process showed that brand awareness was a dominant choice heuristic among awareness-group subjects. Subjects with no brand awareness tended to sample more brands and selected the high-quality brand on the final choice significantly more often than those with brand awareness. Thus, when quality differences exist among competing brands, consumers may “pay a pri…
The Real Men. Real Depression Campaign
An Integrative Framework for Understanding Two-Sided Persuasion
This article develops a framework that encompasses past two-sided persuasion research and incorporates additional theory and research on optimal arousal and attitude toward the ad to provide explanations for inconsistencies in previous findings. In particular, explanations are provided for the following: (1) when credibility gains will be enhanced, (2) when refutation is needed, (3) how the message should be structured (in terms of amount and pla…
The Intensity of Ethnic Affiliation
Although there has been little recent work dealing with the sociology of consumption, what exists has assumed that there is a general homogeneity within subcultures—i.e., that consumers within a particular subculture exhibit similar consumption patterns. This article examines one subculture (Hispanic consumers) and uses recent developments in sociology and anthropology to show that most work on the Hispanic market has overlooked certain major eth…
The Effect of Novel Attributes on Product Evaluation
Many technological innovations introduce attributes that are novel or completely unknown to a large number of consumers. For example, recently introduced attributes such as GPS in cars or I-Link in computers are likely to have been novel to many consumers. Past research suggests that the addition of novel attributes is likely to improve product evaluation and sales, since consumers interpret these attributes as additional benefits provided by the…
Promotion Signal
Evidence suggests that some consumers react to promotion signals without considering relative price information. We adopt Petty and Cacioppo's Elaboration Likelihood Model (ELM) to explain this behavior in terms of the ELM's peripheral route to persuasion in which the promotion signal is taken as a cue for a price cut. Experimental results show that low need for cognition individuals react to the simple presence of a promotion signal whether or n…
Descriptive Characteristics of Memory-Based Consideration Sets
Prior research has examined the composition of memory-based consideration sets in usage situations in terms of the specific products included in them. To shed more light on how much effort it would take consumers to choose from a memory-set and how difficult it would be for a product to enter or remain in that set, this research examines the composition of memory-sets in terms of their descriptive characteristics: stability, or how consistent the…
The Comprehension/Miscomprehension of Print Communication
We conducted a large scale, nationally representative study of the comprehension/miscomprehension of print communication involving 54 advertisements and 54 editorials. On average, 21.4 percent of the material was miscomprehended with an additional 15.5 percent of “don't know” responses. Editorial content was associated with slightly higher rates of miscomprehension than was advertising content. Except for age and amount of formal education and in…
Benchmarking Scholarship in Consumer Research
The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least some measure of impact. To facilitate a broader assessment of scholarship in consumer research, we provide detailed statistics on the productivity and citation impact of the field’s 340 main gatekeepers: the editors, associate editors, and editorial board members of the Journal of Consumer Research and the Journal…
Humor in Television Advertising
Although humor represents a critical advertising technique around the world, previous research has investigated only single point, retrospectively measured antecedents of perceived humor. Drawing on recent research indicating that moment-to-moment (MTM) responses have a significant effect on ad evaluations, we perform a MTM analysis of humor in television advertising. Results indicate that a dynamic transformation of surprise into humor lies at t…
Practical Relevance in Consumer Research
There has been a continuing and growing concern over the relevance of the articles published in the Journal of Consumer Research (JCR). “Relevance” has been addressed in a number of editorials over time: Mick (2003), Deighton (2007), Dahl, et. al. (2014), Inman et. al. (2018) and Schmitt et al. (2022). There is an opinion that, over many years, the articles in JCR have trended toward the interests of academics and do not address the actual proble…
How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis
This meta-meta-analysis study quantifies the development of scientific knowledge in consumer research by summarizing the findings of 222 meta-analyses that together include 2481 meta-analytic effect sizes. The results provide an overview of how much we know and how knowledge has developed in consumer research over time. By explaining 7.8% variance (r = 0.28) in consumer-relevant dependent variables, the findings show that consumer research, a com…
Extending a contrast resolution model of humor in television advertising
An Examination of Consumer Decision Making for a Common Repeat Purchase Product
Despite the large amount of theory and research on consumer choice, current understanding is still at a less than desirable level—especially in the cases where involvement with or importance of the choice is low and the product is purchased frequently. The present paper provides a view of decision making based on the notion that consumers are not motivated to engage in a great deal of in-store decision making at the time of purchase when the prod…
The Intensity of Ethnic Affiliation
Although there has been little recent work dealing with the sociology of consumption, what exists has assumed that there is a general homogeneity within subcultures—i.e., that consumers within a particular subculture exhibit similar consumption patterns. This article examines one subculture (Hispanic consumers) and uses recent developments in sociology and anthropology to show that most work on the Hispanic market has overlooked certain major eth…
The Comprehension/Miscomprehension of Print Communication
We conducted a large scale, nationally representative study of the comprehension/miscomprehension of print communication involving 54 advertisements and 54 editorials. On average, 21.4 percent of the material was miscomprehended with an additional 15.5 percent of “don't know” responses. Editorial content was associated with slightly higher rates of miscomprehension than was advertising content. Except for age and amount of formal education and in…
Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product
Results of a controlled experiment on the role of brand awareness in the consumer choice process showed that brand awareness was a dominant choice heuristic among awareness-group subjects. Subjects with no brand awareness tended to sample more brands and selected the high-quality brand on the final choice significantly more often than those with brand awareness. Thus, when quality differences exist among competing brands, consumers may “pay a pri…
Promotion Signal
Evidence suggests that some consumers react to promotion signals without considering relative price information. We adopt Petty and Cacioppo's Elaboration Likelihood Model (ELM) to explain this behavior in terms of the ELM's peripheral route to persuasion in which the promotion signal is taken as a cue for a price cut. Experimental results show that low need for cognition individuals react to the simple presence of a promotion signal whether or n…
An Integrative Framework for Understanding Two-Sided Persuasion
This article develops a framework that encompasses past two-sided persuasion research and incorporates additional theory and research on optimal arousal and attitude toward the ad to provide explanations for inconsistencies in previous findings. In particular, explanations are provided for the following: (1) when credibility gains will be enhanced, (2) when refutation is needed, (3) how the message should be structured (in terms of amount and pla…
Extending a contrast resolution model of humor in television advertising
Descriptive Characteristics of Memory-Based Consideration Sets
Prior research has examined the composition of memory-based consideration sets in usage situations in terms of the specific products included in them. To shed more light on how much effort it would take consumers to choose from a memory-set and how difficult it would be for a product to enter or remain in that set, this research examines the composition of memory-sets in terms of their descriptive characteristics: stability, or how consistent the…
The Effect of Novel Attributes on Product Evaluation
Many technological innovations introduce attributes that are novel or completely unknown to a large number of consumers. For example, recently introduced attributes such as GPS in cars or I-Link in computers are likely to have been novel to many consumers. Past research suggests that the addition of novel attributes is likely to improve product evaluation and sales, since consumers interpret these attributes as additional benefits provided by the…
Humor in Television Advertising
Although humor represents a critical advertising technique around the world, previous research has investigated only single point, retrospectively measured antecedents of perceived humor. Drawing on recent research indicating that moment-to-moment (MTM) responses have a significant effect on ad evaluations, we perform a MTM analysis of humor in television advertising. Results indicate that a dynamic transformation of surprise into humor lies at t…
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Two experimental studies (a lab experiment and a study involving a real usage experience over time) reveal the existence of a strong, positive impact of customer satisfaction on willingness to pay, and they provide support for a nonlinear, functional structure based on disappointment theory (i.e., an inverse S-shaped form). In addition, the second study examines dynamic aspects of the relationship and provides evidence for the stronger impact of …
The Real Men. Real Depression Campaign
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Across four experiments, the authors find that when information pertaining to the assessment of the healthiness of food items is provided, the less healthy the item is portrayed to be, (1) the better is its inferred taste, (2) the more it is enjoyed during actual consumption, and (3) the greater is the preference for it in choice tasks when a hedonic goal is more (versus less) salient. The authors obtain these effects both among consumers who rep…
Emotional Brand Attachment and Brand Personality
Creating emotional brand attachment is a key branding issue in today's marketing world. One way to accomplish this is to match the brand's personality with the consumer's self. A key question, however, is whether the brand's personality should match the consumer's actual self or the consumer's ideal self. On the basis of two empirical studies of 167 brands (evaluated by 1329 and 980 consumers), the authors show that the implications of self-congr…
Practical Relevance in Consumer Research
There has been a continuing and growing concern over the relevance of the articles published in the Journal of Consumer Research (JCR). “Relevance” has been addressed in a number of editorials over time: Mick (2003), Deighton (2007), Dahl, et. al. (2014), Inman et. al. (2018) and Schmitt et al. (2022). There is an opinion that, over many years, the articles in JCR have trended toward the interests of academics and do not address the actual proble…
Benchmarking Scholarship in Consumer Research
The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least some measure of impact. To facilitate a broader assessment of scholarship in consumer research, we provide detailed statistics on the productivity and citation impact of the field’s 340 main gatekeepers: the editors, associate editors, and editorial board members of the Journal of Consumer Research and the Journal…
How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis
This meta-meta-analysis study quantifies the development of scientific knowledge in consumer research by summarizing the findings of 222 meta-analyses that together include 2481 meta-analytic effect sizes. The results provide an overview of how much we know and how knowledge has developed in consumer research over time. By explaining 7.8% variance (r = 0.28) in consumer-relevant dependent variables, the findings show that consumer research, a com…
Psychology (14 obras) · Consumer Behavior in Brand Consumption and Identification (11 obras) · Business (10 obras) · Computer Science (9 obras) · Advertising (6 obras) · Marketing (6 obras) · Social Psychology (6 obras) · Digital Marketing and Social Media (5 obras) · Mathematics (5 obras) · Political science (5 obras)