Betteke Van Ruler
Biographic Data
| ID | 1376557 |
|---|---|
| NAME | Betteke Van Ruler |
| GIVEN NAMES | Betteke |
| FAMILY NAME | Van Ruler |
| SIGNATURE | VAN RULER B |
| AFFILIATIONS | University of Amsterdam |
| ORCID | 0000-0001-6573-7036 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 270 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 2 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 3 |
Communication Planning: Agility is a Game Changer in Strategy Development
The purpose of this conceptual article is to explore what agility means for communication planning. Agility is focused on adaptation to change. A review of current communication planning models shows that most models are focused on long-term detailed planning with little room to fully adapt to change. In contrast, agility encourages to focus on choices to be tested, not only at the output or tactic levels but for every choice in the strategy. Thi…
Communication Theory: An Underrated Pillar on Which Strategic Communication Rests
This article addresses the concept of “communication” in strategic communication, and proposes a new lens through which to view communication in order to deepen knowledge of strategic communication, as well as to significantly improve the alignment of strategic communication with the demands of today’s strategy development process. Looking at modern strategy theory, this article focuses on communication theory as an ongoing process of meaning con…
Public Relations Research
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. …
Public Relations Research: European and International Perspectives and Innovations
Defining Strategic Communication
This article examines the nature of strategic communication, which is defined as the purposeful use of communication by an organization to fulfill its mission. Six relevant disciplines are involved in the development, implementation, and assessment of communications by organizations: management, marketing, public relations, technical communication, political communication, and information/social marketing campaigns. The nature of the term strateg…
Communication management in the public sector: Consequences for public communication about policy intentions
Reflective Communication Management, Future Ways for Public Relations Research
In this chapter, we propose a two-by-two-dimensional definition of communication and management deriving four basic models of communication management as a result. These analytical models reveal four historical public relations approaches, and looking at these models, it is striking that all are positioned at the behavioral level, that is, on (members of) organizations and their publics. The societal level remains totally neglected. We argue that…
Public relations and communication management in Europe: Challenges and Opportunities
In most European countries, public relations is a flourishing industry, sometimes with a history of a least a century, and all over Europe young people like to become educated in the field. Nevertheless, little is known about crucial aspects of public relations in Europe and so far there is even lesser debate and knowledge exchange on these aspects. The research projects we have conducted so far show that public relations is a multi-dimensional c…
Defining Strategic Communication
This article examines the nature of strategic communication, which is defined as the purposeful use of communication by an organization to fulfill its mission. Six relevant disciplines are involved in the development, implementation, and assessment of communications by organizations: management, marketing, public relations, technical communication, political communication, and information/social marketing campaigns. The nature of the term strateg…
Communication Theory: An Underrated Pillar on Which Strategic Communication Rests
This article addresses the concept of “communication” in strategic communication, and proposes a new lens through which to view communication in order to deepen knowledge of strategic communication, as well as to significantly improve the alignment of strategic communication with the demands of today’s strategy development process. Looking at modern strategy theory, this article focuses on communication theory as an ongoing process of meaning con…
Communication management in the public sector: Consequences for public communication about policy intentions
Communication Planning: Agility is a Game Changer in Strategy Development
The purpose of this conceptual article is to explore what agility means for communication planning. Agility is focused on adaptation to change. A review of current communication planning models shows that most models are focused on long-term detailed planning with little room to fully adapt to change. In contrast, agility encourages to focus on choices to be tested, not only at the output or tactic levels but for every choice in the strategy. Thi…
Reflective Communication Management, Future Ways for Public Relations Research
In this chapter, we propose a two-by-two-dimensional definition of communication and management deriving four basic models of communication management as a result. These analytical models reveal four historical public relations approaches, and looking at these models, it is striking that all are positioned at the behavioral level, that is, on (members of) organizations and their publics. The societal level remains totally neglected. We argue that…
Public relations and communication management in Europe: Challenges and Opportunities
In most European countries, public relations is a flourishing industry, sometimes with a history of a least a century, and all over Europe young people like to become educated in the field. Nevertheless, little is known about crucial aspects of public relations in Europe and so far there is even lesser debate and knowledge exchange on these aspects. The research projects we have conducted so far show that public relations is a multi-dimensional c…
Communication management in the public sector: Consequences for public communication about policy intentions
Defining Strategic Communication
This article examines the nature of strategic communication, which is defined as the purposeful use of communication by an organization to fulfill its mission. Six relevant disciplines are involved in the development, implementation, and assessment of communications by organizations: management, marketing, public relations, technical communication, political communication, and information/social marketing campaigns. The nature of the term strateg…
Public Relations Research
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. …
Public Relations Research: European and International Perspectives and Innovations
Communication Theory: An Underrated Pillar on Which Strategic Communication Rests
This article addresses the concept of “communication” in strategic communication, and proposes a new lens through which to view communication in order to deepen knowledge of strategic communication, as well as to significantly improve the alignment of strategic communication with the demands of today’s strategy development process. Looking at modern strategy theory, this article focuses on communication theory as an ongoing process of meaning con…
Communication Planning: Agility is a Game Changer in Strategy Development
The purpose of this conceptual article is to explore what agility means for communication planning. Agility is focused on adaptation to change. A review of current communication planning models shows that most models are focused on long-term detailed planning with little room to fully adapt to change. In contrast, agility encourages to focus on choices to be tested, not only at the output or tactic levels but for every choice in the strategy. Thi…
Public Relations and Crisis Communication (7 works) · Political science (6 works) · Public relations (6 works) · Sociology (5 works) · Computer Science (4 works) · Engineering (3 works) · Psychology (3 works) · Business (2 works) · Communication in Education and Healthcare (2 works) · Communications management (2 works)