Montse Vázquez-Gestal
Biographic Data
| ID | 1376761 |
|---|---|
| NAME | Montse Vázquez-Gestal |
| GIVEN NAMES | Montse |
| FAMILY NAME | Vázquez-Gestal |
| SIGNATURE | VÁZQUEZ-GESTAL M |
| AFFILIATIONS | Universidade de Vigo |
| ORCID | 0000-0002-3076-6037 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Gestión de la comunicación y relaciones públicas en los clubs de las principales ligas deportivas de España
Propósito. Esta investigación analiza la evolución en 6 años de la gestión comunicativa que realizan los equipos que compiten en las máximas categorías de las ligas españolas de baloncesto, balonmano, fútbol sala y voleibol, estableciendo, además, comparaciones entre los diferentes deportes. Se trata de conocer, en concreto, sobre estos clubes la existencia o no de departamentos y planes de comunicación, el perfil académico de los/as profesionale…
Disinformation and health
Introduction Through their social media, public institutions address fake news and tackle disinformation that affects both them and the general public. With the rise of online video platforms, the audiovisual format has made its way as a dynamic and engaging format that allows for the creation of narratives to counter distorted information. This circumstance is particularly noticeable in the healthcare sector, where most of the recent fact-checki…
Tenders for Institutional Communication Campaigns in the Spanish Autonomous Communities
With an investment of over 700 million euros, the public sector is the main advertiser in the Spanish market. Altogether, the central, regional, and local governments launch more than 5000 institutional advertising and communication contracts. In Spain, these tenders are governed by Law 9/2017 on Public Sector Contracts and Law 19/2013 on Transparency, Access to Public Information and Good Governance, in compliance with which governments have dev…
Comunicação e gestão de crises em empresas galegas
Este é um estudo no qual se explora a abordagem de comunicação de crise utilizada pelas empresas galegas classificadas como "altamente poluentes". Tendo como ponto de partida o Registro Estatal de Emisiones y Fuentes Contaminantes do Ministerio de la Transición Ecológica (PRTR Espanha), foi estabelecido o universo de estudo e analisou-se a atividade comunicativa das 87 empresas sediadas na Galiza, que possuem o maior índice de emissões poluentes …
The communicative management of large companies in Spain
This article studies the communicative structures of the main companies in Spain. Based on the fact that these organisations have significant economic and human resources, the structure of their communication areas is analysed, as well as the specific training of their top managers. In addition, the article will outline the main concerns that these organisational structures have with regard to the day-to-day management of business communication (…
La percepción e imagen pública de los paraísos fiscales en España
La globalización financiera, apoyada en la libre circulación de capitales, ha permitido en los últimos años la eclosión de los paraísos fiscales, lo que facilita la evasión de impuestos y, aparentemente, obstaculizando la viabilidad económica de distintos países. Iniciamos una investigación sobre el conocimiento de los españoles de los paraísos fiscales, su funcionamiento y sus implicaciones económicas, sociales e, incluso, políticas. Para ello, …
La gestión comunicativa de la actividad mediática entre España y Alemania en el contexto de la crisis de los pepinos
Treatment media received the crisis of cucumbers between Spain and Germany, developed during the year 2011, above all during the month of may, emphasized that not only was a food crisis, but an institutional and international crisis in which the German authorities and their media rowed in the same direction so that the Spanish product and there fore Spain drop its image internationally
Las marcas en los contextos de crisis. La empresa aguas de Mondariz y su respuesta a la crisis de los pepinos
Institutional crises entail consequences in practically all areas of life, including the advertising. In this case, we highlight the response of the Spanish advertising brands, specifically Aguas de Mondariz, during the crisis of the cucumbers in the year 2011, which put into question the quality of Spanish products due to the accusations of the German authorities
Las necesidades formativas de los nuevos comunicadores según los profesionales y su reflejo en los Grados de Comunicación
The separation between the academic world and the professional world has been a constant on the educational reforms, particularly at the University level, where has always accused the Academy to forget the work that will develop their students once abandon classrooms because of a too theoretical training. This attempt to bring one and another world has paraded as an excuse on many occasions to reform curricula and has not been less in the last re…
The communicative management of large companies in Spain
This article studies the communicative structures of the main companies in Spain. Based on the fact that these organisations have significant economic and human resources, the structure of their communication areas is analysed, as well as the specific training of their top managers. In addition, the article will outline the main concerns that these organisational structures have with regard to the day-to-day management of business communication (…
La gestión comunicativa de la actividad mediática entre España y Alemania en el contexto de la crisis de los pepinos
Treatment media received the crisis of cucumbers between Spain and Germany, developed during the year 2011, above all during the month of may, emphasized that not only was a food crisis, but an institutional and international crisis in which the German authorities and their media rowed in the same direction so that the Spanish product and there fore Spain drop its image internationally
Tenders for Institutional Communication Campaigns in the Spanish Autonomous Communities
With an investment of over 700 million euros, the public sector is the main advertiser in the Spanish market. Altogether, the central, regional, and local governments launch more than 5000 institutional advertising and communication contracts. In Spain, these tenders are governed by Law 9/2017 on Public Sector Contracts and Law 19/2013 on Transparency, Access to Public Information and Good Governance, in compliance with which governments have dev…
Las necesidades formativas de los nuevos comunicadores según los profesionales y su reflejo en los Grados de Comunicación
The separation between the academic world and the professional world has been a constant on the educational reforms, particularly at the University level, where has always accused the Academy to forget the work that will develop their students once abandon classrooms because of a too theoretical training. This attempt to bring one and another world has paraded as an excuse on many occasions to reform curricula and has not been less in the last re…
The communicative management of large companies in Spain
This article studies the communicative structures of the main companies in Spain. Based on the fact that these organisations have significant economic and human resources, the structure of their communication areas is analysed, as well as the specific training of their top managers. In addition, the article will outline the main concerns that these organisational structures have with regard to the day-to-day management of business communication (…
Las necesidades formativas de los nuevos comunicadores según los profesionales y su reflejo en los Grados de Comunicación
The separation between the academic world and the professional world has been a constant on the educational reforms, particularly at the University level, where has always accused the Academy to forget the work that will develop their students once abandon classrooms because of a too theoretical training. This attempt to bring one and another world has paraded as an excuse on many occasions to reform curricula and has not been less in the last re…
La gestión comunicativa de la actividad mediática entre España y Alemania en el contexto de la crisis de los pepinos
Treatment media received the crisis of cucumbers between Spain and Germany, developed during the year 2011, above all during the month of may, emphasized that not only was a food crisis, but an institutional and international crisis in which the German authorities and their media rowed in the same direction so that the Spanish product and there fore Spain drop its image internationally
Las marcas en los contextos de crisis. La empresa aguas de Mondariz y su respuesta a la crisis de los pepinos
Institutional crises entail consequences in practically all areas of life, including the advertising. In this case, we highlight the response of the Spanish advertising brands, specifically Aguas de Mondariz, during the crisis of the cucumbers in the year 2011, which put into question the quality of Spanish products due to the accusations of the German authorities
La percepción e imagen pública de los paraísos fiscales en España
La globalización financiera, apoyada en la libre circulación de capitales, ha permitido en los últimos años la eclosión de los paraísos fiscales, lo que facilita la evasión de impuestos y, aparentemente, obstaculizando la viabilidad económica de distintos países. Iniciamos una investigación sobre el conocimiento de los españoles de los paraísos fiscales, su funcionamiento y sus implicaciones económicas, sociales e, incluso, políticas. Para ello, …
The communicative management of large companies in Spain
This article studies the communicative structures of the main companies in Spain. Based on the fact that these organisations have significant economic and human resources, the structure of their communication areas is analysed, as well as the specific training of their top managers. In addition, the article will outline the main concerns that these organisational structures have with regard to the day-to-day management of business communication (…
Comunicação e gestão de crises em empresas galegas
Este é um estudo no qual se explora a abordagem de comunicação de crise utilizada pelas empresas galegas classificadas como "altamente poluentes". Tendo como ponto de partida o Registro Estatal de Emisiones y Fuentes Contaminantes do Ministerio de la Transición Ecológica (PRTR Espanha), foi estabelecido o universo de estudo e analisou-se a atividade comunicativa das 87 empresas sediadas na Galiza, que possuem o maior índice de emissões poluentes …
Tenders for Institutional Communication Campaigns in the Spanish Autonomous Communities
With an investment of over 700 million euros, the public sector is the main advertiser in the Spanish market. Altogether, the central, regional, and local governments launch more than 5000 institutional advertising and communication contracts. In Spain, these tenders are governed by Law 9/2017 on Public Sector Contracts and Law 19/2013 on Transparency, Access to Public Information and Good Governance, in compliance with which governments have dev…
Disinformation and health
Introduction Through their social media, public institutions address fake news and tackle disinformation that affects both them and the general public. With the rise of online video platforms, the audiovisual format has made its way as a dynamic and engaging format that allows for the creation of narratives to counter distorted information. This circumstance is particularly noticeable in the healthcare sector, where most of the recent fact-checki…
Gestión de la comunicación y relaciones públicas en los clubs de las principales ligas deportivas de España
Propósito. Esta investigación analiza la evolución en 6 años de la gestión comunicativa que realizan los equipos que compiten en las máximas categorías de las ligas españolas de baloncesto, balonmano, fútbol sala y voleibol, estableciendo, además, comparaciones entre los diferentes deportes. Se trata de conocer, en concreto, sobre estos clubes la existencia o no de departamentos y planes de comunicación, el perfil académico de los/as profesionale…
Political science (8 works) · Communication and COVID-19 Impact (5 works) · Humanities (5 works) · Advertising and Communication Studies (4 works) · Art (4 works) · Business (3 works) · Geography (3 works) · Law (3 works) · Public relations (3 works) · Computer Science (2 works)