Álvaro Serna-Ortega
Biographic Data
| ID | 1376804 |
|---|---|
| NAME | Álvaro Serna-Ortega |
| GIVEN NAMES | Álvaro |
| FAMILY NAME | Serna-Ortega |
| SIGNATURE | SERNA-ORTEGA Á |
| AFFILIATIONS | Universidad de Málaga |
| ORCID | 0000-0001-5374-4722 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Youth electoral abstention in Spain: Causes and proposals to reverse it
Spanish youth vote at significantly lower rates than other population groups, a trend that undermines the representativeness and equity of the country’s political system. This study focuses on two general objectives concerning young electoral abstainers in Spain: analyzing the causes of their electoral abstention and exploring their proposals to reverse it. The methodological approach follows a mixed design with an exploratory scope. Data collect…
Juventud y confianza política en el Parlamento Europeo: Potencial de la comunicación en redes sociales
La crisis de confianza política juvenil en las instituciones de la Unión Europea constituye uno de los principales retos que deben abordarse para garantizar la legitimidad futura del proyecto comunitario. Esta investigación está orientada a buscar soluciones a esta problemática a través de la comunicación en redes sociales y se plantea dos objetivos generales: (OG1) analizar la influencia de las variables sociodemográficas en la confianza polític…
Media coverage of lobbies in Spanish digital generalist press
Media coverage is one of the most conditioning dimensions affecting the influence capacity of lobbies, as it enables them to bolster their stance, keep their supporters informed, and communicate their viewpoints to decision-makers. The present study focuses on examining the media coverage of lobbies on the websites of the leading generalist newspapers in Spain from January 2013 to December 2023. A total of 13,431 news articles related to the topi…
Lobbies, communication, and public perception in Spain: Characterization and sociodemographic influences
Introduction: The way society perceives a lobby plays a critical role in shaping its potential influence. With this in mind, the present research aims to explore the public perception of lobbies in Spain based on three criteria: attributes associated with their activities, organizational types, and the interests defended (O1). Additionally, it seeks to analyze the influence of sociodemographic variables on the perception of lobbies (O2). Methodol…
Las direcciones de comunicación en Andalucía: Una visión desde la práctica profesional
El rol principal de los gabinetes de comunicación es cumplir las necesidades comunicativas, tanto internas como externas, de cualquier organización o institución, por lo que en la actualidad son imprescindibles como gestores estratégicos de su universo relacional. Este artículo muestra la situación actualizada de los gabinetes de comunicación de Andalucía, teniendo en cuenta una triple vertiente: pública, privada y social. Una encuesta a 268 prof…
Gabinetes de Comunicación Andaluces en X (Twitter): Análisis Estratégico de su Presencia Digital
Social media has become indispensable for organizations' digital positioning and their relationship with audiences, as well as for building their visual identity. This study examines the strategic management of Andalusian communication offices on X (Twitter), analyzing their digital presence in three dimensions: profile, activity, and interaction. Using a quantitative approach, the accounts of 653 organizations are analyzed. The research conclude…
Fostering Youth Trust in the European Commission: Communication on Social Media as a Key Strategy
For the long-term viability of the EU’s democratic system, it is crucial to develop communication strategies aimed at enhancing young citizens’ trust in its institutions, with social media playing a key role. This study is structured around two general objectives: (1) to examine youth political trust in the European Commission and its connection to various potential micro- and macro-determinants, and (2) to explore the categories of social media …
Comunicación política en el entorno digital. Evaluación de las estrategias de interactividad de los think tanks europeos
Los think tanks, como agentes sociales y políticos, han alcanzado una influencia innegable a nivel mundial en las decisiones políticas y en la formación de la opinión pública. Este estudio permite entender la comunicación digital, a través de los espacios web oficiales, de los think tanks europeos en sus relaciones en el entorno virtual. La muestra de estudio está formada por los 25 think tanks de Europa occidental más influyentes, considerando e…
Análisis longitudinal de la cobertura mediática de los lobbies en la prensa generalista impresa española
La cobertura mediática constituye un pilar fundamental en el potencial de influencia de los lobbies. Cumple una triple función al permitirles consolidar sus posiciones, mantener informados a sus seguidores y comunicar sus puntos de vista a los responsables de formular políticas públicas. Considerando lo anterior, se plantea esta investigación, cuyo objetivo principal es analizar la cobertura mediática de los grupos de presión en los siete princip…
Toward a new paradigm of convergence in lobby-state interactions: Global challenges, communication, and transparency
Introduction As decision-making processes and institutional structures have become more complex, lobbies have gained social relevance. Their role in the governance approach, as well as the strategies they use to exert influence, are constantly changing and require ongoing adaptation to the environment in which they operate. Methods With this in mind, this theoretical article aims to explore the current paradigm of interactions between lobbying gr…
Influence of lobbying in EU policy process phases
The influence of lobbies in the European Union is a complex phenomenon that must be analyzed through various direct and indirect conditioning dimensions. This theoretical research examines the impact of pressure groups at each of the six stages of the public policy formulation process in the supranational entity: problem emergence in society, agenda setting, consideration of policy options, decision-making, policy implementation, and policy evalu…
Plataformas Digitais Para a Política Participativa: Espaços de Diálogo Entre Cidadãos e Representantes Públicos
A participação cívica na era digital transformou a dinâmica da internet, permitindo aos utilizadores não apenas consumir informação, mas também contribuir e colaborar na criação de conteúdos. As plataformas digitais online dedicadas à participação política visam fortalecer a qualidade democrática e reduzir a lacuna entre as instituições e os cidadãos, facilitando o diálogo com os representantes políticos. O objetivo geral é compreender a dinâmica…
Digital disinformation strategies of European climate change obstructionist think tanks
This study explores how European think tanks with obstructive positions on climate policy use the social network X to advance their agendas. The aim is to understand their digital communication strategies, the issues they address, the use of hyperlinks, and the impact on interaction and online polarization. A mixed-methods analysis was conducted on tweets from twelve organizations known for opposing climate policies. Out of an initial 96,607 twee…
El consumo de radio generalista en España: Factores sociodemográficos e ideológicos influyentes
En un contexto de retos por la digitalización, es esencial entender cómo esto afecta al consumo de medios. Esta investigación analiza el consumo de la radio generalista en España y se centra en la influencia de factores sociodemográficos e ideológicos en las preferencias de los oyentes. Se adopta un enfoque cuantitativo que recurre a encuestas para recopilar datos sobre hábitos de consumo, preferencias de emisoras y características de 385 individ…
Far-right MEPs’ anti-feminist agenda: A deep dive into X (Twitter) discourse
In recent years, social media platforms, particularly X (Twitter), have become battlegrounds for political ideologies. Notably, certain European authorities have chosen to share anti-feminist messages on this platform. To effectively counter these discourses, understanding their construction is crucial. Thus, this research aims to analyse how far-right representatives in the European Parliament address feminism and gender equality on X. Using a m…
Navigating the Digital Sphere: Exploring Websites, Social Media, and Representation Costs—A European Union Case Study
In the intricate and multifaceted landscape of the European construction process, where the development and governance of the European Union take shape through a myriad of policies, institutions, and stakeholders, this study delves into the role of lobbies affiliated with the European Transparency Register. It focuses on the relationship between the utilization of social media platforms and the representation costs among interest groups. Analysis…
Navigating the Digital Sphere: Exploring Websites, Social Media, and Representation Costs—A European Union Case Study
In the intricate and multifaceted landscape of the European construction process, where the development and governance of the European Union take shape through a myriad of policies, institutions, and stakeholders, this study delves into the role of lobbies affiliated with the European Transparency Register. It focuses on the relationship between the utilization of social media platforms and the representation costs among interest groups. Analysis…
Influence of lobbying in EU policy process phases
The influence of lobbies in the European Union is a complex phenomenon that must be analyzed through various direct and indirect conditioning dimensions. This theoretical research examines the impact of pressure groups at each of the six stages of the public policy formulation process in the supranational entity: problem emergence in society, agenda setting, consideration of policy options, decision-making, policy implementation, and policy evalu…
Navigating the Digital Sphere: Exploring Websites, Social Media, and Representation Costs—A European Union Case Study
In the intricate and multifaceted landscape of the European construction process, where the development and governance of the European Union take shape through a myriad of policies, institutions, and stakeholders, this study delves into the role of lobbies affiliated with the European Transparency Register. It focuses on the relationship between the utilization of social media platforms and the representation costs among interest groups. Analysis…
Digital disinformation strategies of European climate change obstructionist think tanks
This study explores how European think tanks with obstructive positions on climate policy use the social network X to advance their agendas. The aim is to understand their digital communication strategies, the issues they address, the use of hyperlinks, and the impact on interaction and online polarization. A mixed-methods analysis was conducted on tweets from twelve organizations known for opposing climate policies. Out of an initial 96,607 twee…
El consumo de radio generalista en España: Factores sociodemográficos e ideológicos influyentes
En un contexto de retos por la digitalización, es esencial entender cómo esto afecta al consumo de medios. Esta investigación analiza el consumo de la radio generalista en España y se centra en la influencia de factores sociodemográficos e ideológicos en las preferencias de los oyentes. Se adopta un enfoque cuantitativo que recurre a encuestas para recopilar datos sobre hábitos de consumo, preferencias de emisoras y características de 385 individ…
Far-right MEPs’ anti-feminist agenda: A deep dive into X (Twitter) discourse
In recent years, social media platforms, particularly X (Twitter), have become battlegrounds for political ideologies. Notably, certain European authorities have chosen to share anti-feminist messages on this platform. To effectively counter these discourses, understanding their construction is crucial. Thus, this research aims to analyse how far-right representatives in the European Parliament address feminism and gender equality on X. Using a m…
Lobbies, communication, and public perception in Spain: Characterization and sociodemographic influences
Introduction: The way society perceives a lobby plays a critical role in shaping its potential influence. With this in mind, the present research aims to explore the public perception of lobbies in Spain based on three criteria: attributes associated with their activities, organizational types, and the interests defended (O1). Additionally, it seeks to analyze the influence of sociodemographic variables on the perception of lobbies (O2). Methodol…
Las direcciones de comunicación en Andalucía: Una visión desde la práctica profesional
El rol principal de los gabinetes de comunicación es cumplir las necesidades comunicativas, tanto internas como externas, de cualquier organización o institución, por lo que en la actualidad son imprescindibles como gestores estratégicos de su universo relacional. Este artículo muestra la situación actualizada de los gabinetes de comunicación de Andalucía, teniendo en cuenta una triple vertiente: pública, privada y social. Una encuesta a 268 prof…
Gabinetes de Comunicación Andaluces en X (Twitter): Análisis Estratégico de su Presencia Digital
Social media has become indispensable for organizations' digital positioning and their relationship with audiences, as well as for building their visual identity. This study examines the strategic management of Andalusian communication offices on X (Twitter), analyzing their digital presence in three dimensions: profile, activity, and interaction. Using a quantitative approach, the accounts of 653 organizations are analyzed. The research conclude…
Fostering Youth Trust in the European Commission: Communication on Social Media as a Key Strategy
For the long-term viability of the EU’s democratic system, it is crucial to develop communication strategies aimed at enhancing young citizens’ trust in its institutions, with social media playing a key role. This study is structured around two general objectives: (1) to examine youth political trust in the European Commission and its connection to various potential micro- and macro-determinants, and (2) to explore the categories of social media …
Comunicación política en el entorno digital. Evaluación de las estrategias de interactividad de los think tanks europeos
Los think tanks, como agentes sociales y políticos, han alcanzado una influencia innegable a nivel mundial en las decisiones políticas y en la formación de la opinión pública. Este estudio permite entender la comunicación digital, a través de los espacios web oficiales, de los think tanks europeos en sus relaciones en el entorno virtual. La muestra de estudio está formada por los 25 think tanks de Europa occidental más influyentes, considerando e…
Análisis longitudinal de la cobertura mediática de los lobbies en la prensa generalista impresa española
La cobertura mediática constituye un pilar fundamental en el potencial de influencia de los lobbies. Cumple una triple función al permitirles consolidar sus posiciones, mantener informados a sus seguidores y comunicar sus puntos de vista a los responsables de formular políticas públicas. Considerando lo anterior, se plantea esta investigación, cuyo objetivo principal es analizar la cobertura mediática de los grupos de presión en los siete princip…
Toward a new paradigm of convergence in lobby-state interactions: Global challenges, communication, and transparency
Introduction As decision-making processes and institutional structures have become more complex, lobbies have gained social relevance. Their role in the governance approach, as well as the strategies they use to exert influence, are constantly changing and require ongoing adaptation to the environment in which they operate. Methods With this in mind, this theoretical article aims to explore the current paradigm of interactions between lobbying gr…
Influence of lobbying in EU policy process phases
The influence of lobbies in the European Union is a complex phenomenon that must be analyzed through various direct and indirect conditioning dimensions. This theoretical research examines the impact of pressure groups at each of the six stages of the public policy formulation process in the supranational entity: problem emergence in society, agenda setting, consideration of policy options, decision-making, policy implementation, and policy evalu…
Plataformas Digitais Para a Política Participativa: Espaços de Diálogo Entre Cidadãos e Representantes Públicos
A participação cívica na era digital transformou a dinâmica da internet, permitindo aos utilizadores não apenas consumir informação, mas também contribuir e colaborar na criação de conteúdos. As plataformas digitais online dedicadas à participação política visam fortalecer a qualidade democrática e reduzir a lacuna entre as instituições e os cidadãos, facilitando o diálogo com os representantes políticos. O objetivo geral é compreender a dinâmica…
Youth electoral abstention in Spain: Causes and proposals to reverse it
Spanish youth vote at significantly lower rates than other population groups, a trend that undermines the representativeness and equity of the country’s political system. This study focuses on two general objectives concerning young electoral abstainers in Spain: analyzing the causes of their electoral abstention and exploring their proposals to reverse it. The methodological approach follows a mixed design with an exploratory scope. Data collect…
Juventud y confianza política en el Parlamento Europeo: Potencial de la comunicación en redes sociales
La crisis de confianza política juvenil en las instituciones de la Unión Europea constituye uno de los principales retos que deben abordarse para garantizar la legitimidad futura del proyecto comunitario. Esta investigación está orientada a buscar soluciones a esta problemática a través de la comunicación en redes sociales y se plantea dos objetivos generales: (OG1) analizar la influencia de las variables sociodemográficas en la confianza polític…
Media coverage of lobbies in Spanish digital generalist press
Media coverage is one of the most conditioning dimensions affecting the influence capacity of lobbies, as it enables them to bolster their stance, keep their supporters informed, and communicate their viewpoints to decision-makers. The present study focuses on examining the media coverage of lobbies on the websites of the leading generalist newspapers in Spain from January 2013 to December 2023. A total of 13,431 news articles related to the topi…
Social Media and Politics (10 works) · Political science (9 works) · Media and Digital Communication (5 works) · Political Influence and Corporate Strategies (5 works) · Art (4 works) · Law (4 works) · Social media (4 works) · Computer Science (3 works) · Digital media (3 works) · E-Government and Public Services (3 works)