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Andrea Moreno-Cabanillas

Biographic Data

ID1376805
NAMEAndrea Moreno-Cabanillas
GIVEN NAMESAndrea
FAMILY NAMEMoreno-Cabanillas
SIGNATUREMORENO-CABANILLAS A
AFFILIATIONSUniversidad de Málaga
ORCID0000-0002-1169-1607
VERIFIEDYes
TOTAL WORKS16
TOTAL CITATIONS5
AUTHOR COUNT16
EDITOR COUNT0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Youth electoral abstention in Spain: Causes and proposals to reverse it

    Open Access•Álvaro Serna-Ortega, Andrea Moreno-Cabanillas et al.•ARTICLE•European Politics and Society•2026

    Spanish youth vote at significantly lower rates than other population groups, a trend that undermines the representativeness and equity of the country’s political system. This study focuses on two general objectives concerning young electoral abstainers in Spain: analyzing the causes of their electoral abstention and exploring their proposals to reverse it. The methodological approach follows a mixed design with an exploratory scope. Data collect…

  • Juventud y confianza política en el Parlamento Europeo: Potencial de la comunicación en redes sociales

    Open Access•Andrea Moreno-Cabanillas, Álvaro Serna-Ortega et al.•ARTICLE•Estudios sobre el Mensaje…•2026

    La crisis de confianza política juvenil en las instituciones de la Unión Europea constituye uno de los principales retos que deben abordarse para garantizar la legitimidad futura del proyecto comunitario. Esta investigación está orientada a buscar soluciones a esta problemática a través de la comunicación en redes sociales y se plantea dos objetivos generales: (OG1) analizar la influencia de las variables sociodemográficas en la confianza polític…

  • Media coverage of lobbies in Spanish digital generalist press

    Open Access•Álvaro Serna-Ortega, Andrea Moreno-Cabanillas et al.•ARTICLE•Humanities and Social Sciences…•2026

    Media coverage is one of the most conditioning dimensions affecting the influence capacity of lobbies, as it enables them to bolster their stance, keep their supporters informed, and communicate their viewpoints to decision-makers. The present study focuses on examining the media coverage of lobbies on the websites of the leading generalist newspapers in Spain from January 2013 to December 2023. A total of 13,431 news articles related to the topi…

  • Lobbies, communication, and public perception in Spain: Characterization and sociodemographic influences

    Open Access•Álvaro Serna-Ortega, Andrea Moreno-Cabanillas et al.•ARTICLE•Revista Latina de Comunicación…•2025

    Introduction: The way society perceives a lobby plays a critical role in shaping its potential influence. With this in mind, the present research aims to explore the public perception of lobbies in Spain based on three criteria: attributes associated with their activities, organizational types, and the interests defended (O1). Additionally, it seeks to analyze the influence of sociodemographic variables on the perception of lobbies (O2). Methodol…

  • Fostering Youth Trust in the European Commission: Communication on Social Media as a Key Strategy

    Open Access•Andrea Moreno-Cabanillas, Antonio Castillo-Esparcia et al.•ARTICLE•Media and Communication•2025

    For the long-term viability of the EU’s democratic system, it is crucial to develop communication strategies aimed at enhancing young citizens’ trust in its institutions, with social media playing a key role. This study is structured around two general objectives: (1) to examine youth political trust in the European Commission and its connection to various potential micro- and macro-determinants, and (2) to explore the categories of social media …

  • Comunicación política en el entorno digital. Evaluación de las estrategias de interactividad de los think tanks europeos

    Open Access•Elizabet Castillero-Ostio, Andrea Moreno-Cabanillas et al.•ARTICLE•Revista Mediterranea de…•2025

    Los think tanks, como agentes sociales y políticos, han alcanzado una influencia innegable a nivel mundial en las decisiones políticas y en la formación de la opinión pública. Este estudio permite entender la comunicación digital, a través de los espacios web oficiales, de los think tanks europeos en sus relaciones en el entorno virtual. La muestra de estudio está formada por los 25 think tanks de Europa occidental más influyentes, considerando e…

  • Análisis longitudinal de la cobertura mediática de los lobbies en la prensa generalista impresa española

    Open Access•Andrea Moreno-Cabanillas, Álvaro Serna-Ortega et al.•ARTICLE•Revista de Comunicacion•2025

    La cobertura mediática constituye un pilar fundamental en el potencial de influencia de los lobbies. Cumple una triple función al permitirles consolidar sus posiciones, mantener informados a sus seguidores y comunicar sus puntos de vista a los responsables de formular políticas públicas. Considerando lo anterior, se plantea esta investigación, cuyo objetivo principal es analizar la cobertura mediática de los grupos de presión en los siete princip…

  • The digital interactivity of US think tanks’ communications

    Open Access•Elizabet Castillero-Ostio, Andrea Moreno-Cabanillas et al.•ARTICLE•Frontiers in Political Science•2025•References: 18

    The communicative actions of think tanks play a fundamental role in shaping public policies and social discourse, with their capacity for interaction with diverse audiences being vital to maximizing their influence. This study conducts a quantitative content analysis of the communication tools utilized on the websites of the 25 most influential think tanks in North America, as identified in McGann's (2021) report. It assesses the degree of intera…

  • Plataformas Digitais Para a Política Participativa: Espaços de Diálogo Entre Cidadãos e Representantes Públicos

    Open Access•Elizabet Castillero-Ostio, Álvaro Serna-Ortega et al.•ARTICLE•Comunicação e Sociedade•2025•References: 38

    A participação cívica na era digital transformou a dinâmica da internet, permitindo aos utilizadores não apenas consumir informação, mas também contribuir e colaborar na criação de conteúdos. As plataformas digitais online dedicadas à participação política visam fortalecer a qualidade democrática e reduzir a lacuna entre as instituições e os cidadãos, facilitando o diálogo com os representantes políticos. O objetivo geral é compreender a dinâmica…

  • Digital disinformation strategies of European climate change obstructionist think tanks

    Open Access•Andrea Moreno-Cabanillas, Elizabet Castillero-Ostio et al.•ARTICLE•Frontiers in Communication•2024

    This study explores how European think tanks with obstructive positions on climate policy use the social network X to advance their agendas. The aim is to understand their digital communication strategies, the issues they address, the use of hyperlinks, and the impact on interaction and online polarization. A mixed-methods analysis was conducted on tweets from twelve organizations known for opposing climate policies. Out of an initial 96,607 twee…

  • Comunicación y think tanks: Valoración de la interactividad web de los laboratorios de ideas latinoamericanos

    Open Access•Elizabet Castillero-Ostio, Andrea Moreno-Cabanillas et al.•ARTICLE•Palabra Clave•2024

    Las propuestas de los laboratorios de ideas (think tanks) hoy en día tienen un peso importante en las actuaciones políticas a nivel mundial, por eso las acciones comunicativas de estos centros resultan cruciales en la relación con sus diversos públicos, para que sus iniciativas lleguen a tener una influencia notable. El presente estudio, basado en un análisis de contenido cuantitativo, recoge las herramientas comunicativas y mide el grado de inte…

  • El consumo de radio generalista en España: Factores sociodemográficos e ideológicos influyentes

    Open Access•Álvaro Serna-Ortega, Elizabet Castillero-Ostio et al.•ARTICLE•Estudios sobre el Mensaje…•2024•References: 7

    En un contexto de retos por la digitalización, es esencial entender cómo esto afecta al consumo de medios. Esta investigación analiza el consumo de la radio generalista en España y se centra en la influencia de factores sociodemográficos e ideológicos en las preferencias de los oyentes. Se adopta un enfoque cuantitativo que recurre a encuestas para recopilar datos sobre hábitos de consumo, preferencias de emisoras y características de 385 individ…

  • Far-right MEPs’ anti-feminist agenda: A deep dive into X (Twitter) discourse

    Álvaro Serna-Ortega, Elizabet Castillero-Ostio et al.•ARTICLE•European Politics and Society•2024•References: 11

    In recent years, social media platforms, particularly X (Twitter), have become battlegrounds for political ideologies. Notably, certain European authorities have chosen to share anti-feminist messages on this platform. To effectively counter these discourses, understanding their construction is crucial. Thus, this research aims to analyse how far-right representatives in the European Parliament address feminism and gender equality on X. Using a m…

  • Lobbying y medios de comunicación. Análisis de la cobertura periodística de los lobbies en España

    Open Access•Andrea Moreno-Cabanillas, Antonio Castillo-Esparcia et al.•ARTICLE•Revista Latina de Comunicación…•2023

    Introducción: La comunicación política es un ámbito de máxima relevancia en la construcción de espacios de discusión pública y es un fundamento para las organizaciones en la dirección de estrategias de comunicación y sus técnicas para una adecuada interacción entre organizaciones y sus públicos (Almansa-Martínez y Fernández-Souto, 2020; Castillo-Esparcia et al., 2020). El lobbying es una forma de comunicación que busca influir en los procesos de …

  • Lobbyists in Spain: Professional and Academic Profiles

    Open Access•Antonio Castillo-Esparcia, Andrea Moreno-Cabanillas et al.•ARTICLE•Social Sciences•2023•Cited by: 2•References: 40

    Public relations are fundamental in organisations to establish an adequate relationship between the company and its public, and in the field of relations with public authorities, lobbying has become a very important activity. Two types of action can be distinguished: direct lobbying and grassroots lobbying. The aim of this research is to determine the professional and academic profiles of Spanish lobbyists to determine which type of activity is m…

  • Navigating the Digital Sphere: Exploring Websites, Social Media, and Representation Costs—A European Union Case Study

    Open Access•Aritz Gorostiza-Cerviño, Álvaro Serna-Ortega et al.•ARTICLE•Social Sciences•2023•Cited by: 3•References: 8

    In the intricate and multifaceted landscape of the European construction process, where the development and governance of the European Union take shape through a myriad of policies, institutions, and stakeholders, this study delves into the role of lobbies affiliated with the European Transparency Register. It focuses on the relationship between the utilization of social media platforms and the representation costs among interest groups. Analysis…

  • Navigating the Digital Sphere: Exploring Websites, Social Media, and Representation Costs—A European Union Case Study

    Open Access•Aritz Gorostiza-Cerviño, Álvaro Serna-Ortega et al.•ARTICLE•Social Sciences•2023•Cited by: 3•References: 8

    In the intricate and multifaceted landscape of the European construction process, where the development and governance of the European Union take shape through a myriad of policies, institutions, and stakeholders, this study delves into the role of lobbies affiliated with the European Transparency Register. It focuses on the relationship between the utilization of social media platforms and the representation costs among interest groups. Analysis…

  • Lobbyists in Spain: Professional and Academic Profiles

    Open Access•Antonio Castillo-Esparcia, Andrea Moreno-Cabanillas et al.•ARTICLE•Social Sciences•2023•Cited by: 2•References: 40

    Public relations are fundamental in organisations to establish an adequate relationship between the company and its public, and in the field of relations with public authorities, lobbying has become a very important activity. Two types of action can be distinguished: direct lobbying and grassroots lobbying. The aim of this research is to determine the professional and academic profiles of Spanish lobbyists to determine which type of activity is m…

  • Lobbying y medios de comunicación. Análisis de la cobertura periodística de los lobbies en España

    Open Access•Andrea Moreno-Cabanillas, Antonio Castillo-Esparcia et al.•ARTICLE•Revista Latina de Comunicación…•2023

    Introducción: La comunicación política es un ámbito de máxima relevancia en la construcción de espacios de discusión pública y es un fundamento para las organizaciones en la dirección de estrategias de comunicación y sus técnicas para una adecuada interacción entre organizaciones y sus públicos (Almansa-Martínez y Fernández-Souto, 2020; Castillo-Esparcia et al., 2020). El lobbying es una forma de comunicación que busca influir en los procesos de …

  • Lobbyists in Spain: Professional and Academic Profiles

    Open Access•Antonio Castillo-Esparcia, Andrea Moreno-Cabanillas et al.•ARTICLE•Social Sciences•2023•Cited by: 2•References: 40

    Public relations are fundamental in organisations to establish an adequate relationship between the company and its public, and in the field of relations with public authorities, lobbying has become a very important activity. Two types of action can be distinguished: direct lobbying and grassroots lobbying. The aim of this research is to determine the professional and academic profiles of Spanish lobbyists to determine which type of activity is m…

  • Navigating the Digital Sphere: Exploring Websites, Social Media, and Representation Costs—A European Union Case Study

    Open Access•Aritz Gorostiza-Cerviño, Álvaro Serna-Ortega et al.•ARTICLE•Social Sciences•2023•Cited by: 3•References: 8

    In the intricate and multifaceted landscape of the European construction process, where the development and governance of the European Union take shape through a myriad of policies, institutions, and stakeholders, this study delves into the role of lobbies affiliated with the European Transparency Register. It focuses on the relationship between the utilization of social media platforms and the representation costs among interest groups. Analysis…

  • Digital disinformation strategies of European climate change obstructionist think tanks

    Open Access•Andrea Moreno-Cabanillas, Elizabet Castillero-Ostio et al.•ARTICLE•Frontiers in Communication•2024

    This study explores how European think tanks with obstructive positions on climate policy use the social network X to advance their agendas. The aim is to understand their digital communication strategies, the issues they address, the use of hyperlinks, and the impact on interaction and online polarization. A mixed-methods analysis was conducted on tweets from twelve organizations known for opposing climate policies. Out of an initial 96,607 twee…

  • Comunicación y think tanks: Valoración de la interactividad web de los laboratorios de ideas latinoamericanos

    Open Access•Elizabet Castillero-Ostio, Andrea Moreno-Cabanillas et al.•ARTICLE•Palabra Clave•2024

    Las propuestas de los laboratorios de ideas (think tanks) hoy en día tienen un peso importante en las actuaciones políticas a nivel mundial, por eso las acciones comunicativas de estos centros resultan cruciales en la relación con sus diversos públicos, para que sus iniciativas lleguen a tener una influencia notable. El presente estudio, basado en un análisis de contenido cuantitativo, recoge las herramientas comunicativas y mide el grado de inte…

  • El consumo de radio generalista en España: Factores sociodemográficos e ideológicos influyentes

    Open Access•Álvaro Serna-Ortega, Elizabet Castillero-Ostio et al.•ARTICLE•Estudios sobre el Mensaje…•2024•References: 7

    En un contexto de retos por la digitalización, es esencial entender cómo esto afecta al consumo de medios. Esta investigación analiza el consumo de la radio generalista en España y se centra en la influencia de factores sociodemográficos e ideológicos en las preferencias de los oyentes. Se adopta un enfoque cuantitativo que recurre a encuestas para recopilar datos sobre hábitos de consumo, preferencias de emisoras y características de 385 individ…

  • Far-right MEPs’ anti-feminist agenda: A deep dive into X (Twitter) discourse

    Álvaro Serna-Ortega, Elizabet Castillero-Ostio et al.•ARTICLE•European Politics and Society•2024•References: 11

    In recent years, social media platforms, particularly X (Twitter), have become battlegrounds for political ideologies. Notably, certain European authorities have chosen to share anti-feminist messages on this platform. To effectively counter these discourses, understanding their construction is crucial. Thus, this research aims to analyse how far-right representatives in the European Parliament address feminism and gender equality on X. Using a m…

  • Lobbies, communication, and public perception in Spain: Characterization and sociodemographic influences

    Open Access•Álvaro Serna-Ortega, Andrea Moreno-Cabanillas et al.•ARTICLE•Revista Latina de Comunicación…•2025

    Introduction: The way society perceives a lobby plays a critical role in shaping its potential influence. With this in mind, the present research aims to explore the public perception of lobbies in Spain based on three criteria: attributes associated with their activities, organizational types, and the interests defended (O1). Additionally, it seeks to analyze the influence of sociodemographic variables on the perception of lobbies (O2). Methodol…

  • Fostering Youth Trust in the European Commission: Communication on Social Media as a Key Strategy

    Open Access•Andrea Moreno-Cabanillas, Antonio Castillo-Esparcia et al.•ARTICLE•Media and Communication•2025

    For the long-term viability of the EU’s democratic system, it is crucial to develop communication strategies aimed at enhancing young citizens’ trust in its institutions, with social media playing a key role. This study is structured around two general objectives: (1) to examine youth political trust in the European Commission and its connection to various potential micro- and macro-determinants, and (2) to explore the categories of social media …

  • Comunicación política en el entorno digital. Evaluación de las estrategias de interactividad de los think tanks europeos

    Open Access•Elizabet Castillero-Ostio, Andrea Moreno-Cabanillas et al.•ARTICLE•Revista Mediterranea de…•2025

    Los think tanks, como agentes sociales y políticos, han alcanzado una influencia innegable a nivel mundial en las decisiones políticas y en la formación de la opinión pública. Este estudio permite entender la comunicación digital, a través de los espacios web oficiales, de los think tanks europeos en sus relaciones en el entorno virtual. La muestra de estudio está formada por los 25 think tanks de Europa occidental más influyentes, considerando e…

  • Análisis longitudinal de la cobertura mediática de los lobbies en la prensa generalista impresa española

    Open Access•Andrea Moreno-Cabanillas, Álvaro Serna-Ortega et al.•ARTICLE•Revista de Comunicacion•2025

    La cobertura mediática constituye un pilar fundamental en el potencial de influencia de los lobbies. Cumple una triple función al permitirles consolidar sus posiciones, mantener informados a sus seguidores y comunicar sus puntos de vista a los responsables de formular políticas públicas. Considerando lo anterior, se plantea esta investigación, cuyo objetivo principal es analizar la cobertura mediática de los grupos de presión en los siete princip…

  • The digital interactivity of US think tanks’ communications

    Open Access•Elizabet Castillero-Ostio, Andrea Moreno-Cabanillas et al.•ARTICLE•Frontiers in Political Science•2025•References: 18

    The communicative actions of think tanks play a fundamental role in shaping public policies and social discourse, with their capacity for interaction with diverse audiences being vital to maximizing their influence. This study conducts a quantitative content analysis of the communication tools utilized on the websites of the 25 most influential think tanks in North America, as identified in McGann's (2021) report. It assesses the degree of intera…

  • Plataformas Digitais Para a Política Participativa: Espaços de Diálogo Entre Cidadãos e Representantes Públicos

    Open Access•Elizabet Castillero-Ostio, Álvaro Serna-Ortega et al.•ARTICLE•Comunicação e Sociedade•2025•References: 38

    A participação cívica na era digital transformou a dinâmica da internet, permitindo aos utilizadores não apenas consumir informação, mas também contribuir e colaborar na criação de conteúdos. As plataformas digitais online dedicadas à participação política visam fortalecer a qualidade democrática e reduzir a lacuna entre as instituições e os cidadãos, facilitando o diálogo com os representantes políticos. O objetivo geral é compreender a dinâmica…

  • Youth electoral abstention in Spain: Causes and proposals to reverse it

    Open Access•Álvaro Serna-Ortega, Andrea Moreno-Cabanillas et al.•ARTICLE•European Politics and Society•2026

    Spanish youth vote at significantly lower rates than other population groups, a trend that undermines the representativeness and equity of the country’s political system. This study focuses on two general objectives concerning young electoral abstainers in Spain: analyzing the causes of their electoral abstention and exploring their proposals to reverse it. The methodological approach follows a mixed design with an exploratory scope. Data collect…

  • Juventud y confianza política en el Parlamento Europeo: Potencial de la comunicación en redes sociales

    Open Access•Andrea Moreno-Cabanillas, Álvaro Serna-Ortega et al.•ARTICLE•Estudios sobre el Mensaje…•2026

    La crisis de confianza política juvenil en las instituciones de la Unión Europea constituye uno de los principales retos que deben abordarse para garantizar la legitimidad futura del proyecto comunitario. Esta investigación está orientada a buscar soluciones a esta problemática a través de la comunicación en redes sociales y se plantea dos objetivos generales: (OG1) analizar la influencia de las variables sociodemográficas en la confianza polític…

  • Media coverage of lobbies in Spanish digital generalist press

    Open Access•Álvaro Serna-Ortega, Andrea Moreno-Cabanillas et al.•ARTICLE•Humanities and Social Sciences…•2026

    Media coverage is one of the most conditioning dimensions affecting the influence capacity of lobbies, as it enables them to bolster their stance, keep their supporters informed, and communicate their viewpoints to decision-makers. The present study focuses on examining the media coverage of lobbies on the websites of the leading generalist newspapers in Spain from January 2013 to December 2023. A total of 13,431 news articles related to the topi…

Political science (11 works) · Social Media and Politics (10 works) · Political Influence and Corporate Strategies (6 works) · Art (5 works) · Politics (5 works) · Humanities (4 works) · Law (4 works) · Public relations (4 works) · Social media (4 works) · Sociology (4 works)

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