Maria Do Rosário Correia
Biographic Data
| ID | 1376836 |
|---|---|
| NAME | Maria Do Rosário Correia |
| GIVEN NAMES | Maria Do Rosário |
| FAMILY NAME | Correia |
| SIGNATURE | CORREIA M R |
| AFFILIATIONS | Instituto Politécnico Nacional |
| ORCID | 0000-0001-5381-0611 |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
A fuzzy set analysis of the determinants of intention to adapt and pro-environmental behaviour
Purpose The purpose of this paper is to investigate what drives people to show a willingness to mitigate the effects of climate change. To accomplish this goal, this research uses the theory of planned behaviour to examine whether attitude towards climate change, subjective norm and perceived behavioural control are potential determinants of a pro-environmental intention and thus a pro-environmental behaviour. Design/methodology/approach This exp…
Estratégias de comunicação online dirigidas às crianças portuguesas
O presente estudo teve como objectivo principal identificar as diferentestipologias de estratégias de Marketing e Comunicação na Internet e investigar o modocomo as formas digitais de publicidade standard (como banners e botões), advergamese streaming advertising se dirigem às crianças portuguesas.Foram analisados 124 sites, dos quais 87 foram indicados como os mais acedidos peloRanking Netscope da Marktest, em Janeiro de 2009; os restantes 37 si…
A fuzzy set analysis of the determinants of intention to adapt and pro-environmental behaviour
Purpose The purpose of this paper is to investigate what drives people to show a willingness to mitigate the effects of climate change. To accomplish this goal, this research uses the theory of planned behaviour to examine whether attitude towards climate change, subjective norm and perceived behavioural control are potential determinants of a pro-environmental intention and thus a pro-environmental behaviour. Design/methodology/approach This exp…
Estratégias de comunicação online dirigidas às crianças portuguesas
O presente estudo teve como objectivo principal identificar as diferentestipologias de estratégias de Marketing e Comunicação na Internet e investigar o modocomo as formas digitais de publicidade standard (como banners e botões), advergamese streaming advertising se dirigem às crianças portuguesas.Foram analisados 124 sites, dos quais 87 foram indicados como os mais acedidos peloRanking Netscope da Marktest, em Janeiro de 2009; os restantes 37 si…
A fuzzy set analysis of the determinants of intention to adapt and pro-environmental behaviour
Purpose The purpose of this paper is to investigate what drives people to show a willingness to mitigate the effects of climate change. To accomplish this goal, this research uses the theory of planned behaviour to examine whether attitude towards climate change, subjective norm and perceived behavioural control are potential determinants of a pro-environmental intention and thus a pro-environmental behaviour. Design/methodology/approach This exp…
Art (1 works) · Business (1 works) · Climate change (1 works) · Climate Change Communication and Perception (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Control (management (1 works) · Digital Marketing and Social Media (1 works) · Ecology (1 works) · Ecology (1 works)